Development Corporation
NOTE: THIS INFORMATION WILL BE ON THE COUNCIL AGENDA 9-4-84
CITY" CENTER DE"VELOJ?~ENT CORPOR.A..TION"
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:E-10PKINS
MINNESOTA..
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August 31, 1984
Hopkins City Council
City Hall
1010 First Street South
Hopkins, MN 55343
Dear Council Members:
Hopkins Mainstreet /City Center Development Corporation has prepared
an ambitious program for 1985 (September 1, 1984 through September 1,
1985). At the core of our program is the National MainStreet Center's
approach to revitalization of Downtowns, which aims at changing the
image of downtown through actions in four key areas: organization,
promotion, design, and economic restructuring.
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During the last eight months since the inception of the Main Street
Program at Hopkins, we have begun to apply the MainStreet approach
to the specific needs and problems confronting downtown. With a skeletal
budget, the basic organization necessary to implement the promotion,
design and economic restructuring elements of the program have been
established, and the initial steps in each of these areas has been
taken.
We now stand ready to embark on a greatly expanded program for next
year. With the 1985 program we seek to:
1.
2.
3.
4.
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5.
6.
Improve and expand the MainStreet organization;
Increase the publicity and advertising of downtown and
Hopkins to increase general public, developer/investor,
and business awareness;
Expand on the quality and number of promotional activities
and events;
Increase our efforts to attract new investment, development
and businesses into the community, especially for the three
major development projects (Specialty Block, Super Block, and
the Harriman property);
Continue to provide design assistance to loan Program applicants
thereby upgrading the quality of image presented to the public
by Down town; and
Generally work to improve downtown Hopkins.
To achieve these goals the Main Street Task Force and CCDe Board have
approved the enclosed budget.
V"OL.'t..T.N'T.A.N.:Y PR.OGR PBA TOVV.A..R.J:::)S CO:M:~ DEVEL.QPlVrENT
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The 1985 Budget represents a substantial increase Over the past year
which corresponds to the greatly expanded proposed program of activities.
To fund this program will require the combined efforts of both the private
sector of the community and the City of Hopkins.
We are seeking the City's assistance in funding the Basic Operating expenses,
Design Fund, Newsletter, and Development promotion elements of the budget.
(See enclosed Program Funding Proposal) With the City's assistance we can
move forward with the CCDC/tiainStreet project and continue the work necessary
to create the strong downtown Hopkins needs and deserves.
To that
budget.
the key
end we ask that you consider and approve the enclosed program and
We hope that you will see fit to invest the funds needed to support
elements of the program described above and in the attached materials.
Sincerely,
Rick Nelson, President - City eenter Development Corporation
Toni Richardson, Co-Chairperson of MainStreet Task Force
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HOPKINS MAINSTREET/CCDC
PROGRAM FUNDING PROPOSAL
CITY MAINSTREET/ceoc SUPPORT:
Basic Operating Budget $39,990.00
Design Fund 10,000.00
Basic Development Promotion and Public Relations 24,000.00
Economic Development Promotion Program $0 - 39,611.00
Newsletter
5 300.00
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I / 8' 70 !
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PRIVATE SECTOR SUPPORT:
HMP/Coop Advertising Fees
$45,000 - 66,686.00
Economic Development - Business
Community Support (three year committment)
$0 - 50,000.00
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HOPKINS MAINSTREET BUDGET PROPOSAL
AUGUST 1984 - AUGUST 1985
HOPKINS MAINSTREET/CCDC
OPERATING BUDGET PROPOSAL
SUPPORT SERVICES: $6,120.00
The following basic operating costs are covered under this item:
Phone
Answering service
Insurance
Office Supplies
Meeting Expenses
Office Space
Moving Expenses
900.00
360.00
240.00
600.00
300.00
3,300.00
(Phone,Sign) 420.00
6, 120.00
Director/Project Manager: $33,870.00
Funds for a project manager to coordinate and manage the varied
components of the Mainstreet Program:
Salary
FI CA
MN Unemployment Fund
Expenses
30,000.00
2,100.00
810.00
960.00
33,870.00
Basic Development Promotion and Public Relations: $24,000.00
Funds for a prornotion1s coordinator to manage public relations,
help with events, coordinate advertising, prepare newsletter,
oversee design and production of brochures and flyers:
Design Fund: $IO,OOO.CO
Provide funds for loan program facade design assistance program
and funds for small scale public space design projects (the
Pedestrian Walkway, for instance).
Newsletter: $5,300.00
Preparation of a monthly newsletter for distribution to downtown
businesses, property owners, CCDC and Mainstreet members.
EC('lI<l! IT I: 1::V:U IPjv;, :t:T
DUIJG; ;'1' i>ROPOSAL 1985
MAGAZINl': ADVERTISING: $14,420.00
The purpose of the magazine advertic1ng 18 to reach
businecses and developerc vall1ng to locate in Hopkins.
BROCHURES: $6, 191.00
ITe hope to print three brochures. The 4-color brochure
will concentrate on Hopkins itself, and all the advantages
of liVing, worklng and shopping here. This \rill be
available to develoners, prospective businesses and placed
at the new hotel. The preparation charges are for
photography and color separations. The Loan Program brochure
vall go to anyone interested in the Loan Program and also
people thirucing of locating their business on Mainstreet.
The Design brochure \rill go to people looking to renovate
their business and also to prospective businesses.
FOLDER: $1,000.00
The folder vall be a 2-color, hard stock folder \nth the
Mainstreet Logo on the front in which to place all materials
which vall be left vath developers, prospective businesses, etc.
BUSINESS DIRECTORY: $2,000.00
The Business Directory vall show existing buildings on an
easy-to-read map, to sho~ people where things are located.
Inserts vall correspond \nth the map to give names and types
of businesses. The directory \rill be available at the Tvan
West Chamber of Commerce, hotels and other locations.
WORKSHOP: $2,000.00
A VlJrksh')'Q vall be available to all members of the HNP to
help them~vrith advertising, display, self-promotion, etc.
There vall also be time for individual merchants to get help
on their particular problems.
RESEARCH: t10,000.00
This money vall be used to gather information on whatever
topics we feel necessary, ::mch as income, spending habits,
preferences of choppers, etc. It \rill also be used to do
a 11arket l\.nalysis.
NAILING LIST: $1,000.00
A mailing list \rill be purchased which lists all businesses in
Hopldns and the surrounding area. This money \till also be used
for mailing costs.
r~C()!WMI C j)J.;v I :LOPH r.;NT I3UDGi-:T
1985
HAGAZINS ADVZHTISING:
Corporate Report:
1/3 pg. 6x @ $900.00
~linnesota Business Journal:
1/3 pg. 4x @ $590.00
C1 ty Business:
1/3 pg. 6x @ $590.00
Minneapolis/st. Paul:
2/3 pg. 4x @ $780.00
BROCHURES:
Image:
4 color - 8 page
Preparation
2,000 copies
Loan Program:
2 color - 4 page
500 copies
Design Assistance:
2 color - 4 page
500 copies
FOLDER :
To include brochures & flyers
2 color - 4 page - die cut
500 copies
MAILING LIST
Cl)PYING AND PCerAG;
TOTAL
TOTAL
$ 5,400.00
2,360.00
3,540.00
3.120.00
$ 14,420.00
$ 4, 29 1 .00
1,500.00
200.00
200.00
S 6, 1 91 . 00
$ 1 , 000. 00
S 1 , 000. 00
3,000.00
Budget pg. 2
BUSINESS DIRECTORY:
To include map & inserts
4 page - 2 color
500 cop1es
WORKSHOP:
For HMP Members
Includes information on advertising, display,
self-promotion, etc.
RESEARCH:
Market Analysis, etc.
TOTAL
GRAND TOTAL
$ 2,000.00
2,000.00
10.000.00
S 19,000.00
S 38,611.00
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BUDGj.;T PJWPOSAL 1985
NE\'/SPAPER ADVERTISING: ~I 1, 2C6. 00
An 1mage cmnpaign will be used, \'lh1Ch speaks about Hoplanc
itcelf or a specif1c group of mErchants (such as restaurants,
n1ghtlife, etc.). These image ads vull be used continually
but may also spem~ about speclal events. The three that
were selected were those which best reached the audience \'Ie
need to reach, local residents, residents of the surrounding
areas, and also people who work vuthin the area.
BILLBOARDS: $1,600.00
Naegeles Advertising vall supply us \rith protable
billboards for just the cost of print1ng the ad.
These billboards vall be very usefull to promote
soecial events. A billboard vall be located at a
visible site on each end of tovm.
IUAGE BUILDERS: 1l6. 000. 00
Some of these are give-away items such as balloons,
hats, and T-shirts that can be given away at events.
This also includes shopping bags va th the Hainstreet
Logo to be handed out by merchants, stickers sho\ring
which businesses are ill1P members and flags to be used for
decorating, vath the Main3treet Logo.
EVENTS: $6,500.00
This fund will be used ~ pay for the events, such as the
bands for "Music in the Park". It will also be used to pay
for awards, prizes, and any other miscellaneous expenses.
HISCELLANEOUS PRINTING: $1,380.00
The newsletter is printed every month and goes to all
Hookins businesses. This newsletter is for and about the
merchants. The Quarterly newsletter vall talk about the
Mainstreet Project and \rill be included in the folder. The
Calender of Events vall list whatrs happening in Hopkins
every month and vall be distributed to businesses in Hopkins and
the surrounding area. The H}W Fact Sheet vull tell the
advantages of becoming a member of HMP. Miscellaneous flyers
will announce special events such as "Husic in the Park", Crazy
Days, etc.
I'!W 1'1<)'1' I () tl ^J DU I)G ,,;'1'
1 ()85
NE~/SP^-Pl~R ADVERTISIHG:
Sun S.:ulor:
Image Ad v .
12 ads each in Eden Prair1e, Eaina,
Minnetonka and St. LOUlS Park.
3 col. x 6"
12 ads in Hopkins, 5 col. x 8"
ltinneapoliD Star/Tribune (Community Section)
Image Adv.
Zones 4 & 5, 3 col. X 11", 52x
Skyway/FreeTIay News:
Image Adv.
3 col. x 8", 52x
Banner, 6x
TOTAL
BILLBOARDS:
Portable 4x a yr. 2 ea. @ $200
IMAGE BUILDERS:
Balloons w/Logo
Shopping Bags w/Logo
Flags w/Logo
Stickers VI/Logo
Hats VI/Logo
T-Shirts VI/Logo
EVENTS:
Music in the Park, Christmas, etc.
$ 3,945.00
2,664.00
22,364.00
19,760.00
2,473.00
$ 51,206.00
1,600.00
6,000.00
6,500.00
13uJgct PC 2
l'1I.SCi~LLAI1!~OUS PRINTING:
Calender of Events:
Monthly @ $30.00 per month
HIIP Fact Sheet:
ltiscellaneous Flyers:
TOTAL
360.00
20.00
1 . 000. 00
$ 1 ,:380. GO
GRAND TOTAL
$66,686.00
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GOALS AND OBJECTIVES
1985 BUDGET
GOAL 1. Improve and expand the Mainstreet organization.
OBJECTIVES:
a. Establish organization rules (size of committees, method of
selection of members, terms of service, role of chair, agendas
for meetings, etc.).
b. Complete organization of standing committees and define role
of each.
c. Seek additional participation in the program from businesses
and organizations in Hopkins.
d. Upgrade and expand the mail ing I ist to include all retailors,
businesses, downtown property owners, and others involved in
the Mainstreet/CCDC organization.
e. Undertake fund raising campaign.
f. Define development project review procedures and process.
Performance Measures:
a. Meeting attendance
b. Completion of rules and by-laws.
c. Establishment of reporting method and project review process.
d. Increase in membe rsh i p.
e. Funds raised.
f. Written committee descriptions and chair training.
GOAL 2: Increase the oublicity and advertising of downtown and Hopkins to
increase general public, developer/investor, and business awareness.
OBJECTIVES:
a. Regularly prepare newsreleases about downtown activities and distribute
to local media.
b. Prepare a coordinated marketing and advertising campaign aimed at
businesses, developers, and investors within and outside of Hopkins.
c. Place ads in major Minnesota business publications.
d. Create image and joint local business advertising campaign.
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e.
Create and distribute image materials.
e
f. Sponsor events downtown to attract the general public.
Performance Measures:
a. Number of business inquiries.
b. Pedestrian counts on Excelsior Avenue.
c. Parking counts.
d. Scope of advertisements placed.
e. Amount of coverage in media.
f. Keep record or "scrapbook" of activities, actions, and media coverage.
GOAL 3. Expand on the qual ity and number of promotional activities and events.
OBJEeTIVES:
e
a. Sponsor an event each Season of the year.
b. Increase the publicity and advertising for events.
c. Tie downtown events in effectively with other community events.
d. Work with and involve other community organizations in events and program.
Performance Measures:
a. Number of events.
b. Attendance at events.
c. Amount of advertising and publicity received.
d. Acknowledgements received from other comm~nity organizations.
GOAL 4. Increase our efforts to attract new investment, development and businesses
into the community, and assist existing businesses to thrive and expand.
Work especially with the major development projects already identified.
OBJECTIVES:
a. Prepare and distribute brochures on Hopkins in general, the loan program,
design assistance.
b. Prepare materials describing downtown Hopkins development potential.
c. Obtain market analysis and surveys as needed.
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d. Work with City Staff to prepare specific plans for Implementing the
major development projects currently identified downtown. Assist in the
preparation of requests for proposals (RFP's) and act as contact for RFP
respondents.
e. Execute a businesses reccruitment program.
f. Serve as contact group for developers and development interests.
Performance Measures:
a. Number of materials prepared and distributed.
b. Number of business and developer contacts.
GOAL 5. Continue to provide design assistance to Loan Program Applicants to upgrade
the quality and image of Downtown.
OBJECTIVES:
a. Prepare and distribute materials on design assistance and Mainstreet
design guidelines.
b. Sponsor design workshop.
c. Bring attention to design issues and continue to review development proposals
from a design perspective.
d. Sponsor and prepare designs for improvements to downtown public spaces.
Performance Measures:
a. Number of facade designs prepared and constructed.
b. Total number of improved signs, window displays, front and rear building
facades changed.
GOAL 6: Generally work to improve downtown Hopkins.
OBJECTIVES:
a. Work closely with City Inspectors and Fire Marshall.
b. Keep informed about traffic and parking matters with the City Police and
Engineering departments.
c. Work with the the City Zoning and Planning Commission and keep them informed
of activities downtown.
d. Keep informed about Met eouncil, Hennepin County and adjoining cities
regarding items effecting Hopkins.
GOAL 7: Use the National Mainstreet Resource Team Report as the guide for Mainstreet/
CCDC actions.
F'age 5
~ECORD .EEPING REDUIREMENTS
t.Ouart0rly pedestrIan counts at ~ey locatIons.
~.Ouarterly par~lng counts of all downtown lots.
-::::.BUSlness or developer contact form.
a.Date
b.lnltlal contact or Follow-up
c. NalTle
d.Flrm or BUSIness name
e.Telephone number
f.Notes
g.Actlon reqUIred
h.Actlon taken
I.Partlcular Interest: space to rent. bUIldIng to
purchase. major development proJect. tenant.
owner-occupant. or landlord.
J.Mal1lng address.
4.Newsrelease and pUblICIty fIle.
a. di3.te
b.dIstrIbutlon lIst.
c.copy record
5.Artlcle and medIa coverage fIle.
6.Membershlp and partIcIpatIon lIst. Keep lIst of who dId
what for each actIVIty.
7.Attendance records for task force and general meetIngs.
8.Advertlslng fIle.
j,
a.general descrIptIon of ad copy and artwork or photo
copy of ad.
b.Date
c.81=e
d.medla
e.Cost
7.Fund drIve records
8.LIst of events and attendance estImates for each.
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1) IH;vclop ~otlcept [or i,dvertislnr; Oarnpaign:
i ~les of advertlsln; professlonals interested in worklng on a
conceptual campal~n have been o1Jtained. A commlttee made up of
ll1cnbers from i:i;conomic .uevelopment and ::1...? 1S being formed to
1nte~Vle\1 and select a candidate. The concept should be ready
by January 1 st.
L f!1&il1Dt; llst of buslnesses in r.oplans villI be purchased by
Jmmary 1 st, and marl:et analys1s and research will be initiated.
2) Advert1sing:
Advertising will begin 1n January, to run in business and trade
publicatlons aimed at developers and the business community.
3) Brochures:
Production of the brochures, folder and business directory will
begin in January. The process, including selecting an artist,
writing copy, photography and preparation will take approximately
2 ffionths. The materials should be ready for distribution-by'
r1arch 1 st. -
4) ~'lorkshop:
The advertising workshop wil~ take place sometime after the
first of the year.
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STATE OF MINNESOTA
(612) 297-2356
-"",
MINNESOTA BOARD OF PEACE OFFICER STANDARDS AND TRAINING
SUite 495, 333 Sibley Street, St. Paul, MN 55101
e
APPLICATION FOR REIMBURSEMENT FOR THE CONTINUING EDUCATION
OF PEACE OFFICERS AND CONSTABLES
,.
The informatIOn furnIshed on thIs applicatIon IS classifIed as publIc data and publIc data not on indIvIduals pursuant to the
Minnesota Government Data PractIces Act. You are not requIred by law to provIde the informatIon that IS requested, but your local
Unit of government will not receIve reImbursement unless you do provIde It
The applIcatIon must be completed and returned to the POST Board wlthm 45 days of receIpt In order to msure that your local
unit will receIve the reImbursement to whIch It IS entItled The ExecutIve Director may grant a bflef extensIon m an emergency.
The amount of reImbursement depends upon the number of peace offIcers and constables who are elIgIble m all local Units.
ReImbursement will not be made to more than one local Unit for the continuing education of the same licensee.
ReImbursement funds are disbursed only to defray the costs of proViding POST-approved contlnumg education. Any other claim IS
unlawful and will result m denial of any reimbursement funds m future years. It WI" also jeopardize the lIcense of the chief law
enforcement officer, and it will be grounds for cflmmal prosecutIon of the responSible publIc offiCial.
2.
3
4.
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Pursuant to Laws of 1981, Ch 341, ~ 1 and Minnesota Rules part 6700.1800, we hereby apply for reimbursement from the POST Board
to help defray the expenses that our local unit of government has Incurred In providing continuing education for Its peace officers and/or
constables dUring the past fiscal year (July 1 - June 30)
~ ee affirm that
1. We are seeking reimbursement for the continumg education of peace officers and/or constables who were employed by this local
unit for at least eight months of the 12 months of the past fiscal year;
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2.
The local unit has incurred the expense of making at least 16 hours of POST-approved continumg education available to each of
these peace officers and/or constables,
3. ThiS local unit has employed --ll peace officers and _ constables under the condl tions stated above.
Attached IS a roster of the peace officers and constables for whom reimbursement is requested.
4. This local unit has expended approximately $ 20, 000 . 00 in providing POST-approved
continuing education during the fiscal year. (This total includes salaries and travel expenses of the licensees attendmg courses.) If
necessary, the unit can substan tiate this affirmation by documents in its files.
Please submit the appropriate amount of reimbursement to our local Unit's treasurer. His/Her address is.
Treasurer
County/City/Town of
Hopkins. Minnesota
1010-lst Street South
\...
Hopkins, Minn.
55343
.
Subscribed and sworn to before me this
day of
,19_
SIGN~ of Q
~ E"f,,;,~"'~f~~
NOTARIZATION
Notary Public
Other Applicant Oeslgneted by
Resolution of Governing Body
PB-07072-02 (7/84)
White - State F ,"ance Yellow - ApplYing Agency Pink - State Auditor Goldenrod - POST
ApplYing agency should retarn the yellow copy and forward all others to POST for distributIon.