City of Hopkins - 2008/2009 Goals and Strategic PlanCity of Hopkins
2008 -2009
Goals and
Strategic Plan
2008 -2009 City of Hopkins Goals
Goal I - Build on the Small Town Feel of Hopkins
Background: A small -town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the
future need to capitalize on and enhance this important city
asset.
Strategy 1- Create a More Vibrant Business Community
1. Explore ways to enhance the sense of place in commercial
centers including banners, public art, and directional
signage.
2. Research the development of design guidelines and
standards for Mainstreet from 12 to Shady Oak Road.
3. Pursue state support and participation in allowing direct
TH 169 access to Mainstreet.
Strategy 2- Promote and Enhance City Events
1. Identify at least three new ways to promote and enhance city
events such as Mainstreet Days and the Raspberry Festival.
a.) Meet with city event organizers to discuss the long
range plans for all city events.
2. Explore the viability of a new city event potentially featuring
city trails and facilities.
2008 -2009 City of Hopkins Goals
Strategy 3- Provide Accessible and Friendly City Services
1. Develop new methods to become more responsive to
citizens and customers.
a.) Track response rates to citizens and their requests.
b.) Provide maximum decision - making capability at the
customer point -of- contact.
2. Establish an employee training program to include quality
customer service, teamwork and decision - making.
2008 -2009 City of Hopkins Goals
Goal II - Enhance and Promote Smart Urban Design
and Walkability
Background: Hopkins has been recognized as a city that
encourages smart urban design. A pedestrian and trail- friendly
community provides the ability for persons to easily walk to stores
and other amenities. Incorporating mass transit into this
framework also enhances smart urban design. Advancing these
goals also improves the small town feel.
Strategy 1- Improve Walkability and Physical Connections in
the Cit
1. Assess pedestrian connections and pedestrian friendliness
throughout the City with an emphasis on centers of
employment and housing along with connections to transit
and Mainstreet.
a.) Create a new sidewalk and trail- oriented master plan to
connect each residential area to a regional trail,
Mainstreet, and /or an LRT station.
2. Explore instituting a local shuttle service.
3. Partner with other agencies and governmental units (e.g.,
watershed districts and the park district) to enhance paths
and trails in the community.
4. Review and potentially revise city ordinances and policies to
ensure that they fit the goals of smart urban design and
walkability.
2008 -2009 City of Hopkins Goals
5. Institute a policy or plan whereby all new developments are
reviewed to ensure pedestrian - friendly design.
6. Pursue walkability designations /awards.
7. Post suggested walking /running routes in city publications
and on the city website.
a.) include distances between locations.
b.) delineate Landmarks and sites along routes.
Strategy 2- Go Green
1. Research the development of a program for business
incentives based on green development.
2. Pursue potential "Green Star" City Designation based on a
program to be designed by the League of Minnesota Cities
(LIVIC).
Strategy 3 — Undertake "Healthy City" Initiatives
1. Continue to promote wellness activities among city
employees and consider expanding initiatives to the entire
Hopkins community.
a.) research conducting acity -wide health - related event.
2. Provide two community forums promoting the National
Recreation &Park Association's (NRPA) Step Up To Health
Initiative.
3. Lobby state and federal government officials to find methods
to reduce health care costs.
2008 -2009 City of Hopkins Goals
Strategy 4 -- Support and Plan For Light Rail Transit (LRT)
in Hopkins
1. Develop mixed -use zoning classification requirements that
support transit oriented development around proposed LRT
stations.
2. Develop a strategy to investigate ways to control land
around proposed stations for future transit oriented
development.
3. Maximize internal trip capture - those that walk or bike to the
LRT station - by intentionally creating pedestrian friendly
environments on & near the station site and safe pedestrian
connectivity within 1/2 mile from the station.
4. Create a good pedestrian environment and pedestrian -scale
interest from parking locations to the station platform, from
the Central Business District to the station and from
residential TOD areas to the station.
5. Locate and plan for destination employment centers as close
to the stations as possible - within 1000' preferably.
6. Ensure that all Southwest Transitway impacts (noise,
vibration, traffic, economic, parking, utilities, environment)
are identified and documented in the Draft Environmental
Impact Statement for future Federal mitigation funding.
2008 -2009 City of Hopkins Goals
Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen
involvement and engagement. This willingness to reach out and
listen to members of the community also reinforces the small town
feel. The City needs to build upon that strength by reaching out to
deliver our messages and hear from our stakeholders.
Strategy 1- Business Recruitment
1. Identify target businesses for recruitment based on market
analysis and community feedback.
2. Recruit at least one new target business to Mainstreet.
Strategy 2- Involve Minority Populations /Diversity
1. Create aMulti- Cultural Advisory Committee (MAC).
2. Conduct a New Americans Academy.
3. Connect MAC to city employees, elected officials, city
commissions and the community through information sharing.
2008 -2009 City of Hopkins Goals
Strategy 3- Engage the Rental Community of Hopkins
1. Conduct a pilot project at a specific location
(rental community) focused on community building and
citizen engagement
a. Increase City committee involvement
b. Increase distribution of city material /publications
c. Increase voter turnout
d. Reduce resident turnover
Strategy 4- "Think Hopkins " - Marketinq and Promotinq the
City of Hopkins
1. Partner with the Hopkins Business and Civic Association
(HBCA) to explore a staff position responsible for the
marketing and promotion of the City.
Strategy 5- Undertake Citizen Engagement Initiatives
1. Create, distribute, and promote a citizen engagement
guide.
2. Conduct city council work session at off -site locations of
interest.
3. Conduct presentations and community forums with
different groups throughout the community on city goals
and initiatives.
4. Provide for more communication and interaction through
the use of technology and the city website.