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Memo - 'Think Hopkins' Update
To: From: Date: Subject: MEMO Hopkins City Council Tara Beard, Community Development Coordinator-1V March 44, 2010 Think Hopkins! Update .. .. ...... . ..... 2007 was the I.irst year of a city -led marketing committee and the resulting promotional campaign known as Think Hopkins! Since then City staff has been facilitating a marketing committee which serves as an advisory group and is comprised of local businesses, residents, and I-113CA members. The goal for the evening is to review the accomplishments of the marketing committee since 2007 and elicit feedback on strategies far 2011, as well as have a discussion about the long-term future of the initiative. Attachn'tents: This Hopkins Year in Review 2010 pow(,qpoint Think ow ' H©pkins F i3.,gs . t.�H The City of Hopkins hired CityTmage to create a Branding and Marketing Strategy for Hopkins in late 2005. The strategy included a campaign to promote all Hopkins has to offer. Think . ` REE HOpkinS ;�. yAktfi 'i AUDIENCES The campaign needed a way to brand Hopkins - efforts that would have three distinct audiences: allesidents, Business owners & Employees oVisitors (Shopping, Dining and Arts Patrons) oProspective Businesses and Developers Think A 13RAND HOpkIns wF£:.is :.. B'S».S99. E$uGat3E?&rG "Chink Hopkins! became the slogan for the branding and marketing strategy for the City. 2007 marked the first year of the Think Hopkins campaign. Think tapkins , RECAP ztt aThink Hopkins Presentations to the Community Owebsite Creation; aPoints of Pride. Orint Materials: Postcards, Notecards, Pasters and; Bumper Stinkers/Window Clings W-lopkins Cinema 6 Theater Ad aMainstreet Tree Lights allistorii: Walking Tour Brochure Think 2009 caBusiness Recruitment Brochure eaThink Hopkins T -Shirts oExplore Minnesota ,, 2010: Think Pro ,O VITT Hopkins VROX101 10NA1. Ii ENIS The committee identified a need to engage kids in Think Hopkinsl Temporary tattoos and jump ropes were handed out at community events including Raspberry Festival, Hopkins in Motion, and Engaging Raspberry Renters events. Think 1 AD DIIING UG Hopkins.,,�., UINN DE UPDAI`E An updated Shopping & Dining Guide was printed, adding such exciting new restaurants as Samba, Curry & Noodles, and Pizza Luce; and new shops Including Nine and the former Antiques on Shady Oak {not} Antiques on Mainstreet), Think1 2010. 1A I NSTR E.E,"I' Hopkins' N BANNERS Banners for the larnposts on Mainstreet between SO and 12th Aves were designed by Kristi Bucher and produced by local business Wrap City Graphics. The banners direct traffic to the website and add to the sense of plate on Mainstreet. 'Think°Yzlr". IPH.Te lr!s M RAL Artist Christopher Bowman was hired to paint a mural for the vacant storefront at 812 Mainstreet. The mural was painted on panels that can be relocatedwhen the space is leased, and depicts Hopkins from the past to the present and future. Think Hopkins e WI1, T'S u,. Staff Recomendations for 2011: aPhoto Contest oMovie Premier event for "The Convincer" oNew promotional materials oArtstreet Contribution of-Ights on Mainstreet upgrade nNew billboard design oContinue MOA brochure distribution oPrint Ad showcasing events (Savvy; web) Think HC1pk�t15. t�� l S �.t.u� ill X'l a <,. Other Ideas for 2011 Mire individual or Intern to implement/plan Cornrnittee's proposals Including: ,Flower tuiskets An. Maingreet .Connect with local CIVIC group$ to crosi. promote .411.7 advertising & ni,tworking opwrtunitles etstaff or volunteer booths at mall/travel shows/conventions nNew signage oil highway 7,. Excelsior, and 169 directing traffic. to Mainstreet Marketing Committee Members Think40 `M. r r RCSnr2ar+eA*ex A52c./ t Butch Johnson Fran Hesch Diane Bangerter Hillary Feder Lynn Anderson Virg Evenstad Marlene Hunkins Danielle Ryan Susan. Neinville Lisa Clark Judy Elting Kersten Elverurn Nancy Anderson