Memo- Window SignageMEMO
To: City Council
From: Nancy Anderson
Date: September 3, 1998
Subject: Window Signage
L INTRODUCTION
There has been a concern expressed regarding the amount of signage in windows
throughout the City. This signage can make buildings look unattractive. This memo
will discuss the background to the issue and give examples of language that will regulate
signs if that is the policy decision of the City Council.
H. BACKGROUND
Approximately 13 -14 years ago language was proposed to regulate window signage. The
business community was strongly opposed to any regulating of window signage and an
ordinance was never passed.
If it is determined that window signage should be regulated, below are several examples
of definitions for window signs and language to regulate window signage.
The City currently does not regulate any window signage. The City does regulate other
commercial signs, such as wall and pylon signs.
M. DEFINITIONS
Temporary Window or Building Sign
A sign painted on the interior of a window or constructed of paper, cloth, or other like
material and attached to the interior side of a window or displayed on the exterior of a
building wall in order to direct attention of persons outside the building to a sale of
merchandise of a change in the status of the business.
Window Sign
A sign installed inside a window for purposes of viewing from outside the premises. This
term does not include merchandise located in a window.
Burnsville — Window Sign
A sign affixed to or inside of a window in view of the general public. This does not
include merchandise on display.
IV. EXAMPLES OF ORDINANCE LANGUAGE
Permanent Window Signs
Except in residential zones, for each ground floor occupancy of a building not more than
two permanent signs may be painted on or otherwise displayed from the inside surface of
any window, showcase or other similar facility. Said signs shall be in addition to those
signs permitted under the other provision of the code. The total copy area of such signs,
however, shall not exceed a maximum of 25 percent of the total window area or one
square foot per lineal front foot of the premises occupied whichever is the lesser.
Signs in the Display Window.
Signs in the display window of a business use which are incorporated with a display of
merchandise or a display relating to services offered which comply with the sub-
paragraph above.
Temporary Sign Requirements
Temporary window shall not occupy more than 40 percent of any one window,
inclusive of all permanent window signs.
Signs painted on window or doors
Signs painted on, or affixed to, glass surfaces of window or doors and pertaining to the
lawful business conducted herein. These signs are allowed with a permit.
Exempt from permit
Signs attached to the inside of a window and not exceeding four square feet in area,
which do not exceed twenty -five percent of the area of the window pane.
Coon Rapids
Window Signs
Temporary window signs shall only be permitted in a commercial district, provided that
they do not occupy over 40 percent of the window area on any building frontage.
Burnsville
Window signage shall not exceed twenty five percent of the total area of the window in
which they are displayed. Lettering used in window signage exceeding three and one -
half inches in height shall be debited against the total signage permitted.
V. OTHER ISSUES
One issue that was discussed if window signage can be regulated for only cigarettes and
liquor. In discussing this with the City Attorney, he indicated that there maybe a problem
with a violation of equal protection if only cigarettes and liquor signs are regulated.
VI. CONCLUSIONS
Window signage can be regulated. The discussion for the City Council is if they want to
regulate window signs and if it is determined that window signage should be regulated,
should they be totally banned or can a business have a percentage of their windows used
for signage.
The normal course of business would call for this issue to be referred to the staff for
drafting of an ordinance and for the Planning Commission to review the issue, hold a
public hears and recommend action to the City Council.