Memo - Presentation of the Recreation Services Annual Report for 2000
MEMORANDUM
TO: Honorable Mayor and Members of the City Council
THROUGH: Steven C. Mielke, City Manager
FROM:
Dave Johnson, Director of Recreation Services
DATE:
August 16, 2001
SUBJECT: Presentation of the Recreation Services Annual Report for 2000
At the August 21 Council meeting, staff will present the Recreation Services Annual
Report for the year 2000. While this report is a comprehensive review of multiple
services provided by the department, staff will focus the presentation on programs and
services which directly impact residents of the City of Hopkins. A copy of the complete
Annual Report is attached for the Council's review.
Recreational opportunities provided through the Hopkins-Minnetonka Joint Recreation
continue to play an integral role in the lives of Hopkins residents. According to 1,893
program evaluations collected over the past year, 91.20/0 of program participants rated
their recreational experience as above average to excellent.
In 2000, a total of 53,731 people participated in programs offered through the Joint
Recreation program. These programs were offered in a cost-effective manner with 660/0
of all program costs being covered by participation fees. This includes non-revenue
producing programs such as outdoor ice rink operations, summer playground programs
and summer park attendants.
While residents appear comfortable with existing program offerings, staff remains
proactive in our attempt to provide programs and services that meet the needs of our
community's changing demographics. As indicated in our department mission
statement and goals, we strive to "provide and promote diversified recreational
programs, activities and facilities that will enhance the leisure time needs of the
Hopkins-Minnetonka community". The Annual Report is intended to measure the
department's progress in meeting the goals and objectives we have established.
G:\LORRY\DAVE\CQUNCI L\200 1 \Annual Report Hopkins.rtf
Table of Contents
Overview 3
Recreational Programming Division 4
Facility Management Division 5
Ice Arena Division 6
Administrative Services Division 6
Senior Services Division 7
Personnel Services 8
Department Highlights 8
Appendices 9
. Program Participation 10
Scholarship Summary 11
. Facility Use Summary 12
Joint Recreation Budget 13
Department Mission Statement 14
Department Organizational Chart 15
Page 2
Overview
Recreation Services is pleased to present this annual report for the year 2000. As a reference,
this report will detail the Department's major accomplishments for the following areas:
Recreational Programming Division
Facility Management Division
Administrative Services Division
Ice Arena Division
. Senior Services Division
Personnel Services
Department Highlights
It is staff s hope that the information provided in this annual report will allow the Recreation
Services Department to meet our goals and objectives for today, while helping prepare to meet
our community's needs for future years.
Page 3
RECREATIONAL PROGRAMMING DIVISION
Participation
Recreation Services provides leisure opportunities to residents of Minnetonka, Hopkins, and in
most cases, the surrounding school districts. Recreational offerings are the responsibility of the
Department's Hopkins-Minnetonka Recreation Division. Services provided through Hopkins-
Minnetonka Recreation come in the form of classes, leagues and special events. A total of
53,731 people, ranging in age from infants to senior citizens, participated in recreational
opportunities offered in 2000. The following is a breakdown of participation:
Total:
12,402
7,108 (562 Teams)
1,855
32.366
53,731
Programs/Classes
Adult Leagues
Youth Leagues
Events and Activities
A detailed summary of program participation is included in appendix A.
Scholarship Fund
During 2000, 106 scholarships were approved for Hopkins and Minnetonka residents in the
amount of$3,519. Revenues generated to fund scholarship requests totaled $8,089. This
included a transferred balance of $2,607 from 1999 and $5,482 in donations received throughout
2000.
Programs receiving the greatest number of requests for scholarships included swimming lessons
(29), Shady Oak Beach permits (14), and youth soccer (10). Hopkins residents accounted for
51.8%, and Minnetonka residents 49.2% of the scholarships granted.
The scholarship fund remains financially sound with a balance of $3, 939 transferred to 2001. A
detailed summary of the scholarship fund activity is included as appendix B.
Proeram Evaluations
In 1999, Recreation Services purchased specialized software, which allows the department to
conduct customer services evaluations on the programs and services offered. While information
is collected for all areas of a program, staff has selected ten key areas, which are included on all
relevant evaluations.
In 2000, a total of 30 programs were evaluated with 1,893 responses submitted. Of the ten key
evaluation areas, eight showed improvement in the percentage of "above average" and
"excellent" ratings as compared to 1999.
Minnetonka residents accounted for 70.2010 of the evaluations completed in 2000, while Hopkins
residents accounted for 25.6% and non-residents 4.3% of the total.
Page 4
The following is a summary of the evaluation ratings for 2000, and a comparison to 1999.
Hopkins -Minnetonka Recreation 2000 Program Evaluations
Number of 0/0 Of Above A verage/Excellent
Responses Responses
2000 1999
Organization 1,573 84.8 80.7
Cost 1,795 84.7 80.7
Customer Service 1,110 87.6 82.4
Program 1,645 88.5 91.5
Worthwhile
Game Facilities 364 90.6 80.5
Registration Process 993 88.3 86.2
Coaches/Teachers 1,514 91.4 85.6
Program Length 1,079 73.8 85.2
Experience 1 ,401 91.2 85.0
Expectations 1,833 90.0 82.5
Note: Some questions did not apply to certain programs, therefore the number of responses vary.
FACILITY MANAGEMENT DIVISION
Recreation Services is responsible for the management of eight primary facilities. Areas of
responsibility for each facility include staffing, accounts receivable, accounts payable,
maintenance, capital upgrades, and scheduling. Facilities of responsibility include the following:
Facility Fundin2 Source
Shady Oak Beach General Fund (Hopkins and Minnetonka)
Lindbergh Center Minnetonka General Fund
Art Center of Minnetonka Minnetonka General Fund
Minnetonka Community Center Minnetonka General Fund
Westridge Pavilion Minnetonka General Fund
Glen Lake Activity Center Minnetonka General Fund
Minnetonka Ice Arena (Rinks A & B) Enterprise Fund
Williston Fitness Center Enterprise Fund
Of the eight facilities that Recreation Services is responsible for, only the Ice Arena and
Williston Fitness Center are designated as enterprise funds and expected to generate revenues to
meet operating expenses. In 2000, both facilities met expectations. Prior to factoring in
depreciation, the Ice Arena experienced a net operating profit of $20,942, while the Williston
Fitness Center had a net operating profit of $106,137. A detailed comparison of all facilities,
including use, revenue and expenditure summaries, is included as appendix C.
Page 5
In October of 2000, Recreation Services completed a department reorganization. As a result,
Facility Management Division was developed and includes ten regular full- time staff and one
regular part-time employee.
In November of2000, the Facility Management Division began to occupy new office space
within the Minnetonka Community Center. This office space now serves as the central location
for all facility needs for the City of Minnetonka.
In addition to managing the primary facilities previously listed, the Facility Management
Division also supervises summer park services and picnic reservations for both Minnetonka and
Hopkins.
ICE ARENA DIVISION
The Ice Arena Division oversees all aspects of ice arena operations. This division is comprised
of three full time, three regular part-time staff, and 17 seasonal employees.
In 2000, the two ice arem facilities scheduled a total of 5,395 hours of use. The ice arena
operated a total of 327 days in 2000, with an average of 16.5 hours of use per day.
Major users of the ice arena's facilities include the Lake Minnetonka Figure Skating Club,
Hopkins and Minnetonka High Schools and Hopkins and Minnetonka Youth Hockey
Associations. In addition, the City provides skating lessons to participants of all ages and adult
hockey leagues.
ADMINISTRATIVE SERVICES DIVISION
The Administrative Services Division consists of three full-time and three part-time employees.
Responsibilities of the division include the processing of accounts payable/receivable, program
registration, marketing, payroll services, program evaluations, and all forms of customer service.
In 2000, Recreation Services administrative expenses totaled $1,298,645, of which $1,066,031
funded programs and services provided through the Hopkins- Minnetonka Recreation Division.
Fees generated from programs and services totaled $701,509, resulting in a net cost of $364,502
to provide joint recreation programs. Based on the Joint Recreation Agreement in place between
the two cities, Hopkins was responsible for 33.30/0, or $121,507 and Minnetonka 67% or
$243,015 of the total costs for joint recreation programming. A detailed Joint Recreation Budget
Summary is included as appendix D.
The Administrative Division produced and distributed three program brochures in 2000.
Winter/Spring, Summer and Fall brochures were mailed out to 35,000 households in Minnetonka
and Hopkins.
Employment and payroll services were performed through the Administrative Division for 166
regular and seasonal employees, and approximately 300 contractual employees such as sports
officials and special services providers.
Page 6
SENIOR SERVICES DIVISION
The Minnetonka Senior Services Division coordinates a multi-purpose Senior Center program,
utilizing 300 volunteers, who together donate 18,000 hours a year. About 4,000 participants per
year use at least one center service.
The goals of the center are: to broaden the knowledge and involvement of older residents, to
offer diverse programs and services, to promote independent living and to encourage
volunteerism.
Responsibilities of the division include the transportation program, educatioml classes, health
and exercise programs, monthly newsletter, social events, information and referral and a wide
variety of services.
The 2000 budget was $155,500 and includes items like: transportation program, newsletter, staff,
special events etc. Two full time and four half time staff work at the center.
A comprehensive three part survey was conducted in the spring using focus groups, evaluations
handed out at the senior center and surveys included in the Senior Script newsletter. Comments
about programs, offerings and staff were consistently positive across the groups.
For example, 95% are satisfied with the programs. 96 % place great value in our programs.
What people liked best about the center are the people involved and the good instruction/leaders.
There was interest in more computer instruction, more night time programming and
transportation.
The Senior Services Division works closely with the City of Minnetonka in a variety of ways.
One example is the assistance provided in the area of Utility Billing. This monthly project
utilizing center volunteers, now in its 10th year, saves the City of Minnetonka about $6,000 per
year, based on a recent survey done by the City's Finance Department.
Examples of Senior Services offered:
Bus Trips:............................................... 33 Charter trips for 614 residents
Income Tax: ........................................... 300 households served
Foot Care Clinics: ..................................246 appointments
Van Rides:.............................................. 5,126 one way rides, using 14 volunteer drivers
Defensive Driving Classes:.................... 946 students
Total Class Registration Fees: ............... $43,000
Senior Center Classes: ...........................1,871 students for fee based classes. With multiple
week classes, there was a turnstile count of 6,911
participants in fee based classes.
Special Interest Groups: ......................... 23 different groups meet weekly, with volunteer
leadership.
Skills Bank: ........................................... 890 jobs and 2,500 hours of work.
Senior Dining: ........................................8,975 meals served.
Page 7
PERSONNEL SERVICES
In 2000, the Recreation Services Department consisted of 19 full-time employees, an increase of
four employees from 1999. This increase was due to custodial responsibilities assigned to the
department in 2000.
In addition to the department's full time employees, four regular part-time employees are also
employed to assist with facilities management responsibilities.
As part of the operating agreements with local school district's, the City funds a portion of the
management salaries for the Art Center (500/0) with the Minnetonka School District and the
Lindbergh Center (29%) with the Hopkins School District. The services of two employees to
provide the Minnetonka senior program are contracted for Senior Community Services.
To assist with program offerings, administrative duties and facility management, 219 seasonal
employees were hired in 2000.
DEPARTMENT IDGHLIGHTS IN 2000
The Administrative Division worked with Mindsharp to develop a customized software
program for youth soccer registrations. Staff later adapted the software for use with the
youth basketball program. Development of this new software system allowed for more
efficient registration and team design.
In July of 2000, Recreation Services assumed the responsibility of custodial operations
within the City of Minnetonka. The custodial staff of four employees now reports to the
Facility Management Division. Custodial services were previously the responsibility of
the Operations & Maintenance Department.
In November of 2000, the new Arts Center opened for use. This facility was constructed
as a result of a collaborative effort between the City of Minnetonka and the Minnetonka
School District. This facility was constructed at a cost of$4,710,000 with the City of
Minnetonka contributing $2,440,000 or 51.8% of the total cost.
City and community space within the facility will be programmed through the Music
Association of Minnetonka (MAM). The City and School District will split estimated
annual operating costs at $120,000 on a 50%/50% basis.
Page 8
APPENDICES
Appendix A.. ............... ..................... ... Program Participation Summary
Appendix B ........................................ . Year-End Scholarship Summary
Appendix C......................................... Comparison of Facilities
Appendix D......................................... Joint Recreation Budget Summary
Appendix E........... ........ ..... ........ ......... Recreation Services Organizational Chart
Appendix F......................................... Recreation Services Mission & Goals
Page 9
Appendix A
HOPKINS-MINNETONKA RECREATION
2000 PARTICIPATION SUMMARY
PROGRAMS/CLASSES
ACTIVITY P ARTICIP ANTS
Open Gym Activities
Senior Trip s 1,120
Ball Skills 211
Safety Awareness 251
Tennis 540
Golf 306
Gardens 179
Arts & Crafts 78
Baseball/Softball 652
Youth Basketball 170
Exercise/F itness 599
Ice Skating- Hopkins 146
Ice Skating-Minnetonka 1,671
Soccer Camp 102
Swimming! Aquatics 1,332
Volleyball Camp 26
Daily Programs 487
Day Camp 149
Kayaking 80
Playgrounds 305
Shady Oak Beach 2,306
Williston Teen Program 425
Hershey's Track 30
Raspberry Tennis 143
Summer Festival Softball 150
Summer Festival Run 407
Total ProlYrams 12.402
ADULT SPORTS
ACTIVITY TEAMS I P ARTICIP ANTS
Basketball 44 335
Broomball 23 252
Football 8 96
Hockey 35 525
Softball 206 3,095
Soccer-Indoor 22 242
Soccer-Outdoor 14 253
Volleyball 210 2,310
TOTAL 562 7108
YOUTH SPORTS
ACTIVITY P ARTICIP ANlS
Basketball 355
Soccer 1,500
TOTAL 1.855
EVENTS/ACTIVITIES
ACTIVITY P ARTICIP ANTS
Ice Revue 2,248
Kid's Festival 750
Outdoor Ice Rinks 11,341
Summer Festival 16,000
Summer Playgrounds 2,027
TOTAL 32 366
TOTAL PARTICIPATION
53,731
Page 10
Appendix B
Scholarship Fund Balance
as of December 31,2000
Fall Pro rams
Minnetonka: 8 Ho kins: 15
Scholarshi Amount
Winter/Spring Programs
Scholars hi Fund Pro ram*
Minnetonka: $164 $123
Ho kins: $161 $101
Total: $325 $224
Summe r Programs
Scholarshi Fund Pro ram*
Minnetonka: $546 $512
Ho kins:$601 $558
$1 147 $1 070
Fall Programs
Scholars hi Fund Pro ram*
Minnetonka: $388 $0
Ho kins: $365 $0
$753
Th
h
h I hO
o 2000
e top tree sc 0 ars IP requests In were:
Program Scholarships Granted Total
Aquatics 29 $1,105
Youth Soccer 10 $487
Shadv Oak Beach Permits 14 $322
Revenues 2000
Amount transferred from 1999 to 2000
Line Item Budget in 2000
Donations & Revenues received in 2000 or generated
from the sales of neon at Summer Festival
$2,607
$1,000
$4,482
Total: $8,089
Expenditures 2000
106 scholarships
$3,519 ($2,225 from Scholarship Fund; $1,294 from
program budgets)
$631
$4,150
Neon necklace
Total
Balance (Amount to be transferred to 2001)
$3,939
* Depending on the scholarship request, some programs are able to fund the scholarship out of
the program budget without utilizing the Scholarship Fund.
Page 11
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-
- APPENDIX C
-
.
:tI CITY OF MINNETONKA, MINNESOTA
=- COMPARATIVE STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN RETAINED
=II EARNINGS · WILLISTON CENTER FUND
YEAR ENDED DECEMBER 31, 2000
=II 2000 1999
~ OPERATING REVENUES:
=- Membership fees $ 354,232 $ 343,890
Tennis court fees "96,050 85,163
=II Sports training fees 25,130 30,321
Rental income 14,527 18,386
=II Other 74.113 71.938
Total operating revenues 564,052 549,698
=II OPERATING EXPENSES:
=- Personal services 205,849 257,267
Other services and charges 213,013 224,274
a Supplies 39.053 27 .062
Total operating expenses 457.915 508.603
=- OPERATING INCOME BEFORE DEPRECIATION 106,137 41,095
. DEPRECIATION:
~ Contributed property and equipment 104,908 105,647
Purchased property and equipment 64.218 63.478
=III, Total depreciation 169.126 169.125
=- OPERATING LOSS (62,989) (128,030)
:II' NONOPERATING REVENUES -
Interest on investments 926 611
a LOSS BEFORE OPERATING TRANSFERS (62,063) (127,419)
=II OPERATING TRANSFERS OUT (18.000) (16.000)
=- NEf LOSS (80,063) (143,419)
a REDISTRlBUTION OF DEPRECIATION ON
a CONTRIBUTED ASSETS 104.908 105.647
:; INCREASE (DECREASE) IN RETAINED EARNINGS 24,845 (37,772)
:; RETAINED EARNINGS AT BEGINNING OF YEAR 481.881 519.653
,-
:;a RETAINED EARNINGS AT END OF YEAR $ 506 726 $ 481 881
~
:;j
. 75
-
S
APPENDIX C -
.
.
CITY OF MINNETONKA, MINNESOTA II
COMPARAnVE STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN RETAINED .
EARNINGS - ICE ARENA FUND .
YEAR.ENDED DECEMBER 31,2000
2000 1999 .
.
OPERATING REVENUES -
Ice rental charges $ 651,.186 $ 607,489 .
OPERATING EXPENSES: .
Personal services 301,950 286,890 .
Other services and charges 260,904 230,030
Supplies 67 .390 7 1.307 .
Total operating expenses 630..244 588.227
OPERATING INCOME BEFORE DEPRECIATION 20,942 19,262 It
DEPRECIATION: .
Purchased property and equipment 47,859 52,240 .
Contributed property and equipment 121.765 121.765
Total depreciation 169.624 174.005 .
OPERATING LOSS (148,682) (154,743) .
NONOPERATING REVENUES - .
Interest on investments 736 611 .
LOSS BEFORE OPERATING TRANSFERS (147,946) (154,132) It
OPERATING TRANSFERS TO OTHER FUNDS 08.000) 06.000) -=
NET LOSS (165,946) (170,132) -=
REDISTRIBUTION OF DEPRECIATION ON -=
CONTRIBUTED ASSETS 121.765 121.765 .
DECREASE IN RETAINED EARNINGS (44,181) (48,367) .
RETAINED EARNINGS AT BEGINNlNG OF YEAR 565.962 614.329 .
RETAlNED EARNINGS AT END OF YEAR $ 521.781 $ 565 962 .
II:
It
-=
68 II:
..
,
Appendix D
2000 JOINT RECREATION PROGRAM BUDGET SUMMARY
Budget 2000 Actual 2000
Total Recreation Expenses $1,419,100 $1,298,645
Minnetonka Expenses ($274,900) ($232,614)
Playgrounds $46,974
Ice Rinks $21,378
Libb's Lake $10,561
Park Attendants $15,156
Lindbergh Center $76,925
Shady Oak Beach (maintenance) $14,286
Adopt A Sign $14,518
Cultural Arts $29,941
Music In Park $2,875
Program Revenue ($792,900) ($701,509)
Net Program Cost $351,300 $364,522
Hopkins Share 33.33 % $117,100 $121,507
Minnetonka Share 66.66%. $234,200 $243,015
Invoice
2000 Hopkins Share
Credit- Payment
Credit Gardens 2000
$121,507
($117,100)
($1,030)
Hopkins Balance/(Credit)
$3,377
Page 13
.
Appendix F
THE DEPARTMENT OF RECREATION SERVICES
Our Mission is:
To develop, promote and provide recreation opportunities and facilities in
anticipation of and in response to the leisure time needs and interests of the
Hopkins/Minnetonka Community.
To accomplish our mission, we have established the following goals:
. To provide quality customer service.
. To hire and maintain a staff that is professional in their abilities and
responsive to the needs of the public.
. To be fiscally responsible.
. To strengthen the organization's identity in the community.
. To provide and promote diversified recreational programs, activities
and facilities that will enhance the leisure time needs of the
Hopldns/Minnetonka Community.
Page 14