Econcmic development schudule
J..~ J.1...\';J._.l._' 'J) ~~O~ Gi,l~ JJ';V~i.C:l~'~.I..';..l .l{(d C....llL.. Jl.L u~J. ~..)l......';
1) ~cvclop ~oncept for hdvcrt1s1nc ~~npa1cn:
j c;_ :e0 of advert1s1~1~ pro.:ecs1ollals 1ntcrestcd 1n v/or1an[: on a
conceptual campalDn have been obta1ned. A COIrun1ttee made up of
!ii2J1lJcrs froIn ~cononllc .Jevelopment and. :.1_ 1S be1nc formed to
In te:rV1e\1 2Jld select a candidate. 'l'he concept should be ready
by January 1 st.
L f:l&llln; Ilst of bus1nesses 1n Eopl:1ns \'1111 be purchased by
Ja'1.uary 1 st, and marl:et analys1s and research will be lni tiated.
2) Advert1sinc:
Advert1s1ng w1ll beGin ln January, to run in business and trade
publications aimed at developers and the business community.
3) Brochures:
Production of the brochures, folder and business directory will
begin in January. The process, including selecting an artist,
writing copy, photography and preparation will take approximately
2 ~onths. The materials should be ready for distribution by
l1arch 1 st.
4) ~'lorl:shop:
The advertising workshop will take place sometime after the
first of the year.
"
I