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CR 01-121 Design Goals and Objectives - East CBD Redevelopment Project C\IY OF m HOPKINS August 29, 2001 Council Report 2001-121 DESIGN GOALS AND OBJECTIVES - EAST CBO REDEVELOPMENT PROJECT Proposed Action Staff recommends adoption of the following motion: Move to approve the preliminary design goals and obiectives for the East Central Business Oistrict (CBO) redevelopment proiect. With this motion the preliminary goals and objectives will be used to facilitate project discussions with the developer and the public. Overview The preliminary design goals and objectives for the East CBO redevelopment project were prepared under the direction of a committee comprised of city and business representatives. The document is intended to guide the overall design of the redevelopment project being undertaken by the City and address issues such as materials, parking, signage, etc... The Hopkins Planning and Zoning Commission reviewed the draft goals and objectives on August 28, 2001. Overall, the commission was very supportive of the recommendations. Their primary comment was to have the guidelines reflect a desire for owner-occupied housing in the entire project with the exception of one commission member who voiced support for a mixed rental/owner project. This recommendation has not been incorporated into the document. Following approval by the City Council, the preliminary goals and objectives will be posted on the City's web site and used in public meetings as the project is refined. Primary Issues to Consider Staff is requesting approval of preliminary design goals and objectives for the East CBO redevelopment project. It is anticipated that as a developer is selected and public input is gathered the guidelines will be refined and brought back to the City Council for final approval. Financial Impact: $0 Budgeted: Y/N Related Documents (CIP, ERP, etc.): Source: CITY OF HOPKINS EAST CENTRAL BUSINESS DISTRICT (CBD) DESIGN GOALS AND OBJECTIVES Introduction The incorporation of the village of West Minneapolis (later re-named Hopkins) became effective on November 27, 1893. The Mainstreet became the center around which the town developed. Over time, there have been numerous changes but there has always been recognition that the Mainstreet gave the City a unique identity and a sense of community. The City of Hopkins has been very proactive in redeveloping key sites within the Central Business District in an effort to preserve and enhance the viability of our Mainstreet. The results of the City's efforts can be seen in the Center for the Arts, the Oaks of Mainstreet and the entertainment complex. The properties along Mainstreet from 8th Avenue South to 7th Avenue South are viewed as the last major redevelopment project area and an anchor for the east end of the downtown. Due to the importance of this site and the City's control over the redevelopment process through ownership, the City has enacted these design goals and objectives. The results will be a development that is an asset to the community and viable for the next 100 years and beyond. Desian Goals Goal 1: Preserve the small-town, unique character of Mainstreet Hopkins Goal 2: Complement the existing architecture, specifically the 800 and 900 blocks of Mainstreet Goal 3: Enhance the pedestrian orientation of downtown Hopkins and encourage streetscape design that is inviting and on a human scale Goal 4: Intensify the density of the site with uses that enhance the Central Business District and benefit the community Goal 5: Provide adequate parking (including the use of shared parking) to meet the anticipated parking demand Obiectives Goal No.1: Preserve the small-town unique character of Mainstreet Hopkins Objective: Franchise architecture (building design that is a trademark or identified with a particular chain or corporation and is generic in nature) is not allowed. Franchises or national chains must follow these guidelines to create a unique design appropriate to this site. Goal No.2: Complement the existing architecture of the downtown, specifically the 800 and 900 blocks of Mainstreet Objective The appearance of the building should not be that of one big building rather give the appearance of separate storefronts. Objective The building materials used should be similar to materials used on original Mainstreet facades including brick, stone, wood and stucco. Vinyl or aluminum siding should be avoided. 800 Block of Mainstreet Hopkins Objective The architecture should reflect some of the detailing of surrounding buildings in window shape, cornice lines and brick work. Objective The building should be set on the Mainstreet front lot line but can be recessed for outdoor dining, buifding entrances, public plazas or courtyards. Goal No.3: Enhance the pedestrian orientation of downtown Hopkins and encourage streetscape design that is inviting and on a human scale Objective Entries at street-level should be well defined and welcoming. Objective Mirrored or heavily tinted glass on the street level should not be used. Objective Buildings should be integrated with the streetscape to bring activity in the building in direct contact with the people on the street. Objective Long blank walls that lack pedestrian and visual interest should be avoided. Planting areas, balconies, terraces, awnings, windows and other elements should be incorporated to break up the facades including the sides and rear of the buildings. Objective Pedestrian oriented signage is encouraged. Such signs may be located on entry awnings, directly above business entrances and "hanging signs" located adjacent to entrances. Objective Exterior trash and storage areas, service yards, loading areas, transformers and air conditioning units must be screened from view of nearby streets and adjacent structures in a manner that is compatible with the building design. All roof equipment shall be screened from street level public view. Goal No.4: Intensify the density of the site with uses that support the Central Business District and benefit the community Objective Along the street-level of Mainstreet the uses should be destination- oriented including retail, entertainment or restaurant uses. Objective Housing that diversifies the neighborhood and provides economic benefit to downtown businesses should be incorporated above the retail on Mainstreet and along 7th Avenue South. The housing should be distinctive and of high quality. Goal No.5: Provide adequate parking (including the use of shared parking) Objective Provide structured parking (preferably underground) for the residential component of the development. Objective Provide adequate on-site parking for the retail and restaurant uses of the development. This may include shared-parking with neighboring businesses if peak-use times do not overlap. . ~ . , Objective Parking lots should be screened from the street and sidewalk by plantings or walls. If walls are used, their materials should be compatible with the materials used on the adjacent building. Design Committee Members: Rick Brausen, Hopkins City Council John Cooley, Frame Design Kersten Elverum, City of Hopkins Hillary Feder, Hillary's Fran Hesch, Hopkins City Council Katherine Shipper, Blossoms Herman Strauch, Insty-Prints