CR 94-108 Hopkins Business & Civic Associastion
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June 2, 1994 ..y 0 ~ <Q Council Report 94-108
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HOPKINS BUSINESS AND CIVIC ASSOCIATION
.proposed Action.
Staff recommends adoption of the following motion: Move to ap-prove the
$19.000 funding request from HBCA for 1994 with the understanding that
$10.000 will come from the City's Economic Development Fund. with the
remaining amount to be provided based upon contributions the ci tv may
receive from civic orqanizations such as the Javcees and Raspberry
Festival.
Overview
In early 1993 the Hopkins Business Council and Hopkins Community Promotions
merged into an organization called Hopkins Business and civic Association
(RBCA). The mission of this organization is to "....insure a strong
economic development climate, provide promotional activities, encourage
community involvement and foster a sense of community involving both
individuals and businesses."
For 1993, HBCA requested and received a $15,000 contribution from the City.
At the time of their request it was noted they anticipated only requesting
$10,000 from the City in 1994, and $5,000 in 1995. The current request
being made for actual City dollars meets the funding schedule originally
outlined by RBeA.
In consideration of the funding received from the City in 1993 RBCA
successfully undertook, or is in the process of completing, a number of
.activities it had committed to doing, including 1) undertook a
comprehensive business survey; 2) developed a business newsletter; 3) is
developing a business retention and recruitment strategy; 4) participates
on the Neighborhood Advisory Board.
In order to explain their 1994 funding request HBeA has prepared an
Executive Summary and Action Plan (see attached) which outlines the
activities proposed for 1994. The proposed activities are broken into four
areas - Economic Development, community Relations, Membership Development,
and Promotions.
Staff feels HBeA can continue to help the City to accomplish its economic
development goals, including implementation of the strategic Plan for
Economic Development, as well as provide other community benefits. For
these reasons staff is recommending approval of the motion as noted above.
primary Issues to consider
o What activities are proposed to be undertaken by HBCA in 1994?
o What is HBCA's funding request?
o What is HBCA's budget and proposed funding sources for 1994?
o What are the staff recommended conditions?
SUP~Qrting Documents
o Executive Summary and Action Plan from HBCA
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Tho1nas 1).1 HarmehinE} -- -'
communitf Development Director
CR94-108
Page 2
Primary Issues to Consider
.0 What activities are proposed to be undertaken by HBCA in 1994?
The attached Executive Summary and Action Plan from HBCA outlines a
number of proposed initiatives. Specific activities include:
A. Economic Development
- Complete the analysis of the results of the comprehensive
Business Survey
- Using in part the results of the Business Survey, develop a
business retention/recruitment strategy and action plan
- Assist the City in updating the Strategic Plan for Economic
Development as part of a community process
- Provide comments and recommendations as a part of design and
project reviews
- Plan for and undertake Hopkins Marketplace in February of
1995
- Continue the efforts of the Business Emergency Response Team
(BEST)
B. Promotions
. - Continue monthly newsletter and weekly cable show
- Continue cooperative advertising within the business
community
- Develop a brochure regarding HBCA
- Become involved in promotional events
- Business and Events Guide
c. Community Relations
- Participate and cooperate with community events
- Undertake public relations activities to assist in creating
a positive image for Hopkins
- Continue to serve as a liaison to the Neighborhood Advisory
Board. In addition, a Neighborhood Advisory Board
representative will participate on the HBCA Board
D. Membership
- Undertake membership recruitment and retention. These
. activities will assist HBCA in becoming more stable and self
sufficient.
- Encourage membership involvement in the organization
CR94-108
Page 3
.0 What is HBCA's funding request?
As outlined in the attached document, HBCA is requesting an
appropriation of $19,000 from the city. This request is being made
with the understanding that only $10,000 would come directly from city
funds, with the remaining $9,000 to be provided only if contributions
are made to the city by civic organizations. RBCA understands that if
civic organizations do not provide contributions to the City, that the
City is not obligated to provide the additional $9,000 directly from
City funds.
0 What is HBCA's budget and proposed funding sources for 1994?
Attached is a budget which has been received from RBCA. This budget
reflects $33,300 in revenue and $32,514 in expenditures for a net
income of $786.
Sources of revenue, other than the City of Hopkins, include $8,500 in
membership renewals, $4,000 from new membership, and $2000 in program
income.
0 What are staff's recommended conditions?
- That funding be provided in one installment to be made either in
. late June or early July. In past years funding was provided in
two equal semi-annual installments. Under this scenario one
installment was made during the first part of the year with the
second payment made in July. Due to the time of year, it would
appear appropriate and consistent to provide one total payment
during the middle of this year.
- RBCA should report periOdically to the City on the activities and
progress of the organization with particular regard to those
items which are of specific interest and concern to the city.
- This approval of funding is only for 1994. HBCA will be required
to submit a funding request for 1995.
Alternatives
The city Council has the following alternatives regarding this matter:
0 Approve the action as recommended by staff
0 Approve the action as recommended by staff but change the amount
of dollars to be provided to RBCA
0 Do not approve the request from HBCA
. 0 Continue matter for further information
HOPKINS
~USINESS
":~CIVIC
ASSOCIATION
May 26, 1994
Dear Mayor Redepenning and Members of the City Council:
Let me first take this opportunity to thank you in advance for your time and consideration
on this matter. Attached you will find the Hopkins Business & Civic Association's 1994 action
p!an and budget as well as samples of some of our recent projects. HBCA would like to
submitted th.e plan formally as a request for a $19,000 contribution from the City of Hopkins
which will enable us to continue our progranuning through January of 1995. We anticipate
$10,000 coming from the city and the remaining dollars to come from the civic contributions of
the Jaycees and the Rasberry Festival. This funding request is consistent with the original outline
presented to the council ofa three year program for fUnding with $15,000 the first year, $10,000
this year and $5,000 in 1995.
Executive Summary
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1. Business Retention and Recruitment
J Community Relations
., Promotions and Marketing
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4. Membership Development
5. City Policy Review
HBCA's Economic Development Committee focuses on business retention/recruitment, business
programs, design/project review, strategic planning and the local business showcase entitled
Marketplace. The committee is focusing on four different categories: the business survey, business
retenti01l and recruitment strategy, Marketplace '95, business emergency response tea.'11 (BEST)
and design/project review.
Our Community Relations Committee has been actively attending and participating in the
Neighborhood Advisory Board as well as others. The com..rniltee is also focusing on specific
community spirit building projects such as Music in the Park and Christmas in the Park special
events.
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The Membership Development Committee since the creation of HBCA has raised 104 new
members. It is our goal to have at least 100 more prior to the end of the year. A membership
blitz has been scheduled for August. The more membership we obtain, the more people we will
have participating for the betterment of the community. Our monthly newsletter is currently
distributed to all 700 Hopkins businesses. We are strongly encouraging participation and we're
also getting the news out.
The Promotions Committee focuses on identifying and implementing programs that enhance the
overall image of the business community, which is consistent with the City of Hopkins Strategic
Plan for Economic Development. Specific programs involve the monthly newsletter and cable
show, cooperative advertising, the creation of the Hopkins Business Directory (currently under
production) as well as a program involving monthly press releases in conjunction with business
expansion and new businesses.
Additionally, HBCA has been providing regular review and input of the grocery project, the
entertainment project, the Mainstreet Improvement Project, the County Road 3 project and other
public policy issues.
. HBCA's high level of quality programming and consistent participation is impressive for an
organization that has only existed for one year. There is no doubt that the HBCA will continue
to grow in strength as well as contribute greatly to solid economic development within the city
of Hopkins.
With that in mind, HBCA would like to respectfully request the City's participation and approval
of $19,000 in support of our organizations efforts. Please review the attached 1994 action plan
and budget, if there are any questions or concerns, please don't hesitate to contact me directly,
593-1177. Again thank you for your time and consideration.
S incerel y,
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Mark O. Senn
HBCA President
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HOPKINS BUSINESS AND CIVIC ASSOCIATION
1994 Action Plan
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Submitted May 26, 1994
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HOPKINS BUSINESS AND CIVIC ASSOCIATION
Mission Statement
The Hopkins Business and Civic Association ensures a strong economic development
climate, provides promotional activities, encourages community involvement and fosters
a sense of community involving both individuals and businesses.
1994 Action Plan
The 1994 Action Plan was developed to create a menu of possible activities relating to
the five major functions of the Association. Some of these activities listed below are
certain to occur, some have already occurred and new activities may take the place of
others listed below. Potential new items/actions that members may have during the year
may be adopted by the Board of Directors.
. Administrative Functions
To provide for the organizational needs of the Hopkins Business and Civic Association and assure
the broad base of financial support necessary to carry out programs and ensure the long-term
stability of the Association.
Board of Directors
An active Board of Directors with representatives from each business district within Hopkins meet
monthly to review progress on the Action Plan and initiate/approve policies necessary to ensure
success.
. The Board of Directors with input from the entire general membership will undertake an
ongoing analysis of all programming including the documentation of: relationship to
mission, volunteer participation, development activities, other resources and fmancial
benefits! costs.
+ The Board will also administer the contract for services with the Twin West Chamber of
Commerce and review public policy associated with the City of Hopkins with emphasis
placed on economic development activities.
+ Continue working on the reduction of the debt associated with the previous organization.
. The Board will evaluating current programs with respect to income generating events,
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Economic Development Committee
Identify and implement programs which vviil assist in steady and balanced growth of business and
industry within Hopkins; provide information and services for the specialized needs of the
business community and encourage the development of the business community in a way which
is balanced against the needs of the entire City.
+ Business Survey - HBCA spearheaded and distributed a survey to all Hopkins businesses
during the week of September 6th. The intention of the survey was to assess the needs of
every business in Hopkins and determine the necessary steps needed to improve the
business climate of the area. A phenomenal 42% responded, a complete summary of the
survey is available upon request. A three part analysis of the survey is currently being
done. This survey and subsequent analysis are consistent with the City of Hopkins'
Strategic Plan for Economic Development
+ Business Retention and Recruitment Strategy/Action Plan -The three part analysis of
the business survey is one of the steps involved in laying the ground work for HBCA's
Business Retention and Recruitment Strategy! Action Plan. The purpose of this plan is to
determine the current and potential needs of the business community and design specific
programs and goals for addressing those needs and to compliment the City of Hopkins'
. Strategic Plan for Economic Development.
+ Design and Project Review - Encourage participation from the general membership to
become involved in the planning and coordinating efforts with the City of Hopkins on
redevelopment projects such as County Road No.3, Mainstreet projects, etc.
Continue to encourage business members to become active in attending city council
meetings when related business issues are being discussed.
+ Strategic Plan - Encourage members to work closely with the City of Hopkins in
implementing the goals of their Strategic Plan and specifically participate in the update
of the plan.
+ Hopkins Marketplace '95 - This event is tentatively set for February 11-12, 1995 at
Eisenhower Community Center. The event will be promoted as a "business & community
showcase." The goal of the event is to provide a promotional opportunity for Hopkins
business and civic organizations while providing a community wide event that will build
relationships between Hopkins residents, businesses and other organizations in the Hopkins
area.
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. . Business Emergency Response Team (BEST)- BEST is made up of volunteer business
people representing specific professional areas such as fmance, accounting, legal, etc. The
purpose is to serve as a resource to any Hopkins business in need of assistance due to an
emergency or other critical situations. * Example: On April 8, 1994, Hopkins Tire and Auto
Service was substantially destroyed by fire. HECA's BEST Team met with him on three
occasions to help sort out his options and develop action plans. Lease and insurance
issues were reviewed. Hopkins Tire and Auto Service recently reopened in temporary
space and is continuing to search for a new location. Gary Oellete, of Hopkins Tire and
Auto Service has expressed appreciation for the support provided by this HBCA program.
Promotions Committee
To identify and implement programs that will enhance the overall image of the business
community of Hopkins. Cooperative efforts involving all businesses will foster greater
opportunities available to the entire community. The charge of this committee is consistent with
the City of Hopkins' Strategic Plan for Economic Development.
. Promotion - The monthly newsletter and the weekly cable show will continue to occur
. so as to ensure recognition of the events and activities occurring within the City of
Hopkins.
Other promotional tools that will be utilized by the community include the possibility of using
local Naegle billboards and various mediums already being utilized. Also legitimate media efforts
will be established which include press releases on business expansion, new businesses, feature
volunteers, calendar listings, etc.
. Advertising - As in the past, cooperative advertising among the business community of
Hopkins will occur with the Minnesota Sun Publications on a monthly basis with other
potential opportunities occurring.
. Marketing - A brochure promoting Hopkins Business and Civic Association has been
created to promote the benefits of membership and the community itself.
. Events - Hopkins Business and Civic Association has the potential to become involved
in promotional events such as sales events, Crazy Days, parades, etc.
. Business & Events Guide - Hopkins Business and Civic Association has produced a
comprehensive guide for new and current residents as well as local businesses. A total
quantity of 15,000 were printed and distributed through the Sun Sailor, advertising
merchants, City of Hopkins, Apartment Group, the Nunn Group and the TwinWest
. Chamber of Commerce. The guide was completed in May of 1994 - to coincide with
Mainstreet Days.
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. Community Relations Committee
Continue to expand Hopkins Business and Civic Association's presence in the community of
Hopkins by maintaining and initiating programs and activities that facilitate participation within
the community and encourage members to do business with other Association members.
+ Community Events - The Hopkins Business and Civic Association will continued
to participate in the community events of Hopkins. Such events will include participation
with the Jaycees on Mainstreet Days and possibly Heritage Days. There will also be a
cooperative effort on events associated with the Elks and Raspberry Festival.
Specific events that will be handled by the Association itself will include Music in the
Park and Christmas in the Park.
+ Public Relations - The Association will focus its efforts on creating a positive image
within the City of Hopkins. Marketing strategies such as local advertising, press releases
and other possibilities would be included in a public relations c::unpaign.
. Neighborhood Liaisons - Positive relations between the Neighborhood Advisory Board
and the business community should occur to create a cohesive environment. A
. collaborative effort would result in a strong, more viable community.
. Civic Involvement - Encourage participation among the Association's membership in
other activities within the City of Hopkins. This may include the Jaycees, Elks Lodge,
etc.
. Crime Fund Luncheon - The Association co-sponsored a Crime Fund Luncheon
February 15th with WCCO-TV's Don Shelby as the key note speaker. The proceeds
raised went directly to the Hopkins Police Department- Crime Prevention Fund. The fund
provides an avenue by which the public can share information anonymously and receive
monetary rewards for their efforts.
Membership Committee
Determine and assess membership priorities; work to develop membership growth and stabilize
retention rates by initiating membership programs stressing active membership involvement.
+ Membership Recruitment - Continue to increase the activities associated with the
recruitment of members for Hopkins Business & Civic Association. The committee will
also implement a membership blitz scheduled for August with the goal of signing 100
new members and as a result will double HBCA's current membership.
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+ Membership Retention - Through the promotional and marketing efforts of the
. Association, membership retention should remain stable. However, new strategies must
continue to be developed so as to ensure membership growth. Active participants are
retained members.
+ Membership Development - Continue to focus marketing efforts to all businesses within
the City of Hopkins so as to demonstrate the benefits received from the membership.
Increase membership base each year.
+ Membership Involvement - As always, members that remain involved in an organization
successfully ensure membership growth and retention. Involvement within an
organization can provide professional and personal growth among members as well as
create community pride among all individuals. Other programs for recruiting new
members will include membership socials, welcome of new businesses, annual
membership drives, etc.
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