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Artspace Market Study; Elverum CITY OF HOPKINS Memorandum To: Honorable Mayor and Council Members Mike Mornson, City Manager From: Kersten Elverum, Director of Planning & Development Date: January 8, 2019 Subject: Artspace Market Study _____________________________________________________________________ PURPOSE Representatives from Artspace will be at the January 8,, 2019, City Council work session to present the findings of the Artspace market study conducted this past summer. The community, including those that completed the study, have been invited to attend. INFORMATION The Artspace market study was the second step in an effort to bring an Artspace affordable housing development to Hopkins. The first step involved a feasibility assessment and was completed in August 2017. The indication was that an affordable live/work housing development for artists and other creatives would be a good fit for Hopkins. The market study followed in 2018, funded primarily through a Livable Communities grant from the Met Council. The market study drilled down on the types of space people are looking for including private studios, shared creative space, and live/work units. It provided guidance on the size of the potential development and the rents people could afford. Those details and more will be presented at the work session. FUTURE ACTION If the City Council is interested in pursuing a Hopkins Artspace development, the next steps would be to identify a site or sites, complete due diligence and seek additional funding for predevelopment activities including site design and environmental investigation. Attachment: Artspace Market Study Planning and Economic Development Prepared For: Hopkins, Minnesota // September 2018 REPORT AND RECOMMENDATIONS ON THE SURVEY OF ARTISTS AND CREATIVE INDIVIDUALS’ SPACE NEEDS AND PREFERENCES IN HOPKINS ARTS MARKET STUDY REPORT OF FINDINGS 2 PARTNERS ACKNOWLEDGEMENTS: Artspace would like to thank the City of Hopkins and the Director of Economic Development and Planning, Kersten Elverum and the Community Development Coordinator, Jan Youngquist for the opportunity to inform possible new affordable creative space initiative(s) in Hopkins. The Arts Market Study process and resulting data would not be possible without the participation of funders and Hopkins stakeholders and partners. A big thank you is extended to the following public and private entities who played a critical role in outreach and implementation of this study. FUNDING AND SUPPORT PROVIDED BY: 3 TABLE OF CONTENTS INTRODUCTION 4 SURVEY METHODOLOGY 6 KEY FINDINGS & RECOMMENDATIONS 9 LIVE/WORK HOUSING 12 PRIVATE STUDIO SPACE 18 SHARED CREATIVE SPACE/ SHARED PERFORMING ARTS SPACE 22 DESIGNING ARTIST SPACES 25 CONCLUDING REMARKS 30 TECHNICAL REPORT ADDENDUM 4 INTRODUCTION Artspace was contracted by the City of Hopkins to determine if there is sufficient demand to support the development of new affordable space for the creative community and if so, what types of space(s) and amenities are most needed. The Arts Market Study (AMS) follows the Preliminary Feasibility Study (PFS) conducted in August 2017. The PFS involved a general feasibility assessment of the potential to develop new affordable, self-sustaining space, and this study focuses specifically on quantifying the need for affordable live/work artist housing and creative workspace. The PFS included a two-day visit by Artspace staff from the Consulting and Strategic Partnerships Department, including: Wendy Holmes, Senior Vice President, Anna Growcott, Director, Aneesha Marwah, Manager, and Jaron Bernstein, Intern. Artspace conducted a series of focus groups and community meetings in Hopkins, took a tour of area arts assets and potential sites, and wrote an in-depth report of preliminary findings. The PFS is a feasibility assessment of the six key areas Artspace considers essential to successful community-led development. Those include: project concept for a potential new arts facility; the arts market and its need for new space; local leadership support; funding and financing opportunities; assessment of potential sites; and, how an arts-centric project could align with broader community goals. The Arts Market Study goes a step further. It tests assumptions formed during the Preliminary Feasibility Study and visit, including a presumed strong demand for a mixed-use Project Concept that would include at least 40 live/work units in Downtown Hopkins. The purpose of the study is to first determine if there is enough demand and interest by the creative sector to warrant new space, second, to inform the conceptualization and design of that space, and third energize the community around advancing the creation of the project. The Arts Market Study process includes: an in-depth data collection survey deployed online; this Report of Findings; and, the Technical Report Addendum that contains the data and analytics. THE SURVEYS After the Preliminary Feasibility Study visit, Artspace worked with the City of Hopkins to develop a survey that would assess the local and regional creative sector’s interest in new, affordable space in Hopkins. The online survey was open for eight weeks June 7th, 2018- July 31st, 2018. The Survey of Artists and Creative Individuals allowed respondents to articulate their needs and preferences for live/work housing, private workspace as well as shared creative and performing arts spaces. They were also asked about their preferences related to these space types including design features, shared building amenities, and types of shared spaces and/or specialized equipment. Respondents were asked to provide descriptive information including their arts and creative activities, current living and working arrangements, household income and other demographics. Lastly, the survey asked the artists how much one would consider paying for new 5 affordable live/work artist housing and private workspace. For brevity, this survey will be referred to as the “artist survey” in this report. The Arts Market Study for Hopkins quantified the demand for a variety of spaces for artists and creatives, specifically about respondents’ interest in: INTENDED AUDIENCE The results of these surveys will help Artspace, other real estate developers and property owners interested in creative space and artist housing, determine if Hopkins is the right market for new space investment. Further, the information contained in this report can be used to advance space planning, financial modeling, and early concept design work. Advocates of the local arts community and creative economy can use this information to communicate the space needs, cultural asset gaps, and related space-based challenges as described by the creative sector respondents. The data can be translated into a compelling narrative about the who, what, and why behind any future, new space effort. The design guidelines starting on page 25, are included to benefit all developers looking to make space available for artists and creatives. The Technical Report should be reviewed by those embarking on new space initiatives as it contains data critical to fully understanding the artist market’s need and preferences for new space. 1. Relocating to an affordable artists’ live/work community specifically designed for artists, creative individuals, and their families, referred to as “live/work housing” in this report; 2. Renting private studio or creative work space on an ongoing basis, referred to a “private studio” in this report; 3. Shared creative space and/or specialized equipment that can be accessed on a short-term or occasional basis through a paid membership or alternative rental arrangement. Referred to as “shared creative space” in this report. 4. Shared performing arts spaces and/or specialized equipment geared to performing artists. Access can be on a short-term or occasional basis through a paid membership or alternative rental arrangement. Referred to as “shared performing arts space” in this report. 6 SURVEY METHODOLOGY In order to reach the greatest number of artists, Artspace relies on the expertise of local partners to help promote and spread awareness about the study and related survey. The Hopkins’ Arts Market Study and survey launched at a public event on June 7th, 2018 at the Hopkins Center for the Arts. Due to Hopkins’ proximity to Artspace’s home office in Minneapolis, Artspace’s full Consulting and Strategic Partnerships Department was able to attend the launch. This included: Wendy Holmes, Senior VP, Teri Deaver, VP, Anna Growcott, Director, Aneesha Marwah, Manager, Naomi Marx, Quantitative Analyst, Lyndsey Schrader, Coordinator, and Nick Pjevach, Intern. There were nearly 25 people present at the launch. Staff at the City of Hopkins disseminated surveys notifications through the following means: • Press Outreach: o The Sun Sailor ran an article on June 28 o MNartists.org, posted on June 14 • Printed Outreach: o Posters/flyers were posted and distributed at: § Hopkins City Hall § Hopkins Center for the Arts § Hopkins Library § Display cases along the Artery (8th Avenue) § Depot Coffeehouse § Bongo’s and Bud’s Music Center § Mill City Sound § Blick Art Materials store in Edina § MCAD § Rockler Woodworking § Veberod Gem Gallery § Nicollet Makers Market • Arts Center Outreach: o Bloomington Center for the Arts o Eden Prairie Art Center o Minnetonka Center for the Arts o St. Louis Park Friends of the Arts • Email Outreach: o St. Louis Park Friends of the Arts July newsletter o Shawn McCann Arts • Facebook Outreach: o City of Hopkins o Think Hopkins o Hopkins Center for the Arts o Zeller Studio • In Person Event Outreach: o Survey Launch Event, Hopkins Center for the Arts, June 7th o Focus Group at House of Dance, June 11th 7 Weekly survey assistance was provided to the City of Hopkins by Artspace to help with outreach efforts, particularly with an eye to encouraging diversity and inclusiveness of all community members and art forms. The survey was open for eight weeks via the Survey Gizmo online platform and closed on July 31st, 2018. During that timeframe, there were 249 respondents to the artist survey. Survey respondents indicated that they heard about the survey through the following means: • Social media outlet – 90 (36%), • Email Invitation – 62 (25%), • Friend/colleague/acquaintance – 56 (23%), • At a public meeting/event – 22 (8.8%) • Flyer, poster, postcard – 21 (8.4%) *Respondents may have selected multiple options From the write in responses to the above question Hopkins Center for the Arts, mnartists.org, the Sun Sailor, and Veberod Gem Gallery listserv were all popular ways people heard about the survey. ADDITIONAL OUTREACH The City of Hopkins requested Artspace to host an additional focus group about the survey to reach a young and diverse audience of artists. In coordination with House of Dance, a hip-hop dance studio located in Downtown Hopkins, Artspace met with representatives of the hip-hop dance community and explained the importance of the survey and more about Artspace’s initiative in Hopkins. About 20 dancers participated in the meeting, and Jake and Bao Riley from House of Dance helped facilitate. Computers were made available to take the survey right there as were handouts for dancers to take with them and distribute to their friends. Many of the attendees represented dance crews and troupes of many more area artists. They travel to Hopkins to be part of this dance community centered around House of Dance from many different parts of the Twin Cities Metro Area including: St. Paul, West St. Paul, Brooklyn Park, Brooklyn Center, South Minneapolis, Northeast Minneapolis, North Minneapolis, St. Louis Park, and Fridley. Dancers mentioned they have had a difficult time finding places to rehearse due to their dance form being less generally accepted or recognized among the mainstream. Their art form is also considered noisy and many need to practice at night after work, which neighbors do not like. Live/work housing was an appealing type of space to many of the attendees as was not surprisingly affordable performing/rehearsal space. The sentiment among the generally 20-30-year-old dancers was that Minneapolis or St. Paul, would be their first choice for location, but if affordable, well- designed space with amenities for artists/dancers was made available in Hopkins, that could be compelling enough to move there. AMS Flyer on the Artery House of Dance Focus Group 8 SURVEY DISCLAIMER The survey respondents are a sample of convenience. While believed to be grossly representative of the target population (artists and other creatives living in/around Hopkins and the Twin Cities) generalization of the findings to these broader populations cannot be conducted. Because of the non-random nature of the sample, the data reported includes only descriptive statistics. The responses included in this report are all completed survey entries barring any apparent erroneous responses which were removed. Due to the nature of data collection, the analysts at Artspace are not able to eliminate the entire possibility of duplicate responses to the artist survey, given the bounds of confidentiality. Data that is not statistically relevant due to low response numbers are mostly omitted from this report. Small group differences or percentages should be interpreted carefully. Statistical analysis of the Survey Gizmo collected data was conducted via SPSS Statistics software and Microsoft Excel. Artspace has conducted over 90 Arts Market Surveys across the country reaching more than 37,000 artists. The experience and lessons learned from surveying artists and creatives around the country plays heavily into the market considerations, assumptions, and recommendations in this report. ONGOING OUTREACH Responses to the artist survey are considered representative of a need. Interested respondents may not be the same people who eventually rent space in a future project. Artspace recommends that those planning new space stay in touch with the 184 (74%) respondents who requested further information and/or updates on this project. Ongoing outreach is recommended to keep a diversity of artists engaged in any evolving conversation and future project(s). The confidential contact information for these respondents interested in further contact was provided to the City of Hopkins by Artspace in a separate attachment. 9 KEY FINDINGS & RECOMMENDATIONS The primary focus of this report is on the 230 (92%) of the total 249 survey respondents who indicated an interest in at least one type of space in Hopkins, MN. The following is a breakdown of the types of spaces in which respondents expressed interest. The data suggests a clear need for new space where Hopkins’ creative sector can live, work, and create. 249 TOTAL RESPONDENTS 91 103 149 66 19 Live/Work Housing Private Studio Space Shared Creative Space Shared Performing Arts Space None of These 0 20 40 60 80 100 120 140 160 ARTIST SURVEY INTEREST IN NEW SPACE Note: Respondents could select multiple options 37% 41% 60% 27% 8% 28% 10 RESPONDENT OVERVIEW To provide context about who participated in the survey, below is a demographic breakdown of all 249 survey respondents. Respondent Race and Ethnicity White/Caucasian 221 89% Asian 11 4% Multiracial/Multiethnic 7 3% Hispanic/Latino(a) 5 2% Black/African-American 1 0% Native American/Alaskan 1 0% Not listed 3 1% Total 249 100% 20 years or younger 2% 21-30 19% 31-40 21% 41-50 15% 51-60 19% 61-70 19% 70 years + 5% Respondent Age TOP ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT (Respondents could choose up to 4) 1. Painting and Drawing – 39% 2. Mixed Media - 18% 3. Photography - 18% 4. Music – 17% 5. Arts Education/instruction – 16% 6. Crafts/ Fine crafts – 16% Respondent Location * 86 ARE A CURRENT RESIDENT OF HOPKINS * 28 WERE A PAST RESIDENT OF HOPKINS * 135 HAVE NEVER BEEN A RESIDENT OF HOPKINS 35% 11% 54% 269 % 99 • 121 (49%) Use space within their home for art/creative work • 73 (29%) Do not have the space they need for their art or creative work 0%20%40%60%80%100% Respondent Gender Female Male Non-binary Prefer Not to Answer 11 RECOMMENDATIONS The Arts Market Study revealed a need for a variety of affordable spaces serving artists and creatives in Hopkins. New live/work housing, private studios/creative workspaces, shared creative spaces, and shared performing arts spaces for individuals are all supported to some degree by the survey data. In particular, the market supports a moderately sized affordable mixed-use project concept. Based on the results of the Arts Market Survey discussed in this report. Artspace recommends advancing a mixed-use facility with both residential and commercial space that can be adapted for a variety of creative space uses. The data supports the following creative space types and amounts in Hopkins: • Up to 30 units of live/work artist housing in Downtown Hopkins • Up to 1 8 new affordable private studio spaces in addition to live/work housing. o Rents for private studio space up to $400/month will serve 87% of interested artists. At least 50% of the rents should be priced at or below $250/month. o A variety of sizes of private studio spaces, especially those that are 500 sq. feet or less as this will serve 74% of interested artists. • Shared creative space with specialized equipment in or separate from a mixed-use facility o Of the shared creative space, some should be dedicated to performing arts o Any operator of commercial space in a mixed-use facility should look at the preferred types of space identified in this study when developing a program plan In an Artspace project, Shared Creative Space (e.g., makerspace, coworking space) and Shared Performing Arts Space is best accommodated by organizations or businesses that rent below-market rate, commercial space in the building and offer the shared and short-term spaces as part of their programming or business model. Artspace itself does not typically operate shared and specialized art studios/workspaces. To maintain a financially feasible project, commercial space is typically less than 20% of an overall building’s square footage. Local entrepreneurs, non-profits and/or creative businesses that currently address or want to address the shared space needs identified in this Arts Market Study should review Section IV of the Technical Report. The following key observations are offered based on the data that follows in this report: • Affordable artist live/work housing in Hopkins will mostly draw new residents from the broader Twin Cities metro area. • Affordable artist live/work housing will encourage 16 of the 23 artists who currently live in Hopkins and indicated they have considered leaving, to stay. Artspace’s recommendations are based on 30+ years of experience in the field of affordable art facility development. There are factors besides market demand that will influence a future project concept and feasibility of new space including: funding opportunities and funder priorities; civic leader priorities; available sites; and new complementary developments that offer desired space. Survey respondents could select multiple types of spaces that they would be interested in renting or relocating to and duplication of interest is possible. For example, an artist may want both live/work housing and private studio space, however it is reasonable to assume an artist expressing interest in both spaces, does not intend to rent both at the same time. Artspace’s overall recommendations are conservative to consider the possible impact of overlapping space interests. 12 23 4 64 0 10 20 30 40 50 60 70 Currently live in Hopkins Previously lived in Hopkins Never lived in Hopkins 91 (37%) OF THE 249 RESPONDENTS ARE INTERESTED IN LIVE/WORK HOUSING RESPONDENT LOCATION HOUSEHOLD COMPOSITION • One-person – 38 (42%) • Two-person – 39 (43%) • Three-person – 4 (4%) • Four or more – 10 (11%) • Children (under 18) – 17 (19%) HOUSEHOLD INCOME (FOR THOSE INTERESTED IN AFFORDABLE HOUSING) • 50 HOUSEHOLDS EARN 60% OR LESS OF AREA MEDIAN INCOME (55%) • 37 HOUSEHOLDS EARN MORE THAN 60% OF AREA MEDIAN INCOME (45%) ARTIST SURVEY INTEREST IN: LIVE/WORK HOUSING The information on the following pages is solely about the 91 artists interested in live/work housing in Hopkins. 35 (38%) ARE ONLY INTERESTED IN LIVE/WORK HOUSING AND NO OTHER SPACE TOP ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT (Respondents could choose up to 4) 1. Painting/Drawing – 41% 2. Writing/Literary Arts - 23% 3. Mixed Media - 22% 4. Music – 21% 5. Photography – 21% 52% OF INTERESTED ARTISTS ARE 21-40 YEARS OLD 55% 45% HIGHEST LEVEL OF EDUCATION • High School Grad/GED (9%) • Some College/Associates (29%) • Bachelor’s Degree (35%) • Some post-grad (10%) • Post-grad degree (18%) CURRENT SITUATION • 51 – 56% Do not have work space they use only for art/creative work • 53 – 58% Currently rent/lease their living space 13 WHAT IS LIVE/WORK HOUSING? Artspace defines live/work housing as residential space where artists are able to live and create in the same space. Artspace’s affordable live/work artist housing units meet standard residential codes and are somewhat larger (150 to 200 square feet) than a typical dwelling unit. The units include artist-friendly design features such as durable surfaces, large windows, high ceilings, and wide doorways. Other variations of this type of space include work/live space, in which land use regulations allow primarily commercial/industrial uses with a small percentage of living space; and, housing-only space that may come with access to shared creative spaces located in the same or an adjacent building. FINANCING FOR AFFORDABLILTY To keep live/work housing attainable, the Artspace financing model combines public and private funding to ensure long-term, self-sustaining, affordable housing. A primary funding tool is the Federal Low-Income Housing Tax Credit (LIHTC) program which drives private equity investment to capitalize projects. Two types of allocations a 4% credit and 9% credit differ in that the 4% credit drives less private equity and results in a larger funding gap. The 4% program imposes fewer constraints on the project concept and while project threshold criteria must be met, it is a non-competitive funding source. The 4% program offers less opportunity for deep rental subsidy and aligns with Arts Markets that can sustain higher rents targeted to households earning 50% to 60% of AMI and in large (50 or more unit) multi-family developments. The U.S Department of Housing and Urban Development (HUD) imposes annual household income limits and sets maximum rents in projects awarded tax credits from either program. These rent limits are accompanied by a HUD-determined “utility allowance” that further lowers base rents in order to keep overall housing costs affordable for low-income households. These limits change annually. The 2018 HUD published maximum household income for those earning 60% or less of the Area Median Income (AMI) and corresponding rents for the Minneapolis-St. Paul-Bloomington, MN-WI HUD Metro Area are in the following table. The rents and income limits set by HUD reflect the trends in the whole Metro Area. Rents are expressed by month and incomes are annual. 2018 HUD Income and Rent Limits for LIHTC Projects in Hennepin County Minneapolis-St. Paul-Bloomington Metro Area Household Size Income Max (30% - 60% AMI) Bedrooms Max Rent (30% - 60% AMI) 1 $19,830 - $39,660 Efficiency $495-$991 2 $22,650-$45,300 1-bedroom $531 - $1,062 3 $25,470-$50,940 2-bedroom $636-$1,273 4 $28,290- $56,580 3-bedroom $735-$1,471 Source: Novogradac & Co. Rent and Income Calculator; Novoco.com, 2018 14 50 (55%) of artists interested in live/work housing in Hopkins would income qualify at 60% or below AMI per HUD guidelines. 16 (18%) report incomes that fall at 30% or below AMI and would qualify for the more deeply subsidized units made possible using the 9% LIHTC model. The percentage of interested income qualifying artist households is on par with recent similar surveys conducted in other cities across the nation. With 50 interested artists self-identifying as income eligible, a LIHTC funding approach for a smaller scale housing development is still supported by the market. RENTAL AFFORDABILITY To qualify to live in live/work housing, artists do not need to derive the majority of their income from their art or creative pursuit. In fact, in Hopkins, 62 (68%) of those interested in live/work housing earn 25% or less of their income from their art/creative work. Many artists balance their creative work with other non- creative type jobs to earn a living. From the self-reported income data in the survey, 55% would qualify for affordable live/work housing based on their household incomes being 60% or less of Area Median Income (AMI). A step further, Artspace asked artists what the maximum amount they would consider paying monthly for live/work housing. This is to understand how developers should model their rent structure; how many households consider the 2018 HUD maximum rental guidelines to be affordable; and, how many would qualify for that rent based on their current reported household size. If using affordable housing resources like LIHTC, there are restrictions on household size relative to the number of bedrooms in a unit. For example, a one-person household may not be allowed, by HUD to rent a three-bedroom unit. The rental rates set by HUD vary according to bedroom count and household income. Affordability to Hopkins Respondents Household Size Total Max monthly rent One Two Three Four or more # % $400 5 2 1 1 9 10% $500 - $600 6 5 0 2 13 14% $700 - $800 9 4 2 0 15 16% $900-$1,000 9 13 0 4 26 29% $1,100 - $1,200 6 9 0 1 16 18% $1,300 - $1,500 3 4 1 1 9 10% Over $1,500 0 2 0 1 3 3% Total 38 39 4 10 91 100% Total for 30% of AMI Rents (shaded area) 33 32 3 7 75 82% *Shaded area represents maximum respondents would consider paying relative to household size and to 2018 rent guidelines for 30% AMI in Hennepin County. Rent table on Page 14. $94,300 – 4-PERSON MEDIAN HOUSEHOLD INCOME FOR MINNEAPOLIS-ST. PAUL- BLOOMINGTON METRO AREA (SOURCE: NOVOCO/HUD 2018) 15 75 (82%) of respondents indicated that the maximum they would consider paying for live/work housing is generally aligned with the rent limits that can be charged per HUD guidelines (relative to household size) for affordable housing in Hennepin County. Some households could pay more than the maximum rents that could be charged. This indicates the rent limits in the 30%-60% range are affordably priced for the majority of the respondents to this survey. Any future household applicant would need to meet income guidelines, but this is a good indicator that this price point would be considered generally affordable for the Hopkins rental market. Furthermore, 25% of the survey respondents interested in live/work housing indicated that they currently pay $1,201 or more a month in housing costs regardless of household size. This is higher than the maximum many would consider paying in the future and indicates that affordable units would be a welcome addition to the real estate market. RECOMMENDATIONS FOR LIVE/WORK HOUSING Artspace recommends building up to 30 live/work housing units total in Downtown Hopkins. This is a conservative estimate using 3:1 redundancy which accounts for the many factors that influence the overall indicated market need as well as Artspace’s national experience as a developer of live/work housing. The factors that can influence need include: • Income Qualification: The number of interested artists who would income qualify at or below 60% of AMI • Duplication: Interested households in which more than one artist responded to the survey. 12% indicated someone else in their household was also taking this survey, and 22% were unsure. • Student Interest: Interested artists who are currently full-time students, and whose household incomes/compositions are likely to change post-graduation • Relocation: Only 25% of respondents currently live in Hopkins, respondents may have overstated their willingness to relocate • Overstatement of Interest: While not quantifiable, enthusiasm for new space and the project concept may not in every case equate to an artist household choosing to relocate. The development and design decisions for new space may impact marketability and the effect of any adverse decisions are not considered in this calculation. New space should be leased affordably with preferred features and shared spaces (as identified on the following page) accommodated to the extent feasible. 3:1 REDUNDANCY Given the variety of factors that impact the respondents’ stated need for space, Artspace uses the triple redundancy method to account for the considerations mentioned on the previous page. The threshold for market support for a live/work housing project requires a minimum 3:1 redundancy, meaning at least 3 interested artists/creatives should be identified for every 1 live/work housing space created. 91 3 30 16 The table below indicates how some of the 3:1 redundancy influencing factors mentioned earlier calculate into the total live/work housing need in Hopkins. *Market need is only one consideration when developing a project concept. A development team may choose to increase or decrease a final unit count after a review of all project feasibility factors, including financing method and the related LIHTC Qualified Allocation Plan (QAP), if applicable. UNIT MIX The number of bedrooms needed by respondents interested in live/work housing in Hopkins, trends toward one- and two-bedroom units. Using the triple redundancy method, Artspace suggests the following unit breakdown to begin concept planning. When determining the unit mix in a project concept the market study findings are important, but there are other factors to consider including: what the site/building can accommodate; funder priorities; HUD requirements for maximum household size per bedroom count; and, the operating budget/project pro- forma. For a suburban market such as Hopkins, and from what Artspace heard during the preliminary feasibility visit, including a number of two-bedroom units is recommended to accommodate families that may wish to live in Downtown Hopkins. Forty percent of those interested in live/work housing also requested two-bedroom units. Hopkins – Live/Work Housing Need Factor Respondent Count Total Interested Artists 91 Income Qualify – 60% AMI 50 Households with more than 1 interested Responder 11 Minimum Potential Duplicates (11/2) 5 Current Full-Time Students 8 Estimated Market for a LIHTC project *30 units Hopkins - Suggested Unit Mix Number of Bedrooms Requested # Percentage Recommended # of Units Efficiency/Studio Units 7 8% 2 One-Bedrooms 38 42% 13 Two-Bedrooms 36 40% 12 Three-Bedrooms 9 10% 3 4+ Bedrooms 1 1% 0 Totals 91 100% 30 17 UNIT SIZES AND FEATURES The survey did not ask about preference for live/work housing size/square footage, but the necessary square footage can be estimated (for planning purposes) by ensuring that that the workspace size preferences of those interested in private studio space can be accommodated in the live/work housing unit. Thirty-three (33) of those interested in private studio space are also interested in live/work housing (detailed on the following pages) and over half of those interested in private studio/creative work space would need that space to be up to 350 square feet. Alternatively, live/work housing can be modeled after Artspace’s live/work units which are generally about 150-200 SF larger than traditional affordable housing and have flexible floor plans to accommodate for workspace. Average Artspace unit sizes are: • Average efficiency/studio: 700 sq. ft. – 800 sq. ft. • Average 1BR: 800 sq. ft. – 1,000 sq. ft. • Average 2BR: 1100 sq. ft. – 1,200 sq. ft. • Average 3BR: 1400 sq. ft. – 1,600 sq. ft. The following live/work space and building amenities and features were most requested by respondents interested in live/work housing. This and other design considerations are further explained on page 25. Addressing these preferences through design, is important to the marketability of any future development. *Respondents could choose up to five shared amenities and up to four live/work features RETAINING AND ATTRACTING THE CREATIVE SECTOR Of the 91 respondents who indicated that they would relocate to a live/work housing community, 23 of them currently live in Hopkins and 16 (70%) of those Hopkins local artists responded that they have considered leaving, and the availability of new space would encourage them to stay. Notably, 64 of those interested in live/work housing have never lived in Hopkins. Data collected through the survey supports the creation of new housing and importantly demonstrates that affordable live/work housing would encourage artists living in the greater Twin Cities Metro Area to relocate to Hopkins and that there is an opportunity to retain artist who might otherwise leave the city. MOST PREFERRED SHARED BUILDING AMENITIES* • Building Wi-Fi (57%) • Additional storage (47%) • Gallery/Exhibition space (45%) • Green Space (45%) • General-use studio/flex-space (41%) MOST PREFERRED LIVE/WORK UNIT FEATURES* • Abundant natural light (75%) • Internet access (high-speed) (68%) • High Ceilings over 10 ft (42%) • Soundproofing (41%) • Washer/Dryer hookups in unit (40%) 18 ARTIST SURVEY INTEREST IN: PRIVATE STUDIO SPACE The information on the following pages is solely about the 103 artists interested in leasing private studio space on an ongoing basis. 103 (41%) OF THE 249 RESPONDENTS ARE INTERESTED IN PRIVATE STUDIO SPACE 29 (12%) of all respondents CURRENTLY RENT/OWN STUDIO SPACE on an ongoing basis TOP ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT (Respondents could choose up to 4) 1. Painting and Drawing - 52% 2. Photography - 17% 3. Mixed Media – 17% 4. Art Gallery/Curatorial – 16% 5. Graphic Arts/ Design – 14% 6. Writing/Literary Arts – 14% 70 (68%) INTERESTED ONLY IN PRIVATE STUDIO SPACE AND NOT HOUSING RESPONDENT LOCATION 45 (44%) of those interested in private studio spaces currently live in Hopkins MOST REQUESTED PRIVATE STUDIO SIZE* 74% (77) would be served by 500 sq. ft. or less *A variety of sizes are needed CURRENT RENT FOR PRIVATE STUDIOS 10 pay $1 - $200/month 8 pay $201 - $400/month 11 pay more than $400/month OF THE 103, 50 (49%) HAVE STUDIO/WORK SPACE WITHIN THE HOME 28 (27%) DON’T HAVE THE SPACE THEY NEED FOR THEIR ART/CREATIVE WORK OF THE 103, 43 (42%) DO NOT HAVE DEDICATED STUDIO/WORK SPACE 33 (32%) INTERESTED IN BOTH PRIVATE STUDIO SPACE AND HOUSING 19 WHAT IS PRIVATE STUDIO SPACE? Private studio space is creative workspace that is specifically designed for the creation or practice of art in all its forms (performing, visual, functional, literary, etc.). Private studio space is rented long-term under an annual lease agreement by a single renter who may or may not choose to share space with other artists. From a lessor’s perspective, it is commercial or industrial space that is adaptable to the needs of the artist/creative. When calculating the demand for private studio space, Artspace looks at the number of respondents only interested in private studio space and not live/work housing (70 respondents). Top priority shared amenity and design feature preferences are based on the responses of all those interested in private studio space (103 respondents). The assumption is that if an artist resides in a live/work unit then an additional separate private studio space is less likely to be needed. In Hopkins, there is a high percentage (68%) of the 103 respondents, who only wanted private studio space. This may be reflective of the high percentage of respondents who own their homes (62%), and the 41+ age of respondents (57%). Older artists may have a more stable housing and have less flexibility or interest in relocating. RECOMMENDATIONS FOR PRIVATE STUDIO SPACE Artspace recommends creating up to 18 private studio spaces, if live/work housing is also built, or up to 26 spaces if it is not. This is a conservative estimate based on a 4:1 redundancy model. There are more variable factors to consider when assessing market need for private studio spaces versus live/work housing units, most importantly necessity, therefore Artspace relies on the 4:1 model for this type of space. Factors that influence our recommendation and conservative assessment of demand include: • Artists may choose a more cost-effective option than renting a private studio on a long term-basis such as: o Sharing a studio space with other interested artists o Using less space than they initially indicated o Renting short-term spaces • Amenity specific needs that they require, may not be feasible to include • Location of project/new space may not be preferred • Income fluctuation leading to shorter tenancy than housing 103 91 33 INTEREST IN PRIVATE STUDIO SPACE INTEREST IN LIVE/WORK HOUSING BOTH 20 Respondents to the survey also indicated significant interest in shared short-term studio spaces. 51 expressed interest in studio space (general-purpose, for occasional private use) and 56 in studio space (general-purpose, multiple user). If short-term space is created to meet this occasional and shared-use community need, then the number of spaces created for long-term private studio space should be reduced accordingly, and vice-versa. The value of this recommendation relies on a diverse selection of private studio space options that reflect the sizes, rental costs, amenities, and features preferred by interested artists/creatives. Not all private studio spaces for which there is demand need to be built at the same time. In fact, Artspace recommends introducing new studio space in phases if feasible. Private studio space rentals, like commercial space, is subject to greater market fluctuations than housing. STUDIO SIZES & RENTAL RATES Understanding what artists can afford and how much space they need is critical to the marketability and self-sustainability of new space. The following two charts provide a summary of this information. Desired Square Footage Minimum Square Footage Count % Under 200 sq. feet 19 18% 200 - 350 sq. feet 34 33% 351 - 500 sq. feet 24 23% 501 - 650 sq. feet 5 5% 651 - 800 sq. feet 5 5% 801 - 1,000 sq. feet 5 5% 1,001 - 1,500 sq. feet 4 4% Unsure 7 7% TOTAL MARKET SUPPORT WITH LIVE/WORK HOUSING TOTAL MARKET SUPPORT WITHOUT LIVE/WORK HOUSING 18 28 22 19 16 0 5 10 15 20 25 30 Less than $100$101 - $200$201-$300$301 - $400$400+Affordable Monthly Studio Rents, In Addition To Housing Costs 103 4 26 70 4 18 21 Based on the data and the summary statistics, a draft program plan for a private studio space development should consider: • Studio spaces of varying sizes. For example: - (5) under 200 square feet - (15) 200-500 square feet - (5) 500-1,000 square feet • Rental agreements that do not exceed $400 per month, gross rent regardless of space size. With many targeted lower, at least 45% renting at $200 or less. Incorporating some larger spaces and more expensive spaces is also supported by the market findings, but what artists can pay for space on a square foot basis may not be commensurate. Therefore, Artspace recommends pre-leasing, collecting letters of interest, and/or developing a waiting list for planned private studios larger than 500 square feet or more than $400 a month. The following building-wide shared amenities and studio space features were most preferred by respondents interested in private studio space. This and other design considerations are further explained on page 25. This information is important for any developer or operator to consider for the marketability of any future development. If any developer is interested in building studio-only spaces, please refer to Section III of the Technical Report. *Respondents could choose up to four for each question MOST PREFERRED BUILDING -WIDE AMENITIES • Building Wi-Fi (66%) • Gallery/Exhibition space (60%) • Utility sink with trap (46%) • Additional storage (41%) • Green Space (38%) MOST PREFERRED STUDIO SPACE FEATURES • Natural light (76%) • Internet access (high-speed) (53%) • High ceilings, over 10 ft. (38%) • Durable flooring (34%) • Special ventilation (33%) 22 ARTIST SURVEY INTEREST IN: SHARED CREATIVE SPACE AND SHARED PERFORMING ARTS SPACE 149 (60%) OF THE 249 RESPONDENTS ARE INTERESTED IN ACCESS TO SHARED CREATIVE SPACE 66 (27%) OF THE 249 RESPONDENTS ARE INTERESTED IN ACCESS TO SHARED PERFORMING ARTS SPACE TOP ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT (Respondents could choose up to 4) 1. Painting/Drawing - 40% 2. Photography – 18% 3. Mixed Media – 17% 4. Crafts/Fine crafts - 16% 5. Jewelry Design/Fabrication – 15% MOST PREFERRED TYPE OF SHARED PERFORMING ARTS SPACE/EQUIPMENT* • Rehearsal Space – 27 (41%) • Theater/Performance (Black box/flexible – 27 (41%) • Classroom/Teaching – 22 (33%) • Dance studio/rehearsal space - 18 (27%) • Theater/Performance (formal seating/permanent stage) - 17 (26%) • Sound Proof practice room - 16 (24%) • Sound Booth – 16 (24%) *Respondents could choose up to four options. These are accessible on a short-term lease basis or paid membership TOP ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT (Respondents could choose up to 4) 1. Theater Arts - 33% 2. Music - 27% 3. Dance/Choreography – 26% 4. Painting/Drawing – 26% 5. Performance Art - 20% 6. Writing/Literary Arts – 22% MOST PREFERRED TYPE OF SPACES/SPECIALIZED EQUIPMENT* • Studio Space (gen. purpose, multi-user) – 56 (38%) • Gallery/Exhibition Space – 52 (35%) • Studio Space (gen. purpose, occasional private use) – 51 (34%) • Woodworking shop – 35 (23%) • Classroom/Teaching Space – 34 (23%) • Paint Room (sprayers/ventilation) – 33 (22%) *Respondents could choose up to five options. These are accessible on a short-term lease basis or paid membership RESPONDENT LOCATION 60 (40%) of those interested in shared creative space currently live in Hopkins 23 WHAT IS SHARED CREATIVE SPACE? Shared creative space is space and specialized equipment that may be available for short-term, private rentals (e.g. hourly, daily, weekly, monthly) or accessible to multiple users at the same time through a membership or other rental arrangement. The spaces and associated programming are typically offered to artists through an organization/operator that has leased long-term space from the property owner for that purpose, in many cases from Artspace. Collaborative shared spaces may include for example: co-working or makerspaces designed for specific uses such as ceramics, 3D printing, culinary arts, or woodworking. Private short-term rentals may include: storage, conference rooms, general use studio, or a screening room. The intent is to offer artists access to space and/or equipment that is too expensive or impractical for individual artists to lease or own outright. Shared creative space can exist in the context of a new multi-use facility, as a stand-alone venture, or as an extension of existing programming. With 1 49 respondents expressing interest, shared creative space is the largest need identified by this study in Hopkins. While about 32% of these artists also expressed an interest in live/work housing (48 respondents), it is anticipated that the need for most shared spaces will remain constant even if new complementary spaces such as live/work housing or private studios are created. The exception is the overlapping interest in shared, general-purpose studio spaces both for multiple users and for occasional private-use. Sixty artists whom live in Hopkins expressed interest in shared creative space, the highest amongst all the space. Developing new shared creative space would address the need of Hopkins’ current resident artists. RECOMMENDATIONS FOR SHARED CREATIVE SPACE Artspace recommends including shared creative space in any new multi-use facility resulting from this study as well as identifying other opportunities in Hopkins to introduce new shared space models. A multi-use facility with live/work housing and/or private studios as core space types would be enhanced by including shared general-purpose studios that are flexible for either private or multiple users to access on a short-term basis as well as gallery/exhibition space. Any interested developer, including Artspace, would need to find an organization/business or individual who could operate these sorts of spaces with a sustainable business model. If addressing the shared creative space need identified in this study, Artspace recommends focusing on just one or a few of the preferred types of spaces/equipment documented. Providing limited types of appropriate spaces/equipment is more valuable than a variety of mediocre ones. While the priority should be to address the “most preferred” spaces (of interest to at least 20% of the interested respondents) there are other spaces and equipment that have been identified as desirable. These include a woodworking shop with equipment that otherwise may be cost prohibitive for individual artists to purchase; classroom/teaching space; a paint room with sprayers and ventilation; and, a photography studio with equipment. A full list of types of spaces/specialized equipment preferred by respondents can be found in the Technical Report Section IV. 24 WHAT IS SHARED PERFORMING ARTS SPACE? Shared Performing Arts Space accommodates the needs of those in the performing arts or other complementary industries. Like shared creative space, the space and specialized equipment may be available for short-term, private rentals (e.g. hourly, daily, weekly, monthly) or accessible to multiple users at the same time through a membership or other rental arrangement. The spaces and associated programming are typically offered by an organization or business that leases commercial space from the property owner, in many cases leased from Artspace. Collaborative shared spaces may include: costume, prop and set design shops, or storage for the same. Private short-term rentals may include: rehearsal or performance space; or sound proof practice or recording studio space. Performing arts space is expensive for artists due in part to the volume of space and the technical equipment required (i.e. sprung dance floors, soundboards). Shared performing arts space can exist in the context of a new multi- use facility, as a stand-alone venture, or as an extension of existing programming. RECOMMENDATIONS FOR SHARED PERFORMING ARTS SPACE The interest in shared performing arts space (66 respondents) is less than the interest for shared creative spaces (149 respondents), and the low numbers may impact the feasibility of creating and operating the preferred spaces. However, the interest relative to the size of the respondents identifying as practicing in theater arts (33%), music (27%), dance (26%) is still significant. For this reason, it is useful to consider the most preferred shared performing arts space and the shared creative space needs independently. Identifying a theatre company, Hopkins’ local Stages Theater for example, that might have space now or in the future, that could be rented or made available to individual performing artists is something to consider. The nature of many types of performing arts spaces is that they are often costly to build and operate while generated income is seldom enough to offset the expense. For example, of the interested artists that would prefer at least 1000 sq. ft. of rehearsal space (dance studio, theater rehearsal or sound proof practice rooms), just 42% (16) can pay between $10 and $15 per hour for the use of that space. Users also tend to require the spaces at similar times (evenings and weekends for example) making scheduling difficult and in return creating an inefficient economic model. The more flexible the space and suitable to multiple users the more self-sustaining the spaces become. Introducing complementary, income generating programs and spaces can also help create more successful models. In the absence of identifying partner theatre companies or other arts organizations that can address the identified space needs through existing facilities or programs, the developer of a multi-use project concept should consider including flexible space that can be used for rehearsal space as well as small black box performances, as this would address the two most preferred spaces of the interested respondents. Incorporating classroom/teaching space and/or dance studio/rehearsal space should also be a consideration. Any program operator interested in offering performing arts space in the context of a multi- use facility or as a stand-alone venture, should review Section IV of the Technical Report as part of the planning process. 25 DESIGNING ARTIST SPACES Concept planning for new space requires more than just quantifying interest in live/work housing, private studio, and shared creative spaces. Location, rental costs, shared amenities, size and design features all impact marketability of new spaces. Regional market conditions, funding strategy, available operators of shared spaces and project budget limitations also influence what spaces are created and the amenities and features that are included. Given that many variables impact feasibility and the concept planning process Artspace offers the following design best practices to assist developers of new creative space. The Hopkins Arts Market Survey data as well as Artspace’s 30 + years designing projects informs this resource. DESIGN FEATURES AND AMENITIES GENERAL GUIDELINES If spaces and buildings are well designed to incorporate features and amenities that artists prefer, then the artists are better served, and spaces are more leasable. In the design phase, developers should be mindful of the environment preferences of specific types of art, (e.g., lighting, flooring, heating/cooling, ventilation noise, ceiling height, etc.) All artist spaces need safe and secure storage, the ability to easily load and unload projects, materials, and equipment. This means wide hallways (6-foot minimum) and oversized doorways and elevators with 3,500 pounds capacity, and perhaps including loading zones, and space for package pick-ups. Certain art materials can be toxic, that adds a level of consideration for trash disposal and utility sink drains. The flooring in all spaces should be highly durable and low-maintenance (e.g., stained/polished concrete, sealed/epoxy coated concrete, ceramic or porcelain tile, or linoleum or wood products, but no carpet.) LIVE/WORK HOUSING Overall a live/work housing unit should be designed to maximize flexible space. This infers that kitchens should be open, galley, straight, or “L” shaped layouts with no “islands” and the sink is recommended to be a single, extra deep basin, stainless steel preferred, with no garbage disposal. Ceilings should be a 10-foot minimum to ensure open space. Windows should be large and operable for natural light and fresh air. Communal laundry rooms are a cost-effective approach if funding allows. COMMUNITY GALLERY & ENTRY LOBBY When designing also consider that artists should have space for collaboration and community development. Live/work housing space in its general conception provides the opportunity to collaborate and help one another, but all artist spaces should have a space intended to enable collaboration and inspire a sense of community. Commercial and communal space public restrooms should be inclusively designed as at least two gender neutral restrooms and include a diaper changing station in at least one unit. Artists also enjoy sharing their art, a space with adequate lighting can provide an opportunity for both the public to enjoy art and artists to present and sell/perform their work. Artists should be allowed to hang, paint, display their art in the hallways, if they choose to do so. For gallery spaces, there should be floor outlets approximately every 12 feet. Walls should include a ¼ inch layer of plywood behind the gypsum board to aid in hanging artwork; there should be a minimum of 3 feet height of plywood installed, at 40 inches from the floor, up to 76 inches (and if cost and time allowed, add a foot on each side to accommodate 26 even larger artwork). Walls should be neutral colored and suitable for displaying artwork. Best case scenario there are two types of lighting in these rooms. First is the general overhead lighting and the second is the directional track lighting for the art work. These track lights need to be installed so as to light work at 45 degrees from the spot where art is traditionally hung. There also needs to be separate light switches for both sets of lights and a hanging system incorporated PERFORMING ARTS SPACE When designing for the needs of performing artists, consideration should be given to sprung flooring for dancers, high ceilings and space that is unencumbered by posts/pillars to accommodate movement. Soundproofing closets or offering shared soundproof spaces for practice or music/voice recording would typically be a welcome amenity and supported by the Hopkins Arts Market Study data. OTHER FEATURES A property management office should be located on the first floor near the main entrance. The exterior of the building should have low maintenance finishes. Consider providing artist designed bike racks for visitors and bike storage for residents. Artspace has a plethora of resources on designing artist spaces and is also available to consult with developers looking to create space for artists. HOPKINS SPECIFIC DESIGN FEATURES AND AMENITIES LOCATION The artists who participated during the Hopkins Preliminary Feasibility Visit all mentioned downtown as the preferred location for a future project. Building off the momentum that’s been created downtown by Hopkins Center for the Arts, Stages Theater, and the Artery to name a few, Artspace also recommends continuing to look at downtown sites for a future mixed-use development. The planned Southwest Green Line Light Rail Extension will be transformative for downtown and a great amenity for future residents and users of a multi-use arts facility. While many factors drive site selection including: cost, funder preference, zoning, environmental conditions, the real estate market, ease of acquisition/site ownership, proximity to amenities (e.g., public transportation, grocery, retail, arts), and city planning priorities. Downtown would be the best option for any concept that includes live/work housing. TRANSPORTATION AND PARKING Many of the artists interested in live/work housing stated they would use alternative modes of transportation if available, in effect reducing their reliance on driving. Given the accessibility in the region via the many bike trails, buses, and future Light Rail, locating with access to these amenities is recommended. The interest level is strong enough to plan a multi-modal project with bicycle parking on site. In fact, 81% of respondents indicated they would use bus/light rail on a regular basis, and 63% indicated they would walk/bike to reduce their reliance on driving. However, 97% indicated they still need at least one parking space for their household. 27 *Respondents could choose more than one option DESIGN CONSIDERATIONS BUILDING-WIDE AMENITIES Artspace’s general design guidelines along with information provided by the survey respondents about their preferred shared amenities, shared space types, and design features are considered during the program and concept development phase of any new space initiative or mixed-use facility. Those spaces and amenities that are preferred by more than one sub-group deserve particular attention as they will serve the greatest number. When funding is limited it is important to make thoughtful decisions about how to best use resources to benefit the most. The table below shows the overlapping interest in amenities and short-term spaces among several subgroups of survey respondents. Artspace recommends prioritizing spaces that are of interest to multiple 81% 63% 42% 25% 19% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Bus/LRT Bike/Ped Carpooling Car sharing Bike sharing None Hopkins Transportation Preferences 3% 65% 29% 3% Parking Spaces Needed in Hopkins None One Two Three or More 28 subgroups, can serve multiple uses and/or are the least expensive and complicated to create and operate. Full lists of preferred spaces and amenities are in the Technical Report and should be reviewed by developers of new space for other program ideas. Spaces/Amenities preferred by at least 25% of interested respondents are identified below. Careful consideration should be given to the upfront and operational costs and complexity of incorporating the types of spaces listed in under “costly spaces.” Respondents could choose up to 4 or 5 preferred amenities/shared spaces, for each type of space they expressed an interest. *Not all space types and amenities were an option for each subgroup to select. The shared space/amenity that is preferred by at least three interested subgroups is gallery/exhibition space. At a minimum, this amenity should be designed into a mixed-use project. The others that at least two subgroups expressed interest in should also be given priority consideration. Theater/performance space is an example of a type of specialized preferred space that is best developed and/or operated by a third-party non-profit or business rather than the building owner or operator of a mixed-use facility. Similarly, spaces that would be rented or offered short-term to artists not residing or renting long-term studio space in the facility, are most efficiently and feasibly operated by an arts group that master leases commercial space within the facility. IN-UNIT FEATURES The top features of interest to at least 25% of survey respondents that indicated a need for live/work housing and/or renting private studios follow: Natural light – Abundant natural light within the workspace was the most preferred feature among those interested in live/work housing (75%) and in private studios (76%). Any new development should optimize natural light sources to aid the creative work of its future residents and tenants. Building Amenity Live/Work Housing Private Studio Shared Creative Space Shared Performing Arts Space Easy to Incorporate Building Wi-Fi X X Gallery/Exhibition Space X X X Classroom/ Teaching Space X X General-use studio/ flex-space (private and/or shared) X X Additional Storage X X Rehearsal Space X X Green Space X X Sustainable/Renewable Energy-based Design X Utility Sink with Trap X X Networking/Meeting Lounge X Costly Spaces/Amenities Theater/Performance Space (black box/flex) X Theater/Performance Space (formal) X Dance studio/rehearsal space (with sprung floor) X Fitness Room X 29 Internet access – high speed, high bandwidth internet for large files/graphics is needed to support the creative work of interested respondents. This was the second most preferred feature after natural light for artists interested in live/work housing and those interested in private studio space. Development plan(s) and budget(s) for new space should consider how best to provide the necessary technological infrastructure. High ceilings: Ceilings that are at least 10 feet are desirable to those interested in live/work and those interested in private studios. Lower ceilings will impede creative work. Ceilings above 10 feet are a preferred feature for both subsets. Soundproofing and Soundproof spaces: Soundproofing is a preferred space feature of those interested in live/work housing, and soundproof practice rooms and a sound booth are preferred by 16 (24%) of those interested in shared performing arts space. While it may be cost prohibitive to soundproof an entire housing unit or workspace within a live/work unit, consideration could be given to sound attenuating design that limits noise between units. Alternatively, offer soundproof spaces for residents to share in the facility and that could be rented by non-residents. Special ventilation: 25% or more of respondents interested in private studio space and those interested in live/work space, indicated a need for special ventilation within their workspace. While again, it may be cost prohibitive to install special ventilation in every studio unit, design and engineering should take into consideration the toxic nature of many art materials. Consider allocating a shared private studio(s) with enhanced ventilation for varnishing, spraying, and where use of other toxic substances is permitted. Washer/Dryer hook-ups in unit: While a project may include shared laundry facilities, interested respondents have an additional preference for in-unit washer/dryer hook-ups to aid in their creative work. If offering this feature, consideration should be given to the impact on building water usage. Durable Flooring: This is a feature preferred by 33% of respondents interested in private studio space. Artist work in a variety of forms, many of which can ruin carpeting and soft flooring options. Floors should be difficult to mar, easy to clean and to replace in sections if necessary. Storefront/Direct street access for retail sales: A key to an artist financial sustainability is access to the public so that they can sell, perform and share their work. Artists interested in private studios, prefer an option that will allow them direct access to the outdoors and potential clients, audiences, customers and other members of the public. The project design should consider some storefront studio options and design elements that encourage public access and interaction. *Building-wide amenities and unit features considered for new space, should not be limited to the “most preferred”. There are other selections that would still benefit many and may be easy and affordable to include. Artspace recommends that developers of new space review the Technical Report lists to see which of the features/amenities/programs align well with their particular project, space, building or site. 30 CONCLUDING REMARKS FURTHER SURVEY PARTICIPANT ENGAGEMENT Respondents indicated a strong interest in receiving updates about the project and in volunteering to advance the concept. Contact information for those who requested more information on several different topics is provided separately from this report to the City of Hopkins staff. It can take several years to realize new space and keeping interested parties engaged is important. Periodic and important project updates to those 184 (74%) respondents who requested further information is recommended. This interest group could also be contacted to test project concept and business plan assumptions as they evolve, including more information about fees or membership rates that can be charged for access to a variety of new Shared Creative Spaces under consideration. Planning the program early including identifying funding and an operating partner(s) is critical to successfully implementing this mixed-use concept. It is assumed that survey respondents, while broadly representative of the market, may not be the same individuals that ultimately relocate to housing or rent new space. For this reason, Artspace recommends that an outreach strategy be developed locally in Hopkins to engage new artists who may not have participated in this survey. This will help ensure the longer-term relevance of these findings and support a successful project lease-up. Continuing the dialogue and the City’s relationship with House of Dance, Hopkins Center for the Arts, Stages Theater, and other local arts partners, will be necessary for the next phase and to find eventual tenants. DIVERSITY AND INCLUSIVITY One measure of success of a future project is how inclusive it is and to what extent its residents and tenants reflect the diversity quotient of Hopkins and the surrounding area. In spite of best efforts, surveys of this nature are limited in their ability to engage everyone and in return are not truly reflective of the diversity of a region in regard to age, gender, race, income, ethnicity, and even art form. 4% of total survey respondents identified as Asian, 3% as multiracial, and 2% as Hispanic/Latino, while according to the US Census, Hopkins has a 9% Asian population, and 20% African-American, and 11% Hispanic/Latino population. 65% of survey respondents were women, when in reality, women make up 52% of the population in Hopkins. While direct comparisons cannot be truly made from the broader community to the creative sector due to the convenience sampling method of this survey, attention should still be paid to engaging diverse populations as well as men during future outreach. In the experience of Artspace, the community’s creative sector is typically as diverse, if not more than the broader population. In order for a future project to be truly relevant and reflective of the community, Artspace highly recommends that ongoing outreach and the make-up of leadership teams be directed toward achieving that goal. It should be noted that a slightly higher percentage of respondents that identified as male and as Asian were interested in live/work housing compared to the overall survey responses. Any outreach on housing should target diverse citizens. 31 NEXT STEPS There is demonstrated market demand for up to 30 live/work housing units for artists in Downtown Hopkins. Artspace recommends using this information to advance the development of new creative spaces and in particular a multi-use, creative facility in Hopkins. An initial live/work housing development concept should begin with an assumption of up to 30 units of housing. The mixed-use concept can be rounded out with no more than 18 private studios (at a variety of sizes and rent targets); and, commercial space that can be made available for Shared Creative and Performing Arts Space uses. In predevelopment this concept can be further refined in the context of financial modeling/pro-forma development, site due diligence and selection, project partner priorities, and philanthropic/gap funding capacity. If the stakeholders in Hopkins wish to continue the path to a project developed by Artspace, the next steps are to engage in conversation with the development team, led by Heidi Zimmer, and secure funding for predevelopment. The Technical Report that follows provides an in-depth breakdown of survey responses and can help drive concept planning regardless of who leads a new space development effort. The data can be shared as evidence of the need for new space and the impact that new space will have on Hopkins’ community and its creative sector. Prepared For: Hopkins, MN // September 2018 ARTS MARKET STUDY TECHNICAL REPORT AN ADDENDUM TO THE REPORT OF FINDINGS Hopkins, MN Market Study Technical Report 1 CONTENTS I. All Individual Artist Survey Respondent Data a. Interest in space b. Current areas of arts, cultural, creative industry involvement c. Current situation d. Demographics II. Artist Respondents Interested in Affordable Artist Live/Work Housing a. Demographics of artists b. Current situation of interested artists c. Current areas of art, cultural, or creative industry involvement d. Affordable artist live/work housing preferences III. Artist Respondents Interested in Renting Private Studio Space a. Private studio/creative work space b. Current studio/work space situations c. Private studio space preferences IV. Artist Respondents Interested in Shared Creative Space and Shared Performing Arts Space a. Accessing shared space b. Shared creative space c. Shared performing arts space d. All respondents Hopkins, MN Market Study Technical Report 2 TECHNICAL REPORT SURVEY OF INDIVIDUAL ARTISTS AND CREATIVES The focus of this report is primarily on the 230 respondents to the survey of Individual Artists and Creatives out of a total of 249 respondents who indicated an interest in at least one type of space in Hopkins, MN. I. ALL INDIVIDUAL SURVEY RESPONDENT DATA A. INTEREST IN SPACE 1) Which of the following options would you choose if available in Hopkins, MN? Which of the following options would you choose if available Total Respondents % of Total Affordable artists' live/work community 91 37% Ongoing private studio or creative work space 103 41% Access shared creative space and/or specialized equipment 149 60% Access shared performing arts space and/or specialized equipment 66 27% I would not choose any of these options 19 8% Total Respondents 249 100% 37% 41% 60% 27% 8% 0% 10% 20% 30% 40% 50% 60% 70% 0 20 40 60 80 100 120 140 160 Affordable artists' live/work community Ongoing private studio or creative work space Access shared creative space and/or specialized equipment Access shared performing arts space and/or specialized equipment I would not choose any of these options Interest in all types of space Total Respondents % of Total Hopkins, MN Market Study Technical Report 3 2) Respondents who selected they would relocate to an affordable artist live/work housing AND another space option. There are 249 total respondents who took the survey. Of those respondents 91 are interested in affordable artist live/work housing, 103 are interested in private studio space. Under the column of both housing and other space, the 91 respondents interested in artist live/work housing there are 33 who are also interested in private studio space, 48 are also interested in accessing shared creative space, and 21 are interested in accessing shared performing arts space. Which of the following options would you choose if available Total Respondents % of Total Both artist live/work housing and other space Affordable artists' live/work community 91 37% 0 Ongoing private studio or creative work space 103 41% 33 Access shared creative space and/or specialized equipment 149 60% 48 Access shared performing arts space and/or specialized equipment 66 27% 21 I would not choose any of these options 19 8% 0 Total Respondents 249 100% 91 Figure 2 103 149 66 33 48 21 0 20 40 60 80 100 120 140 160 Ongoing private studio or creative work space Access shared creative space and/or specialized equipment Access shared performing arts space and/or specialized equipment Interest in both affordable artist live/work housing and another type of space Total Respondents Both artist housing and other space Hopkins, MN Market Study Technical Report 4 3) Respondents who selected only ONE type of the following options if available in Hopkins, MN. Of the 91 respondents who showed interest in affordable artist live/work housing there are 35 who selected ONLY housing and no other type of space. Of the 103 respondents who selected private studio space there are 70 who selected ONLY private studio space and no other type of space. Respondents who selected only ONE type of space Respondents who selected only ONE type of space % of respondents Affordable artist live/work housing - ONLY 35 Ongoing private studio or creative work space - ONLY 23 Access shared creative space and/or specialized equipment - ONLY 42 Access shared performing arts space and/or specialized equipment - ONLY 13 I would not choose any of these options 19 Respondents who selected only NO to L/W housing % of respondents Affordable artist live/work housing - ONLY 0 Ongoing private studio or creative work space - ONLY 70 Access shared creative space and/or specialized equipment - ONLY 101 Access shared performing arts space and/or specialized equipment - ONLY 45 I would not choose any of these options 19 Hopkins, MN Market Study Technical Report 5 B. CURRENT AREAS OF ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT 1) In what areas of the arts, cultural or creative industries are you most involved? Most respondents selected the following: The top 6 arts, cultural or creative industries of the 249 respondents are: painting/drawing, mixed media, photography, music (vocal/instrumental/recording/composition), arts education/instruction, and crafts/fine crafts. In what areas of the arts, cultural or creative industries are you most involved? Most respondents selected the following: Total Responses Arts, Cultural and Creative Industries # % of responses % of respondents Painting/Drawing 98 13% 39% Mixed media 46 6% 18% Photography 44 6% 18% Music (vocal/instrumental/recording/composition) 42 6% 17% Arts education/instruction 39 5% 16% Crafts/Fine crafts 39 5% 16% Theater arts (acting, directing, production, etc.) 35 5% 14% Writing/Literary arts 34 5% 14% Graphic arts/design 31 4% 12% Jewelry design/fabrication 31 4% 12% Dance/Choreography 29 4% 12% Art gallery/Exhibition space/Curatorial 27 4% 11% Fire arts (ceramics, glass, metalworking/metalsmithing) 24 3% 10% Sculpture 22 3% 9% Other, please specify 22 3% 9% Fiber/Textile arts/Fashion/Costume design 21 3% 8% Performance art 20 3% 8% Film/Video/Television/Digital/Web-based entertainment production 19 3% 8% Arts administration/Arts advocacy 15 2% 6% Digital arts (computer/multimedia/new media, etc.) 14 2% 6% Printmaking 14 2% 6% Book arts/Illustration 13 2% 5% Woodworking 13 2% 5% Healing arts/Art therapies 11 1% 4% Interior design 9 1% 4% Marketing/Advertising 8 1% 3% Murals/Street art 8 1% 3% Installation art 7 1% 3% Architecture/Landscape architecture 6 1% 2% Total Respondents 249 Total Responses 745 Hopkins, MN Market Study Technical Report 6 Current art or creative work situation # % of Respondents I have space within my home/housing situation that I use for my art or creative work 121 49% I don’t have the space I need for my art or creative work (e g, current space is not adequate, I cannot afford available space, etc.) 73 29% I rent or own studio/creative work space separate from my housing on an ongoing basis 29 12% My work space is provided free of charge (e g, member of dance troupe, university student, etc.) 13 5% I rent or own studio/creative work space separate from my housing on an occasional or as needed basis 8 3% My work does not require designated space 5 2% Total 249 100% C. CURRENT SITUATION 1) Do you currently own or rent/lease your living space? 62% of respondents currently own their living space. Total Responses Currently own or rent/lease your living space # % of respondents Own 155 62% Rent/Lease 79 32% Do not rent/lease or own 15 6% Total 249 100% 2) Which best describes your current art or creative work situation? 49% of respondents have space within their home they use for creative work. Hopkins, MN Market Study Technical Report 7 3) What do you currently pay monthly, on average (NOT including utilities), for the studio/creative work space you rent or own outside your home on an ongoing basis? 52% of total respondents currently pay $350 or less per month, not including respondents who pay $0. 4) What percentage of your income comes from your art or creative work? 52% of total respondents earn less than 10% of their income from their creative work. Total Percentage of income from art or creative work # % of Respondents Less than 10% 148 59% 10% - 25% 39 16% 26% - 50% 20 8% 51% - 75% 6 2% 76% - 100% 36 14% Total 249 100% 5) Have you ever lived in Hopkins, MN? 35% of respondents currently live in the City of Hopkins. Have you ever lived in the City of Hopkins # % of Respondents I currently live in Hopkins 86 35% Yes, but not currently 28 11% No 135 54% Total 249 100% Monthly rent for studio/creative work space # % of Respondents $0 1 3% $51 - $100 2 7% $101 - $150 5 17% $151 - $200 2 7% $201 - $250 2 7% $251 - $300 0 0% $301 - $350 4 14% $351 - $400 2 7% $401 - $500 3 10% $501 - $750 1 3% More than $750 7 24% Total 29 100% Hopkins, MN Market Study Technical Report 8 D. DEMOGRAPHICS 1) To which gender do you most identify? 65% of respondents are female. Total Responses Gender # % of respondents Female 162 65% Male 76 31% Non-Binary 1 0% Not Listed 7 3% Prefer not to answer 3 1% Total 249 100% 2) Which of the following best describes you? 89% of respondents describe themselves as White/Caucasian. Total Responses Ethnicity # % of respondents White/Caucasian 221 89% Asian 11 4% Multiracial/Multiethnic 7 3% Hispanic/Latino 5 2% Something else (please specify) 3 1% Black/African American 1 0% Native American/American Indian/Alaskan Native 1 0% Total 249 100% Hopkins, MN Market Study Technical Report 9 II. INDIVIDUALS INTERESTED IN AFFORDABLE ARTIST LIVE/WORK HOUSING The “yes” responses in the following tables are those individuals interested in live/work housing. The “total” response is everyone who completed the survey. There is a total of 91 respondents interested in affordable live/work artist housing, 35 of the 91 are only interested in affordable artist live/work housing. A. DEMOGRAPHICS OF INDIVIDUAL RESPONDENTS 1) To which gender do you most identify? 57% of interested respondents identify as female. "yes" to affordable artist live/work housing Total Gender # % respondents # % respondents Female 52 57% 162 65% Male 32 35% 76 31% Transgender Male 1 1% 1 0% Non-Binary 5 5% 7 3% Prefer Not to Answer 1 1% 3 1% Total 91 100% 249 100% *Respondents may have selected multiple options 2) What is your age? Over 55% of interested respondents are 40 years old or younger. "yes" to affordable artist live/work housing Total Age # % respondents # % respondents 20 years or younger 5 5% 5 2% 21 - 30 years 29 32% 47 19% 31 - 40 years 18 20% 53 21% 41 - 50 years 10 11% 37 15% 51 - 60 years 15 16% 48 19% 61 - 70 years 10 11% 46 18% Over 70 years 4 4% 13 5% Total 91 100% 249 100% Hopkins, MN Market Study Technical Report 10 3) Which of the following best describes you? 86% of interested respondents describe themselves as White/Caucasian. "yes" to affordable artist live/work housing Total Ethnicity # % respondents # % respondents White/Caucasian 78 86% 221 89% Asian 6 7% 11 4% Hispanic/Latino 3 3% 5 2% Multiracial/Multiethnic 1 1% 7 3% Black/African American 1 1% 1 0% Native American/American Indian/Alaskan Native 1 1% 1 0% Something else (please specify) 1 1% 3 1% Total 91 100% 249 100% 4) Which range is closest to your gross annual household income? Figure 3 below shows the Max Rents for efficiency through 5-bedroom unit based on Housing and Urban Development (HUD) 2018 Rent limits for 60% Area Median Income. Source: Novoco.com Figure 3 City: Hopkins, MN County: Hennepin County MAX RENTS AMI 60% 0 BDRM $991 1 BDRM $1,062 2 BDRM $1,273 3 BDRM $1,471 4 BDRM $1,641 5 BDRM $1,811 INCOME LIMITS 1 PERSON $39,660 2 PERSON $45,300 3 PERSON $50,940 4 PERSON $56,580 5 PERSON $61,140 6 PERSON $65,640 7 PERSON $70,200 8 PERSON $74,700 Hopkins, MN Market Study Technical Report 11 55% of the respondents interested in affordable artist live/work housing income qualify based on their selected household income and size in this survey and on the 2018 60% HUD rent and income limits. Income by Household Size for respondents interested in affordable artist housing at 60% AMI Annual Household Income 1 2 3 4 or more Total Income Qualify Prefer Not to Answer 1 1 0 2 4 0 Under $10,000 3 2 0 0 5 5 $10,000 - $15,000 0 1 0 1 2 2 $15,001 - $20,000 2 0 0 0 2 2 $20,001 - $25,000 7 3 1 0 11 11 $25,001 - $30,000 2 3 0 0 5 5 $30,001 - $35,000 3 6 0 0 9 9 $35,001 - $40,000 5 3 0 0 8 8 $40,001 - $45,000 2 1 0 2 5 3 $45,001 - $50,000 7 4 0 0 11 4 $50,001 - $55,000 2 1 1 0 4 1 $55,001 - $60,000 1 2 1 0 4 0 $60,001 - $65,000 1 1 0 0 2 0 $65,001 - $75,000 0 2 0 0 2 0 $75,001 - $85,000 0 2 0 1 3 0 $85,001 - $100,000 0 5 0 2 7 0 $101,000 - over $400,000 2 2 1 2 7 0 Total 38 39 4 10 91 50 % of respondents who income qualify 55% 5) What is the highest level of education you have completed? Over 60% of interested respondents received a bachelor’s degree or higher. "yes" to affordable artist live/work housing Total Education # % respondents # % respondents High school/GED 8 9% 12 5% Some college course work or 2-year degree 26 29% 65 26% Bachelor’s degree 32 35% 93 37% Some post-graduate work 9 10% 25 10% Post-graduate degree 16 18% 54 22% Total 91 100% 249 100% Hopkins, MN Market Study Technical Report 12 B. CURRENT SITUATION OF INTERESTED ARTISTS/CREATIVES 1) Have you ever lived in Hopkins, MN? 70% of respondents interested in artist live/work housing do NOT currently live in Hopkins, MN. "yes" to affordable artist live/work housing Total Have you ever lived in the City of Hopkins # % respondents # % respondents I currently live in Hopkins 23 25% 86 35% Yes, but not currently 4 4% 28 11% No 64 70% 135 54% Total 91 100% 249 100% 2) What is the five-digit zip code where you live? The following heat map shows in dot density the highest responding zip codes where respondents indicated they currently live. Hopkins, MN Market Study Technical Report 13 3) Do you currently have work space you use only for your art or creative work? 56% of interested respondents do NOT currently have work space they use only for art or creative work. "yes" to affordable artist live/work housing Total Work space for art or creative work? # % respondents # % respondents Yes 40 44% 128 51% No 51 56% 121 49% Total 91 100% 249 100% 4) Which best describes your current art or creative work situation? 40% of interested respondents have space within their home/housing situation that they use for art or creative work. "yes" to affordable artist housing Total Current creative situation # % respondents # % respondents I have space within my home/housing situation that I use for my art or creative work 36 40% 121 49% I don’t have the space I need for my art or creative work (e g, current space is not adequate, I cannot afford available space, etc.) 35 38% 73 29% I rent or own studio/creative work space separate from my housing on an ongoing basis 11 12% 29 12% My work space is provided free of charge (e g, member of dance troupe, university student, etc.) 4 4% 13 5% My work does not require designated space 3 3% 5 2% I rent or own studio/creative work space separate from my housing on an occasional or as needed basis 2 2% 8 3% Total 91 100% 249 100% 5) Do you currently own or rent/lease your living space? 58% of respondents who are interested in affordable artist live/work housing currently rent or lease their living space. "yes" to affordable artist live/work housing Total Respondents Own/Rent/Lease # % Respondents # % Respondents Rent/Lease 53 58% 79 32% Own 28 31% 155 62% Do not rent/lease or own 10 11% 15 6% Total 91 100% 249 100% Hopkins, MN Market Study Technical Report 14 6) What do you currently pay monthly, on average, for your housing, NOT including utilities? The chart below reflects the current housing costs of respondents who rent/lease their housing and are interested in artist live/work housing. 58% of respondents pay $1,000 or less a month in housing costs. "yes" to affordable artist live/work housing Total Respondents Monthly Housing Costs (excluding utilities) # % Respondents # % Respondents $0 – I currently don’t pay for housing 5 6% 21 9% $1 - $400 7 9% 16 7% $401 - $500 3 4% 7 3% $501 - $600 6 7% 10 4% $601 - $700 7 9% 12 5% $701 - $800 2 2% 9 4% $801 - $900 9 11% 14 6% $901 - $1,000 8 10% 21 9% $1,001 - $1,100 6 7% 14 6% $1,101 - $1,200 6 7% 20 9% $1,201 - $1,300 7 9% 15 6% $1,301 - $1,400 4 5% 14 6% $1,401 - $1,500 4 5% 8 3% $1,501 - $1,600 1 1% 12 5% $1,601 - $1,700 2 2% 7 3% $1,701 - $1,800 0 0% 6 3% $1,801 - $1,900 1 1% 1 0% $1,901 - $2,000 0 0% 4 2% $2,001 - $2,100 0 0% 7 3% $2,201 - $2,300 0 0% 1 0% $2,301 - $2,400 0 0% 3 1% $2,401 - $2,500 1 1% 1 0% More than $2,500 2 2% 11 5% Total 81 100% 234 100% *81 of the 91 respondents interested in affordable artists' live/work housing selected they rent/lease or own their living space. Hopkins, MN Market Study Technical Report 15 7) Including yourself, how many people currently make up your household? Over 80% of respondents interested in affordable artist live/work housing reside in households without children. 85% of respondents have a household size of one to two people, including themselves. "yes" to affordable artist live/work housing Household Size # % One - I am the only adult 38 42% Two 39 43% Three 4 4% Four or more 10 11% Total 91 100% Number of Children (under 18) # % None 74 81% One 7 8% Two 6 7% Three 3 3% Total 91 100% 8) Is another member of your household also taking this survey and expressing interest in affordable artist live/work housing? 12% of interested respondents have another household member taking the survey AND expressing interest in live/work housing "yes" to affordable artist live/work housing Other Household members taking this survey and expressing interest in affordable artist live/work housing? # % Yes 11 12% No 60 66% Unsure 20 22% Total 91 100% 9) Are you a full-time student at a college or university? Over 90% of interested respondents are NOT full-time students. "yes" to affordable artist live/work housing Total Responses Full-time student # % # % Yes 8 9% 12 5% No 83 91% 237 95% Total 91 100% 249 100% Hopkins, MN Market Study Technical Report 16 10) For which of the following online activities do you access the Internet on a regular basis? 45% of respondents interested in affordable artist live/work housing access the internet on a regular basis for personal communication and entertainment. "yes" to affordable artist live/work housing Online activities # % Personal communication (non-work-related email, social networking, chat, video-calls, etc.) 84 24% Entertainment (streaming/downloading content, gaming, etc.) 76 21% Creative business work (managing an Etsy account, file sharing/cloud storage, uploading original content, managing a website, audition submissions, etc.) 70 20% Other business work (accessing shared server, file sharing, communication, etc.) 59 17% Accessing education (taking online classes, researching, streaming seminars/talks/how-to videos, etc.) 58 16% Delivering education (teaching online classes or web-based seminars, etc.) 9 3% Other, please specify 1 0% 84 76 70 59 58 9 1 0 10 20 30 40 50 60 70 80 90 Personal communication Entertainment Creative business work Other business work Accessing education Delivering education Other, please specify Online Activities Hopkins, MN Market Study Technical Report 17 C. CURRENT AREAS OF ART, CULTURAL, OR CREATIVE INDUSTRY INVOLVEMENT 1) In what areas of the arts, cultural, or creative industries are you most involved? The top 5 areas of art, cultural, or creative industries selected by respondents are painting/drawing, writing/literary arts, mixed media, music (vocal/instrumental/recording/composition), and photography. "yes" to affordable artist live/work housing Total Responses Arts, Cultural and Creative industries # % of responses % of respondents # % of responses % of respondents Painting/Drawing 37 13% 41% 98 13% 39% Writing/Literary arts 21 7% 23% 34 5% 14% Mixed media 20 7% 22% 46 6% 18% Music (vocal/instrumental/recording/composition) 19 7% 21% 42 6% 17% Photography 19 7% 21% 44 6% 18% Theater arts (acting, directing, production, etc.) 16 5% 18% 35 5% 14% Dance/Choreography 15 5% 16% 29 4% 12% Film/Video/Television/Digital/Web-based entertainment production 13 4% 14% 19 3% 8% Graphic arts/design 13 4% 14% 31 4% 12% Crafts/Fine crafts 12 4% 13% 39 5% 16% Jewelry design/fabrication 10 3% 11% 31 4% 12% Other, please specify 10 3% 11% 22 3% 9% Art gallery/Exhibition space/Curatorial 9 3% 10% 27 4% 11% Arts education/instruction 9 3% 10% 39 5% 16% Fire arts (ceramics, glass, metalworking/metalsmithing) 9 3% 10% 24 3% 10% Performance art 8 3% 9% 20 3% 8% Sculpture 7 2% 8% 22 3% 9% Digital arts (computer/multimedia/new media, etc.) 6 2% 7% 14 2% 6% Book arts/Illustration 5 2% 5% 13 2% 5% Fiber/Textile arts/Fashion/Costume design 5 2% 5% 21 3% 8% Healing arts/Art therapies 5 2% 5% 11 1% 4% Woodworking 5 2% 5% 13 2% 5% Arts administration/Arts advocacy 4 1% 4% 15 2% 6% Interior design 3 1% 3% 9 1% 4% Murals/Street art 3 1% 3% 8 1% 3% Printmaking 3 1% 3% 14 2% 6% Installation art 2 1% 2% 7 1% 3% Marketing/Advertising 2 1% 2% 8 1% 3% Art/Music therapy 1 0% 1% 4 1% 2% Architecture/Landscape architecture 0 0% 0% 6 1% 2% Total Respondents 91 249 Total Responses 291 745 Hopkins, MN Market Study Technical Report 18 2) What percentage of your income comes from your art or creative work? Over 50% of interested respondents earn less than 10% of their income from art/creative work. "yes" to affordable artist live/work housing Total respondents % of Income from art/creative work # % respondents # % respondents Less than 10% 47 52% 148 59% 10% - 25% 15 16% 39 16% 26% - 50% 5 5% 20 8% 51% - 75% 3 3% 6 2% 76% - 100% 21 23% 36 14% Total 91 100% 249 100% 0% 2% 4% 6% 8% 10% 12% 14% 0 5 10 15 20 25 30 35 40 Painting/DrawingWriting/Literary artsMixed mediaMusic…PhotographyTheater arts (acting, directing,…Dance/ChoreographyFilm/Video/Television/Digital/W…Graphic arts/designCrafts/Fine craftsJewelry design/fabricationOther, please specifyArt gallery/Exhibition…Arts education/instructionFire arts (ceramics, glass,…Performance artSculptureDigital arts…Book arts/IllustrationFiber/Textile…Healing arts/Art therapiesWoodworkingArts administration/Arts advocacyInterior designMurals/Street artPrintmakingInstallation artMarketing/AdvertisingArt/Music therapyArchitecture/Landscape…Arts, Cultural, and Creative Industries Respondents interested in artist live/work housing #% of responses Hopkins, MN Market Study Technical Report 19 D. AFFORDABLE ARTIST LIVE/WORK HOUSING PREFERENCES 1) What is the maximum amount you would consider paying monthly (NOT including utilities) for your artist live/work housing? 2018 Rent Guidelines from HUD for Hennepin County Source: novoco.com What artists can afford to pay is shown below in the context of their household size. If using affordable housing resources like Low-Income Housing Tax Credit (LIHTC), there may be restrictions on household size relative to the number of bedrooms in a unit. For example, a one-person household may not be allowed to rent a three-bedroom unit. Rents charged for income-restricted affordable housing vary according to bedroom count and household income. Household Size Total Max amount you would consider paying monthly One Two Three Four or more # % $400 5 2 1 1 9 10% $500 - $600 6 5 0 2 13 14% $700 - $800 9 4 2 0 15 16% $900-$1,000 9 13 0 4 26 29% $1,100 - $1,200 6 9 0 1 16 18% $1,300 - $1,500 3 4 1 1 9 10% Over $1,500 0 2 0 1 3 3% Total 38 39 4 10 91 100% *shaded area represents what respondents selected as the maximum amount willing to pay relative to the 2018 max rent guidelines. City: Hopkins, MN County: Hennepin County MAX RENTS AMI 60% 0 BDRM $991 1 BDRM $1,062 2 BDRM $1,273 3 BDRM $1,471 4 BDRM $1,641 5 BDRM $1,811 Hopkins, MN Market Study Technical Report 20 2) How many bedrooms does your household need? Over 80% of respondents interested in artist live/work housing need one to two bedrooms. Over 85% of respondents have a household size between one to two people. Household Size # Bedrooms Required One Two Three Four or more # % None (Studio/Efficiency) 4 3 0 0 7 8% One 23 10 2 3 38 42% Two 9 23 0 4 36 40% Three 2 3 2 2 9 10% Four or more 0 0 0 1 1 1% Total 38 39 4 10 91 100% % of HH Size 42% 43% 4% 11% 100% 3) Of the following, following, please choose up to four that would be most important for your art or creative work in your live/work space? The 5 features that are most important to interested respondents are abundant natural light, internet access (high- speed/high bandwidth for large files/graphics use), high ceiling (over 10 feet), soundproofing, and washer/dryer hook-ups in unit (in addition to shared laundry room). "yes" to affordable artist housing Important Features # % of responses % of respondents Abundant natural light 68 20% 75% Internet access (high-speed/high bandwidth for large files/graphics use) 62 18% 68% High ceiling (over 10 feet) 38 11% 42% Soundproofing 37 11% 41% Washer/Dryer hook-ups in unit (in addition to shared laundry room) 36 11% 40% Special ventilation 23 7% 25% Durable flooring (e.g. concrete) 21 6% 23% Doors that are wide/oversized 16 5% 18% Storefront/Direct street access for retail sales 13 4% 14% Sprung floor 11 3% 12% Floor drain 4 1% 4% Other, please specify 4 0% 0% Special electrical wiring/subpanel 3 1% 3% Total Respondents 91 Total Responses 336 Hopkins, MN Market Study Technical Report 21 4) Of the following shared amenities and design features that may be available for residents in the building where you would relocate to artist live/work housing, please choose up to five that would be most important to you. The top 5 amenities that are important to respondents are: building wi-fi, additional storage, gallery/exhibition space, green space (e.g. ground or rooftop community garden), and general-use studio/flex-space. "yes" to affordable artist housing Type of Live/Work Amenities # % of responses % of respondents Building Wi-Fi 52 12% 57% Additional storage 43 10% 47% Gallery/Exhibition space 41 9% 45% Green space (e.g. ground or rooftop community garden) 41 9% 45% General-use studio/flex-space 37 8% 41% Fitness room 29 7% 32% Rehearsal space (dance, theater, performance art, etc.) 27 6% 30% Sustainable/Renewable energy-based design 25 6% 27% Utility sink with trap 25 6% 27% Business center (copier, fax, scanner, postage meter, etc.) 20 5% 22% Sound proof practice room 20 5% 22% Classroom(s)/Teaching space 19 4% 21% Bicycle parking (indoors/secure) 17 4% 19% Networking/Meeting/Lounge space 16 4% 18% Outdoor work area 11 3% 12% Loading dock 7 2% 8% Other, please specify 6 1% 7% Electric car charging station 2 0% 2% Total Respondents 91 Total Responses 438 Hopkins, MN Market Study Technical Report 22 5) How many parking spaces does you household need? 66% of interested respondents need one parking space "yes" to affordable artist live/work housing Number of Parking Spaces Needed # % None 3 3% One 60 66% Two 25 27% Three or more 3 3% Total 91 100% 6) Which of the following shared transportation options would you use on a frequent or regular basis? The top two transportation options interested respondents would use on a frequent or regular basis are public transportation systems (e.g. bus, light rail, etc.) and bike/pedestrian regional trail/Artery. "yes" to affordable artist live/work housing Transportation options # % Responses % Respondents Public transportation systems (e g, bus, light rail, etc.) 74 35% 81% Bike/Pedestrian regional trail/Artery 57 27% 63% Carpooling 38 18% 42% Car sharing 23 11% 25% Bike sharing 17 8% 19% None of the above 3 1% 3% Total Responses 212 Total Respondents 91 7) Have you considered leaving Hopkins, and if so, would the opportunity to have affordable artist live/work space encourage you to stay? 70% of respondents who are interested in affordable artist live/work housing have considered leaving Hopkins but would be encouraged to stay for this opportunity. "yes" to affordable artist live/work housing Have you considered leaving Hopkins? # % I have not considered leaving Hopkins 6 26% I have considered leaving Hopkins and this opportunity would encourage me to stay 16 70% I have considered leaving Hopkins and this opportunity does not impact whether I remain in or move from the city 1 4% Total 23 100% *This question was asked of those who currently live in Hopkins. Hopkins, MN Market Study Technical Report 23 III. ARTIST RESPONDENTS INTERESTED IN RENTING PRIVATE STUDIO/CREATIVE WORK SPACE “Private Studio/Creative Work Space” is referred to as “Private Studio Space” in the remainder of report. The following statistics are about the combined 103 individuals who indicated they are interested in private studio space. It includes those respondents interested in renting only studio space and not live/work space, and those interested in both studio and artist live/work housing on an ongoing basis. 70 of the artists are interested in studio space rental and not live/work space too. A. RENTING PRIVATE STUDIO/CREATIVE WORK SPACE ON AN ONGOING BASIS 1) Would you rent private studio space? 68% of respondents interested in private studio space are interested in studio rental only and not housing too. "yes" to private studio responses Would you rent studio or creative work space on an ongoing basis? # % Yes - Both live/work and studio rental 33 32% Yes - Studio rental only 70 68% Total 103 100% 33 70 0 10 20 30 40 50 60 70 80 Yes - Both live/work and studio rental Yes - Studio rental only Would you rent studio or creative work space on an ongoing basis? Hopkins, MN Market Study Technical Report 24 2) Have you ever lived in the City of Hopkins? 44% of respondents interested in private studio space currently live in Hopkins, MN. "yes" to private studio responses Total Respondents Have you ever lived in the City of Hopkins? # % # % I currently live in Hopkins 45 44% 86 35% Yes, but not currently 16 16% 28 11% No 42 41% 135 54% Total 103 100% 249 100% 3) In what areas of the arts, cultural or creative industries are you most involved? The top 6 arts, cultural or creative industries in which respondents are most involved are: painting/drawing, photography, mixed media, art gallery/exhibition space/curatorial, graphic arts/design, and writing/literary arts. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 0 10 20 30 40 50 60 Painting/DrawingPhotographyMixed mediaArt gallery/Exhibition space/CuratorialGraphic arts/designWriting/Literary artsJewelry design/fabricationMusic…SculptureArts education/instructionCrafts/Fine craftsPrintmakingOther, please specifyFilm/Video/Television/Digital/Web-based…Book arts/IllustrationPerformance artDigital arts (computer/multimedia/new…Healing arts/Art therapiesTheater arts (acting, directing,…Dance/ChoreographyFire arts (ceramics, glass,…Marketing/AdvertisingArts administration/Arts advocacyFiber/Textile arts/Fashion/Costume designInterior designMurals/Street artWoodworkingArchitecture/Landscape architectureArt/Music therapyArts, Cultural, and Creative Industries Respondents interested in Private Studio Space #% of responses Hopkins, MN Market Study Technical Report 25 "yes" to Private Studio Responses Total Responses Arts, Cultural and Creative industries # % of responses % of respondents # % of responses % of respondents Painting/Drawing 54 18% 52% 98 13% 39% Photography 18 6% 17% 44 6% 18% Mixed media 17 6% 17% 46 6% 18% Art gallery/Exhibition space/Curatorial 16 5% 16% 27 4% 11% Graphic arts/design 14 5% 14% 31 4% 12% Writing/Literary arts 14 5% 14% 34 5% 14% Jewelry design/fabrication 13 4% 13% 31 4% 12% Music (vocal/instrumental/recording/composition) 13 4% 13% 42 6% 17% Sculpture 13 4% 13% 22 3% 9% Arts education/instruction 11 4% 11% 39 5% 16% Crafts/Fine crafts 10 3% 10% 39 5% 16% Printmaking 10 3% 10% 14 2% 6% Other, please specify 10 3% 10% 22 3% 9% Film/Video/Television/Digital/Web-based entertainment production 9 3% 9% 19 3% 8% Book arts/Illustration 8 3% 8% 13 2% 5% Performance art 8 3% 8% 20 3% 8% Digital arts (computer/multimedia/new media, etc.) 7 2% 7% 14 2% 6% Healing arts/Art therapies 7 2% 7% 11 1% 4% Theater arts (acting, directing, production, etc.) 7 2% 7% 35 5% 14% Dance/Choreography 6 2% 6% 29 4% 12% Fire arts (ceramics, glass, metalworking/metalsmithing) 6 2% 6% 24 3% 10% Marketing/Advertising 5 2% 5% 8 1% 3% Arts administration/Arts advocacy 4 1% 4% 15 2% 6% Fiber/Textile arts/Fashion/Costume design 4 1% 4% 21 3% 8% Interior design 4 1% 4% 9 1% 4% Murals/Street art 3 1% 3% 8 1% 3% Woodworking 3 1% 3% 13 2% 5% Architecture/Landscape architecture 2 1% 2% 6 1% 2% Art/Music therapy 2 1% 2% 4 1% 2% Total Respondents 103 249 Total Responses 300 745 Hopkins, MN Market Study Technical Report 26 B. CURRENT STUDIO/WORK SPACE SITUATIONS 1) Do you currently have workspace you use only for your art or creative work? 58% of respondents interested in private studio space have space they use only for their art/creative work. "yes" to private studio responses Total Responses Have space used only for art/creative work? # % # % Yes 60 58% 128 51% No 43 42% 121 49% Total 103 100% 249 100% 2) Which best describes your current art or creative work situation for those who selected "yes" to private studio? 49% of respondents interested in private studio space have space within their home they use for art or creative work. "yes" to private studio responses Total Responses Studio/Creative Work Space Arrangements # % # % I rent or own studio/creative work space separate from my housing on an ongoing basis 17 17% 29 12% I rent or own studio/creative work space separate from my housing on an occasional or as needed basis 4 4% 8 3% I have space within my home/housing situation that I use for my art or creative work 50 49% 121 49% I don’t have the space I need for my art or creative work (e g, current space is not adequate, I cannot afford available space, etc.) 28 27% 73 29% My work space is provided free of charge (e g, member of dance troupe, university student, etc.) 3 3% 13 5% My work does not require designated space 1 1% 5 2% Total 103 100% 249 100% Hopkins, MN Market Study Technical Report 27 C. PRIVATE STUDIO SPACE PREFERENCES 1) What is the maximum monthly amount you would consider paying (NOT including utilities) for private studio or creative work space, if paid separately from housing? Over 50% of respondents interested in private studio space would consider paying $250 or less maximum monthly for space. "yes" to private studio responses Max Monthly Amount # % $1 - $50 5 5% $51 - $100 13 13% $101 - $150 12 12% $151 - $200 16 16% $201 - $250 8 8% $251 - $300 14 14% $301 - $350 11 11% $351 - $400 8 8% $401 - $500 11 11% $501 - $750 3 3% More than $750 2 2% Total 103 100% 2) What is the minimum square footage necessary for your private studio space? 75% of respondents interested in private studio space need a minimum of 500 square feet or less. "yes" to private studio responses Minimum Square Footage # % Under 200 sq. feet 19 18.4% 200 - 350 sq. feet 34 33.0% 351 - 500 sq. feet 24 23.3% 501 - 650 sq. feet 5 4.9% 651 - 800 sq. feet 5 4.9% 801 - 1,000 sq. feet 5 4.9% 1,001 - 1,500 sq. feet 4 3.9% I do not know the square footage necessary for my private studio or creative work space 7 6.8% Total 103 100% Hopkins, MN Market Study Technical Report 28 3) Of the following, please choose up to four that would be most important for your private studio space. The top 5 features that are most important to respondents for their private studio or creative work space are: abundant natural light, internet access (high-speed/high bandwidth for large files/graphics use), high ceiling (over 10 feet), durable floors (e.g. concrete), and special ventilation. "yes" to private studio responses Type of Features* # % Responses % Respondents Abundant natural light 78 23% 76% Internet access (high-speed/high bandwidth for large files/graphics use) 55 16% 53% High ceiling (over 10 feet) 39 12% 38% Durable flooring (e.g. concrete) 35 10% 34% Special ventilation 34 10% 33% Storefront/Direct street access for retail sales 30 9% 29% Soundproofing 21 6% 20% Doors that are wide/oversized 16 5% 16% Other, please specify 8 2% 8% Sprung floor 6 2% 6% Special electrical wiring/subpanel 5 1% 5% Washer/Dryer hook-ups 5 1% 5% Floor drain 4 1% 4% High-load bearing floor 1 0% 1% Total Respondents 103 Total Responses 337 Hopkins, MN Market Study Technical Report 29 4) Of the following shared amenities and design features that may be available in the building where you would have a private studio space, please choose up to five that would be most important to you. The top 4 shared amenities/design features that are most important to respondents for their private studio or creative work space are: building wi-fi, gallery/exhibition space, utility sink, and additional storage. "yes" to private studio responses Important Shared amenities/features* # % Responses % Respondents Building Wi-Fi 68 15% 66% Gallery/Exhibition space 62 14% 60% Utility sink with trap 47 11% 46% Additional storage 42 9% 41% Green space (e.g. ground or rooftop community garden) 39 9% 38% Networking/Meeting/Lounge space 34 8% 33% Classroom(s)/Teaching space 30 7% 29% Sustainable/Renewable energy-based design 19 4% 18% Loading dock 18 4% 17% Outdoor work area 17 4% 17% Bicycle parking (indoors/secure) 16 4% 16% Rehearsal space (dance, theater, performance art, etc.) 16 4% 16% Total 103 Hopkins, MN Market Study Technical Report 30 IV. INDIVIDUALS INTERESTED IN SHARED CREATIVE SPACE AND SHARED PERFORMING ARTS SPACE The following statistics are about the 149 individuals who said they are interested in accessing shared creative space and specialized equipment and the 66 artists who said they are interested in accessing shared performing arts space and specialized equipment. A. ACCESSING SHARED SPACE(S) 1) Would you rent shared space/specialized equipment through a short-term occasional rental or paid membership-based arrangement? There is a total of 149 respondents interested in accessing shared creative space and 66 respondents interested in shared performing arts space. # % Access to Shared Creative space 149 60% Access to Shared Performing Arts Space 66 27% Total Respondents 249 B. SHARED CREATIVE SPACE 1) Have you ever lived in the City of Hopkins? 40% respondents who are interested in accessing shared creative space currently live in the City of Hopkins. Access to shared studio space Total Responses Have you ever lived in the City of Hopkins # % # % I currently live in Hopkins 60 40% 86 35% Yes, but not currently 19 13% 28 11% No 70 47% 135 54% Total 149 100% 249 100% Hopkins, MN Market Study Technical Report 31 2) In what areas of the arts, cultural or creative industries are you most involved? The top 7 arts, cultural and creative industries for those interested in shared creative space are: painting/drawing, photography, mixed media, crafts/fine crafts, graphic arts/design, jewelry design/fabrication and music (vocal/instrumental/recording/composition). Access to shared studio space Arts, Cultural and Creative Industries # % of responses % of respondents Painting/Drawing 59 13% 40% Photography 27 6% 18% Mixed media 26 6% 17% Crafts/Fine crafts 24 5% 16% Graphic arts/design 22 5% 15% Jewelry design/fabrication 22 5% 15% Music (vocal/instrumental/recording/composition) 22 5% 15% Arts education/instruction 21 5% 14% Theater arts (acting, directing, production, etc.) 19 4% 13% Writing/Literary arts 18 4% 12% Art gallery/Exhibition space/Curatorial 16 4% 11% Fire arts (ceramics, glass, metalworking/metalsmithing) 16 4% 11% Other, please specify 16 4% 11% Dance/Choreography 15 3% 10% Sculpture 14 3% 9% Film/Video/Television/Digital/Web-based entertainment production 13 3% 9% Fiber/Textile arts/Fashion/Costume design 12 3% 8% Performance art 12 3% 8% Printmaking 11 2% 7% Book arts/Illustration 10 2% 7% Digital arts (computer/multimedia/new media, etc.) 10 2% 7% Woodworking 10 2% 7% Interior design 7 2% 5% Healing arts/Art therapies 6 1% 4% Marketing/Advertising 6 1% 4% Murals/Street art 6 1% 4% Architecture/Landscape architecture 5 1% 3% Arts administration/Arts advocacy 5 1% 3% Installation art 3 1% 2% Art/Music therapy 2 0% 1% Total Respondents 149 Total Responses 455 Hopkins, MN Market Study Technical Report 32 0% 2% 4% 6% 8% 10% 12% 14% 0 10 20 30 40 50 60 70 Painting/DrawingPhotographyMixed mediaCrafts/Fine craftsGraphic arts/designJewelry design/fabricationMusic…Arts education/instructionTheater arts (acting, directing, production, etc )Writing/Literary artsArt gallery/Exhibition space/CuratorialFire arts (ceramics, glass,…Other, please specifyDance/ChoreographySculptureFilm/Video/Television/Digital/Web-based…Fiber/Textile arts/Fashion/Costume designPerformance artPrintmakingBook arts/IllustrationDigital arts (computer/multimedia/new media,…WoodworkingInterior designHealing arts/Art therapiesMarketing/AdvertisingMurals/Street artArchitecture/Landscape architectureArts administration/Arts advocacyInstallation artArt/Music therapyArts, Cultural, and Creative Industries Respondents interested in Shared Studio Space #% of responses Hopkins, MN Market Study Technical Report 33 3) Of the following, please choose up to five shared spaces and/or types of specialized equipment that you would be most interested in accessing through a paid membership or other short-term rental arrangement. The top 6 types of shared space and/or types of specialized equipment for those respondents interested in shared studio space are: studio space (general-purpose, multiple user), gallery/exhibition space, studio space (general- purpose, for occasional private use), woodworking shop and equipment (e.g. routers, sanders, etc.), classroom(s)/teaching space, and paint room (sprayers/ventilation). Access to shared studio space Shared Creative Space Amenities # % Studio space (general-purpose, multiple user) 56 38% Gallery/Exhibition space 52 35% Studio space (general-purpose, for occasional private use) 51 34% Woodworking shop and equipment (e g, routers, sanders, etc.) 35 23% Classroom(s)/Teaching space 34 23% Paint room (sprayers/ventilation) 33 22% Photography studio (with equipment) 31 21% Ceramics and/or Clay studio/Kiln 27 18% Networking/Meeting/Lounge space 26 17% Computers with design software (e g, CAD, Photoshop, InDesign, Final Cut Pro, etc.) 24 16% Digital fabrication and prototyping equipment (3D Printers/Laser cutters, Machine shop) 23 15% Fine metals/Jewelry making studio 23 15% Metalworking/Metalsmithing studio 23 15% Printmaking studio (with equipment) 23 15% Storage (larger than 100 sq. feet) 21 14% Textile space (loom, spinning wheel, sewing machines, etc.) 19 13% Conference/Meeting room access 17 11% Office equipment (color copier/printer, etc.) 16 11% Soundstage/Green screen 15 10% Outdoor work area 13 9% Community kitchen (for communal meals, demonstrations, etc.) 12 8% Film/Video screening room 11 7% Foundry 11 7% Dark room 10 7% Glass hot shop 8 5% Other, please specify 8 5% Commercial kitchen (for retail food preparation/classes) 7 5% Total 149 100% Hopkins, MN Market Study Technical Report 34 C. SHARED PERFORMING ARTS SPACE 1) Have you ever lived in the City of Hopkins, MN? 30% of interested respondents who are interested in accessing shared performing arts space currently live in Hopkins, MN. 2) In what areas of the arts, cultural or creative industries are you most involved? The top 4 arts, cultural or creative industries in which interested respondents are most involved are: theater arts (acting, directing, production), music (vocal/instrumental/recording/composition), dance/choreography, and painting/drawing. Access to shared Performing Space Arts, Cultural and Creative Industries # % of responses % of respondents Theater arts (acting, directing, production, etc.) 22 11% 33% Music (vocal/instrumental/recording/composition) 18 9% 27% Dance/Choreography 17 9% 26% Painting/Drawing 17 9% 26% Performance art 13 7% 20% Writing/Literary arts 13 7% 20% Film/Video/Television/Digital/Web-based entertainment production 12 6% 18% Arts education/instruction 11 6% 17% Photography 11 6% 17% Graphic arts/design 7 4% 11% Other, please specify 6 3% 9% Art gallery/Exhibition space/Curatorial 4 2% 6% Arts administration/Arts advocacy 4 2% 6% Crafts/Fine crafts 4 2% 6% Jewelry design/fabrication 4 2% 6% Book arts/Illustration 3 2% 5% Fire arts (ceramics, glass, metalworking/metalsmithing) 3 2% 5% Mixed media 3 2% 5% Sculpture 3 2% 5% Woodworking 3 2% 5% Architecture/Landscape architecture 2 1% 3% Fiber/Textile arts/Fashion/Costume design 2 1% 3% Interior design 2 1% 3% Marketing/Advertising 2 1% 3% Murals/Street art 2 1% 3% Art/Music therapy 1 1% 2% Digital arts (computer/multimedia/new media, etc.) 1 1% 2% Healing arts/Art therapies 1 1% 2% Installation art 1 1% 2% Printmaking 0 0% 0% Total Respondents 66 Total Responses 192 Access to shared Performing Space Total Responses Ever Lived in the City of Hopkins? # % # % I currently live in Hopkins 20 30% 86 35% Yes, but not currently 6 9% 28 11% No 40 61% 135 54% Total 66 100% 249 100% Hopkins, MN Market Study Technical Report 35 3) Of the following, please choose up to four performing arts spaces and/or types of specialized equipment. The top 5 types of performing arts spaces, types of specialized equipment, and/or support spaces that respondents are most interested in are: rehearsal space (theater, performance art, etc.), theater/performance space (black box/flexible), classroom(s)/teaching space, dance studio/rehearsal space, and theater/performance space (formal seating/permanent stage. Access to shared Performing Space Shared spaces and/or types of specialized equipment # % Rehearsal space (theater, performance art, etc.) 27 41% Theater/Performance space (black box/flexible) 27 41% Classroom(s)/Teaching space 22 33% Dance studio/rehearsal space (with sprung floor) 18 27% Theater/Performance space (formal seating/permanent stage) 17 26% Sound booth (voice over/music recording) 16 24% Sound proof practice room 16 24% Conference/Meeting room access 13 20% Music recording studio 11 17% Scene/Prop shop 11 17% Networking/Meeting/Lounge space 10 15% Storage space (larger than 100 sq. feet) 10 15% Office equipment (color copier/printer, etc.) 7 11% Costume shop 6 9% Piano 6 9% Other, please specify 3 5% Total 66 0% 2% 4% 6% 8% 10% 12% 14% 0 5 10 15 20 25 Theater arts (acting,…Music…Dance/ChoreographyPainting/DrawingPerformance artWriting/Literary artsFilm/Video/Television/Digit…Arts education/instructionPhotographyGraphic arts/designOther, please specifyArt gallery/Exhibition…Arts administration/Arts…Crafts/Fine craftsJewelry design/fabricationBook arts/IllustrationFire arts (ceramics, glass,…Mixed mediaSculptureWoodworkingArchitecture/Landscape…Fiber/Textile…Interior designMarketing/AdvertisingMurals/Street artArt/Music therapyDigital arts…Healing arts/Art therapiesInstallation artArts, Cultural, and Creative Industries Respondents interested in Shared Performing Space #% of responses Hopkins, MN Market Study Technical Report 36 4) What Is the maximum hourly rental rate you would pay to access up to 1,000 square feet of the theater/dance rehearsal and/or music practice space in which you are interested? Over 40% of respondents that are interested in accessing up to 1000 square feet of dance studio/rehearsal space, rehearsal space (theater, performance, etc.) or sound proof practice rooms would pay a rental fee between $10-$15 an hour. Access to shared Performing Space What is the maximum hourly rental rate you would pay to access up to 1000 SF of space Dance studio/rehearsal space (with sprung floor) Rehearsal space (theater, performance art, etc.) Sound proof practice room Total None I cannot pay for space 1 0 1 1 $5.00 an hour 5 3 1 5 $10.00 an hour 0 7 2 9 $15.00 an hour 4 6 3 7 $20.00 an hour 4 5 4 7 $25.00 an hour 1 2 4 5 $30.00 an hour 2 2 0 2 $40.00 an hour 1 1 1 1 $50.00 an hour 0 1 0 1 Total 18 27 16 38 Hopkins, MN Market Study Technical Report 37 D. ALL RESPONDENTS 1) Interested in receiving further information? Would you be interested in: # % Receiving occasional and important updates on this project? 184 74% Volunteering for this project? 103 41% Being added to a general friends of Artspace email list? 154 62% Being added to a Hopkins Center for the Arts email list? 129 52% Total 249 2) How did you learn about this survey? 50% of respondents learned about this survey from social media or an email. How did you learn about this survey? # % From a social media outlet (e g, Facebook, Instagram, Twitter, LinkedIn, etc.) 90 29% Received an email inviting my participation 62 20% From a friend/colleague/acquaintance 56 18% Other, please specify 24 8% At a public meeting/event specifically about this project 22 7% From a flyer, poster, or postcard handout 21 7% At an event I attended, unrelated to this project 12 4% From any other web-based source (website, blog, online-only publication, etc.) 10 3% From an information media source that is not primarily web-based (newspaper, magazine, television, radio, etc.) 9 3% Total 307 Hopkins, MN Artist Survey Data - All Respondents Total Respondents 249 In what areas of the arts, cultural or creative industries are you most involved? (Select up to four that most apply) Architecture/Landscape architecture 243 97.6% Art gallery/Exhibition space/Curatorial 222 89.2% Art/Music therapy 245 98.4% Arts administration/Arts advocacy 234 94.0% Arts education/instruction 210 84.3% Book arts/Illustration 236 94.8% Crafts/Fine crafts 210 84.3% Dance/Choreography 220 88.4% Digital arts (computer/multimedia/new media, etc )235 94.4% Fiber/Textile arts/Fashion/Costume design 228 91.6% Film/Video/Television/Digital/Web-based entertainment production 230 92.4% Fire arts (ceramics, glass, metalworking/metalsmithing)225 90.4% Graphic arts/design 218 87.6% Healing arts/Art therapies 238 95.6% Installation art 242 97.2% Interior design 240 96.4% Jewelry design/fabrication 218 87.6% Marketing/Advertising 241 96.8% Mixed media 203 81.5% Murals/Street art 241 96.8% Music (vocal/instrumental/recording/composition)207 83.1% Painting/Drawing 151 60.6% Performance art 229 92.0% Photography 205 82.3% Printmaking 235 94.4% Sculpture 227 91.2% Theater arts (acting, directing, production, etc )214 85.9% Woodworking 236 94.8% Writing/Literary arts 215 86.3% *Detailed free-text responses for those who selected “Other” are shown in the following table. Do you currently have work space you use only for your art or creative work? (i.e., space for creation, rehearsal, etc.) Yes 128 51.4% No 121 48.6% Total 249 100.0% Which best describes your current art or creative work situation? I rent or own studio/creative work space separate from my housing on an ongoing basis 29 11.6% I rent or own studio/creative work space separate from my housing on an occasional or as needed basis 8 3.2% I have space within my home/housing situation that I use for my art or creative work 121 48.6% I dont have the space I need for my art or creative work (e g , current space is not adequate, I cannot afford available 73 29.3% My work space is provided free of charge (e g , member of dance troupe, university student, etc )13 5.2% My work does not require designated space 5 2.0% Total 249 100.0% What do you currently pay monthly, on average (NOT including utilities), for the studio or creative work space you rent or own outside your home on an ongoing basis? Note: this question was asked only of the 57 respondents who selected "I rent or own studio or other creative work space outside my home on an ongoing basis" in the previous question. $0 1 3.4% $51 - $100 2 6.9% $101 - $150 5 17.2% $151 - $200 2 6.9% $201 - $250 2 6.9% $301 - $350 4 13.8% This spreadsheet provides a summary of responses for all survey respondents (the entire survey sample). The information is presented in the order of the survey and includes the survey questions followed by the total number of responses for each answer. All respondents completed portions of the survey, which are included in this spreadsheet. However, some survey questions were only presented to “interested” respondents; the data for those questions have been summarized in the report and are not included here. $351 - $400 2 6.9% $401 - $500 3 10.3% $501 - $750 1 3.4% More than $750 7 24.1% Total 29 100.0% Do you currently own or rent/lease your living space? Rent/Lease 79 31.7% Own 155 62.2% Do not rent/lease or own 15 6.0% Total 249 100.0% What do you currently pay monthly, on average, for your housing, NOT including utilities? (e.g., your monthly rent or mortgage payment) Note: this question was asked only of the 350 respondents who selected “Rent/Lease” or “Own” in the previous question. $0 – I currently dont pay for housing 21 23.3% $1 - $400 16 17.8% $401 - $500 7 7.8% $501 - $600 10 11.1% $601 - $700 12 13.3% $701 - $800 9 10.0% $801 - $900 14 15.6% $901 - $1,000 21 23.3% $1,001 - $1,100 14 15.6% $1,101 - $1,200 20 22.2% $1,201 - $1,300 15 16.7% $1,301 - $1,400 14 15.6% $1,401 - $1,500 8 8.9% $1,501 - $1,600 12 13.3% $1,601 - $1,700 7 7.8% $1,701 - $1,800 6 6.7% $1,801 - $1,900 1 1.1% $1,901 - $2,000 4 4.4% $2,001 - $2,100 7 7.8% $2,201 - $2,300 1 1.1% $2,301 - $2,400 3 3.3% $2,401 - $2,500 1 1.1% More than $2,500 11 12.2% Total 90 260.0% Have you ever lived in Hopkins, MN I currently live in Hopkins 86 34.5% Yes, but not currently 28 11.2% No 135 54.2% 249 100.0% Would you rent studio or creative work space, specifically designed for artists and creative individuals, on an ongoing basis in Hopkins, MN Yes - Both live/work and studio rental 33 13.3% Yes - Studio rental only 70 28.1% Total 103 41.4% Would you access studio or creative work space occasionally, through a short-term rental or membership based arrangement in Hopkins Yes 149 59.8% Total 249 59.8% Would you access shared performing arts space and/or specialized equipment through a paid membership or other short-term or occasional rental arrangement (e g , rehearsal space, theater, recording studio, etc ) Yes 66 26.5% Total 249 26.5% I would not choose any of these options Yes 19 7.6% Total 249 7.6% What is your age? 20 years or younger 5 2.0% 21 - 30 years 47 18.9% 31 - 40 years 53 21.3% 41 - 50 years 37 14.9% 51 - 60 years 48 19.3% 61 - 70 years 46 18.5% Over 70 years 13 5.2% Total 249 100.0% What is your gender? Female 162 65.1% Male 76 30.5% Non-Binary 1 0.4% Not Listed 7 2.8% Prefer not to answer 3 1.2% Total 249 100.0% Which of the following best describes you? White/Caucasian 221 88.8% Asian 11 4.4% Multiracial/Multiethnic 7 2.8% Hispanic/Latino 5 2.0% Something else (please specify)3 1.2% Black/African American 1 0.4% Native American/American Indian/Alaskan Native 1 0.4% Total 249 100.0% Total household size (Total number of adults and children) One - I am the only adult 63 25.3% Two 136 54.6% Three 25 10.0% Four or more 25 10.0% Total 249 100.0% Total children (under 18): None 184 73.9% One 30 12.0% Two 27 10.8% Three 5 2.0% Four or more 3 1.2% Total 249 100.0% What is the highest level of education you have completed? High school/GED 12 4.8% Some college course work or 2-year degree 65 26.1% Bachelors degree 93 37.3% Some post-graduate work 25 10.0% Post-graduate degree 54 21.7% Post-graduate degree 0.0% Total 249 100.0% Are you a full time student? Yes 12 4.8% No 237 95.2% Total 249 100.0% Which range is closest to your gross annual household income (including income from other family/household members)? This question is for those who selected "yes" to Live/Work housing #% Prefer Not to Answer 15 6.0% Under $10,000 8 3.2% $10,000 - $15,000 5 2.0% $15,001 - $20,000 3 1.2% $20,001 - $25,000 18 7.2% $25,001 - $30,000 8 3.2% $30,001 - $35,000 12 4.8% $35,001 - $40,000 13 5.2% $40,001 - $45,000 9 3.6% $45,001 - $50,000 19 7.6% $50,001 - $55,000 9 3.6% $55,001 - $60,000 16 6.4% $60,001 - $65,000 6 2.4% $65,001 - $75,000 18 7.2% $75,001 - $85,000 15 6.0% $85,001 - $100,000 26 10.4% $101,000 - over $400,000 49 19.7% Total 249 100.0% What Percentage of your income comes from your art or creative work? (not the household's income) Less than 10%148 59.4% 10% - 25%39 15.7% 26% - 50%20 8.0% 51% - 75%6 2.4% 76% - 100%36 14.5% Total 249 100.0% Hopkins, MN - Artist Survey Respondents Not Interested in Any Type of Space (Out of 19 respondents who indicated they are not interested in any of the living or creative working space options in Hopkins, MN)19 Reason for Lack of Interest*# % My current creative work and living spaces meet my needs 11 57.9% Downtown Hopkins is not a location of interest to me 7 36.8% I need or am interested in space, but am not able to relocate, rent space or buy a membership in the foreseeable future 1 5.3% Other, please specify 3 15.8% 19 100.0% * Respondents may have selected multiple reasons. **Detailed free-text responses for those who selected this option are shown below. ***Reasons that the city of Hopkins is not a location of interest are shown below. Free Text Responses For: Other, please specify. Responses to the Question: "You indicated that you are not interested in relocating to an affordable live/work community, or in renting studio or creative work space on an ongoing or occasional basis in Hopkins, Please let us know why. (Select all that apply)" Other Reasons for Lack of Interest I can't afford it. private studio/creative work space The city has spent ENOUGH on 'art'. Enough in 'affordable ' housing. Let's figure out how to get a few more jobs into the town. Make space available for small business offices, garages, workshops and garages Too far from my current residence and my clientele Too far from the city. Reasons The City of Hopkins, MN is Not a Location of Interest I don't want to leave my garden. I enjoy living in the city in Minneapolis where I am closer to friends and events. Also my partner's parents live in Hopkins and I can't emotionally deal with livin It's far from the center of things. . . . I'm a snob and I only like 'real' cities, with a maximum of density, vibrancy, and diversity. Hopkins, MN Artist Survey Respondent Comments Responses to the question: "If you have ideas for arts or arts-compatible programs, businesses or organizations that you would like to have considered as part of the development of the proposed project in Hopkins, please enter them below." Artist Survey Comments A well lite quiet place to paint. A entrepreneur non profit, to help me get a food truck/brick and mortar idea going. Would totally use shared space kike a commercial kitchen, amd would benefit from a community of people and resources to help me through the process A green room A makers space with 3D printing and CNC. Precious Plastics equipment and studio space. A small studio where I can paint in quiet well lite. surroundings and not have to pack up everything at the end of two hours. A storefront to sell/market items, possibly partly fund the space. Also, a creative meeting space to brainstorm and collaborate would be very valuable. An area where a few times a year there could be a sale for the local artists and creators to show their wares or art. Kind of a localized art-crawl. -Archetype - www.archetypesign.com for sign fabrication (interior, exterior) of final development -RSP Design -Hopkins High School Art Students and Faculty -MCAD students and faculty Art therapy for veterans, mentally ill, bereavement. I would be willing to teach/help. Branch of the Minnetonka Center for the Arts for classes and gallery space. Bringing arts to Hopkins by making living and working space would be a great asset to the city. Bronze pouring, kiln for ceramics Classes available for kids and teens would be amazing. communal camp/teaching organizations. Craft fairs once a month for artists to sell their products. A fee that is minimum would be ok to join the fair. Creative work space , consultation for creatives and inventors alike. Children and adults. Prototyping, marketing, patent help. Everything that takes a inventor through the long process. A financial return is possible for the art space Cypherside, House of Dance Twin Cities, Frame shop, Starbucks/Barnes and Noble, CurvesCommunity Room with kitchen facilities and wide screen TV Free/cheap rehearsal spaces are a huge need. All types. gallery / classroom spaces Have more coffee shops, public spaces like library, hospitals, etc that are open to displaying local artists works bi-monthly. Having a weekly group community room to come together to build and share ideas expanding knowledge of art and needs among the artist loft and art communities. Having art space to work with an adjacent retail and gallery would be amazing!!!! I shared some space with a friend for a while but we needed more ventalation and access to water in the space. Hopkins needs this studio space so badly!!!! Hopkins Center for the Arts Hopkins Center for the Arts Hopkins School District/Community Education Hopkins Center for the Arts is a great space but wish they could accommodate more hands on art like ceramics or sculpture. House of Dance Twin Cities House of Dance twin Cities, Cypher Side st, Paul http://bambamgrafix.com/ (currently based in hopkins) I am currently trying to organize a company for creatives and would like to help any others with the same goal. It would essentially be for all types of creatives using any medium/media. Please contact me @thien.wins@gmail.com I have seen them present at meetings regarding art space, but I think Stages Theatre Company would be a great partner in this project. I really would like to see a new studio option for artists in Hopkins. I think this would provide an excellent opportunity for people who wish to do more with their arts, but simply don't have the space/ funds to buy all of the equipment. I would love to see open houses and community ed classes I was volunteer Chairperson of the Friends Gallery from 82-84, am a spiritual director (where I use art with directees) and have a BA in Art. I have been taking abstract painting classes and do not have space in my apartment to paint. I would be interested in sharing gallery space--a possible co-op situation. I would enjoy hosting an occasional 'Type-In' with my collection of working manual typewriters and IBM Selectrics for children, but adults would be completely welcome. These events would be themed around writing poetry, stories, and short biographies. I would like to see a shared space with a place to go with my daughter to expose her to different types of artistic work and perhaps take a mother daughter class together. I would also love a spot to play the piano and get away from it all. I would love to see a Hopkins chapter of the Loft Literary Center be located in downtown Hopkins. It's a great area to relax and reflect. This arts project is amazing to see and I'm excited to see what grows from it! It would be cool to provide different workshops say 1 week in length bringing in experts in the field and be able to provide housing while people work on their projects. It would be nice if Hopkins had work/studio spaces that could be bought rather than rented. just want to make a living Landscape design studios and photography studios Love the idea of open studio space- also a place for make studio for youth, similar to Leonardos Basement in Minneapolis. My creative interest fits into this category - which involves nature/cycling/trails and healing arts. Not sure if it's related, but it would be great to do a regular market as a group. It would draw people into town. Possibly team up with the Hopkins Farmer's Market? It would be great to do ongoing workshops (i.e. photography workshop from a professor at MCTC) Note on income ?: Answer is based on my husband's current salary. We're artists/designers close to retirement age. Our income will be much less after retirement. We'd love a live/work space now/after our retirement to continue our art/design w/ younger artist residents. Pls consider Seniors. open studio to hobby artists on a weekly basis Performing Institute of Minnesota (mentorships, small-group visits, etc.) Minnesota Fringe Festival (Fringe West?) Intermedia Arts (diversity and youth involvement, needs a new home) Please consider Stages Theatre Company and the Hopkins Center for the Arts -- both are invaluable assets to the Hopkins arts community! Shared photography studio Shared work space for sculpture would be most appealing to me. Springboard for the Arts might be a great model to look at - they're building a new space in STP. But local, affordable studios would be a dream come true for me!! St. Louis Park Friends of the Arts; PLACE - Projects Lining Arts Community and Environment; The Park Theater Company Stages theater company & Performing institute of Minnesota (formerly Mainstreet School of Performing Arts) Stages Theatre Company Stages Theatre Company- rehearsal space, performance space for Theatre for the Very Young. It would benefit myself and the company as I develop and teach works for our theatre for the very young programs as an full time Education Associate Stages theatre company, holistic health: massage, reiki, acupuncture, yoga, Stages Theatre in Hopkins is in need of expansion space for classrooms and small production space, especially for theatre for the very young. This would be an ideal partnership. The Musicant Group The space I use is affordable, but I have no locker space. I carry all of my supplies in the loaded trunk of my car--- a full load----And have to haul it in and out of the car and in and out of the building. There is a desire for more theatre and performance space other than the Hopkins Center for the arts. Also need a space for writers to meet, discuss and share their works(poetry reads, performances of written word, new work reads, etc) Would love a place that provides various types of art classes. Hopkins (and MN in general) has a great art community. Would love to see a collaboration with Zeller Studio and the Hopkins Art Center. Would love to see children's programs involved; a robust music education program throughout the city--perhaps through a partnership with McPhail or the Guthrie or other likeminded organizations. yoga studios? / Center Point massage school? / other healing arts organizations? Hopkins, MN - How Respondents Learned About the Surveys (Out of 249 Artist Survey Respondents)249 Ways Respondents Learned About the Survey*#% From a social media outlet (e g , Facebook, Instagram, Twitter, LinkedIn, etc )90 36.1% Received an email inviting my participation 62 24.9% From a friend/colleague/acquaintance 56 22.5% Other, please specify 24 9.6% At a public meeting/event specifically about this project 22 8.8% From a flyer, poster, or postcard handout 21 8.4% At an event I attended, unrelated to this project 12 4.8% From any other web-based source (website, blog, online-only publication, etc )10 4.0% From an information media source that is not primarily web-based (newspaper, magazine, television, radio, etc )9 3.6% * Respondents may have selected multiple options. **Detailed free-text responses for those who selected this option are shown below. Free Text Responses For: Other, please specify. Respondents to Artist Survey Responses to the Question: How did you learn about this survey? (Select all that apply) With of Hopkins Newsletter Sun Sailor Veberod Veberod Gem Gallery Veberod gems sent it to me Veberod online newsletter Received at the Artist talk St. Louis park arts email St. Louis Park Sun Sailor Stages Theatre company Vebrod Gem Gallery email included this survey. I am an art teacher in Hopkins I live near here and am interested. mnartists.org MNartists.org Private entity providing Silversmithing classes HBCA HCA membership Hopkins Center for the Arts Hopkins Center for the Arts House of Dance, TC Other Ways Respondents Learned About the Artist Survey Dancers distribution list from a small arts business