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CR 92-248 Hopkins Home Remodeling Show \ 1 Y 0 e November 24, 1992 m '" .'" o P K \ .,. Council Report #92-248 1993 HOPKINS HOME REMODELING SHOW Proposed Action staff recommends approval of the following motion: Authorize staff to undertake orqanization of a "1993 Home Show" and authorize execution of a contract with Affordable Suburban Apartment Partnership (A.S.A.P.) with approval of this action, staff will begin planning for the 1993 Home Show including retaining the services of a consultant, establishing a date and reserving a location, organizing and marketing the event. overview . Sponsoring a home remodeling show was a recommendation of the 1992 Housing Analysis Report recently adopted by the city Council. The intent of the event is to encourage Hopkins homeowners to make improvements to their property. Through the Home Show, homeowners will have the opportunity to meet with a variety of contractors, suppliers and City representatives and have their questions answered regarding home remodeling. The event will be held in the early Spring of 1993 at the Hopkins Activity Center. There will be approximately 50 booths, product demonstrations and prizes. Both Norwest Banks and First Banks have indicated they are willing to provide some financial assistance for the event. If approved by the Council, staff will request each lender to contribute $500. primary Issues to Consider o What are the details of the Home Show, as recommended by staff? o What are the benefits of the proposed event? o What will the event cost and what will be the funding source? o What are the specifics of the contract with A.S.A.P.? o Why is ASAP being recommended to assist in organizing the event? e .-- Information .-- / ..// . 1993 Home Show Report #92-248 Page 2 Analysis of Issues o What are the details of the Home Show, as recommended by staff? The Home Show will be held on a Saturday in early Spring 1993 at the Hopkins Activity Center. Planning and organizing of the event will be the responsibility of the Housing Coordinator with assistance from Bill Schatzlein of the Affordable Suburban Apartment Partnerships (ASAP). The Show will feature a variety of booths displaying various services relating to home remodeling. Examples include general contractors, interior decorators, landscaping firms, plumbers, electricians, and window manufacturers. The city will also have a booth at the Show and staff from the Inspection and Planning Departments will be available for questions. . The Home Show will be advertised through the City's Newsletter, the local cable station, and the Sun Sailor. Flyers advertising the event will also be distributed throughout the City. Additional marketing may be undertaken through the use of a billboard and possibly paid advertising in the Sun Sailor. o What are the benefits of the proposed event? The goal of the Home Show is to encourage home repairs/remodeling within the city of Hopkins. Due to the age of the City's housing stock and the change in family lifestyles, much of Hopkins housing stock is outdated or in need of repair. Through the Home Show, homeowners will be encouraged to undertake home improvements, thus improving the image of the City and our housing stock. Additionally, the Show will generate business for local contractors, suppliers and lenders helping to support the local economy. o What will the event cost and what will be the funding source? The costs associated with undertaking this project would as follows: . o Advertising o Personnel costs for Activity Center o Consultant fees for A.S.A.P. . 1993 Home Show Report #92-248 Page 3 Advertising and personnel costs will be held to a maximum of $500. The remainder to the project budget will consist of consultant fees for A.S.A.P., not to exceed $10,000. Funding for the event will come from three sources. Staff is requesting $2,000 from the #213 Housing Rehabilitation account to be matched by $1,000 from Norwest Banks and First Bank of Hopkins. The majority of the project funds will be generated through the sale of booth space. Any excess funds will be used to establish a fund for future events. o What are the specifics of the contract with A.S.A.P.? The contract with A.S.A.P. will require the following: . o Program budget not to exceed $10,000; $3,000 guaranteed, remainder to be provided if generated through booth sales o Require A.S.A.P. to provide overall coordination of the event o Minimum of 50 venders participating, with preference given to local businesses o Minimum of 3 product demonstrations o Why is A.S.A.P. being recommended to assist in organizing the event? A.S.A.P. has been recommended to assist in this effort largely due to Mr. Schatzlein's involvement with the City of Richfield in organizing their 1992 Remodeling Fair. Staff at Richfield have indicated that organizing such an event is extremely time consuming and they were greatly assisted by Mr. Schatzlein's expertise and commitment to the project. Mr. Schatzlein has also agreed to work on the project on a speculative basis; the majority of his compensation coming from the proceeds from the sale of booth space. As a result, his success in soliciting venders will be directly related to his compensation. Based on discussions with the cities of Richfield and Minneapolis, staff feels that the Show could not be organized solely by City Staff without negatively affecting other responsibilities such as administering rehabilitation loans and grants. e . 1993 Home Show Report #92-248 Page 4 Alternatives o Authorize staff to begin planning and committing funds for 1993 Home Show as detailed. o Revise details of Show; authorize staff to proceed. o Choose not to sponsor Home Show at this time. o Continue for additional information . e . AFFORDABLE SUBURBAN APARTMENT PARTNERSHIP A Nonprofit Housing Corporation 4032 Grand Avenue South Minneapolis, Minnesota (612) 824-1628 November 9. 1992 Mr JIm Kemgan, Director of Planning and Economic Development Ms_ Kersten Elverum, Housing Coordinator City of Hopkins 1010 First Street South Hopkins. Minn. 55433 Dear Mr. Kerrigan and Ms. Elverum: This letter contains a proposal from the Affordable Suburban Apartment Partnership to work with the City of Hopkins to create a prog-am that will encourage, and assist. homeowners with the remodeling of their single family homes, . Back.ground Information This home remodeling program responds to some of the issues raised in the 1992 Hopkins Housing AnalysIs Rep()(t. Some of those Issues Include: "Less demand for rental units and starter homes. Hopkins housing stock is largely comprised of multifamily and entry level housing, These types of housing units are usually occupied by younger adults, 19 - 29 years of age. This group IS expected to decrease substantially during the 1990's". "Hopkins housing stock is aging. Cun-ently. over 50% of the housing stock is 20 years old or older, more than 30% is over 30 years old. These structures have an mcrease need for maintenance and updating". "Image of the City has an effect on the real estate market. The overall image of the City by Its reSIdents and non-resldents IS an important factor in maintainIng the City's property values", e . . e Program Objectives: Remodeling program objectives include. Providing homeowners, and prospective homeownt;!rs with (1) Remodt;!hng ideas and techniques (2) Advice about working with remodeilng profeSSIonals (3) Information about city requirements (4) FInancing alternatives (4) examples of interesting remodeling projects in the community (5) encouragement that the remodeling process can be "user friendly", 1993 Hopkins Home Show In order to carry out the progam objectives outlined above AS.A.P, is prepared to assist the City of Hopkins in planning and hosting the 1993 Hopkins Home Show, The Home Show may Include the following elements (1) exhibits provided by professionals in the field of remodeling and home improvements (2) Workshops that provide information and advice on various remodeling and home improvement topics (3) a drawing for prizes that have been donated by local businesses, (4) entertainment and food. The role of the Affordable Suburban Apal1ment Partnership Wept opose to assist the City of Hopkins by serving as the prog-am coordinator for this 1993 Hopkins Home Show. In order to plan, and Implement. this program A.S,A.P,will coordinate the activities of Hopkins city staff and a technical advisory committee made up of volunteer professionals in the field. Program Schedule We propose that the planning for this 1993 Home Show be completed du,-ing the next six months so that the Home Show can be held in the spring of 1993. During this six month period A S.A. P will prOVide all of the necessary program coordination so that the Home Show can be implemented in the spring of 1993. Program Budget The costs associated with the planning for the Home Show during this six month period, are primarily the pt-og-am costs to cover staff time for A.SA.P. staff, The budget for these program costs will not exceed $10,000. This budget will include a very limited amount of funds for advertising and promotion of the Home Show. For this reason we will ask the City of Hopkins, civic groups such as the Chamber of Commerce, and the School District to help promote this event. . . e We understand that some funds are available at this time to cover program cost:; Hw CIty of Hopkins IS able to commltt $300000 to the budget from current prog-am sponsors The balance. $7000.00 will need to corne from the rentai of exhlDI110n spaCE? at th€.< 1993 HoniG Show \::.,r Qth~r IdfQ8r~rn lnG(Jm~ Next Step If the City of Hopkins would like to wor"k with A. S.A.P. to provide program coordination tor the 1993 Hopkms Home Show we will prepare a formal agreement based on the terms outlined in this proposal That agreement will be signed by the City of HopkIns and the Affordable Suburban Apartment Partnership We look forward to war-king With you on this exciting new program Sincerely. j}-#Y2~;;: Bill Schatzlelll Executive Oir'ector