08-19-2025 City Council Meeting
CITY OF HOPKINS
City Council Report 2025-133
To: Honorable Mayor and Council Members
Mike Mornson, City Manager
From: Revee Needham, Community Development Manager
Date: September 2, 2025
Subject: Approve Business District Initiative Grant with Hennepin County
_____________________________________________________________________
RECOMMENDED ACTION
MOTION TO approve Professional Service Agreement with Hennepin County Housing
and Redevelopment Authority for Business District Initiative Grant.
OVERVIEW
Business District Initiative Program
Hennepin County’s Business District Initiative (BDI) program bolsters city efforts to
invigorate small business districts, main streets, and cultural corridors. The BDI offers
funding assistance for strategies that enhance the economic vitality of these priority
areas in suburban municipalities. BDI program priorities are to:
• Promote compact, walkable environments
• Create a vibrant sense of place
• Highlight local community assets, including those that reflect the diverse values,
culture, and heritage of the people who live and work there
• Support economic vitality, job creation, and equitable access to economic
opportunity
• Build connections to the locally-owned, independent small business ecosystem
Suburban cities and development authorities within Hennepin County are eligible to
apply for BDI grants. BDI grants can fund projects such as district-wide marketing or
branding efforts, placemaking and/or public realm enhancements, technical assistance
across the business district, and business recruitment for commercial corridors such as
downtown Hopkins. Hennepin County typically offers up to $200,000 between their
Planning Grants and Business District Initiative programs.
City of Hopkins Grant Application
In June 2025, the City was notified that Hennepin County awarded the City a $40,000
grant. The City applied to do two projects: additional pedestrian lighting on the Artery
and a high-end marketing campaign, both designed around bringing non-residents to
Hopkins to experience Mainstreet and positioning the Think Hopkins brand as the
authority for all the latest happenings in Hopkins. Staff will be working with local
businesses to feature them in marketing videos and photos. The local match ($20,000)
will be used from the existing Think Hopkins budget and the Economic Development
Fund.
Planning & Economic
Development
Grant Agreement
The Professional Service Agreement was drafted by Hennepin County’s Attorney and
reviewed by City staff and the City Attorney. The Agreement outlines the roles and
responsibilities for Hennepin County and the City, including a proposed timeline and
draft deliverables. The final agreement will be executed digitally from Hennepin County
via e-signatures.
SUPPORTING INFORMATION
• Professional Service Agreement
• Hyperlink to Business District Initiative webpage
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Form 101 (Revised 12/2024)
Contract No: PR00007343
2025 BUSINESS DISTRICT INITIATIVE
CITY OF HOPKINS
PROFESSIONAL SERVICE AGREEMENT
This Agreement is between the HENNEPIN COUNTY HOUSING AND REDEVELOPMENT
AUTHORITY, a political subdivision of the State of Minnesota, 300 South Sixth Street, MC
685, Minneapolis, MN 55487 (“AUTHORITY”), and the CITY OF HOPKINS, a political
subdivision of the State of Minnesota, 1010 1st Street South, Hopkins, MN 55343, (“CITY”).
RECITALS
WHEREAS, Hennepin County created the Business District Initiative in 2015 (Resolution 15-
HCHRA-0006R1) to support small business districts in suburban Hennepin County
(“PROGRAM”) as authorized by Minn. Stat. § 383B.79, Minn. Stat. Chapter 469, and other
applicable law; and
WHEREAS, following issuance of budgetary approval from the Hennepin County Board,
AUTHORITY authorized up to $200,000 for the PROGRAM in 2025; and
WHEREAS, CITY was selected by AUTHORITY via an open and competitive procurement
process conducted in March 2025 to provide the services described herein under the PROGRAM;
and
WHEREAS, on June 24, 2025, by Resolution No. 25-HCHRA-0021, AUTHORITY
authorized an award of up to Forty Thousand Dollars ($40,000.00) to CITY for the
PROGRAM.
THEREFORE, the parties agree as follows:
1. TERM AND COST OF THE AGREEMENT
This Agreement shall commence on June 25, 2025, and expire on December 31, 2026,
unless terminated earlier in accordance with the provisions herein.
The total cost of this Agreement, including all reimbursable expenses, shall not exceed
Forty Thousand Dollars and no/100 ($40,000.00).
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Form 101 (Revised 12/2024)
2. SERVICES TO BE PROVIDED
A. CITY shall provide the Influence Hopkins marketing campaign and pedestrian
lighting on the Artery in downtown Hopkins, as described in Attachment A
(“PROJECT”). The PROJECT will have two parts. The CITY will create a social
media marketing campaign to promote small businesses in Downtown Hopkins
by engaging local micro-influencers to create content that draw people to
downtown, with a focus on BIPOC and women-owned businesses. It will be
modeled after a marketing campaign used in other cities in the Twin Cities
Metropolitan Region, and elsewhere.
The CITY will also plan, design, and install pedestrian lighting along the Artery
in Downtown Hopkins. Both interventions will include a comprehensive
evaluation strategy with multiple metrics to measure user data and the visitor
experience both before and during the intervention. An evaluation report will be
shared with the AUTHORITY as a part of the final deliverable. PROJECT work
activities shall be conducted in accordance with the CITY’s submitted application
and subsequent agreements.
B. INTENTIONALLY OMITTED
3. PAYMENT FOR SERVICES
CITY shall be paid on a reimbursement basis for services actually performed.
CITY shall perform all activities hereunder to the satisfaction of AUTHORITY, in
accordance with the provisions herein, and in compliance with applicable law. If
AUTHORITY determines that CITY has not complied with the foregoing. AUTHORITY
shall not have any obligation to pay CITY for the non-complying activities.
Reimbursable expenses are limited to the actual cost for PROJECT consulting fees for
Hopkins Influence campaign and costs for planning, designing, purchasing, and installing
pedestrian lighting for the Artery that are compliant with all the eligibility and procedural
guidelines outlined in the consultant contract and purchase agreements negotiated by the
CITY in accordance with the PROJECT.
Payment for eligible PROJECT activities shall be made directly to CITY after
completion of the activities and upon the presentation of a claim as provided by law
governing AUTHORITY’s payment of claims and/or invoices. CITY shall submit no
more than monthly for activities completed on forms which may be furnished by
AUTHORITY. Payment shall be made within thirty-five (35) days from receipt of the
invoice.
Unless expressly approved in writing by AUTHORITY, CITY shall not complete PROJECT activities under this Agreement without receiving a purchase order or
purchase order number supplied by AUTHORITY for invoices direct to the
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Form 101 (Revised 12/2024)
AUTHORITY. All invoices to be paid directly by Hennepin County shall display a Hennepin County purchase order number and be emailed to Laura.Fredrick@hennepin.us
AUTHORITY may withhold from any payment due to CITY any amount which is due and owing AUTHORITY under this or any other agreement between the parties due to overpayment or as a result of an audit.
4. PROFESSIONAL CREDENTIALS
INTENTIONALLY OMITTED
5. INDEPENDENT CONTRACTOR
CONTRACTOR shall select the means, method, and manner of performing the services.
Nothing is intended nor should be construed as creating or establishing the relationship of a
partnership or a joint venture between the parties or as constituting CONTRACTOR as the
agent, representative, or employee of AUTHORITY for any purpose. CONTRACTOR is
and shall remain an independent contractor for all services performed under this Agreement.
CONTRACTOR shall secure at its own expense all personnel required in performing
services under this Agreement. CONTRACTOR’s personnel and/or subcontractors engaged
to perform any work or services required by this Agreement will have no contractual
relationship with AUTHORITY and will not be considered employees of AUTHORITY.
AUTHORITY shall not be responsible for any claims related to or on behalf of any of
CONTRACTOR’s personnel, including without limitation, claims that arise out of
employment or alleged employment under the Minnesota Unemployment Insurance Law
(Minnesota Statutes Chapter 268) or the Minnesota Workers’ Compensation Act (Minnesota
Statutes Chapter 176) or claims of discrimination arising out of applicable law, against
CONTRACTOR, its officers, agents, contractors, or employees. Such personnel or other
persons shall neither accrue nor be entitled to any compensation, rights, or benefits of any
kind from AUTHORITY, including, without limitation, tenure rights, medical and hospital
care, sick and vacation leave, workers’ compensation, unemployment compensation,
disability, severance pay, and retirement benefits.
6. NON-DISCRIMINATION
In accordance with AUTHORITY’s policies against discrimination, CITY shall not
exclude any person nor prohibit their participation in or the benefits of any program,
service or activity related to this Agreement on the grounds of any protected status or
class, including but not limited to race, color, creed, religion, national origin, sex, gender
expression, gender identity, age, disability, marital status, sexual orientation, or public
assistance status. No person who is protected by applicable law against discrimination
shall be subjected to discrimination.
7. INDEMNIFICATION
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Form 101 (Revised 12/2024)
CITY shall defend, indemnify, and hold harmless AUTHORITY, its present and former
officials, officers, agents, volunteers and employees from any liability, claims, causes of
action, judgments, damages, losses, costs, or expenses, including attorney’s fees,
resulting directly or indirectly from any act or omission of CITY, a subcontractor, anyone
directly or indirectly employed by them, and/or anyone for whose acts and/or omissions
they may be liable in the performance of the PROJECT requirements in this Agreement,
and against all loss by reason of the failure of CITY to perform any obligation under this
Agreement. For clarification and not limitation, this obligation to defend, indemnify and
hold harmless includes but is not limited to any liability, claims or actions resulting
directly or indirectly from alleged infringement of any copyright or any property right of
another, the employment or alleged employment of CITY personnel, the unlawful
disclosure and/or use of protected data, or other noncompliance with the requirements of
these provisions.
8. INSURANCE
Each party warrants that it has a purchased insurance or a self-insurance program
sufficient to meet its liability obligations and, at a minimum, to meet the maximum
liability limits of Minnesota Statutes Chapter 466. This provision shall not be construed
as a waiver of any immunity from liability under Chapter 466 or any other applicable
law.
9. DUTY TO NOTIFY
CITY shall promptly notify AUTHORITY of any demand, claim, action, cause of action
or litigation brought against CITY, its employees, officers, agents or subcontractors,
which arises out of this Agreement. CITY shall also notify AUTHORITY whenever
CITY has a reasonable basis for believing that CITY and/or its employees, officers,
agents or subcontractors, and/or AUTHORITY, might become the subject of a demand,
claim, action, cause of action, administrative action, criminal arrest, criminal charge or
litigation arising out of this Agreement.
10. DATA, SYSTEMS, AND INTELLECUTAL PROPERTY
A. CITY, its officers, agents, owners, partners, employees, volunteers and subcontractors
shall, to the extent applicable, abide by the provisions of the Minnesota Government Data
Practices Act, Minnesota Statutes, chapter 13 (MGDPA) and all other applicable law,
rules, regulations and orders relating to data or the privacy, confidentiality or security of
data. For clarification and not limitation, AUTHORITY hereby notifies CITY that the
requirements of Minnesota Statutes section 13.05, subd. 11, apply to this Agreement.
CITY shall promptly notify AUTHORITY if CITY becomes aware of any potential
claims, or facts giving rise to such claims, under the MGDPA or other data, data security,
privacy or confidentiality laws, and shall also comply with the other requirements of this
Section.
Classification of data, including trade secret data, will be determined pursuant to
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Form 101 (Revised 12/2024)
applicable law and, accordingly, merely labeling data as “trade secret” by CITY does not
necessarily make the data protected as such under any applicable law.
B. In addition to the foregoing MGDPA and other applicable law obligations, CITY shall
comply with the following duties and obligations regarding AUTHORITY and Hennepin
County Data and County Systems (as each term is defined herein). As used herein,
“County Data” means any data or information, and any copies thereof, created by CITY
or acquired by CITY from or through AUTHORITY or Hennepin County pursuant to this
Agreement, including but not limited to handwriting, typewriting, printing, photocopying,
photographing, facsimile transmitting, and every other means of recording any form of
communication or representation, including electronic media, email, letters, works,
pictures, drawings, sounds, videos, or symbols, or combinations thereof.
If CITY has access to or possession/control of County Data, CITY shall safeguard and
protect the County Data in accordance with generally accepted industry standards, all
laws, and all then applicable AUTHORITY policies, procedures, rules and directions. To
the extent of any inconsistency between accepted industry standards and such
AUTHORITY policies, procedures, rules and directions, CITY shall notify
AUTHORITY of the inconsistency and follow AUTHORITY direction. CITY shall
immediately notify AUTHORITY of any known or suspected security breach or
unauthorized access to County Data, then comply with all responsive directions provided
by AUTHORITY. The foregoing shall not be construed as eliminating, limiting or
otherwise modifying CITY’s indemnification obligations herein.
C. INTENTIONALLY OMITTED
D. CITY confirms, transfers, assigns, and conveys to AUTHORITY all right, title, and
interest in all intellectual property which CITY may create, conceive, develop, or
originate for AUTHORITY, either individually or jointly with others, and which arises
out of the performance of this Agreement (“Work”), including but not limited to
copyrights, patents, trade secrets, trademarks, service marks, and rights in data or other
technology (“Intellectual Property Rights”). As applicable, Work shall be considered
“works made for hire” as defined in the U.S. Copyright Act. To the extent any Work is
not determined to be works made for hire, CITY grants and assigns to AUTHORITY,
without reservation, all right, title, and interest in and to said Work. As applicable and to
the extent said grant and assignment does not convey all right, title, and interest to
AUTHORITY, CITY grants to AUTHORITY an unlimited, irrevocable, perpetual,
royalty-free right and license to use, convey, and distribute the Work.
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Form 101 (Revised 12/2024)
CITY shall, upon request of AUTHORITY, execute all papers and perform all other acts
necessary to assist AUTHORITY to establish, protect, and preserve AUTHORITY’s
Intellectual Property Rights.
For clarification, each party shall retain ownership of intellectual property developed
prior to or outside of this Agreement (“Pre-existing IP”). However, and as applicable,
CITY grants AUTHORITY a perpetual, irrevocable, royalty-free license to use Pre-
existing IP for AUTHORITY’s business purposes.
CITY warrants that, when legally required, CITY shall obtain the written consent of both
the owner and licensor to reproduce, publish, and/or use any material supplied to
AUTHORITY including, but not limited to, software, hardware, documentation, and/or
any other item. CITY further warrants that any material or item delivered by CITY will
not violate the United States copyright law or any property right of another.
E. Upon expiration or termination of this Agreement:
(1) At the discretion of AUTHORITY and as specified in writing by the Contract
Administrator, CITY shall deliver to the Contract Administrator all County Data
so specified by AUTHORITY.
(2) AUTHORITY shall have full ownership and control of all such County Data. If
AUTHORITY permits CITY to retain copies of the County Data, CITY shall not,
without the prior written consent of AUTHORITY or unless required by law, use
any of the County Data for any purpose or in any manner whatsoever; shall not
assign, license, loan, sell, copyright, patent and/or transfer any or all of such
County Data; and shall not do anything which in the opinion of AUTHORITY
would affect AUTHORITY’s ownership and/or control of such County Data.
(3) Except to the extent required by law or as agreed to by AUTHORITY, CITY shall
not retain any County Data that are confidential, protected, privileged, not public,
nonpublic, or private, as those classifications are determined pursuant to
applicable law. In addition, CITY shall, upon AUTHORITY’s request, certify
destruction of any County Data so specified by AUTHORITY.
11. CITY RECORDS – AVAILABILITY/ACCESS
Subject to the requirements of Minnesota Statutes section 6.551, the State Auditor, or any
of their authorized representatives, at any time during normal business hours, and as often
as they may reasonably deem necessary, shall have access to and the right to examine,
audit, excerpt, and transcribe any books, documents, papers, records, etc., which are
pertinent to the accounting practices and procedures of CITY and involve transactions
relating to this Agreement. CITY shall maintain these materials and allow access during
the period of this Agreement and for six (6) years after its expiration or termination.
12. SUCCESSORS, SUBCONTRACTING AND ASSIGNMENTS
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Form 101 (Revised 12/2024)
A. CITY binds itself, its partners, successors, assigns and legal representatives to
AUTHORITY for all covenants, agreements and obligations herein.
B. CITY shall not assign, transfer or pledge this Agreement and/or the performance
of the PROJECT requirements, whether in whole or in part, nor assign any
monies due or to become due to it without the prior written consent of
AUTHORITY. A consent to assign shall be subject to such conditions and
provisions as AUTHORITY may deem necessary, accomplished by execution of
a form prepared by AUTHORITY and signed by CITY, the assignee and
AUTHORITY. Permission to assign, however, shall under no circumstances
relieve CITY of its liabilities and obligations under the Agreement.
C. CITY shall not subcontract this Agreement and/or the services to be performed,
whether in whole or in part, without the prior written consent of AUTHORITY.
Permission to subcontract, however, shall under no circumstances relieve CITY of
its liabilities and obligations under the Agreement. Further, CITY shall be fully
responsible for the acts, omissions, and failure of its subcontractors in the
performance of the specified contractual services, and of person(s) directly or
indirectly employed by subcontractors. Contracts between CITY and each
subcontractor shall require that the subcontractor’s services be performed in
accordance with this Agreement. CITY shall make contracts between CITY and
subcontractors available upon request. For clarification and not limitation of the
provisions herein, none of the following constitutes assent by AUTHORITY to a
contract between CITY and a subcontractor, or a waiver or release by
AUTHORITY of CITY’s full compliance with the requirements of this Section:
(1) AUTHORITY’s request or lack of request for contracts between CITY and
subcontractors; (2) AUTHORITY’s review, extent of review or lack of review of
any such contracts; or (3) AUTHORITY’s statements or actions or omissions
regarding such contracts.
D. As required by Minnesota Statutes section 471.425, subd. 4a, CITY shall pay any
subcontractor within ten (10) days of CITY’s receipt of payment from
AUTHORITY for undisputed services provided by the subcontractor, and CITY
shall comply with all other provisions of that statute.
E. INTENTIONALLY OMITTED
13. MERGER, MODIFICATION AND SEVERABILITY
A. The entire Agreement between the parties is contained herein and supersedes all
oral agreements and negotiations between the parties relating to the subject
matter. All items that are referenced or that are attached are incorporated and
made a part of this Agreement. If there is any conflict between the terms of this
Agreement and referenced or attached items, the terms of this Agreement shall
prevail.
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Form 101 (Revised 12/2024)
CITY and/or AUTHORITY are each bound by its own electronic signature(s) on
this Agreement, and each agrees and accepts the electronic signature of the other
party.
B. Any alterations, variations or modifications of the provisions of this Agreement
shall only be valid when they have been reduced to writing as an amendment to
this Agreement signed by the parties. Except as expressly provided, the
substantive legal terms contained in this Agreement, including but not limited to
Indemnification, Insurance, Merger, Modification and Severability, Default and
Termination, or Minnesota Law Governs may not be altered, varied, modified or
waived by any change in project scope, specifications, or other document.
C. If any provision of this Agreement is held invalid, illegal or unenforceable, the
remaining provisions will not be affected.
14. DEFAULT AND TERMINATION
A. If CITY fails to perform any of the provisions of this Agreement, fails to
administer the work so as to endanger the performance of the Agreement or otherwise
breaches or fails to comply with any of the terms of this Agreement, it shall be in
default. Unless CITY’s default is excused in writing by AUTHORITY,
AUTHORITY may upon written notice immediately terminate this Agreement in its
entirety. Additionally, failure to comply with the terms of this Agreement shall be
just cause for AUTHORITY to delay payment until CITY’s compliance. In the event
of a decision to withhold payment, AUTHORITY shall furnish prior written notice to
CITY .
B. Notwithstanding any provision of this Agreement to the contrary, CITY shall remain
liable to AUTHORITY for damages sustained by AUTHORITY by virtue of any
breach of this Agreement by CITY. Upon notice to CITY of the claimed breach and
the amount of the claimed damage, AUTHORITY may withhold any payments to
CITY for the purpose of set-off until such time as the exact amount of damages due
AUTHORITY from CITY is determined. Following notice from AUTHORITY of
the claimed breach and damage, CITY and AUTHORITY shall attempt to resolve the
dispute in good faith.
C. The above remedies shall be in addition to any other right or remedy available to
AUTHORITY under this Agreement, law, statute, rule, and/or equity.
D. AUTHORITY’s failure to insist upon strict performance of any provision or to
exercise any right under this Agreement shall not be deemed a relinquishment or
waiver of the same, unless consented to in writing. Such consent shall not constitute
a general waiver or relinquishment throughout the entire term of the Agreement.
E. This Agreement may be terminated with or without cause by AUTHORITY upon
thirty (30) days’ written notice.
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Form 101 (Revised 12/2024)
F. If this Agreement expires or is terminated, with or without cause, by either party, at
any time, CITY shall not be entitled to any payment, fees or other monies except for
payments duly invoiced for then-delivered and accepted deliverables/milestones
pursuant to this Agreement. In the event CITY has performed work toward a
deliverable that AUTHORITY has not accepted at the time of expiration or
termination, CITY shall not be entitled to any payment for said work, including but
not limited to incurred costs of performance, termination expenses, profit on the work
performed, other costs founded on termination for convenience theories or any other
payments, fees, costs or expenses not expressly set forth in this Agreement.
G. Upon written notice, AUTHORITY may immediately suspend or terminate this
Agreement in the event any of the following occur: (i) AUTHORITY does not obtain
anticipated funding from an outside source for this project; (ii) funding for this
project from an outside source is withdrawn, frozen, shut down, is otherwise made
unavailable or AUTHORITY loses the outside funding for any other reason; or (iii)
AUTHORITY determines, in its sole discretion, that funding is, or has become,
insufficient. AUTHORITY is not obligated to pay for any services that are provided
or costs or expenses or obligations incurred or encumbered after the notice and
effective date of the suspension or termination. In the event AUTHORITY suspends
or terminates this Agreement pursuant to this paragraph, AUTHORITY shall pay any
amount due and payable prior to the notice of suspension or termination except that
AUTHORITY shall not be obligated to pay any amount as or for penalties, early
termination fees, charges, time and materials for services not then performed, costs,
expenses or profits on work done.
H. CITY has an affirmative obligation, upon written notice by AUTHORITY that this
Agreement may be suspended or terminated, to follow reasonable directions by
AUTHORITY, or absent directions by AUTHORITY, to exercise a fiduciary
obligation to AUTHORITY, before incurring or making further costs, expenses,
obligations or encumbrances arising out of or related to this Agreement.
15. SURVIVAL OF PROVISIONS
Provisions that by their nature are intended to survive the term or termination of this
Agreement do survive such term or termination. Such provisions include but are not
limited to: INDEPENDENT CONTRACTOR, INDEMNIFICATION;
INSURANCE; DUTY TO NOTIFY; DATA, SYSTEMS, AND INTELLECTUAL
PROPERTY; RECORDS- AVAILABILITY/ACCESS; DEFAULT AND
TERMINATION; MEDIA OUTREACH; and MINNESOTA LAW GOVERNS.
16. CONTRACT ADMINISTRATION
Ryan Kelley, Manager, Community Investments or successor, (“Contract
Administrator”), shall manage this Agreement on behalf of AUTHORITY and serve as
liaison between AUTHORITY and CITY.
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Form 101 (Revised 12/2024)
Revee Needham, Community Development Manager, rneedham@hopkinsmn.com,
(952)548-6343 shall manage the Agreement on behalf of CITY. CITY may replace such
person but shall immediately give written notice to AUTHORITY of the name, phone
number and email (if available) of such substitute person and of any other subsequent
substitute person.
17. COMPLIANCE AND NON-DEBARMENT CERTIFICATION
A. CITY shall comply with all applicable law, funding sources, regulations, rules, and
ordinances currently in force or later enacted.
B. CITY certifies that it is not prohibited from doing business with either the federal
government or the state of Minnesota as a result of debarment or suspension
proceedings. CITY shall immediately notify AUTHORITY if CITY is debarred or
suspended during the term of this Agreement.
C. INTENTIONALLY OMITTED
D. INTENTIONALLY OMITTED
18. NOTICES
Unless the parties otherwise agree in writing, any notice or demand which must be given
or made by a party under this Agreement, or any statute or ordinance shall be in writing
and shall be sent registered or certified mail. Notices to AUTHORITY shall be sent to
the County Administrator with a copy to the originating AUTHORITY department at the
addresses given in the opening paragraph of this Agreement. Notice to CITY shall be
sent to the address stated in the opening paragraph of this Agreement or to the address
stated in CITY’s Form W-9 provided to AUTHORITY.
19. CONFLICT OF INTEREST
CITY affirms that to the best of CITY’s knowledge, CITY’s involvement in this
Agreement does not result in a conflict or potential conflict of interest with any party or
entity which may be affected by the terms of this Agreement. Should any conflict or
potential conflict of interest become known to CITY, CITY shall immediately notify
AUTHORITY of the conflict or potential conflict, specifying the part of this Agreement
giving rise to the conflict or potential conflict, and advise AUTHORITY whether CITY
will or will not resign from the other engagement or representation. A conflict or
potential conflict may, in AUTHORITY’s discretion, be cause for termination of this
Agreement.
20. MEDIA OUTREACH
This section pertains solely to media coverage, documentation, or promotional
content about the PROJECT, and does not include media assets or materials that are part of
the PROJECT’s deliverables.
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Form 101 (Revised 12/2024)
The parties shall cooperatively and collaboratively develop any grant-related marketing
which may include but is not limited to: permanent or temporary plaques or signs, news
releases, public announcements, social media posts, video, civic opportunities, logos and
community events. CITY shall not unreasonably refuse or withhold participation from
any AUTHORITY initiated project, plan or strategy.
CITY shall provide advance copy of the any independently developed messaging and
marketing materials regarding the PROJECT requirements or overall project to
AUTHORITY for review and approval. AUTHORITY may, in its sole discretion, reject
any proposed marketing if AUTHORITY determines the proposed marketing does not
reflect the spirit or intent of this Agreement or is otherwise contrary to AUTHORITY’s
best interests.
For clarification and not limitation, all Outreach shall be approved by AUTHORITY, by
and through its Public Relations Officer or their designee(s), prior to publication or
release. As used herein, the term “Outreach” shall mean all media, social media, news
releases, external facing communications, advertising, marketing, promotions, client lists,
civic/community events or opportunities, and/or other forms of outreach created by, or on
behalf of, CITY: (i) that reference or otherwise use the term “Hennepin County” or any
derivative thereof in relation to this Agreement or the PROJECT requirements performed
hereunder; or (ii) that directly or indirectly relate to, reference, or concern the County of
Hennepin, this Agreement, the PROJECT requirements performed hereunder, or
AUTHORITY personnel, including but not limited to AUTHORITY employees and
elected officials.
21. MINNESOTA LAWS GOVERN
The laws of the state of Minnesota shall govern all questions and interpretations
concerning the validity and construction of this Agreement and the legal relations
between the parties. The appropriate venue and jurisdiction for any litigation will be
those courts located within the County of Hennepin, state of Minnesota. Litigation,
however, in the federal courts involving the parties will be in the appropriate federal
court within the state of Minnesota.
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Form 101 (Revised 12/2024)
EXECUTIVE DIRECTOR AUTHORIZATION
Reviewed for AUTHORITY by
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Reviewed for AUTHORITY by:
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HENNEPIN COUNTY HOUSING AND
REDEVELOPMENT AUTHORITY
STATE OF MINNESOTA
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Form 101 (Revised 12/2024)
CITY
CITY warrants that the person who executed this Agreement is authorized to do so on behalf of CITY as
required by applicable articles, bylaws, resolutions or ordinances.*
By:
Name: Patrick Hanlon
Its: Mayor
By:
Name: Michael Mornson
Its: City Manager
*CITY represents and warrants that it has submitted to AUTHORITY all applicable documentation
(articles, bylaws, resolutions or ordinances) that confirms the signatory's delegation of authority.
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Form 101 (Revised 12/2024)
Contract No: PR00007343
ATTACHMENT A
SCOPE OF WORK
City of Hopkins
Business District Initiative
PROJECT OBJECTIVE
Through the Business District Initiative, the City of Hopkins (CITY) will conduct a twofold project
to attract visitors and enhance the sense of place for Downtown Hopkins. The first component of the
project is The Hopkins Influence, a social media marketing campaign that will engage local micro-
influencers to promote small independent businesses in downtown Hopkins with the goal of
attracting new and first-time visitors to the community. The second component is the purchase and
installation of pedestrian lighting on the Artery to enhance the appeal and safety of the area while
attracting visitors and increasing the usability of the Artery as a public space. Both projects will
define downtown Hopkins as a destination and include an evaluation component with pre- and post-
intervention data.
ACTIVITIES
Hopkins Influence (Influence)
The city will be responsible for the following activities:
• Coordinate planning and implementation of the Hopkins Influence campaign with the Hopkins
Business and Civic Association to be carried out in Spring 2026 and Fall2026
• Identify a minimum of 15 small, locally owned businesses to highlight through the Hopkins
Influence campaign
• Develop a process to recruit and evaluate local micro-influencers to ensure credibility and success of
the campaign
• Contract with selected micro-influencers to promote downtown Hopkins businesses during a Spring
2026 and Fall 2026 social media campaign
• Establish evaluation metrics for the campaign that includes pre- and post-data as detailed in the
Evaluation section below.
Deliverable: Two-part social media campaign carried out in Spring 2026 and Fall 2026 highlighting a
minimum of 15 locally owned Downtown Hopkins businesses that involves a minimum of 15 posts by
contracted local influencers.
Artery Pedestrian Lighting (Lighting)
The city will be responsible for the following activities:
• Purchase and installation of pedestrian lighting for the Artery that creates an illuminated gateway to
Downtown Hopkins
o PROJECT design shall enhance visibility and usability of the Artery as a public space
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Form 101 (Revised 12/2024)
• Establish evaluation metrics to evaluate how the lighting impacts how residents and visitors use the
Artery, as defined in the Evaluation section below.
Deliverable: Installation of pedestrian lighting on the Artery in Downtown Hopkins that meets the above
goals
Evaluation
CITY will establish quantitative and qualitative measures to determine the success of both components
of the BDI PROJECT that address:
• Current visitor trends, sales numbers, and impressions of Downtown Hopkins
• The degree to which the interventions through the Hopkins Influence campaign and/or improved
lighting on the Artery influenced
o Impressions of Downtown Hopkins
o Decisions whether to visit Downtown Hopkins
o Spending decisions
o Business reaction to the campaign
o Decisions to return to Downtown Hopkins
o Other measure to be established
Deliverable: Evaluation report to the COUNTY on the Hopkins Influence campaign and the impact of
Pedestrian Lighting that addresses the above measures
Budget and Invoicing
The total project budget is as follows, including both the Business District Initiative award and the CITY
contribution. CITY may allocate additional funds from the Hopkins Influence portion of the PROJECT
towards the Pedestrian Lighting portion of the project with prior written notification to the COUNTY.
Mileage, travel and other expenses such as printing, are not eligible for reimbursement by
AUTHORITY. CITY will invoice AUTHORITY for reimbursement monthly for eligible project costs.
Task City County Total
Hopkins Influence $10,000 $10,000 $20,000
Pedestrian Lighting $10,000 $30,000 $40,000
Total $20,000 $40,000 $60,000
Timeline
Note: Timeline is tentative and may be modified.
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Form 101 (Revised 12/2024)
September 2025
• Scope of Work Signed
• Lighting: Researches vendor options, Identifies evaluation metrics
• Influence: Establishes micro-influencer guidelines, Identifies evaluation metrics
October 2025
• Lighting: Selects lighting vendor
• Influence: City Attorney drafts contract template, Creates reimbursement form for creators
November 2025
• Lighting: Lighting installation (pending availability), Event on the Artery (tentative)
December 2025
• Lighting: Lighting installation (pending availability), Event on the Artery (tentative)
o Deliverable: installation of lighting
• Influence: Reviews micro-influencer applications, contracts with selected creators
o Deliverable: installation of lighting
January 2026
• Influence:
February 2026
• Influence: opens creator applications
March 2026
• Influence: reviews creator applications and contracts with selected creators
April 2026
• Influence: spring content campaign
o Deliverable: approximately 3 posts
May 2026
• Influence: spring content campaign
o Deliverable: approximately 4 posts
June 2026
• Influence: evaluate spring campaign metrics
July 2026
• Influence: evaluate spring campaign metrics, re-evaluate fall campaign based on spring metrics
August 2026
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Form 101 (Revised 12/2024)
September 2026
• Influence: fall content campaign
o Deliverable: approximately 4 posts
October 2026
• Influence: fall content campaign
o Deliverable: approximately 4 posts
November 2026
• Influence: evaluate fall campaign metrics
December 2026
• Final Evaluation Report submitted to County