City of Hopkins - Success Vision
. 1/28/02 draft
Success is: A Vision shared by all parties; Tenants, Staff, Council,
Users,Community, etc.
Financial
1. Annual facility fundraiser with involvement of all community
2. Available/affordable to community groups/users
3. City does not have to subsidize the HCA
4. City, Tenants and Partners are financially successful.
Programming I Rentals
1. "Balance" between tenants and community, providing more time and variety of
programming for the community.
2. Developing a youth arts group (club/organization) and serious youth arts
initiative beyond current groups.
3. Expanding concert series to other areas of entertainment; e.g. music, lectures,
comedy.
4. Openness to art at all levels of expertise.
5. Greater use of HCA as a place for business activities.
6. Maximized rental opportunities
. 7. Leases are flexible enough to promote maximum usage of the Center.
Building/ Facility
1. Better exterior signage and advertising.
2. Facilty would be changed/renovated to improve it's usability and effectivness for
multiple uses.
3. HCA has a welcoming atmosphere with directional signage/equipment in the
lobby, and a "concierge/greeter" on the first floor at busy times.
4. No more white walls (add art, color and excitement, starting with the Community
Room and the Classroom.
5. There is a comfortable place for people to relax and/or gather
Administrative
1. A close working relationship and/or partnership between HCA Inc and the City of
Hopkins
2. Aggressive community outreach activities to Hopkins residents and businesses.
General
1. Community adopts the HCA as theirs
2. Harmonious relationship among users, tenants, City, etc.
. 3. An understanding that taking risksmay be necessary in order to achieve
long-term objectives
,
. 4. OK to fail to take risks
5. HCA has a presence in art community listings in locations where you find arts
events.
Signs of Success
1. Business community sees HCA as an asset
2. Civic groups and other groups use HCA.
3. Easy access by the community
4. HCA is a regional arts center
5. HCA is a tourisUentertainment attraction
6. Reputation of openness to art in all levels of expertise
7. HCA is known for quality programming
8. Name recognition (of the facility)
Stakeholders
City Council
Staff
Stages Theatre Company
Hopkins Center for the Arts Inc.
-Board
. - Committees
Hopkins School District 270
Hopkins Business and Civic Association
TwinWest Business Council
Faith Communities
Civic / Fraternal Organizations
Private Schools
Youth
Occasional Renters
Audiences
Next Steps:
Meeting with HCA Inc. to:
- Describe the Purpose and Intent of the Discussion
- Discuss "Success Is..."
- Ask for Feedback, Discussion, Additions/Subtractions
- Seek agreement on Next Steps
.