Memo - East CBD Redevelopment
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Planning & Economic
Development
MEMORANDUM
TO: Honorable Mayor Max\'iell and Hopkins City Council Members
FROM: Kersten Elverun1,~g Coordinator
DA TE: January 3.2002
SUBJECT: East CEO Redevelopment Project - Design Guidelines
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The purpose of the discussion regarding this item at the January 8, 2002, workscssion is to
review the East Central Business District (CBD) redevelopment project design goals and
objectives. The preliminary development agreement for the project references the goals and
objectives and gives the HRA the ability to refine the architectural standards during the term of
the agreement. If the Council desires to revise or further detail the goals and objectives those
chaIlges need to be discussed hefore the developer undertakes additional schematic design work.
At this meeting. staff would also like to update the Council on the \vork of design committee
who originally prepared the goals and objectives. The committee is comprised of representatives
of the community, business owners and the City of Hopkins. This committee will begin meeting
on a regular basis and have identified a number of items for further discussion and possible
action include amending the City's sign ordinance, expanding the guidelines to the entire CBD
and developing design guidelines for other commercial centers sllch as Excelsior Boulevard.
The City Council should he aware of this committee's direction.
Attached is a copy of the CUlTt:nt design goals and objectives for your review.
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Design Goals and Obje,cti-be~ ~
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For the
East Central Business Di~ttict
Redeve loprnent Projec~
Adopted September 4, 2001 ~~i#
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. CITY OF HOPKINS
EAST CENTRAL BUSINESS DISTRICT (CBD)
DESIGN GOALS AND OBJECTIVES
Introduction
The incorporation of the village of West Minneapolis (later re-named Hopkins)
became effective on November 27, 7893. The Mainstreet became the center
around which the town developed. Over time, there have been numerous
changes but there has always been recognition that the Mainstreet gave the
City a unique identity and a sense of community.
The City of Hopkins has been very proactive in redeveloping key sites within the
Central Business District in an effort to preserve and enhance the viability of our
Mainstreet. The results of the City's efforts can be seen in the Center for the
Arts, the Oaks of Mainstreet and the entertainment complex, The properties
along Moinstreet from 8th A venue South to 7th A venue South are viewed as the
last major redevelopment project area and an anchor for the east end of the
downtown.
. Due to the importance of this site and the City's control over the redevelopment
process through ownership, the City has enacted these design goals and
objectives. The results will be a development that is an asset to the community
and viable for the next 700 years and beyond.
Design Goals
Goal 1: Preserve the small-town, unique character of Mainstreet Hopkins
Goal 2: Complement the existing architecture, specifically the 800 and 900
bloc ks of Mainstreet
Goal 3: Enhance the pedestrian orientation of downtown Hopkins and
encourage streetscape design that is inviting and on a human scale
Goal 4: Intensify the density of the site with uses that enhance the Central
Business District and benefit the community
GoalS: Provide adequate parking (including the use of shared parking) to
. meet the anticipated parking demand
. Objectives
Goal No.1: Preserve the small-town unique character of Mainstreet Hopkins
Objective: Franchise architecture (building design that is a trademark or
identified with a particular chain or corporation and is generic in
nature) is not allowed. Franchises or national chains must follow
these guidelines to create a unique design appropriate to this site.
Goal No.2: Complement the existing architecture of the downtown, specifically
the 800 and 900 blocks of Mainstreet
Objective The appearance of the building should not be that of one big
building rather give the appearance of separate storefronts.
Objective The building materials used should be similar to materials used on
original Mainstreet facades including brick, stone, wood and
stucco. Vinyl or aluminum siding should be avoided.
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800 Block of Mainstreet Hopkins
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Objective The architecture should reflect some of the detailing of surrounding
buildings in window shape, cornice lines and brick work.
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Objective The building should be set on the Mainstreet front lot line but con be
recessed for outdoor dining, building entrances, public plazas or
courtyards,
. Goal No, 3: Enhance the pedestrian orientation of downtown Hopkins and
encourage streetscape design that is inviting and on a human scale
Objective Entries at street-level should be well defined and welcoming.
Objective Mirrored or heavily tinted glass on the street level should not be
used.
Objective Buildings should be integrated with the streetscape to bring activity
in the building in direct contact with the people on the street, I
Objective Long blank walls that lack pedestrian and visual interest should be
avoided. Planting areas, balconies, terraces, awnings, windows
and other elements should be incorporated to break up the
facades including the sides and rear of the buildings,
Objective Pedestrian oriented signage is encouraged, Such signs may be
located on entry awnings, directly above business entrances and
"hanging signs" located adjacent to entrances,
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Objective Exterior trash and storage areas, service yards, loading areas,
transformers and air conditioning units must be screened from view
of nearby streets and adjacent structures in 0 manner that is
compatible with the building design. All roof equipment shall be
screened from street level public view.
. Goal NO.4: Intensify the density of the site with uses that support the Central
Business District and benefit the community
Objective Along the street-level of Mainstreet the uses should be destination-
oriented including retail, entertainment or restaurant uses.
Objective Housing that diversifies the neighborhood and provides economic
benefit to downtown businesses should be incorporated above the
retail on Mainstreet and along 7th Avenue South. The housing
should be distinctive and of high quality.
Goal NO.5: Provide adequate parking (including the use of shared parking)
Objective Provide structured parking (preferably underground) for the
residential component of the development.
Objective Provide adequate on-site parking for the retail and restaurant uses
of the development. This may include shared-parking with
. neighboring businesses if peak-use times do not overlap,
. Objective Parking lots should be screened from the street and sidewalk by
plantings or walls. If walls are used. their materials should be
compatible with the materials used on the adjacent building.
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Design Committee Members:
Rick Brausen, Hopkins City Council
John Cooley, Frame Design
Kersten Elverum, City of Hopkins
Hillary Feder, Hillary's
Fran Hesch, Hopkins City Council
Katherine Shipper, Blossoms_
Herman Strauch, Insty-Prints
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