Memo Hopkins Business & Civic Association
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,. cITY OF HOPKINS
MEMORANDUM
DATE: February 10, 1993
TO: Honorable ~nd city Council
FROM: Tom HarmeniAg,c~mmunity Development Director
SUBJECT: HOPKINS BUSINESS AND CIVIC ASSOCIATION
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I. Purpose of Discussion
The purpose of this item is to provide the City Council with
information relative to a new business organization called
the Hopkins Business and civic Association (HBCA) . This new
organization represents a merger of Hopkins Community
. Promotions and the Hopkins Business Council. staff desires
direction as to how the Council feels about this new
business organization, how the City might interrelate with
it, and possible City funding towards the organization.
Mark Senn will be attending the City Council meeting to
provide information regarding the Hopkins Business and civic
Association.
Staff is recommending the City Council authorize staff to
work with the Hopkins Business and civic Association to
establish a formal link.
II. Background
Several months ago HCP learned from the Jaycees that it was
their intention to withdraw funding from HCP in 1993. It
was also the Jaycees intention to take over production of
Mainstreet Days and Heritage Days. This general concept
appeared to be greeted with open arms by the HCP Board and a
number of its members. A decision was then made by HCP,
after discussion at a Board meeting and a general membership
meeting, that HCP would not oppose this concept so long as
the Jaycees continued to provide $10,000 in funding to HCP
. and that HCP be allowed to have input into these events.
HCP then began the process of discussing with the Jaycees,
City, and Business Council the purpose of HCP and its
mission. What became apparent was that. there were a lot of
parallels between HCP and the Business Council. Many active
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Honorable Mayor and city council
It February 10, 1993
Page 2
members realized they were attending HCP and Business
Council meetings and addressing many of the same issues.
From this discussion developed a number of alternatives in
terms of reorganization. What was finally decided upon and
recommended to the HCPand Business Council. membership was a
merger of HCP and the Business Council. This new
organization was proposed to be called the Hopkins Business
and civic Association. Attached isa draft of a possible
organizational chart .for this organization.
One critical element rel~tive to this new organization
pertained to staffing. TO address this issue, it has been
proposed that the Twinwest Chamber provide for staff
suppo:r;t. In this case the HBCA would contract with.the
TwinWest Chamber for specific staff services. This concept
would then allow HBCA to tap into the many resources of the
TwinWest Chamber.
From a funding perspective, the HBCA is proposing that it be
financed through memberships ($100 per member), as well as
funding from the Jaycees ($10,000) and hopefully the City
. ($10,000). In the long run it appears to be the goal of the
organization to become self sufficient.
Thus far the HCP membership and Hopkins Business Council
membership have agreed to the proposed merger. In addition,
the Twinwest Chamber of Commerce has agreed to provide
staffing services to the new business organization.
III. City Relationship with HBCA
The city of Hopkins has had a healthy and productive
relationship over the last few years with the Hopkins
Business Council and Hopkins Community Promotions. From
what staff has learned about the possible formation of the
Hopkins Business and civic Association, staff feels this
relationship can continue and perhaps be enhanced. To the
extent that the HBCA can help the City accomplish its goals
in economic development, staff would be in a position of
recommending that the Council consider providing financial
assistance to HBCA.
possible examples of the .City's relationship with HBCA
includes:
A. General Activities/Relationship Between HBCA and City
.
0 Discussions regarding matters of mutual interest
of the city and business community.
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Honorable Mayor and City Council
" February 10, 1993
Page 3
0 Ability for the City to receive feedback regarding
policies, programs, projects, or other initiatives
which relate or would be of interest to the
business community.
0 Ability for the city to work with the business
community to enhance/improve the relationship with
the residential community.
B. Specific Activities/Relationship Between HBCA and City
0 Assistance by the HBCA to implement certain
aspects of the strategic Plan for Economic
Development. Specific examples in the strategic
Plan which the HBCA could hopefully undertake or
be involved in include:
- Business retention and recruitment activities
including but not limited to:
* Undertake a business retention and
. expansion survey process to identify
needs of existing businesses.
* Insure that existing training
opportunities are accessible for
employees of local businesses through
marketing and general development of
these programs. Facilitate partnerships
between local businesses and
institutions which provide these
training opportunities.
* Work with the City and local banks,
Department of Trade and Economic
Development, and SBA to increase
awareness of existing programs which
support business expansion.
* Work with the City to expand the leasing
guide program which provides realtors
and prospective retailers a list of
available properties in the retail core,
to include commercial/industrial
properties in other sections of the
city.
. * Administer other business recruitment
and retention programs including the
Business to Business Incentive Program,
Realtor Incentive Program and other
.
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Honorable Mayor and city Council
" February 10, 1993
Page 4
activities which are currently being
undertaken by the Marketing Committee of
the Business Council.
- Work with the City of Hopkins, neighborhoods
and schools to foster communication and
cooperation betwe~n these organizations.
This would involve the HBCA having a
representative on a Neighborhood Advisory
Board.
- Become involved in the planned improvements
to County Road 3. This would include
assisting the City and organizing business
and industry along this corridor as a part of
planning for this improvement and involving
itself in the overall planning for the
project.
- continue to promote Mainstreet Hopkins
through various activities including trade
. shows, festivals and other special events and
promotional activities.
C. General Observations
Other comments which staff would make regarding the
HBCA include:
0 It appears important that the makeup of this
organization should represent the entire business
community in Hopkins and not one specific retail
area. It is staff's feeling that if HBCA should
actually represent the Hopkins business community,
greater credibility and productivity will result.
0 It is staff's feeling that it is not critical for
the HBCA to have specific office space in Hopkins.
However, it does appear appropriate for them to
have some kind of community answer line
established where information can be received by
interested parties. Please note that the City's
new phone system does have the capability of
accommodating a community answer line, provided
HBCA would administer and manage this line on a
day to day basis.
- 0 It appears HBCA would be an excellent resource to ,
provide a focus to the needs of the Hopkins
business community. staff would encourage the
HBCA to involve itself in activities whibh improve
Honorable Mayor and city council
,. Fel:>ruary 10, 1993
Page 5
the viability of all businesses in Hopkins. These
activities could include training and seminars in
various sUbjects which are tailored to the
specific needs of businesses in Hopkins.
IV. Recommendations
As stated previously, staff is in support of the concept of
reorganizing the Hopkins Business Council/Hopkins Community
Promotions into a single organization. In.addition, staff
feels that if the HBCA can help the city accomplish its
goals in economic development, consideration should be given
to approving HBCA's funding request ($10,000). As a result,
staff is recommending that the Council authorize staff to
work with HBCA to establish a formal link with them.
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TH02093B
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