Memo - Marketing CommitteeMEMO
To: Hopkins City Council
From: Tara Beard, Community Development Coordinator
Date: March 21, 2008
Subject: Marketing Presentation
2007 was the first year of a city -led marketing committee and the resulting promotional
campaign known as Think Hopkins! $15,000 from the City and $5,000 from the Hopkins
Business and Civic Association were contributed to the marketing budget that was used to kick
off the Think Hopkins campaign and provide other marketing funds and /or coordination.
City staff has been facilitating the marketing committee which serves as an advisory group and is
comprised of local businesses, residents, and HBCA members. The goal for the evening is to
review the accomplishments of the marketing committee for 2007 and elicit feedback on
strategies for 2008, as well as have a discussion about the long-term future of the initiative.