Memo Arts Facility Discussion
e C I T Y o F HOP KIN S
MEMORANDUM
DATE: June 22, 1995
TO: Honorable Mayor and City council
~ FROM: Paul T. Steinman, Community Development Specialist
~BJECT: Arts Facility Discussion--June 27, 1995, Work Session
I. The purpose of this memo is to outline for the Council the
general agenda which will be followed for this section of
the Council work session.
II. The following is a general overview of the discussion items
for the joint meeting with the Arts Facility Steering
Committee.
. . Discuss "mission" of proposed arts facility.
Discuss the level of participation of stakeholders.
.
. Discuss objectives which are to be accomplished
throughout the remainder of this process.
Your facilitators for this agenda item at the work session will
be Deidre Schmidt and Ross Currier from Art Space, Inc.
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8 USIN ESS RETENTION/RECRUITM ENT
.
GOAL #1
Foster the stability and growth of existing businesses.
An important element in job growth is business retention. A much greater percentage of
employment base comes from within existing business, than from recruitment of outside
business. With this in mind, the City must focus a great amount of attention toward
fostering the growth of the existing businesses in the community.
Suggested action steps:
1. Encourage projects which will help to provide the full range of support
services to employees and local businesses.
In process - Information has been obtained through HBCA
survey.
2. Undertake a "business retention and expansion" survey process to identify
needs of existing businesses.
. Completed - Data available for review.
3. Work with SUPERVALU warehouse to encourage and accommodate their
expansion needs.
Continuing - SUPERVALU not interested in warehouse
expansion at this time.
4. Take an inventory of environmentally contaminated sites and identify future
plans for redevelopmenUclean-up of these sites.
In process - Achieved special legislation to help with
redevelopment of Tech Center property. Currently working with
owner on potential redevelopment.
5. As much as IS determined appropriate, expand the City's existing
programs, such as the Commercial Rehabilitation Loan Program and Sign
Grant Program, to include other commercial/industrial areas.
Limited progress
.
Page 1
6. Work with Hennepin County on redevelopment of Hennepin County Public
Works site. e
In process - County is expected to relocate in 1997. City
negotiating Purchase Option Agreement.
7. Insure that existing training opportunities are easily accessible for
employees of local businesses through marketing and development of
these programs. Facilitate partnerships between local businesses and
institutions which provide these training opportunities.
Limited progress.
8. Work with local banks, Department of Trade & Economic Development,
and SBA to increase awareness of existing programs which support
business expansion.
Completed"" Process - Staff has met with local banking
institutions. Staff has not met with DTED & SBA.
9. Establish landscaping programs for all commercial/industrial areas of the
City.
In process - Preliminary work has been completed. e
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GOAL #2
e Induce targeted business and industry to locate in Hopkins.
The recruitment of outside business and industry has to be an integral part of every city's
business retention and recruitment efforts. In a city such as Hopkins, where only a small
percentage of land is available for development, specific types of business and industry
need to be targeted to insure maximum positive impact to the community. For identified
redevelopment areas, the types of business/industry which are targeted are determined
through the City's land use policies and economic development goals.
Suggested action steps:
1. Encourage projects which help to provide the full range of support services
to employees and local businesses.
In process - Information has been obtained through HBCA
. survey.
2. Expand the "leasing guide" program, which provides Realtors and
prospective retailers a list of available properties along Mainstreet, to
include commercial/industrial properties in other sections of the City.
. Limited progress.
3. Provide incentives to create quality jobs for skilled/technical employees.
In process/Completed - Thermotech project.
On-going
4. Facilitate a project involving a large scale general merchandise store on an .
appropriate site which is deemed compatible with the existing residential
and business community.
Limited progress.
5. Insure that responsible parties maintain an understanding of changes in
the metropolitan, national, and world markets, and take advantage of
opportunities presented.
On-going - Training.
6. Recruit businesses which have a relationship to the existing grocery
. industry.
Limited progress.
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NEIGHBORHOODS
-
GOAL #1
Assure strong and well maintained neighborhoods in order to foster an overall
positive economic development climate in Hopkins
The stability and grovvth of neighborhoods is key to the success of any economic
development efforts of a city. Neighborhoods provide employees for existing and
potential businesses, a market for the retail sector, and create an image of the
community which is a reflection upon the local businesses. Neighborhoods are also a
reflection upon a community's social and economic standards of living, and overall
quality of life, which in turn impacts economic grovvth.
Suggested action steps:
1. Examine properties which are currently zoned and guided for multi-family
housing.
In process - Z & P in process of conducting hearings on
proposed changes to Zoning Ordinance and Comprehensive
Plan. e
2. Examine appropriateness of zoning standards as related to
rehabilitation/improvement of existing non-conforming structures/uses.
Limited progress.
3. Facilitate development which will help to meet "special housing needs,"
i.e., senior, handicapped, 3-bedroom family, and luxury housing needs, and -
establish a high priority to maintain owner occupied housing.
In process - Pines redevelopment - potential owner occupied
townhouse project.
Completed - Handicap Housing Project (Sonoma)
4. Examine and improve, as necessary, present guidelines for buffer areas
between new commercial development projects and residential properties.
In process - Zoning changes are being formulated.
5. Maintain and improve public infrastructure in neighborhoods.
On-going - Continued improvements are included in Capital .
Improvement Plan, Le. neighborhood streets and sidewalk
repair program.
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. 6. Examine and improve housing maintenance codes and aggressively
enforce these codes.
In process - New Housing Maintenance Code being prepared
and enforcement efforts have increased substantially.
7. Monitor effectiveness of "Truth in Housing" ordinance to insure it is helping
to maintain and upgrade residential housing stock.
On-going.
8. Continue/expand existing housing programs pursuant to the City of
Hopkins Housing Plan.
On-going - e.g., Westbrooke Special Legislation and
Aquisiti on/Demol iti on/Replacement Program.
.
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GOAL #2 .
Foster communication and cooperation between the City, neighborhoods, schools,
and the business community.
The City will be undertaking a renewed effort as part of this Strategic Plan to further its
communication. efforts among and between neighborhood residents and the business
community. It is imperative to the success of economic development and related
activities, that a forum be provided to allow for the free flow of information between these
groups. This information will result in a greater level of cooperation between
neighborhood residents, schools, the business community, and the City. This
cooperation is a vital link to achieving positive economic development results in our
community.
Suggested action steps:
1. Develop a neighborhood outreach program and establish a Neighborhood
Advisory Board (NAB) made up of representatives from every
neighborhood association.
Completed"n process.
2. Closely examine impacts on neighborhoods when considering changes in .
city services which affect residential areas, i.e., snow removal, garbage
service, park maintenance, code enforcement, etc.
On~going.
3. Improve and maintain communication between City and School District to
develop a more cooperative effort toward achieving the goals of both public-
entities.
Completedlln process, i.e. Schools & Community In Partnership
(SCIP)
4. Coordinate active distribution of "new resident packets" with the school
system, Realtors and local apartment complex management.
In process - Currently working with Property Managers
Coalition . to prepare new resident packets for apartment
dwellers. Limited progress on distribution to Realtors and
School system.
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e COUNTY ROAD 3
GOAL #1
Improve vehicular and pedestrian movement along County Road 3 and enhance
the link between County Road 3 and Mainstreet.
County Road 3 is one of several major corridors which bisect the City of Hopkins. Other
corridors include Highway 169, Highway 7, Shady Oak Road and Blake Road. County
Road 3 is probably the most visible corridor, and is undeniably the most in need of repair
and upgrading. Although other corridors of the City also may need improvements,
County Road 3 was determined to be the highest priority at this time.
County Rd. 3 does not currently accommodate ease of vehicular and pedestrian
movement. The location of the railroad tracks, minimal proper roadway facilities, worn
infrastructure, and lack of sidewalk/bikeways make this corridor non user-friendly.
Additionally, there is no real visual link between County Road 3 and Mainstreet. This
results in a separation of these two commercial areas rather than a union, which would
allow both corridors to benefit from each other.
e Suggested action steps:
1. Work with Hennepin County to implement a County Rd. 3 Improvement
Project as part of their 5 year Capital Improvement Plan. Begin planning
for a major improvement project to this corridor. Take into consideration
the possibility and needs associated with light rail transit.
In process - 1 st phase of project to begin in 1996.
2. Undertake analysis of corridors to determine the potential for an
improvement project which will connect County Road 3 and Mainstreet.
In process - County Road 3 Corridor Study is analyzing this
Issue.
3. Develop a program to complete a pedestrian walkway and bikeway system.
Incorporate with County plans to upgrade roadway and proposed County
Trail System for HCRRA property.
In process/Completed - County Road 3 corridor study defines
pedestrian improvements. Hennepin Parks has made trail
. improvements along HCRRA property. City has adopted a
pedestrian and bike plan.
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4. Undertake study of possi bly reusing the Rai [road Depot located at T. H. 169
and County Road 3. Also, analyze ability to incorporate Central Park with .
County Road 3 improvements.
In process - City exploring possibility of purchasing depot from
Hennepin County. Issues regarding Central Park are being
discussed as part of the County Road 3 Corridor Study.
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GOAL #2
. Foster the development/redevelopment of property along County Road 3, including
consideration for a business and/or major retail uses.
A large number of commercial/industrial uses are located along this corridor, some of
which are in a less than desirable condition. Redevelopment of specific areas along the
County Road :3 corridor could have a significant impact on the corridor and entire
community. In addition, the development of vacant parcels, such as the R.L. Johnson
property along 11 th Avenue, will assist in expanding the City's tax base and create jobs.
Suggested action steps:
1-. Determine the appropriateness of locating a business park and/or major
retail involving large scale single uses on the RL. Johnson property and its
impact on the community.
Limited progress.
2. Work with developers concerning the undertaking of a project on the R. L.
Johnson property, as determined appropriate, including a Request for
Proposals, if necessary_ Tie this to incentives and possibly zoning
. flexibility. Include property owner in process.
On-going/In process - Worked with several developers on
potential projects for this site. Owner is currently working on
project with industrial user.
3. Utilize financial incentive programs for the County Road 3 corridor to
encourage private reinvestment and location of new businesses along the
corridor. Incorporate a landscaping and signage improvement assistance -
program.
On-going/Completed - Hopkins Auto Body & working with Tech
Center owners on redevelopment.
Limited progress - Landscaping & signage programs await
beginning of County Road 3 Improvement project.
4. Communicate with existing business/property owners regarding:
0 Potential improvement project( s)
0 Development/redevelopment activities
. On-going/Completed - Continued communication as integral
part of County Road 3 Corridor Study and upcoming
Improvement Project.
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GOAL #3
Improve/enhance function and appearance of existing commercial, industrial, and .
public/semi-public land uses, including visual improvements such as landscapingJ
screening, and tree planting.
County Road 3 is one of Hopkins most visible corridors, and it provides a perception of
the economic vitality and quality of life in the community. Due to the significance which
this corridor represents, County Road 3 must be immediately focused upon for
improvements both visually and functionally, through the development of a
comprehensive approach to upgrading this roadway and surrounding land uses.
Suggested action steps:
1. Reconvene County Road 3 Task Force insuring that entire corridor is
consistently represented.
Completed.
2. Undertake communication efforts with representatives from Hennepin
County, HCRRA and City, to make the necessary improvements as
outlined by the Strategic Plan, County Road 3 Task Force
recommendations, Benshoof traffic study, and Land Use study.
Completed/On-going. e
3. Review and amend, as necessary, the Comprehensive Plan and Zoning
Ordinance to insure consistency with Strategic Plan, and County Road 3
Task Force recommendations.
On-going - County Road 3 Task Force is aware of Strategic Plan.
recommendations.
Limited progress - Comprehensive Plan & Zoning Ordinance
have not been amended pending final adoption of County Road
3 Corridor Study.
4. Undertake land use study for County Road 3 between 5th Avenue and
Blake Road in cooperation with upgrading of the roadway by Hennepin
County.
Completed. As part of the County Road 3 Corridor study.
5. Undertake steps to implement landscaping improvements on public
property between Highway 169 & 11 th Avenue.
In process - County Road 3 Corridor study incorporates this .
action step.
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MAINSTREET
.
GOAL #1
Provide an atmosphere which will foster the retention of existing business on or
near Mainstreet and attract new businesses.
Mainstreet, bordered by Washington Avenue on the east and Shady Oak Road on the
west, needs to be preserved as a major service/retail sector of Hopkins. The City
currently has programs developed to aid in the retention and attraction of businesses
along Mainstreet. The City's Commercial Rehabilitation Loan Program and Sign Grant
Program act as incentives to upgrade existing buildings/businesses along Mainstreet.
The City and Hopkins Business and Civic Association have developed programs to help
attract retail businesses to Mainstreet.
0 New Business Incentive Program
0 Realtors Incentive Program
0 Leasing Guide
. The City has recently made a large investment into the upgrading and repair of
Mainstreet. The City completed the final phase of a $3.7 million dollar Mainstreet
Improvement Project in the Fall of 1992. The Improvement Project repaired
infrastructure and provided a variety of enhancements to Mainstreet including brick
pavers, antique lighting, additional parking, benches, trash receptacles and a plaza and
clock tower in the heart of the Central Business District.
Suggested action steps:
1. Encourage destination type businesses with an emphasis on the arts,
entertainment, recreation, and family oriented uses, to locate on or near
Mainstreet.
In process/On-going - e.g., Theatre/Restaurant proposal & Arts
Facility.
2. Explore new incentive programs to attract/retain businesses on or near
Mainstreet.
Completed - Worked with State Legislature on obtaining funds
for Arts Facility. Developed Facade Grant Program and
. modified Commercial Rehabilitation Loan Program. Developed
creative financing package for Theatre/Restaurant project.
On-going - Other potential incentive programs being discussed.
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3. Improve and regularly assess existing programs to attract/retain
businesses, i.e., the Commercial Rehabilitation and Sign Grant Program, .
New Business Incentive Program, Realtors lncentive Program and the
Leasing Guide.
On-going/Completed 4 Commercial Rehabilitation Program
modifications and addition of a Facade Grant Program.
4. Continue to promote Mainstreet Hopkins through trade show attendance,
festivals, and special events such as Farmers Market, Parades, Heritage
Days, the Raspberry Festival and other promotional opportunities.
On-going.
5. Maintain an inventory of vacant buildings on or near Mainstreet and
actively distribute to Realtors and potential lessors.
Campi eted/On-goi ng.
6. Encourage businesses on or near Mainstreet to adopt uniform hours and a
more consistent management style in order to provide a reliable level of
service to patrons of the Mainstreet area.
Limited progress. e
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GOAL #2
. Complete physical improvements to Mainstreet and develop the corridors
connecting Mainstreet to County Road 3.
Upgrading the infrastructure and aesthetic character of Mainstreet has provided
business/property owners an incentive to make private investments to their properties.
The Mainstreet Improvement Project was substantially completed in October 1992.
Suggested action steps:
1. Undertake analysis of corridors to determine the potential for an
improvement project which will enhance the connections between County
Road 3 and Mainstreet.
In process - Potential linkages being studied in the County
Road 3 Corridor study.
2. Analyze the impact of the Mainstreet Improvement Project as related to
parking, vital improvements, traffic, pedestrian movement, etc.
Limited progress.
. 3. Examine completing aesthetic and infrastructure improvements to
Mainstreet between Sth Avenue and Washington Avenue.
Completed - Improvement project complete as of Fall 1994.
.
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GOAL #3
Develop and implement new financing programs to offer additional alternatives for .
financing redevelopment or rehabilitation projects on or near Mainstreet.
Banking institutions in today's economy have limited ability to offer the frnancing options
which were available a few years ago. Cities are expected to participate mare than ever
in providing various financing options and techniques for property owners and
developers. The City currently offers low interest funds for rehabilitation, and Tax
Increment Financing as a tool for redevelopment.
Suggested action steps:
1. Work with the "bank consortium" to assist in securing financing for
redevelopment projects on or near Mainstreet Hopkins.
Camp leted/On -goi ng.
2. Work with area banks to establish financial incentives in cooperation with
existing City programs to support rehabilitation or redevelopment
opportunities on or near Mainstreet.
In process - Worked with local banks to develop programs to .
dovetail existing City programs.
3. Monitor state/legislative actions to ensure proposed changes to economic
development tools are not detrimental to Hopkins. Encourage new
state/legislative programs which are beneficial to local economic
development initiatives.
On-going.
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CITY -WIDE IMAGE
.
GOAL #1
Develop and maintain a positive appearance and perception of the City of Hopkins.
Appearance is 'an important aspect of any community's image. A city can undertake
simple steps to improve upon their image which helps create a positive perception by
residents and surrounding communities. Making a good first impression is important to
attracting business and industry, and helping to maintain property values throughout
Hopkins.
Suggested action steps:
1. Encourage destination type businesses or uses which appeal to consumers
interested in the arts, family types of uses, entertainment, and recreation.
In process - e.g., Theatre/Restaurant/Arts Facility project.
2. Improve appearance of entry points to City through signage, landscaping,
infrastructure, maintenance, etc.
. In process - County Road 3 Corridor Study.
Completed - Handicap Housing Project (Sonoma).
3. Maintain and improve all public infrastructure.
On-going - City Capital Improvement Plan insures this.
4. Advocate the growth and stability of community service type organizations, .
such as a "family resource center," and civic service organizations, such
as local clubs, through informational and cooperative support when
necessary.
Completed/In process - Property Managers Coalition, Hopkins
Area Arts Association, Neighborhood Advisory board, Family
Resource Center.
5. Closely examine impacts on city wide image when considering changes in
services which affect the image of the community, i.e., city wide clean-up
programs, etc.
. On-going.
Page 15
6. Prepare a program for implementation of a pedestrian walkway and
bikeway system throughout the City. Incorporate with present plans for e
HCRRA property.
Completedlln process. City and HCRRA adopted plan, a portion
of which has been completed.
7. Examine development of codes which closely regulate the maintenance of
commercial properties in the City.
In process - Commercial properties will be affected by
proposed housing maintenance codes.
8. Maintain and improve upon communication between City and School
District to develop a team approach toward marketing and improving the
community's image.
In process - Schools & Community In Partnership. City's new
Communication Coordinator position will assist this also.
9. Maintain adequate buffer zones between new commercial development
projects and residential properties.
Limited progress. .
10. Encourage local organizations to continue, and improve upon the quality of
events and attractions, i.e., Mainstreet Days, Heritage Days, Winterfest,
Raspberry Festival, etc.
On-going.
.
11. Undertake communication efforts which will help to Increase public
awareness between and among the City, businesses, and residents,
involving volunteer networks, and access to the City's cable TV station.
In process - City is hiring a Communications Coordinator.
12. Explore implementing programs to encourage the aesthetic improvement of
private property such as a landscaping award program, and painting
programs for single family properties, together with financial incentives for
undertaking landscaping improvements.
In process - Landscaping Improvement Program.
Completed - Hopkins Community Image Award Program
.
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- - - - "----- -- -- -- --
13. Develop an information center in Hopkins.
. Limited progress.
14. Encourage/promote volunteers as a means to cost effectively improve upon
the City's appearance, e.g., "Adopt-A-Park", "Adopt-A-Street", use of
garden clubs, boy scouts, etc.
On-going.
.
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REVISION DRAFT - JUNE 27f 1995
TABLE OF CONTENTS
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STRA TEGIC ISSUES 2
BUSINESS RETENTION/RECRUITMENT 3 i
NEIGHBORHOODS 9
COUNTY ROAD 3 12
MAINSTREET 16
CITY-WIDE IMAGE 19
YOUTH/FAMIL Y 23
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REVISION DRAFT - JUNE 27, 1995
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STRATEGIC ISSUES
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Page 2
REVISION DRAFT - JUNE 27, 1995
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BUSINESS RETENTION
AND
RECRUITMENT
.
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REVISION DRAFT - JUNE 27, 1995
BUSINESS RETENTION/RECRUITMENT
.
GOAL #1
Foster the stability and growth of existing businesses.
An important element in job growth is business retention. A much greater percentage of employment
base comes from within existing businesses than from recruitment of outside businesses. With this in
mind, the City must focus a great amount of attention toward fostering the growth of the existing
businesses in the community.
Residents also playa major role in fostering the stability and growth of existing businesses.
Residents serve in two capacities relative to their local businesses:
o As customers.
o As citizens affected by the growth of businesses which may in turn affect neighborhoods
and surrounding areas within which the residents live.
As a City, it is our responsibility to understand the important role of the resident in the process of
maintaining the stability of businesses and helping to manage their growth.
Suggested action steps:
1. Encourage projects which will help to provide the full range of support services to
employees and local businesses. Support and promote "business to business"
purchasing of goods and services.
. 2. Undertake a process to assess the market's perceptions of Hopkins and the types of
businesses which are considered desirable and should be retained.
3. Work with large employers of over 100 people to encourage and accommodate their
expansion needs.
4. Take an inventory of environmentally contaminated sites and identify future plans for
redevelopmenUclean-up of these sites.
5. As much as is determined appropriate, expand the City's existing programs, such as
the Commercial Rehabilitation Loan Program and Sign Grant Program, to include
other commercial/industrial areas.
6. Work with developers to initiate an appropriate development on the Hennepin
County Public Works site.
7. Insure that existing training opportunities are easily accessible for employees of local
businesses through marketing and development of these programs. Facilitate
partnerships between local businesses and institutions, such as Hopkins School
District 270 and Hennepin Technical College, which provide these training
opportunities.
8. Work with local banks, Department of Trade & Economic Development, and SBA to
increase awareness of existing programs which support business expansion.
9. Establish landscaping programs for all commercial/industrial areas of the City.
.
Page 4
REVISION DRAFT - JUNE 27, 1995
10. Work with the City's Administrative Assistant for Community Relations to provide
e public awareness to the residents and local business community regarding the goals
of the Strategic Planning process.
11. Ensure that throughout the period of a planned construction process pedestrian and
vehicular accesses are protected for the benefit of the locat businesses, in addition to
providing appropriately visible signage for consumers and patrons of these
businesses.
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REVISION DRAFT - JUNE 27, 1995
GOAL #2
. Induce targeted business and industry to locate in Hopkins.
The recruitment of outside business and industry has to be an integral part of every city's business
retention and recruitment efforts. In a city such as Hopkins, where only a small percentage of land is
available for development, specific types of business and industry need to be targeted to ensure
maximum positive impact to the community. For identified redevelopment areas, the types of
business/industry which are targeted are determined through the City's land use policies and
economic development goals.
Suggested action steps:
1. Undertake process to assess the market's (businesses, residents, and consumers)
perceptions of Hopkins and the types of businesses considered appropriate but not
currently located here, and use the information gathered to determine appropriate
sites for those types of businesses.
0 Continue to plan for and encourage commercial development and
redevelopment which would be appropriate to location and zoning.
0 Prepare description of the appropriate development for each
commercial property within the community.
0 Direct City Staff to take an active role in implementation of a
business recruitment plan using this information.
2. Maintain the "leasing guide" program, which provides Realtors and prospective
. retailers a list of available properties along Mainstreet, to include
commercial/industrial properties in other sections of the City.
3. Provide incentives to create quality jobs for skilled/technical employees.
4. Ensure that Community Development Staff and City Council remain educated on
changes in the metropolitan, national, and world markets, and take advantage of
opportunities presented.
5. Recruit businesses which have a relationship to existing businesses.
6. Work with and be supportive of youth-owned and youth-operated businesses through
cooperation with the Hopkins School District.
7. Work with and be supportive of community arts related businesses. Ongoing
communication should be facilitated between the general arts community and the
Hopkins Area Art Association.
8. Help to foster interaction and communication between the City, Hopkins Business and
Civic Association, and owners/managers of commercialfindustrial properties.
.
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REVISION DRAFT - JUNE 27, 1995
GOAL #3
e Develop and implement new financing programs to offer additional alternatives for financing
redevelopment or rehabilitation projects.
Businesses experience various levels of difficulty relative to having their financial needs met. Cities
are expected to participate more than ever in providing financing options and techniques for property
owners and developers. The City currently offers low interest funds for rehabilitation, grants for
signage and facade improvements, and Tax Increment Financing as a tool for redevelopment.
Suggested action steps:
1. Work with the "bank consortium" to provide recommendations on financial incentive
programs which might assist in securing financing for redevelopment projects.
2. Work with area banks to establish financial incentives in cooperation with existing
City programs to support rehabilitation or redevelopment opportunities.
3. Monitor state/leg isl at i ve actions to ensure proposed changes to economic
development tools are not detrimental to Hopkins, and more specifically encouraqe
new state/legislative programs which are beneficial to local economic development
initiatives.
.
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REVISION DRAFT - JUNE 27, 1995
GOAL #4
. Develop and Implement a public relations strategy.
Public relations can aid our community by celebrating its successes and promoting the opportunities
which exist here in Hopkins. Hopkins has a thriving Mainstreet, in addition to a whole lot more. The
Hopkins story is a story worth telling.
Suggested action steps:
1. Work with the various organized groups to develop a public relations strategy.
Encourage individual organizations to participate in developing policy guidelines, and
also to aid in implementation of the public relations plan.
Some of these groups likely to be represented include: community members, City,
Hopkins Business and Civic Association, TwinWest Chamber of Commerce, Hopkins
Area Art Association, Hopkins School District 270, Neighborhood Advisory Board,
Property Managers Coalition, Raspberry Festival, Jaycees, local Realtors and
businesses, and other civic and/or nonprofit organizations.
.
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REVISION DRAFT - JUNE 27, 1995
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NEIGHBORHOODS
.
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REVISION DRAFT - JUNE 27, 1995
NEIGHBORHOODS
.
GOAL #1
Assure strong and well maintained neighborhoods in order to foster an overall positive
economic development climate in Hopkins.
The stability and growth of neighborhoods is key to the success of any economic development efforts
of a city. Neighborhoods provide employees for existing and potential businesses, a market for the
retail sector, and create an image of the community which is a reflection upon the local businesses.
Neighborhoods are also a reflection upon a community's social and economic standards of living and
overall quality of life, which in turn impacts economic growth.
Suggested action steps:
1. Determine the appropriateness of re-zoning or re-guiding properties to a less dense
residential use or a different land use in order to ensure a proper balance exists
among all types of housing in the community.
2. Examine appropriateness of zoning standards as related to rehabilitationfimprove-
ment of existing non-conforming structures/uses.
3. Facilitate development which will help to meet "special housing needs," Le., handi-
capped, three-bedroom family, empty-nester, and high market value housing needs,
and establish a high priority to maintain owner-occupied housing.
. 4. Examine and improve, as necessary, present guidelines for buffer areas between
different types of uses which potentially may be in conflict with one another.
5. Maintain and improve public infrastructure in neighborhoods. Preserve "green space"
and protect environmental amenities as part of this effort.
6. Examine and improve housing maintenance codes and actively enforce these codes.
Provide public education and awareness on these issues.
7. Monitor effectiveness of "Truth in Housing" ordinance to ensure it is helping to
maintain and upgrade residential housing stock.
8. Work to enact the Westbrooke Special Legislation and the AcquisitionlDemo-
lition/Replacement Program. Continue/expand existing housing programs pursuant
to the City of Hopkins Housing Plan.
9. Direct the Hopkins Police Department to promote the use of neighborhood groups
through education and awareness programs, which will help to protect their local
residential areas.
10. Utilize the resources of the Administrative Assistant for Community Relations to
improve the perception of the City's multi-family housing. Work with the Property
Managers Coalition to develop marketing/promotional pieces and/or a public relations
campaign. Complete as part of overall public relations campaign for the City.
.
Page 10
REVISION DRAFT - JUNE 27, 1995
GOAL #2
e Foster communication and cooperation among the City, neighborhoods, schools, and the
business community.
The City will be undertaking a renewed effort as part of this Strategic Plan to further its
communication efforts among and between neighborhood residents and the business community. It
is imperative to the success of economic development and related activities that a forum be provided
to allow for the free flow of information among these groups. This information will result in a greater
level of cooperation among neighborhood residents, schools, the business community, and the City.
This cooperation is a vital link to achieving positive economic development results in our community.
Suggested action steps:
1. Maintain a neighborhood outreach program and Neighborhood Advisory Board.
(NAB) Develop a relationship with the Hopkins Business and Civic Association with
which to provide a means of support and cooperation.
2. Closely examine impacts on neighborhoods when considering changes in City
services which affect residential areas, i.e., snow removal. garbage service, park
maintenance, code enforcement, etc.
3. Improve and maintain communication between City and School District to develop a
more cooperative effort toward achieving the goals of both public entities, such as
youth entrepreneurs.
4. Coordinate active distribution of new resident packets with the school system,
. Realtors and local apartment complex management.
5. Help to foster interaction and communication among the City, Hopkins Business and
Civic Association, and owners/managers of commercial/industrial properties.
.
Page 11
REVISION DRAFT - JUNE 27, 1995
e
COUNTY ROAD 3
.
.
Page 12
REVISION DRAFT - JUNE 27, 1995
COUNTY ROAD 3
.
GOAL #1
Improve vehicular and pedestrian movement along County Road 3 and enhance the link
between County Road 3 and Mainstreet.
County Road 3 is one of several major corridors which bisect the City of Hopkins. Other corridors
include Highway 169, Highway 7, Shady Oak Road, and Blake Road. County Road 3 is probably the
most visible corridor, and is undeniably the most in need of repair and upgrading. Although other
corridors of the City also may need improvements, County Road 3 was determined to be the highest
priority at this time.
County Road 3 does not currently accommodate ease of vehicular and pedestrian movement. The
location of the railroad tracks, minimal proper roadway facilities, worn infrastructure, and lack of
sidewalk/bikeways make this corridor non user-friendly. Additionally, there is no real visual link
between County Road 3 and Mainstreet. This results in a separation of these two commercial areas
rather than a union, which would allow both corridors to benefit from each other.
Over the past two years, the City, various representatives from other governmental units, and
residents of surrounding neighborhoods have begun the process of planning for improvements to the
County Road 3 corridor. The first phase of these improvements--Shady Oak Road to 11th Ave.--is
scheduled to begin in the spring of 1996.
Suggested action steps:
1. Continue to work with Hennepin County to implement a County Road 3 Improvement
. Project as part of their five-year Capital Improvement Plan. Support County funding
of this activity throughout the duration of the project. Continue to consider the
possibility and needs associated with light rail transit.
2. Begin immediately implementing landscaping improvements throughout the corridor
areas, consistent with the design plans for County Road 3.
3. Establish a uniform design theme on corners and corridors connecting County Road
3 and Mainstreet.
4. Encourage implementation of the program to complete a pedestrian walkway and
bikeway system. Specifically encourage acceleration of improvements to the
proposed bike path between 8th Avenue (south of County Road 3) to east of
Highway 169. Work in conjunction with Hennepin County on this issue.
5. Rehabilitate and maintain the railroad depot located at Highway 169 and County
Road 3.
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REVISION DRAFT - JUNE 27, 1995
GOAL #2
. Foster the developme nt/redevelopment of property along County Road 3, including
consideration for a business park and/or other major uses.
A large number of commercial/industrial uses are located along this corridor, some of which are in a
less than desirable condition. Planned improvements include the relocation of businesses along the
south side of County Road 3. This, in addition to other major improvements all along the corridor,
will have a significant impact on the surrounding area and the entire community. In addition, the
development of vacant parcels, such as the 13-acre R.L. Johnson property along 11th Avenue and
the 42-acre Hennepin County Public Works site, will assist in expanding the City's tax base and
create jobs.
Suggested action steps:
1. Support the redevelopment of the 13-acre R.L. Johnson property on 11 th Avenue.
2. Continue to work with Hennepin County to implement a County Road 3 Improvement
Project as part of their five-year Capital Improvement Plan. Support county funding of
this activity throughout the duration of the project. Continue to consider the
possibility and needs associated with light rail transit.
3. Continue to work with Hennepin County on redevelopment of the 42-acre Hennepin
County Public Works site. Interview and select a developer to begin undertaking a
process to redevelop the site as soon as it is made available in early 1997.
4. Incorporate landscaping and signage improvement assistance programs with the
. County Road 3 Improvement Project.
5. Continue to communicate with the existing business/property owners regarding the
County Road 3 Improvement Project. Utilize the services of the City's Community
Relations personnel. Remain in close contact with the surrounding residential
property owners, as well as the overall community, regarding this improvement
project.
6. Ensure that throughout the period of a planned construction process, pedestrian and
vehicular accesses are protected for the benefit of the local businesses, in addition to
providing appropriately visible signage for consumers and patrons of these
businesses.
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- .-
REVISION DRAFT - JUNE 27, 1995
GOAL #3
. Improve/enhance function and appearance of existing commercial, industrial, and
public/semi-public land uses, including visual improvements such as landscaping, screening,
and tree planting.
County Road 3 is one of Hopkins most visible corridors, and it provides a perception of the economic
vitality and quality of life in the community. Due to the significance which this corridor represents,
County Road 3 has been focused upon over the past two years for improvements both visually and
functionally. The initial phase of a major improvement project will begin in the spring of 1996. Other
phases will continue annually until the entire corridor has been fully upgraded.
Suggested action steps:
1. Review and amend, as necessary, the Comprehensive Plan and Zoning Ordinance to
ensure consistency with Strategic Plan, and County Road 3 Task Force
recommendations. Incorporate results of the market needs assessment as
determined appropriate.
2. Begin immediately implementing landscaping improvements throughout the corridor,
consistent with the design plans for County Road 3.
.
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Page 15
REVISION DRAFT - JUNE 27, 1995
.
MAINSTREET
.
.
Page 16
REVISION DRAFT - JUNE 27, 1995
MAINSTREET
.
GOAL #1
Provide an atmosphere which will foster the retention of existing businesses on or near
Mainstreet and attract new businesses.
Mainstreet, bordered by Washington Avenue on the east and Shady Oak Road on the west, needs to
be preserved as a major service/retail sector of Hopkins. The City currently has programs developed
to aid in the retention and attraction of businesses along Mainstreet. The City's Commercial
Rehabilitation Loan Program, Facade Grant Program, and Sign Grant Program act as incentives to
upgrade existing buildings/businesses along Mainstreet.
The City has recently made a large investment in the upgrading and repair of Mainstreet. The City
completed the final phase of a $3.7 million dollar Mainstreet Improvement Project in the fall of 1992.
The Improvement Project repaired infrastructure and provided a variety of enhancements to
Mainstreet, including brick pavers, antique lighting, additional parking, benches, trash receptacles,
and a plaza and clock tower in the heart of the central business district.
Suggested action steps:
1. Encourage destination type businesses with an emphasis on the arts, entertainment,
recreation, retail-grocery, and family-oriented uses, to locate on or near Mainstreet.
. 2. Continue to explore new or alternative financial incentive programs to attract/retain
businesses on or near Mainstreet.
3. Improve and regularly assess existing programs to attract/retain businesses, Le., the
Commercial Rehabilitation, Facade Grant, and Sign Grant programs, in addition to
the Leasing Guide.
4. Continue to promote Mainstreet Hopkins through trade show attendance, festivals,
and special events such as Farmers Market, parades, Heritage Days, the Raspberry
Festival, and other promotional opportunities.
5. Maintain the City's Leasing Guide for use primarily as an internal tool to provide an
inventory of vacant buildings on or near Mainstreet.
6. Encourage businesses on or near Mainstreet to adopt uniform hours and a more
consistent management style in order to provide a more reliable level of service to
patrons of the Mainstreet area.
.
Page 17
REVISION DRAFT - JUNE 27, 1995
GOAL #2
. Continue to provide a high level of upkeep and maintenance to the physical improvements
which were recently completed on Mainstreet and develop the corridors connecting
Mainstreet to County Road 3. Continue to analyze the improvements which were previously
made in order to determine their effect on the overall business climate of the central business
district.
Upgrading the infrastructure and aesthetic character of Mainstreet has provided business/property
owners an incentive to make private investments to their properties. The Mainstreet Improvement
Project was substantially completed in October 1992.
Suggested action steps:
1. Establish uniformity in design of corners and corridors connecting Mainstreet and
County Road 3.
2. Watch closely what affect major redevelopment projects and the Mainstreet
Improvement Project may have on parking issues in the central business district
.
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Page 18
REVISION DRAFT - JUNE 27, 1995
.
CITY-WIDE IMAGE
.
.
Page 19
REVISION DRAFT - JUNE 27, 1995
CITY~WIDE IMAGE
.
GOAL #1
Develop and maintain a positive appearance and perception of the City of Hopkins.
Appearance is an important aspect of any community's image. A city can undertake simple steps to
improve upon its image which help create a positive perception by residents and surrounding
communities. Making a good first impression is important to attracting business and industry and
helping to maintain property values throughout Hopkins.
Suggested action steps:
1. Encourage destination-type businesses or uses which appeal to consumers interested
in the arts, family types of uses, entertainment, recreation, and retail-grocery.
2. Improve appearance of entry points to City through signage, landscaping,
infrastructure, maintenance, etc.
3. Maintain and improve all public infrastructure.
4. Advocate the growth and stability of community service type organizations, such as a
"family resource center," and civic service organizations, such as local clubs,
through informational and cooperative support when necessary.
5. Closely examine impacts on city-wide image when considering changes in services
. which affect the image of the community, I.e., city-wide clean-up programs, etc.
6. Implement the pedestrian walkway and bikeway program adopted by the City
Council. Incorporate with present plans for HCRRA property.
7. Enforce codes which closely regulate the maintenance of commercial properties in
the City.
10. Maintain adequate buffer zones between new commercial development projects and
residential properties.
11. Encourage local organizations to continue, and improve upon the quality of events
and attractions, I.e., Mainstreet Days, Heritage Days, Winterfest, Raspberry Festival,
etc.
13. Explore implementing programs to encourage the aesthetic improvement of private
property, such as a landscaping award program (HCIA--Hopkins Community Image
Award) and other maintenance/rehabilitation programs for single-family properties.
.
Page 20
REVISION DRAFT - JUNE 27, 1995
14. Develop methods of providing information to various consumers of retail goods and
. recreational activities/services within Hopkins. Work with Hennepin Parks on
incorporating this idea in the construction of a shelter at the trail-head on the Park
and Ride Lot on 8th Avenue, south of County Road 3.
15. Encourage/promote volunteers as a means to cost-effectively improve upon the
City's appearance, e.g., "Adopt-A-Park," "Adopt-A-Street," use of garden clubs, Boy
Scouts, etc.
.
.
Page 21
REVISION DRAFT - JUNE 27, 1995
GOAL #2
. Develop and implement a public relations strategy.
Public relations can aid our community by celebrating its successes and promoting the opportunities
which exist here in Hopkins. Hopkins has a thriving Mainstreet, in addition to a whole lot more. The
Hopkins story is a story worth telling.
Suggested action steps:
1 . Work with the various organized groups to develop a public relations strategy.
Encourage individual organizations to participate in developing policy guidelines, and
also to aid in implementation of the public relations plan.
Some of these groups likely to be represented, but not necessarily limited to, include:
community members, City, Hopkins Business and Civic Association, TwinWest
Chamber of Commerce, Hopkins Area Art Association, Hopkins School District 270,
Neighborhood Advisory Board, Property Managers Coalition, Raspberry Festival,
Jaycees, local Realtors and businesses, and other civic and/or nonprofit
organizations.
.
.
Page 22
REVISION DRAFT - JUNE 27, 1995
.
YOUTH/FAMIL Y
.
.
Page 23
REVISION DRAFT - JUNE 27, 1995
YOUTH/FAMIL Y
.
GOAL #1
Foster an environment of awareness in the community regarding the importance of youth to
our social and economic viability.
The need for a strategic focus on the broad variety of youth related issues requires the participation of
all segments of our community.
Youth play an especially important role in the economic development of a community. In order to
create a progressive environment for economic development, it is the responsibility of the City, and
its Citizens, to provide opportunities for and encourage youth interaction and involvement in Hopkins.
Suggested action steps:
1. Develop a Youth Advisory Committee, the purpose of which is to provide input to the
City Council on issues which affect youth in our community.
2. Encourage hiring of Hopkins area youth for jobs which are appropriate and may
provide experience, potential career direction, and interaction with business people,
citizens, and other members of the community.
3. Closely examine impacts on youth when considering changes in city services.
. 4. Improve and maintain communication between City and School District to develop a
more cooperative effort toward achieving the goals of both public entities, such as
youth entrepreneurs.
5. Actively encourage businesses to mentor youth and entrepreneurship.
. spreVI5e
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e
TABLE OF CONTENTS
ACKNOWLEDGEMENTS 2
INTRODUCTION 3
STRATEGIC ISSUES 5
BUSINESS RETENTION/RECRUITMENT 6
NEIGHBORHOODS 9
COUNTY ROAD 3 12
MAINSTREET 16
e CITY-WIDE IMAGE 20
;
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e ACKNOWLEDGEMENTS
City Council:
Mayor Nelson Berg
Council member James Shirley
Council member Robert Anderson
Council member Charles Kritzler
Council member Charles Redepenning
Strategic Planning Task Force:
Mayor Nelson Berg
Council member Robert Anderson
Neighborhood Betty FolIiard
Neighborhood Fran Hesch
. Neighborhood Gerald Bleser
Neighborhood Dan Johnson
Business Community Harry Smith
Business Community Bill Weiler
Business Community Wendell Maddox
TwinWest Chamber Larry Dowell
..~ Zoning and Planning Patricia Reuter
~ Staff:
City Manager Steven Mielke
,
Community Development Director Thomas Harmening
Planning & Economic Development Director James Kerrigan
.~
Community Development Specialist Paul Steinman
. Facilitator James Brimeyer
ADOPTED BY THE CITY COUNCIL, MARCH, 1993
.. Page 2
. INTRODUCTION
A clear vision of the future for the community of Hopkins is no guarantee of success in achieving our goals.
Without such a vision, we, the City Council, felt we would surely miss the mark. To understand and
express an economic development strategy which will lead our community towards a rich, happy, and
healthy future, we embarked on the process of strategic planning during August of 1991.
This was not a well travelled road. Only a few cities in Minnesota have undertaken this task. As strategic
planning relates to economic development, the process proved to be relatively new. We started from the
beginning with a simple definition of strategic planning:
7he process by which an organization envisions its future and develops the necessary
procedures and operations to achieve that future. ·
We quickly recognized several key aspects of this definition, "process", "envisions", and "develops." We
would join together to develop strategies; the important feature wasn't so much the resulting plan, but the
ability to develop plans. We believe that a future which we desire could be envisioned, and that from such
vision we could develop plans which would influence and change the future to more resemble the one we
desire. And we recognized that strategic planning is a process. This process will not be completed once
and for all time. Our plans must respond to the social and economic environment. Our vision must evolve
with the changing world and with our community in Hopkins.
As we on the Council contemplated this process, we identified many good reasons to address a strategic
plan for economic development, including:
. 0 Provide a focus and direction for the City of Hopkins.
0 Provide an opportunity for the citizens of the community of Hopkins to help shape the
City's economic development programs and policies.
0 Inform the public at large of the purpose and direction of economic development in the
City of Hopkins.
0 Establish a "pro-active" approach to economic development, rather than "reactive."
In light of this, we formally approved the initiation of a strategic planning process for economic
development, with the understanding that through this process we would develop a clear definition of the
mission of the City regarding its economic development policy.
As the engine of this planning process, the City Council established the Strategic Planning Task Force and
appointed Mayor Nelson Berg to the position of Chairman. We felt that it was important for the Task Force
to be representative of the community. We therefore selected ten individuals to serve with Mayor Berg on
the Strategic Planning Task Force, men and women from the neighborhoods, from business and business
organizations, and from city government
During the initial meeting on November 23, 1991, the Task Force developed a Mission Statement. The
- Mission Statement becomes the heart of any strategic planning process and is the touchstone to which we
look for guidance, just as the Preamble to the Constitution encapsulates the heart of our national
government. The Task Force refined the Mission Statement of the Hopkins Economic Development
. Strategic Plan at successive meetings to become;
. Page 3
. To improve the economic viability of the. community, in order to provide an enhanced quality
of life for all participants, while maintaining a recognition of the social consequences of
actions taken, as identified by the Hopkins Economic Development Strategic Plan.
Further building on the foundation of our Mission Statement, the Task Force identified the significant
economic development issues facing the City of Hopkins. From this list of issues, the Task Force identified
the "stakeholders", those individuals or groups who are, in some way or another, involved with or affected
by the City's economic development efforts. The Task Force conducted an analysis of local resources and
the City's competitive position in economic development, a process called "environmental scan," which
enabled the Task Force to clearly understand the City's assets and liabilities for growth. The Task Force
periormed a "SWOT" analysis, a technique to identify Strengths, Weaknesses, Opportunities, and Threats
facing the City of Hopkins.
The work of the Task Force through a series of meetings included identifying about 50 significant economic
development issues. The Task Force consolidated and prioritized these into 1 S major issues. Out of these,
S were selected to be the focus of the Strategic Planning efforts. They are:
0 Business Retention/Recruitment
0 Neighborhoods
0 County Road 3
0 Mainstreet
. 0 City-Wide Image
The Task Force followed the strategic planning process through these 5 issues by identifying the major
vision for these issues, barriers to achieving that vision, strategies to overcome those barriers, and a series
of action steps to accomplish the strategies. These action steps make up the actual working document of
the Hopkins Economic Development Strategic Plan. The heart of this document includes five year
economic development goals and implementation plans referred to as:
0 Issues .
0 Goals
,
~ Suggested Action Steps
0
Representatives of the neighborhoods and business community will interact with the City Council in order
-' to make major funding decisions to support the Hopkins Economic Development Strategic Plan.
We, the City Council, have adopted the Strategic Plan as a "blueprint" to guide the City's economic
" development efforts over the next two to five years. Over time, implementation of the plan will occur and
will involve establishing and updating a "work program" outlining time schedules, and responsibilities
associated with completing the action steps in the plan. Various factors such as a change in
..; circumstances, budget and staff considerations, or simply the passage of time may, and likely will, cause
us to adjust or identify new issues, goals and action steps.
.
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.
\.
STRATEGIC ISSUES
. -
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BUSINESS RETENTION
AND
. -. -
RECRUITM'ENT- --
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~ BUSINESS RETENTION/RECRUITMENT
GOAL #1
Foster the stability and growth of existing businesses.
An important element in job growth is business retention. A much greater percentage of employment base
comes from within .existing businesses, than from recruitment of outside business. With this in mind, the
City must focus a great amount of attention toward fostering the growth of the existing businesses in the
community.
Suggested action steps:
1 . Encourage projects which will help to provide the full range of support services to
employees and local businesses.
2. Undertake a "business retention and expansion" survey process to identify needs of
existing businesses.
3. Work with SUPERVALU warehouse to encourage and accommodate their expansion
needs.
4. Take an inventory of environmentally contaminated sites and identify future plans for
redevelopment/clean-up of these sites.
. 5. As much as is determined appropriate, expand the City's existing programs, such as the
Commercial Rehabilitation Loan Program and Sign Grant Program, to include other
commercial/industrial areas.
6. Work with Hennepin County on redevelopment of Hennepin County Public Works site.
7. Insure that existing training opportunities are easily accessible for employees of local
businesses through marketing and development of these programs. Facilitate
partnerships between local businesses and institutions which provide these training
opportunities.
--' 8. Work with local banks, Department of Trade & Economic Development, and SBA to
increase awareness of existing programs which support business expansion.
- 9. Establish landscaping programs for all commercial/ industrial areas of the City.
....
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- GOAL #2
Induce targeted business and industry to locate in Hopkins.
The recruitment of outside business and industry has to be an integral part of every city's business
retention and recruitment efforts. In a city such as Hopkins, where only a small percentage of land is
available for development, specific types of business and industry need to be targeted to insure maximum
positive impact to the community. For identified redevelopment areas, the types of businesses/industry
which are targeted are determined through the City's land use policies and economic development goals.
Suggested action steps:
1. Encourage projects which will help to provide the full range of support services to
employees and local businesses.
2. Provide incentives to create quality jobs for skilled/technical employees.
3. Facilitate a project involving a large scale general merchandise store on an appropriate
site which is deemed compatible with the existing residential and business community.
4. Insure that responsible parties maintain an understanding of changes in the metropolitan,
national, and world markets, and take advantage of opportunities presented.
5. Expand the "leasing guide" program, which provides Realtors and prospective retailers a
list of available properties along Mainstreet, to include commercial/ industrial properties in
. other sections of the City.
6. Recruit businesses which have a relationship to the existing grocery industry.
k~
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e
NEIGHBORHOODS
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: Page 9
--. ---- --------------
. NEIGHBORHOODS
GOAL #1
Assure strong and well maintained neighborhoods in order to foster an overall positive economic
development climate in Hopkins.
The stability and growth of neighborhoods is key to the success of any economic development efforts of a
city. Neighborhoods provide employees tor existing and potential businesses, a market for the retail
sector, and create an image of the community which is a reflection upon the local businesses.
Neighborhoods are also a reflection upon a community's social and economic standards of living, and
overall quality of life, which in turn impacts economic growth.
Suggested action steps:
1. Examine properties which are currently zoned and guided for multi-family housing.
Determine if changes need to be made based on:
- Need for single family, owner occupied housing vs multi-family, non-owner
occupied housing
- Current housing market
- Land use issues
e - Goals of Strategic Plan
2. Examine appropriateness of zoning standards as related to rehabilitation/improvement of
existing non-conforming structures/uses.
3. Facilitate development which will help to meet "special housing needs," Le., senior,
handicapped, 3-bedroom family, and luxury housing needs, and establish a high priority to
maintain owner occupied housing.
4. Examine and improve, as necessary, present guidelines for buffer areas between new
commercial development projects and residential properties.
5. Maintain and improve public infrastructure in neighborhoods.
- 6. Examine and improve housing maintenance codes and aggressively enforce these codes.
7. Monitor effectiveness of "Truth in Housing" ordinance to insure it is helping to maintain and
upgrade residential housing stock.
8. Continue/expand existing housing programs pursuant to the City of Hopkins Housing
Plan.
..
.
t Page 10
--------
. GOAL #2
Foster communication and cooperation between the City, neighborhoods, schools, and the business
community.
The City will be undertaking a renewed effort as part of this Strategic Plan to further its communication
efforts among and between neighborhood residents and the business community. It is imperative to the
success of economic development and related activities, that a forum be provided to allow for the free flow
of information between these groups. This information will result in a greater level of cooperation between
neighborhood residents, schools, the business community, and the City. This cooperation is a vital link to
achieving positive economic development results in our community.
Suggested action steps:
1. Develop a neighborhood outreach program and establish a Neighborhood Advisory Board
(NAB) made up of representatives from every neighborhood association.
- Periodic meetings between City and Neighborhood Associations to identify issues,
concerns, etc.
- Organize meetings between Business Community and Neighborhood
Associations.
2. Closely examine impacts on neighborhoods when considering changes in city services
which affect residential areas, Le., snow removal, garbage service, park maintenance,
code enforcement, etc.
. 3. Improve and maintain communication between City and School District to develop a more
cooperative effort toward achieving the goals of both public entities.
4. Coordinate active distribution of "new resident packets" with the school system, Realtors,
and local apartment complex management.
,1
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COUNTY ROAD 3
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---- --- ------ ---- ----- -- -- - --
. COUNTY ROAD 3
GOAL #1
Improve vehicular and pedestrian movement along County Road 3 and enhance the link between
County Road 3 and Mainstreet.
County Road 3 is one of several major corridors which bisect the City of Hopkins. Other corridors include
Highway 169, Highway 7, Shady Oak Road and Blake Road. County Road 3 is probably the most visible
corridor, and is undeniably the most in need of repair and upgrading. Although other corridors of the City
also may need improvements, County Road 3 was determined to be the highest priority at this time.
County Rd. 3 does not currently accommodate ease of vehicular and pedestrian movement. The location
of the railroad tracks, minimal proper roadway facilities, worn infrastructure, and lack of sidewalk/bikeways
make this corridor non user-friendly. Additionally, there is no real visual link between County Rd. 3 and
Mainstreet. This results in a separation of these two commercial areas rather than a union, which would
allow both corridors to benefit from each other.
Suggested action steps:
1. Work with Hennepin County to implement a County Rd. 3 Improvement Project as part of
their 5 year Capital Improvement Plan. Begin planning for a major improvement project to
this corridor. Take into consideration the possibility and needs associated with light rail
transit.
. 2. Undertake analysis of corridors to determine the potential for an improvement project
which will connect County Road 3 and Mainstreet.
3. Develop a program to complete a pedestrian walkway and bikeway system. Incorporate
with County plans to upgrade roadway and proposed County Trail System for HCRRA
property.
4. Undertake study of possibly reusing the Railroad Depot located at T.H. 169 and County
Road 3. Also, analyze ability to incorporate Central Park with County Road. 3
improvements.
,
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. GOAL #2
Foster the development/redevelopment of property along County Road 3, including consideration
for a business park and/or major retail uses.
A large number of commercial/industrial uses are located along this corridor, some of which are in a less
than desirable condition. Redevelopment of specific areas along the County Road 3 corridor could have a
significant impact on the corridor and entire community. In addition, the development of vacant parcels,
such as the R.L. Johnson property along 11 th Avenue, will assist in expanding the City's tax base and
create jobs.
Suggested action steps:
1. Determine the appropriateness of locating a business park and/or major retail involving
large scale single uses on the R.L Johnson property and its impact on the community.
2. Work with developers concerning the undertaking of a project on the R.L Johnson
property, as determined appropriate, including a Request For Proposals, if necessary. Tie
this to incentives and possibly zoning flexibility. Include property owner in process.
3. Utilize financial incentive programs for the County Road 3 corridor to encourage private
reinvestment and location of new businesses along the corridor. Incorporate a
landscaping and signage improvement assistance program.
4. Communicate with existing business/property owners regarding:
. 0 Potential improvement project(s)
0 Development/redevelopment activities
.
a
.
. Page 14
. GOAL #3
Improve/enhance function and appearance of existing commercial, industrial, and public/semi-
public land uses, including visual improvements such as landscaping, screening, and tree planting.
County Road 3 is one of Hopkins most visible corridors, and it provides a perception of the economic
vitality and quality of life in the community. Due to the significance which this corridor represents, County
Road,3 must be immediately focused upon for improvements both visually and functionally, through the
development of a comprehensive approach to upgrading this roadway and surrounding land uses.
Suggested action steps:
1. Reconvene County Road 3 Task Force insuring that entire corridor is consistently
represented. Purpose of County Road 3 Task Force is to:
- Represent property owners in corridor
- Provide a forum for communication with business/property owners
- Work with governmental agencies
- Prepare long and short term recommendations for improvements
- Assist in implementation of actions outlined in Strategic Plan
- Undertake surveys, informational meetings, and other communication efforts
regarding needs and desires of adjacent property owners
2. Undertake communication efforts with representatives from Hennepin County, HCRRA and
City, to make the necessary improvements as outlined by the Strategic Plan, County Road
. 3 Task Force recommendations, Benshoof traffic study, and Land Use study.
3. Review and amend, as necessary, the Comprehensive Plan and Zoning Ordinance to
insure consistency with Strategic Plan, and County Road 3 Task Force recommendations.
4. Undertake land use study for County Road 3 between 5th Avenue and Blake Road in
cooperation with upgrading of the roadway by Hennepin County.
5. Undertake steps to implement landscaping improvements on public property between
Highway 169 & 11th Avenue.
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MAINSTREET
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. MAIN STREET
GOAL #1
Provide an atmosphere which will foster the retention of existing business on or near Mainstreet and
attract new businesses.
Mainstreet, bordered by Washington Avenue Dn the east and Shady Oak Road on the west, needs to be
preserved as a major service/retail sector of Hopkins. The City currently has programs developed to aid in
the retention and attraction of businesses along Mainstreet. The City's Commercial Rehabilitation Loan
Program and Sign Grant Program act as incentives to upgrade existing buildings/businesses along
Mainstreet. The City and Hopkins Business and Civic Association have developed programs to help attract
retail businesses to Mainstreet:
0 New Business Incentive Program
0 Realtors Incentive Program
0 Leasing Guide
The City has recently made a large investment into the upgrading and repair of Mainstreet. The City
completed the final phase of a $3.7 million dDllar Mainstreet Improvement Project in the Fall of 1992. The
Improvement Project repaired infrastructure and provided a variety of enhancements to Mainstreet
including brick pavers, antique lighting, additional parking, benches, trash receptacles and a plaza and
. clock tower in the heart of the Central Business District.
Suggested action steps:
1. Encourage destination type businesses with an emphasis on the arts, entertainment,
recreation, and family oriented uses, to locate on or near Mainstreet.
2. Explore new incentive programs to attract/retain businesses on or near Mainstreet.
3. Improve and regularly assess existing programs to attract/retain businesses, Le., the
Commercial Rehabilitation and Sign Grant Program, New Business Incentive Program,
Realtors Incentive Program and the Leasing Guide.
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4. Continue to promote Mainstreet Hopkins through trade show attendance, festivals, and
special events such as Farmers Market, Parades, Heritage Days, the Raspberry Festival
.~ and other promotional opportunities.
5. Maintain an inventory of vacant buildings on or near Mainstreet and actively distribute to
. Realtors and potential lessors.
6. Encourage businesses on or near Mainstreet to adopt uniform hours and a more
consistent management style in order to provide a reliable level of service to patrons of the
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. GOAL #2
Complete physical improvements to Mainstreet and develop the corridors connecting Mainstreet to
County Road 3.
Upgrading the infrastructure and aesthetic character of Mainstreet has provided business/property owners
an incentive to make private investments to their properties. The Mainstreet Improvement Project was
substantially completed In October of 1992.
Suggested action steps:
1. Undertake analysis of corridors to determine the potential for an improvement project
which will enhance the connections between County Road 3 and Mainstreet.
2. Analyze the impact of the Mainstreet Improvement Project as related to parking, visual
improvements, traffic, pedestrian movement, etc.
3. Examine completing aesthetic and infrastructure improvements to Mainstreet between 5th
Avenue and Washington Avenue.
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. GOAL #3
Develop and implement new financing programs to offer additional alternatives for financing
redevelopment or rehabilitation projects on or near Mainstreet.
Banking institutions in todays economy have limited ability to offer the financing options which were
available a few years ago. Cities are expected to participate more than ever in providing various financing
options and techniques for property owners and developers. The City currently offers low interest funds for
rehabilitation, and Tax Increment Financing as a tool for redevelopment.
Suggested action steps:
1. Work with the "bank consortium" to assist in securing financing for redevelopment projects
on or near Mainstreet Hopkins. The purpose of this "bank consortium" is to:
- Reduce the risk of individual banks
- Provide an easier method of financing for some projects
2. Work with area banks to establish financial incentives in cooperation with existing City
programs to support rehabilitation or redevelopment opportunities on or near Mainstreet.
3. Monitor state/legislative actions to ensure proposed changes to economic development
tools are not detrimental to Hopkins. Encourage new state/legislative programs which are
beneficial to local economic development initiatives.
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CITY-WIDE IMAGE
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. CITY-WIDE IMAGE
GOAL #1
Develop and maintain a positive appearance and perception of the City of Hopkins.
Appearance is an important aspect of any community's image. A city can undertake simple steps to
improve upon their image which helps create a positive perception by residents and surrounding
communities. Making a good first impression is important to attracting business and industry, and helping
to maintain property values throughout Hopkins.
Suggested action steps:
1. Encourage destination type businesses or uses which appeal to consumers interested in
the arts, family types of uses, entertainment, and recreation.
2. Improve appearance of entry points to City through signage, landscaping, infrastructure,
maintenance, etc.
3. Maintain and improve ?II public infrastructure.
4. Advocate the growth and stability of community service type organizations, such as a
"family resource center," and civic service organizations, such as local clubs, through
informational and cooperative support when necessary.
. 5. Closely examine impacts on city wide image when considering changes in services which
affect the image of the community, Le., city wide clean-up programs, etc.
6. Prepare a program for implementation of a pedestrian walkway and bikeway system
throughout the City. Incorporate with present plans for HCRRA property.
7. Examine development ot codes which closely regulate the maintenance ot commercial
properties in the City.
8. Maintain and improve upon communication between City and School District to develop a
team approach toward marketing and improving the community's image.
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9. Maintain adequate buffer zones between new commercial development projects and
residential properties.
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10. Encourage local organizations to continue, and improve upon the quality of events and
attractions, Le., Mainstreet Days, Heritage Days, Wintertest, Raspberry Festival, etc.
11 . Undertake communication efforts which will help to increase public awareness between
and among the City, businesses, and residents, involving volunteer networks, and access
to the City's cable TV station.
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12. Explore implementing programs to encourage the aesthetic improvement of private
property such as a landscaping award program, and painting programs for single family
. properties, together with financial incentives tor undertaking landscaping improvements.
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. - Continue carrying out the "Hopkins Community Image Award" program, which
gives awards for general property appearance in residential, commercial, and
industrial areas of the City.
13. Develop an information center in Hopkins.
- Analyze the potential of utilizing the depot as an information center in its current
location.
- Examine other existing facilities centrally located which may be able to house an
information center.
14. Encourage/promote volunteers as a means to cost effectively improve upon the City's
appearance, e.g., "Adopt-A-Park", "Adopt-A-Street", use of garden clubs, boy scouts, etc.
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