CR 10-071 Resolution Approving the 2010-2011 Goals and Strategic Plan• July 20, 2010
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Council Report 2010-071
Resolution Approving the 2010-2011 Goals and Strategic Plan
Proposed Action
Staff recommends adoption of the following motion: Move to approve Resolution 2010-
038 adopting the goals and strategic plan for the City of Hopkins for 2010-2011.
Adoption of this motion will publicly state the goals and strategic plan for the years 2010
and 2011.
Overview
On a regular basis, it is critical to create and assess the goals and the objectives of the
community. The goals and the strategic plan contained herein, publicly state those
items that the Council wishes to accomplish above and beyond the normal operations
and everyday services that are provided by the City of Hopkins.
The City Council has been meeting to revise the 2008-2009 goals and create these new
goals and strategic plan.
Staff recommends approval of Resolution 2010-038, which adopts the goals and
strategic plan for 2010 and 2011.
Primary Issues to Consider
How were the 2010-2011 Goals and Action Plan arrived at?
The City Council, with the assistance of city staff, discussed various issues
affecting the City of Hopkins. Draft goals and action steps were then developed
from those discussions. The final goals and strategic plan are now being
brought forward for final approval.
Supporting Information
• R olution Number 2010-038
R chard B. Gets ow
City Manager
Financial Impact: N/A Budgeted: Y/N N/A Source:
Related Documents (CIP, ERP, etc.):
Notes:
CITY OF HOPKINS
HENNEPIN COUNTY, MINNESOTA
RESOLUTION NO. 2010-038
A RESOLUTION AFFIRMING THE CITY OF HOPKINS MISSION
STATEMENT AND ADOPTING THE
2010-2011 GOALS AND STRATEGIC PLAN FOR THE CITY OF HOPKINS
WHEREAS, the Hopkins City Council believes it necessary for an effective local
government to clearly establish it overall mission and to prescribe the goals and
objectives necessary to accomplish that mission; and
WHEREAS, the Hopkins City Council has previously adopted the following Mission
Statement
Partnering with the Community to enhance the quality of life
• Inspire
• Educate
• Involve
• Communicate
• Together, all of city government pledges to.-
Continually
o:
Continually enhance partnerships with citizens.
* Inspire citizen leadership.
* Educate and involve citizens.
* Communicate openly and effectively.
* Be responsive.
* Be fiscally responsible.
As a city council, we pledge to:
* Continually enhance partnerships with the staff.
* Lead in the creation of a community wide vision.
* Set policy.
As a city staff, we pledge to:
* Continually enhance partnerships with the city council.
* Develop and implement long term plans.
* Provide quality customer service that is:
Responsive to the needs of the community.
• = Innovative.
Accessible.
WHEREAS, the Hopkins City Council has identified certain goals, strategies and actions
steps for the years 2010-2011.
NOW, THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins
re -affirm the previously adopted mission statement and formally adopt the listed goals,
and that the City Council, City Manager and staff are hereby committed to the
accomplishment of this strategic plan:
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Adopted by the City Council of the City of Hopkins this 20th day of July, 2010.
ATTEST:
Terry Obermaier, City Clerk
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Eugene J. Maxwell, Mayor
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City of Hopkins
2010-2011
Goals and
Strategic Plan
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. SUMMARY
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Goal I - Build on the Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the future
need to capitalize on and enhance this important city asset.
Strategy 1- Create a More Vibrant Business Community
Strategy 2- Promote and Enhance City Events
Strategy 3- Provide Accessible and Friendly City Services
Goal II - Enhance and Promote Smart Urban Design
and Walkability
Background: Hopkins has been recognized as a city that
encourages smart urban design. This includes the ability to walk
to stores and other amenities. Advancing these goals also
improves the small town feel.
Strategy 1- Improve Walkability and Physical Connections in
the City
Strategy 2- Go Green
Strategy 3 — Healthy City Initiatives
Strategy 4 —LRT Planning and Transit -Oriented Development
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Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen
involvement and engagement. The City needs to build upon that
strength by reaching out to deliver our messages and hear from
our stakeholders.
Strategy 1- Business Recruitment
Strategy 2- Involve Minority Populations/Diversity
Strategy 3- Engage the Rental Community of Hopkins
Strategy 4- Citizen Engagement Initiatives
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2010-2011 City of Hopkins Goals
Goal I - Build on the Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the
future need to capitalize on and enhance this important city
asset.
Strategy 1- Create a More Vibrant Business Community
1. Conduct a city-wide business forum to gauge the current
status and the needs of the entire Hopkins business
community.
a. partner with the HBCA in conducting a business
survey.
2. Implement "Hopkins Artstreet" in conjunction with the city
service clubs and business associations.
3. Implement a "Shop Local" campaign.
4. Explore ways to enhance the sense of place in
commercial centers which include the installation of
banners and directional signage.
5. Adopt design guidelines and standards for Mainstreet
from 12th Avenue to Shady Oak Road.
Strategy 2- Promote and Enhance City Events
1. Continue to promote and improve city events such as
Mainstreet Days and the Raspberry Festival with the
cooperation of event organizers.
a. Continue the presence of a "City Booth" at events
2010-2011 City of Hopkins Goals
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2. Promote smaller city events such as the Elks holiday tree
lighting and Music in the Park.
3. Continue to develop the "Hopkins In Motion" event that
promotes an active lifestyle through the city trail and
sidewalk system.
4. Partner with film producers to host a premiere event for the
Hopkins -filmed movie "The Convincer".
5. Continue to develop and expand the Hopkins Arts Festival.
Strategy 3- Provide Accessible and Friendly City Services
1. Better communicate and promote the customer -focused
nature of city services.
2. Explore methods to better utilize the volunteer force (e.g.,
CERT members, police reserves) that exists in the City.
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2010-2011 City of Hopkins Goals
Goal II - Enhance and Promote Smart Urban Design
and Walkability
Background: Hopkins has been recognized as a city that
encourages smart urban design. This includes the ability to walk
to stores and other amenities. Advancing these goals also
improves the small town feel.
Strategy 1- Improve Walkability and Physical Connections in
the City
1. Create a new sidewalk and trail -oriented master plan to
connect each residential area to a regional trail, Mainstreet,
. and/or an LRT station.
2. Partner with other agencies and groups (e.g., Rotary Oasis)
to improve and update paths, trails, and crossings in the
community.
3. Explore instituting a local shuttle service.
4. Support the "Complete Streets" initiatives that have
developed at the state and county levels.
5. Explore methods to improve sidewalk and trail snow
removal.
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2010-2011 City of Hopkins Goals
Strategy 2- Go Green
1. Utilize available grants to advance the organic recycling
program.
2. Work with the Green Team to publicly communicate green
initiatives and improvements that have saved energy and
money.
3. Plan, promote, and conduct annual Earth Day events in
Hopkins that support a sustainable city mission.
4. Pursue a potential "Green Step" City Designation based on a
program to be designed by the League of Minnesota Cities
(LMC).
Strategy 3 — Healthy City Initiatives
1. Continue to promote wellness activities among city
employees.
2. Continue to participate in and support the county -wide
Step -to -It Challenge.
3. Support the initiatives of the Hennepin County Active
Living program.
• 4. Participate in the Kids Corner program.
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2010-2011 City of Hopkins Goals
5. Participate in the Rec-Tivity program.
Strategy 4 — LRT Planning and Transit -Oriented Development
1. Adopt the mixed-use zoning classification as outlined in the
Comprehensive Plan that supports transit oriented
development around proposed SWLRT stations.
2. Partner with Hennepin County and SWLRT cities, through
the Community Works project, to maximize the benefit and
reduce the conflicts of the SWLRT line.
3. Work with the City of Minnetonka and Hennepin County to
• develop plans and implementation strategies for the Shady
Oak LRT Station and the Shady Oak road project.
4. Work with the Minnehaha Watershed District, Hennepin
County, and interested stakeholders to implement and build
off the recommendations of the Blake Road Small Area plan;
including improving pedestrian and bicycle amenities,
greening of the corridor and exposure of Minnehaha Creek,
and the redevelopment of key sites.
5. Institute a policy or plan whereby all new developments are
reviewed to ensure pedestrian -friendly design.
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2010-2011 City of Hopkins Goals
Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen
involvement and engagement. The City needs to build upon that
strength by reaching out to deliver our messages and hear from
our stakeholders. The City will also strive to better educate the
community on a variety of city issues, policies and programs.
Strategy 1- Business Recruitment
1. Work with the Marketing Committee and "Think Hopkins" on
business recruitment efforts.
a. Updated business brochures
• Strategy 2- Involve Minority Populations/Diversity
1. Utilize the Multi -Cultural Advisory Committee (MAC) to better
connect with and communicate with the city's diverse
population.
2. C onduct Young American and New American Academies.
3. Create a plan to retain the immigrant outreach position and
JCPP program in place.
Strategy 3- Enqaqe the Rental Community of Hopkins
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2010-2011 City of Hopkins Goals
1. Continue the "Engaging Raspberry Renters" program which
focuses on community building and citizen engagement in
rental populations in Hopkins.
2. Partner with the Hopkins Apartment Manager's Association
(HAMA) to advance communications and relationships with
the rental community.
Strategy 4- Citizen Engagement Initiatives
1. Conduct City Council and Board and Commission
meetings at off-site locations of interest.
2. Explore the use of social media to engage and
• communicate with residents and businesses.
3. Conduct presentations with different groups throughout
the community on city goals and initiatives.
4. Engage the community in the area of emergency
preparedness.
a. Pursue designation as a "Storm -Ready" City
b. Conduct Quarterly CPR classes
C. Implement Fire Safety program for seniors
d. Enhancing CERT