Memo- Hopkins Economic Development Plans
,
,
Planning & Economic
Development
MEMORANDUM
DATE:
Honorable Mayor Maxwell and Hopkins City Council Members
Kersten Elverum~g & Development Coordinator
February 14, 2005
TO:
FROM:
SUBJECT: Hopkins Economic Development Plans
Purpose of Memo
The purpose of this memo is to outline for the Council a proposed communication
tool regarding the City's planning efforts in the area of economic development. A
draft of the document is attached (although not complete) along with a copy of
the supporting documents. This item will be discussed at the February 22, 2005,
City Council work session,
Overview
The City has numerous plans/studies that focus on or refer to economic
development activities (see attached). The Comprehensive Plan was adopted in
1999, It is reviewed and updated every 10 years and serves as the primary
planning document for the City. Other plans address specific areas of the City,
such as the East End and Shady Oak Road, The Strategic Plan for Economic
Development, updated in 1995, is still relevant today, and details numerous goals
and recommendations.
What is lacking is concise, up to date information for the resident or developer
who would like to know the status of a particular piece of property or gain an
understanding of the key economic development opportunities and initiatives
within the City. And there appears to be growing interest in obtaining this
information via the City's website,
,
In addition, it was a 2004-2005 goal of the City Council to produce educational
materials to:
o show the benefits of development including the benefits of the new
development to the tax base
o emphasize and celebrate accomplishments
A consolidated economic development site/activity document or website page
would be a vehicle to accomplish these goals.
The following planning documents were used as reference material in the
preparation of this tool:
II City of Hopkins Comprehensive Plan
a Strategic Plan for Economic Development
11 East End Study
11 2004-2005 Goals and Objectives for the City of Hopkins
Il Design Guidelines and Standards
II Marketing Committee Goal Statement and 2004/2005 work plan
II Shady Oak Road Redevelopment Plan (in development)
Proposed Proiects/Activities to be included:
Completed Projects
II Hopkins Center for the Arts/Movie Theater Development
II SuperValu Distribution Facility
Il Parkside
II Hopkins Business Center
II Marketplace Lofts
II Regency and Excelsior Tech Center
11 Excelsior Boulevard Reconstruction
a Hopkins Honda (former Knox property)
Identified Current Redevelopment Sites
III North Annex
11 East End (Highwa~ #169 to Blake Road)
III Hopkins Honda (6 h - 8th & Mainstreet)
a Shady Oak Road Redesign
11 Former Hopkins HouselThe Summit condominiums
Possible Future Redevelopment Sites
a Block 64 (5th & Mainstreet)
III LRT station site
11 Other misc. sites
o Older multi-family properties
o Obsolete industrial/commercial properties
~..
Other Activities
· Preserve and improve the downtown
· Preserve and expand the employment base
· Develop and implement a public relations strategy
Primary Issues to Consider
There are two key issues to consider regarding this initiative:
· Which sites/activities to include
· Staff time/resources needed to maintain the information
It is fairly easy to identify which past projects and current identified
redevelopment sites to highlight. What becomes more difficult is identifying
those sites that may be excellent redevelopment candidates but haven't been
formally identified or are of a sensitive nature, Staff would not recommend
including particular properties where the owners are not aware of the City's
desire to involve them in a redevelopment project.
In addition, it must also be recognized that the list will never be 100% complete
as outside forces (real estate markets, willing sellers, etc",) have a great impact
on project feasibility and opportunities.
Staff has recommended that three key activities be highlighted, a public relations
strategy, improvement of the downtown and expanding the employment base, as
they are mentioned repeatedly in many of the current plans. This should not,
however, be viewed as an exhaustive list of potential activities in which the City is
or will be involved. Additionally, it must be noted that the City does work hard to
communicate its vision and partner in achieving it through its strong connections
to the many service and civic groups and will continue to do so,
It will be a challenge to keep the information current but it is not intended that this
project take a great deal of staff time. If the Council envisions a broader scope
than what is recommended, staffing does need to be considered.
Conclusion
It is staff's opinion that there is clear direction as to what the City Council's goals
are for economic development/redevelopment and that adequate plans are in
place to guide those efforts, This initiative would provide a way to communicate
that vision and celebrate accomplishments,
...y. "1..
City of Hopkins
Hennepin County, Minnesota
RESOLUTION NO: 04-047
RESOLUTION REAFFIRMING THE CITY OF HOPKINS MISSION STATEMENT AND
ADOPTING THE 2004-2005 GOALS AND OBJECTNES FOR THE CITY OF HOPKINS
WHEREAS, the Hopkins City Council believes it necessary for an effective local government to
clearly establish its overall mission and to prescribe the goals and objectives necessary to
accomplish that mission; and
WHEREAS, the Hopkins City Council has previously adopted the following Mission Statement:
Partnering with the Community to enhance the quality of life
. Inspire
. Educate
. Involve
. Communicate
Together, all of city government pledges to:
*
*
*
*
*
*
Continually enhance partnerships with citizens.
Inspire citizen leadership.
Educate and involve citizens.
Communicate openly and effectively.
Be responsive.
Be fiscally responsible.
As a City Council, we pledge to:
*
*
*
Continually enhance partnerships with the staff.
Lead in the creation of a community wide vision.
Set policy,
As a city staff, we pledge to:
*
*
*
Continually enhance partnerships with the City Council.
Develop and implement long term plans.
Provide quality customer service that is:
- Responsive to the needs of the community,
- Innovative.
- Accessible,
WHEREAS, the Hopkins City Council has identified certain goals and objectives for years 2004-
2005,
"'!- -. .:~
NOW, THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins reaffirm
the previously adopted mission statement and formally adopt the listed goals, and that the City
Council, City Manager and staff are hereby committed to the accomplishment of these goals:
Goal I
To Improve Communications and Marketing Efforts to Residents, Developers and
Businesses, by
I A Publishing a newsletter once a month
I B Conducting Resident Survey
I C Performing marketing efforts that:
Publicize the activities that occur at HCA to the media
Market Hopkins to Development Community
Attract people to town
Attract Potential Businesses to Hopkins
ID Producing educational materials to residents to show benefits of
development including:
The benefits of new development to the tax base
The purpose/benefit of new public facilities
I E Supporting the All America Festival with the Raspberry Festival
I F Emphasize and Celebrate Accomplishments by:
Providing publicity and information about City accomplishments
I G Conducting a Citizen Academy as an education opportunity:
To inform residents about how the City functions
Goal II
More Gatherings of Council and Staff to Discuss Current Issues and Build
Relationships
II A Survey employees to see what they think we can do better
II B Gatherings/social events to build relationships one-on-one
II C Gatherings of all employees with Council
Goal III
Improve the Budget Process
III A Pre-budget meetings with each dept. prior to full budget process
III B Analyze and Consider adopting a two-year budget
III C Provide a better understanding of the budget numbers
III D Explore new funding sources for all programs
Goal IV
Improve the Quality of Life in Hopkins
IV A Develop up-scale senior housing project
IV B Target for redevelopment sites that are showing blight and sites that are
causing community/neighborhood degradation
IV C Partner with faith community to accomplish certain goals,
IV D Review the location and operations of liquor stores to reduce youth access
IV E Improve bicycle and pedestrian safety and access
IV F Reduce Traffic congestion/volume and limit cut-through traffic
Goal V
Provide and Nurture Growth of Employees, Supervisors and City Council
- ''''',
Goal VI
Goal VII
V A Leadership Development of Employees-For Supervisors and Future
Supervisors
V B Evaluation and Review of Supervisory Employees to assure quality
leadership
V C Develop feedback systems/methods for Council members
V D Improve City Council training
Provide and Nurture Citizen Growth and Development
VI A Encourage citizen participation in City activities, Boards, etc,
VI B Strengthen efforts to involve residents from minority populations in City
business
Meet with groups/organizations to talk about mutual areas of interest
.lI' '..
City of
minv....etonka
~et/l()0.I..'lry,;oml:l.n'lvI8JJY
RECONSTRUCTION OF COUNTY STATE AID HIGHWAY 61
(SHADY OAK ROAD) FROM CSAH 3 (EXCELSIOR BLVD.) TO TH 7
Public Informational Meeting
February 8, 2005
Minnetonka Community Center
Lower Level Community Room
5:00 -7:00 p.m.
Project Overview
Hennepin County, in partnership with the cities of Minnetonka and Hopkins, is proposing to
reconstruct County State Aid Highway 61 (Shady Oak Road) from north of CSAH 3 to TH 7. As
part of the project development process, Hennepin County and the cities of Minnetonka and
Hopkins are seeking input on the design for the reconstruction of CSAH 61 and on land use
implications associated with various alignment alternatives. The purpose of this meeting is to
provide a general overview ofthe project and to gather initial input from the residents, business
owners, property owners and communities.
Project Facts and Highlights
Project limits on CSAH 61 extend from north ofCSAH 3 (Excelsior Blvd) to State
Trunk Highway (TH 7), a distance of 0,7 miles.
The proposed years of construction are 2009 and 2010.
Current Annual Average Daily Traffic (AADT) is about 13,000 vehicles per day with a
20-year projection of 18,400.
The countywide 3-year (1999-2001) crash rate was exceeded on CSAH 61 between
Excelsior Blvd and Main Street. Six crashes occurred, four crashes were clustered near
the intersection of Bradford Road, and two crashes occurred just south of Main Street.
The lack of access control and channelization may be contributing factors to the
accident history,
New traffic signals will be installed at Main Street and at TH 7.
The project will include landscaping and other aesthetic design treatments.
The project is included in the Hennepin County Bicycle Transportation System Plan. A
trail along the corridor is anticipated.
The roadway project will require the acquisition of land for additional right-of-way.
Land acquisition is likely to result in short and long-term land use changes.
After an analysis of the land use implications of various roadway alternatives, a
preliminary roadway layout will be prepared for the cities to approve.
Environmental documentation will be prepared for this project after preliminary design
approvals,
See Project Schedule and Project Contacts on backside ofletter.
Proiect Schedule - CSAH 61 Hennepin County Proiect 9112
Activity
Roadway/Land Use Alternatives Assessment
o Public Kick-off Meeting
o South Corridor Neighborhood Meeting
North Corridor Neighborhood Meeting
Preliminary design
Cities approval of preliminary design
Environmental Assessment (EA W)
Detail design
Acquire Right of Way
Bidding Process
Construction
Date
February 2005 - May 2005
February 8, 2005
March 28, 2005
March 29, 2005
June 2005 to April 2006
May 2006
May 2006 to December 2006
June 2006 to June 2007
June 2007 to October 2008
October 2008
Spring 2009 to Fall 20 I 0
Proiect Contacts - CSAH 61 Hennepin County proiect 9112
HENNEPIN COUNTY TRANSPORTATION CONTACTS
Guy Nowlan, P.E. Brent Lindgren, P,E.
Hennepin County Project Manager Hennepin County Roadway Design Engineer
1600 Prairie Drive 1600 Prairie Drive
Medina, MN 55340-5421 Medina, MN 55340-5421
(763) 745-7655 (763) 745-7654
gu y .now lan@co.hen11epin.111n,us brent.li ndgren@co.hennepin.11111,us
CITY OF HOPKINS CONTACTS
Steve Stadler, P.E.
Hopkins Public Works Director /
City Engineer
1010 I st Street S
Hopkins, MN 55343
(952) 548-6350
sstadl er@hopkinsmn.com
CITY OF MINNETONKA CONTACTS
Lee Gustafson, P ,E.
Minnetonka City Engineer
14600 Minnetonka Blvd.
Minnetonka, MN 55345-1502
(952) 939-8239
I gustafson@eminnetonka.com
Jim Kerrigan
Director of Planning
1010 1 st Street S
Hopkins, MN 55343
(952) 548-6340
ikelTi gan({i1hop ki n5mn. com
Ronald Rankin
Minnetonka Community Development Director
14600 Minnetonka Blvd.
Minnetonka, MN 55345-1502
(952) 939-8282
n'ankin@emin11etonka.mn.us
HENNEPIN COUNTY COMMUNITY WORKS CONTACTS
Larry Blackstad Patrick Connoy
Hennepin County Manager Economic Development Project Coordinator
417 North Fifth Street, Suite 320 417 North Fifth Street, Suite 331
Minneapolis, MN 55401-1362 Minneapolis, MN 55401-1362
(612)348-5859 (612)348-2215
larry,11 lackstad@co.hennepin.mn.us patrick.connoy@co.hennepin.mn.us
Hopkins Marketing Committee
Members: Kerry Ogren, Auntie M's Antiques; Virg Evenstad, Elks Lodge; Susan
Newville, Hopkins Activity Center; Diane Bangerter, resident; Marlene Hunkins,
Auntie M's Antiques; Nora Davis, Hopkins Minnetonka Family Resource Center; John
Cooley, Prame Design; Mark VanOort, Woodlines; Kersten Elverum, City of
Hopkins; Fran Hesch, resident; Hillary Feder, Hillary's Gifts; Steve Thom, Mizpah;
Jason Gadd, NexGen Associates; Nathan Strausser, Nathans Pastries; Barb
Westmoreland, Hopkins Community Education; Jennifer Stanek, Augustana Chapel
View; Leslie Byzewski, It Figures; Miguel Newman and Babette Wromski, Top
Colour Shop
Mission Statement of Marketine: Committee:
Motivate people locally and regionally to experience the
uniqueness of Hopkins resulting in a larger audience that
participates and feels ownership.
Obiectives:
· Increase awareness and visibility
· Target/Reach out to:
Residents (both renters and owners)
Workers
Youth
· Promote Arts and Business
· Coordinate marketing efforts - create synergy
· Create "Buzz"
Possible Activities:
Develop new tag line
Produce marketing piece/publication
Improve directional & identification signage
Develop coordinated, one-stop, central marketing program
Develop partnerships with other groups (Explore Minnesota, Twin West, etc., .) & get
into their publications
"Shop" Hopkins campaign aimed at renters, workers and Hopkins homeowners
Progressive dinner event
Walking Tour of Hopkins
Develop monthly calendar of events
Committee members were given the oppOltunity to select one activity to work on and one
to support, but not directly work on, Based on the results, the following sub-committees
were formed: