03-10-2015 Work Session HOPKINS CITY COUNCIL
WORK SESSION PROCEEDINGS
MARCH 10, 2015
CALL TO ORDER
Pursuant to due call and notice thereof a regular work session of the Hopkins City Council was
held on Tuesday, March 10, 2015 at 6:32 p.m. in the Raspberry Room at City Hall, 1010 First
Street South, Hopkins.
Mayor Maxwell called the meeting to order with Council Member Cummings, Gadd, Halverson
and Kuznia attending. Staff present included City Manager Mornson, Community Development
Coordinator Beekman, Director of Planning and Development Elverum, Assistant City Manager
Genellie, Public Works Director Stadler and City Engineer Stanley.
MAINSTREET PROMOTION PLAN
Community Development Coordinator Beekman gave an overview of the marketing and
promotion plan that will provide resources to local businesses and promote customer shopping in
Downtown Hopkins during the Mainstreet reconstruction. The plan will also include Shady Oak
Road businesses. The Business Resource Kit will include information and tools to assist
businesses during the construction. Ms. Beekman showed an example of the construction logo
that will be used on all communication materials. Ms. Beekman explained the promotional event
to encourage customers to shop in Downtown Hopkins and along Shady Oak Road. The
promotion includes the mobile app download and weekly drawings for gift certificates to
encourage repeat shopping. A billboard, postcards, table tents and public information press
releases will promote the program. Ms. Beekman explained the grant program offered to
businesses to beautify back entrances and add signage during sidewalk closures.
Council Member Cummings asked when the business packets would be distributed. Ms.
Beekman commented that packets would be hand delivered the last week in March or first week
in April. Anyone available to assist with delivering of packets should contact Ms. Beekman.
Mayor Maxwell asked about the construction schedule, signage and the beautification grants.
City Engineer Stanley commented that a preconstruction meeting would be on Wednesday,
March 11, 2015. Mr. Stanley commented that signage regarding road restrictions would be in
place 5 days in advance and the website and Twitter will be used to update the public. Mr.
Stanley explained that during Phase 2 utility work, roads would be closed for period of time. Ms.
Beekman and Ms. Elverum explained that the beautification grants of$500 are for paint,
plantings and signage at rear entrances when the front door will be inaccessible. Staff will
discuss with the building inspector regarding possible code requirements.
Mr. Stanley gave an update on the Shady Oak Road construction project. The plan will still allow
for traffic flow but it will be busy with construction on Shady Oak Road and Mainstreet. The
public will continue to be updated.
Council Member Cummings asked about the length of the Mainstreet closure. Mr. Stanley
commented that a portion of Mainstreet would be closed 6-8 weeks for utility and storm sewer
work. Residents and businesses will continue to be informed throughout the construction
process.
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WORK SESSION PROCEEDINGS
MARCH 10, 2015
Council Member Gadd commented that communication with the affected businesses and
residents is important and thanked the staff for their efforts. Council Member Kuznia commented
that the backdoor grant program is a creative way to get customers into the businesses.
CITY CENTER/MOBILE PHONE APP
In addition to City staff, a representative from CityCenter, Mr. Nick Rogosienski, was present for
the item. Community Development Coordinator Beekman presented an overview of the
ThinkHopkins.com mobile app. Mr. Rogosienski gave an update on the development,business
outreach, timeline and implementation for the Think Hopkins app. Mr. Rogosienski gave an
overview of the data acquisition and customer survey features. The next Think Hopkins App
meeting is on March 17, 8:30 am, noon and 6:30 pm at Hopkins City Hall, Raspberry Rooms.
Council will be represented at each meeting. Currently there are 80 businesses registered; 20
opted for the paid service and 60 opted for a free basic listing. Overall 85 businesses and non-
profits have attended the previous Think Hopkins App meetings.
Mayor Maxwell asked about the length of the contract, city information and reporting features.
Mr. Rogosienski explained that the contract is month-to-month with a 30-day cancellation notice.
The City information on the app will feature city facilities and parks with push notifications.
Other features include reporting graffiti, potholes or problems and the ability to include a photo.
The app is designed to keep residents and visitors engaged in the community.
Mayor Maxwell asked about the release date. Mr. Rogosienski explained that the app is
scheduled to be released the end of March. Mr. Rogosienski gave an overview of the free basic
business listing, which is offered to businesses who attend an informational meeting. The app
will be a great way to promote businesses with technology.
Mr. Mornson asked how to get the public to download the app. Mr. Rogosienski commented that
the app will be promoted in as many ways as possible. The businesses will be asked to promote
the app to their customers. There was discussion about including Hopkins Business and Civic
Association and the neighborhood associations under the listings. Ms. Beekman commented that
the Marketing Committee is working on promotion of the app.
STREET SEATS FOLLOW-UP DISCUSSION
Community Development Coordinator Beekman gave an update on the Parklet and Street Seats
programs.
Parklet
Ms. Beekman explained that the Parklet is a partnership with the Rotary Club to design and
construct a city owned Parklet, a portable mini-public park.
Mayor Maxwell asked how many days the Parklet would be set up. Mr. Stadler commented that
a minimum number of weeks would be drafted into the policy since Public Works staff would be
responsible for set up and take down.
Council Member Gadd asked about location of the Parklet. Ms. Beekman commented that staff
would draft a policy where the Parklet could be located. The location will be on Mainstreet
HOPKINS CITY COUNCIL
WORK SESSION PROCEEDINGS
MARCH 10, 2015
between 7th and 12th Avenue within a half block of Mainstreet and on streets with low speeds and
parking spaces.
Mayor Maxwell asked who could apply for the Parklet. Ms. Beekman commented that
businesses would have to go through an application process including notification of neighboring
businesses. There was much discussion about the loss of parking and the need to be sensitive to
neighboring businesses. Staff commented that a few parking spaces would be lost but there
would be increased interest and activity in the downtown area.
Street Seats
Ms. Beekman gave an overview and update on the Street Seats program and draft regulations.
The Street Seats program is a privately owned and maintained space for use by business
customers allowed in the city right-of-way. Staff is considering allowing Street Seats on
Mainstreet between 8th Avenue and 10th Avenue within 1/2 block of Mainstreet. Six businesses
would qualify. Currently staff has spoken with 3 businesses and LTD Brewing, Pub 819 and
Mainstreet Bar& Grill has expressed interest in the program. Staff will continue to reach out to
businesses and get feedback. Ms. Beekman explained that the City of Wayzata has had a
successful Street Seats program in place since 2011.
Mr. Mornson asked if the Street Seats would be non-smoking. Ms. Beekman commented that
smoking would be allowed and that signage would be required stating that patrons must be
seated by a hostess and beverages must be served to the table.
Council Member Cummings asked about the Street Seat sites. Ms. Beekman commented that site
specifications would be outlined and that two parking spaces per site would be occupied. Ms.
Beekman discussed the site plan, landscaping, lighting, seating and access points that will be
outlined in the regulations. The City Attorney has reviewed and made recommendations to the
license agreement.
Council Member Gadd asked about a final inspection of the Street Seat structure and the
expansion by businesses that already have outdoor seating. Staff commented that the design
specifications would require the Street Seats to be structurally sound. Staff commented that the
goal of the program is to create seating on Mainstreet.
Mayor Maxwell asked about bus traffic, bus stops, insurance and hours of operation. Mr.
Stanley commented that the Street Seats are not wider than a parking space. Mr. Genellie
commented that the staff would address and review each individual application and that the
business would be responsible to provide proof of insurance. Ms. Beekman commented that the
City Attorney has reviewed the liability issue. Mr. Genellie commented that the City of Wayzata
Street Seats structure has a sidewalk on the outside with no tables next to the roadway. Ms.
Beekman explained that the proposed hours of operation would be limited to 11 pm with no
active service after Street Seat closing time.
Council Member Kuznia and Gadd like the idea of the sidewalk on the outside. Council Member
Halverson commented on the licensing fees. Ms. Beekman explained that the fees are yet to be
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WORK SESSION PROCEEDINGS
MARCH 10, 2015
determined. Council Member Kuznia likes the Street Seat concept but understands the concern
over parking.
Ms. Beekman explained the next steps in the process. The City Attorney will draft the licensing
agreement for approval by Council. Staff would address the applications individually. Ms.
Beekman explained that the application would be renewed annually and the license could be
terminated for violations. Staff commented that the business would be making a big financial
investment in the Street Seat design and installation. Council Member Cummings commented on
the need for firm language in the agreement since the business will be using public space. Mr.
Genellie discussed that the agreement will be a way to have better control over impromptu
seating in the right-of-way.
Director of Planning and Development Elverum thanked Ms. Beekman for all the extensive
research regarding the Street Seats and Parklet projects. Staff will draft the Street Seats
regulations and get feedback from area businesses. Staff will continue to update the Council and
address the concerns but overall think the program will add interest and be a positive addition to
the downtown area.
UPDATES
•Caring Youth Awards on Thursday,March 19, 2015 at the Minnetonka Community Center.
•Discussion of a draft letter for Citizen Academy Alumni.
•Discussion of a Citizen Engagement news article.
•Council will be updated on an amendment of the CDBG funds. Funds may not be able to be used for
playground equipment at Cottageville Park.
•The Watershed District is proposing a ribbon cutting at Cottageville Park April 14, 15, or 16, 2015.
•City Clerk Domeier has been reviewing Ordinances. There will be an amendment to the club liquor
license. Staff will notify establishments of the ordinance amendment.
•Council salaries will be on the City Council agenda Monday, March 16, 2015.
•City Manager Secretary Sperling will be retiring November 20, 2015.
ADJOURNMENT
There being no further business to come before the City Council and upon a motion by
Cummings, second by Gadd, the meeting was unanimously adjourned at 8:51 p.m.
Respectfully Submitted,
Debbie Vold
COUNCIL MEMBERS
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HOPKINS CITY COUNCIL
WORK SESSION PROCEEDINGS
MARCH 10, 2015
ATTEST:
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Eug ' e J. axwell, Mayor Amy Domeier, City Clerk