CR 12-016 Resolution Approving the 2012-2013 Goals & Strategic PlanCITY OF
C211�
H 0 P K I N S
March 20, 2012
Council Report 2012-016
Resolution Approving the 2012-2013 Goals and Strategic Plan
Proposed Action
Staff recommends adoption of the following motion: Move to adopt Resolution 2012-008,
Affirming the Cit o�pkins Mission Statement and Adopting the 2012-2013 Goals and
Strategic Plan for the City of Hopkins..
Adoption of this motion will publicly state the goals and strategic plan for the years 2012 and
2013.
Overview
On a regular basis, it is critical to create and assess the goals and the objectives of the
community. The goals and the strategic plan contained herein, publicly state those items that the
Council wishes to accomplish above and beyond the normal operations and everyday services
that are provided by the City of Hopkins.
The City Council held a meeting to revise the 2010/2011 goals and create these new goals and
strategic plan.
Staff recommends approval of Resolution 2012-008, which adopts the goals and strategic plan
for 2012 and 2013.
Primary Issues to Consider
• How were the 2010-2011 Goals and Acton Plan arrived at?
The City Council, and City staff, discussed various issues affecting the City of Hopkins.
They held an all -day goal setting meeting on February 17, 2012 at the Fire Station.
Supporting Information
• Resolution 2012-008
1 14 .
ichael 1. Mornson
City Manager
City of Hopkins
Hennepin County, Minnesota
RESOLUTION NO. 2011-008
A Resolution Affirming the City of Hopkins Mission Statement and Adopting the 2012-
2013 Goals and Strategic Plan for the City of Hopkins
WHEREAS, the Hopkins City Council believes it necessary for an effective local government
to clearly establish it's overall mission and to prescribe the goals and objectives necessary to
accomplish that mission; and
WHEREAS, the Hopkins City Council has reaffirming the following Mission Statement
Partnering with the Community to enhance the quality of life
■ Inspire
■ Educate
■ Involve
■ Communicate
WHEREAS, the Hopkins City Council reaffirms the vision for the City of Hopkins.
Creating a Spirit of Community Where.....
• People are treated with respect
• People participate in building culture, character and common bonds
• Business growth throughout the City is supported while a vibrant City center
is maintained
• People feel safe, support outstanding schools and celebrate cultural heritages
• People enjoy quality public services, parks and housing
WHEREAS, the Hopkins City Council adopts the following goals:
1. Building on the Small Town Feel of Hopkins
2. Urban Design — Do It Right
3. Take it to Them
WHEREAS, the Hopkins City Council has identified certain goals, strategies and action steps
for the years 2012-2013
NOW THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins re-
affirm the preciously adopted mission statement and formally adopt the listed goals, and that the
City Council, City Manager and staff are hereby committed to the accomplishment of this
strategic plan.
Adopted by the City Council of the City of Hopkins this day of 20
By
Gene Maxwell, Mayor
ATTEST:
Kristine A. Luedke, City Clerk
2012-2013 City of Hopkins Goals
City of Hopkins
2012-2013
Goals and
Strategic Plan
Mission Statement
Partnering with the community
to enhance the quality of life.
Inspire ❖ Educate ❖ Involve ❖ Communicate
2012-2013 City of Hopkins Goals
Goal I - Build on the Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the future
need to capitalize on and enhance this important city asset.
Strategy 1: Create a More Vibrant Business Community
1. Business Forum — scheduled for fall
2. Strengthen image of arts community
3. Promote shopping local
4. Open to business
5. Directional signage at entry to Hopkins
6. Shady Oak Road project
7. Work with the marketing committee and "Think Hopkins" on
business recruitment efforts.
Strategy 2: Promote and Enhance City Events
1. Promote city events large and small such as Raspberry Festival,
Mainstreet Days, Hopkins in Motion, Music in the Park etc... Have
a city booth at events when possible.
2. Restructure Hopkins in Motion.
3. Clock Tower Plaza
a. Tree lighting
b. Tree Plantings
2012-2013 City of Hopkins Goals
4. Partner/Meetings with service clubs, faith community and
neighborhood associations.
Strategy 3: Provide Accessible and Friendly City Services
1. Make city meetings more accessible through webcasting.
2. Explore improved service delivery through e-commerce.
3. Measure community satisfaction with city services through a city-
wide survey.
4. Develop interactive park, trails, and facilities directory on website.
5. Explore methods to encourage volunteers and expand volunteer
opportunities.
2012-2013 City of Hopkins Goals
Goal II - Urban Design - Do It Right
Background: Hopkins has been recognized as a city that encourages
smart urban design. This includes the ability to walk to stores and other
amenities. Advancing these goals also improves the small town feel.
Strategy 1: Improve Walkability and Physical Connections in the City
1. Create a new sidewalk and trail -oriented master plan to
connect each residential area to a regional trail, Mainstreet,
and/or an LRT station.
2. Partner with other agencies and groups (e.g., Rotary Oasis) to
improve and update paths, trails, and crossings in the community.
3. Explore instituting a local shuttle service.
4. Support the "Complete Streets" initiatives that have developed at
the state and county levels.
5. Explore :pedestrian/bike overlay.
Strategy 2: Go Green
1. Utilize available grants to advance the organic recycling program.
2. Work with the Green Team to publicly communicate green
initiatives and improvements that have saved energy and money.
3. Plan, promote, and conduct annual events .in Hopkins that support
a sustainable city mission.
4. Pursue potential "Green Step" City Designation based on a
program to be designed by the League of Minnesota Cities
(LMC).
5. Explore bike ride share station.
2012-2013 City of Hopkins Goals
Strategy 3: Healthy City Initiatives
1. Continue to promote wellness activities among city employees.
2. Continue to participate in and support the county -wide Step -to -
It Challenge.
3. Support the initiatives of the Hennepin County Active Living
program.
4. Expand non -school day program activities.
5. Offer off-site programming at senior housing facilities.
Strategy 4: LRT Planning and Transit -Oriented Development
1. Develop a schedule for rezoning properties to the mixed-use
zoning classification as guided in the Comprehensive Plan and
begin implementation.
2. Partner with Hennepin County and SWLRT cities, through the
Community Works project, to maximize the benefit and reduce the
conflicts of the SWLRT line.
3. Work with the City of Minnetonka and Hennepin County to
develop a shared vision and implementation strategies for the
Shady Oak LRT Station and the Shady Oak road project.
4. Continue to work with the Minnehaha Watershed District,
Hennepin County, and interested stakeholders to implement and
build off the recommendations of the, Blake Road Small Area plan;
including improving pedestrian and bicycle amenities, greening of
the corridor and exposure of Minnehaha Creek, expansion of
Cottageville Park and the redevelopment of the Cold Storage site..
2012-2013 City of Hopkins Goals
5. In addition hold a joint visioning meeting with Hopkins, City
Council, Parks Commission, and the Zoning and Planning
Commission on Cottageville Park and Cold Storage Site.
Strategy 5: Promote sustainable, quality, compact redevelopment
that creates jobs and meets the needs of the community
1. Continue to look for new redevelopment opportunities that support the
City's vision, while focusing on specific projects including:
o Hopkins Cold Storage
o East End Study Properties
o Closed BP Gas Station Site
o Mayon Plastics Site
o Block 64
o Park Nicollet Clinic Site
o Shady Oak Road — Properties on West
o Parking Ramp to Serve East End of CBD
o EBCO Site (Owned by Luther Companies)
Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen involvement
and engagement. The City needs to build upon that strength by
reaching out to deliver our messages and hear from our stakeholders.
The City will also strive to better educate the community on a variety of
city issues, policies and programs.
2012-2013 City of Hopkins Goals
Strategy 1: Involve Minority Populations/Diversity
1. Utilize the Multi -Cultural Advisory Committee (MAC) to better
connect with and communicate with the city's diverse population.
2. Conduct Young American and New American Academies.
3. Create a plan to retain the immigrant outreach position and JCPP
program in, place.
4. Promote cultural celebrations
o Cinco de Mayo
o Sommali
5. Implement "Buddy Program" for children with special needs
through Recreation Department.
Strategy 2: Engage the Rental Community of Hopkins
1. Engage the rental community through partnerships such as
Engaging Raspberry Renters and the Hopkins Apartment
Manager's Association (HAMA)
2. Promote and increase diversity on boards and commissions.
Strategy 3: Citizen Engagement Initiatives
1. Conduct City Council and Board and Commission meetings at
off-site locations of interest.
2. Expand the use of social media to engage and communicate
with residents and businesses.
3. Conduct presentations with different groups throughout the
community on city goals and initiatives.
2012-2013 City of Hopkins Goals
4. Engage the community in the area of emergency
preparedness.
a. Residential home inspections.
b. Promote the use of Global Connect.
5. Neighborhood Town Hall Meetings.
6. Pursue "Yellow Ribbon" Designation.
Creating a spirit of community where...
People are treated People participate Business growth
People feel safe, People enjoy quality
with respect. in building culture, throughout the City
Partnering with the community to enhance the quality of life.
character and is supported while a
Inspire x Educate j; Involve Y' Communicate
common bonds. vibrant City center is
cultural heritages.
The City Council pledges to City staff pledges to continually
All of City government pledges to
continually enhance partnerships enhance partnerships with the city
continually enhance partnerships
with the staff, lead in the creation of council, develop and implement
with citizens, inspire citizen
a community wide vision, and set long term plans, and provide quality
leadership, educate and involve
policy. customer service that is responsive
citizens, communicate openly and
to the needs of the community,
effectively, be responsive, and be
innovative, and accessible.
fiscally responsible.
Creating a spirit of community where...
People are treated People participate Business growth
People feel safe, People enjoy quality
with respect. in building culture, throughout the City
support outstanding public services, parks
character and is supported while a
schools and celebrate and housing.
common bonds. vibrant City center is
cultural heritages.
maintained.
Build on the Small Town
Feel of Hopkins
Create a More Vibrant
Business Community
Promote and Enhance
City Events
Provide Accessible and
Friendly City Services
Urban Design:
Do It Right
STRATEGIES
Improve Walkability and
Physical Connections in the City
Go Green
Healthy City Initiatives
LRT Planning and
Transit -Oriented Development
Promote sustainable, quality, and compact
redevelopment that creates jobs and
meets the community's needs
Take It
To Them
Involve Minority
Populations/Diversity
Engage the Rental
Community of Hopkins
Citizen Engagement
Initiatives
Build on the Small Town
Feel of Hopkins
Conduct a business forum
(scheduled for fall)
Strengthen image of arts community
Promote shopping local
Implement Open To Business
Install directional signage
at entry to Hopkins
Continue work on
Shady Oak Road project
Work with the marketing committee
and "Think Hopkins" on business
recruitment efforts
Promote city events large and small
(Raspberry Festival, Mainstreet Days,
Hopkins in Motion, Music in the
Park, etc.) and have a city booth at
events when possible
Restructure Hopkins in Motion
Participate in Clock Tower Plaza tree
lighting and tree planting
Partner/meet with service clubs,
faith community and neighborhood
associations.
Make City meetings more accessible
through webcasting
Explore improved service delivery
through e-commerce
Measure community satisfaction with
City services through a city-wide
survey
Develop interactive park, trails, and
facilities directory on website
Explore methods to encourage
volunteers and expand volunteer
opportunities
Urban Design:
Do It Right
Create a new sidewalk and trail -oriented master plan
to connect each residential area to a regional trail,
Mainstreet, and/or an LRT station
Partner with other agencies and groups
to improve and update paths, trails, and crossings
in the community
Explore instituting a local shuttle service
Support "Complete Streets" initiatives
Explore pedestrian/bike overlay
Utilize available grants to advance
the organic recycling program
Work with the Green Team to communicate
green initiatives and improvements
that have saved energy and money
Plan, promote, and conduct annual events in
Hopkins that support a sustainable city mission
Pursue potential "Green Step" City designation
Explore bike ride share station
Continue to promote wellness activities
among City employees
Continue to participate in and support
the county -wide Step -to -It Challenge
Support the initiatives of the
Hennepin County Active Living program
Expand non -school day program activities
Offer off-site programming at
senior housing facilities
Develop a schedule for rezoning properties to
the mixed-use zoning classification and begin
implementation
Partner with Hennepin County and SWLRT cities to
maximize benefit and reduce conflict of SWLRT line
Work with Minnetonka and Hennepin County to
develop a vision and implementation strategies for the
Shady Oak LRT Station and Shady Oak road project
Continue to work with stakeholders to implement
and build off the recommendations of the
Blake Road Small Area plan
Hold joint City Council/Boards visioning meeting for
Cottageville Park and Cold Storage Site
Continue to look for new redevelopment
opportunities that support the City's vision
Take It To Them
Utilize the Multi -Cultural Advisory
Committee to better connect and
communicate with the city's diverse
population
Conduct Young American and New L
American Academies
Create a plan to retain the
immigrant outreach position and
JCPP program
Promote cultural events, like Cinco
de Mayo and the Somali Cultural
Celebration
Implement "Buddy Program' for
children with special needs through
Recreation Department
Engage the rental community
through partnerships such as
Engaging Raspberry Renters and
the Hopkins Apartment Manager's
Association
Promote and increase diversity on
boards and commissions
Conduct City Council and Board
and Commission meetings at off-site
locations of interest
Expand the use of social media
to engage and communicate with
residents and businesses
Conduct presentations with different
groups throughout the community
on City goals and initiatives
Engage the community in the area of
emergency preparedness
Host neighborhood "Town Hall"
meetings
Pursue "Yellow Ribbon' designation
City offlopkitic'--1)
City of Hopkins
2012 Mission and Goals
Front Row: Molly Cummings, Cheryl Youakim, Dale Specken, Christine Halverson, Kristi Halverson.
Back Row: Eugene Maxwell, Kersten Elverum, Steve Stadler, Jason Gadd, Mike Reynolds, Mike
Mornson, Jim Genellie, Dave Johnson
In
Mission Statement
Partnering with the community to
enhance the quality of life by,..
• Inspiring
• Educating
9 Involving
• Communicating
Vision
Creating a Spirit of Community Where...
• People are treated with respect
• People participate in building culture, character
and common bonds
• Business growth throughout the City is supported
while a vibrant City center is maintained
• People feel safe, support outstanding schools and
celebratecultural heritages
• People enjoy quality public services, parks
and housing
City of nope
Accomplishments in 2011
• Collaborative with School
*
MarketPlace and Main construction
District
*
SWLRT (South West Light Rail Transit)
• Overcoming Police Department
preliminary planning
Shortages
• Cottageville Park engagement
*Red
Cross certification to own program -less cost
• MCWD (Met Council Watershed District)
*
Grants throughout the city
and other agency collaboration
*
Somali celebration and Cinco De Mayo
• Stayed within and balanced 2011
*Art
Street
budget
9
New basketball court at Valley Park
• New Community Garden in
*
City employee group - increased wellness
Cottageville Park
participation
• Responsiveness of different
*
Expansion of Artstreet - awareness
department with resident
*
PW snow removal
• diversity New City Manager
*Team
Building Throughout City•
Leadership within departments
Sister City Event
and Council
•
Klodt Development
• Completion of Shady Oak Beach
Forward progress with immigrant population
within time and budget
Street/Utility improvements
• Successful year of "Engaging
•
Continued seeking of resident input. Engaged and
Raspberry Renters
informed residents.
• New leadership at the Art Center
*
Movement on Cold Storage site
• Cottageville Park expansion
*
joint recreation exceeded operating
In
• COPS grant
ratio
*
Think Hopkins - Photo contest City of Hopkim
Accomplishments in 2011 (continued)
• Design guidelines for Mainstreet
• Grocery Store market study
• Mixed Zoning ordinance
• Dow Towers "smoke free" housing
• Formed new collaboration with cities focused around SWLRT
• Secured funding for Shady Oak Rd.
• Liquid anti -icing operation
• New refuse truck
• Filled Street/Parks position
• Staying within long range plans assessing role
• Increase in participation at the Activity Center
Question #1
Say the word Hopkins and what is the
first thing that comes to your mind?
* Downtown
* Authentic
* Full Service
* Horne
* Small Town
* Great place to work
* Raspberry Festival
* Family Friendly
* Neighborly
* Small Town Feel
Question #Z
What makes the City of Hopkins distinctive,
if anything?
* True Downtown
* Small Footprint
* Mainstreet
• High Quality of Life
* Cultural Diversity
* Small Town Feel in Metro Area
* Home Town Feel
* Progressive
Question #3
I want my coagues to know that the most
important issue we havefor the future of Hopkins is?
• Incorporating the Diverse
New Populations
• Maintaining Infrastructure
• Partnerships & Collaborations
• Maintaining Quality of Life
• Long Range Vision
Establishing Sustainable Goals
• Pedestrian Crossing at
Excelsior Blvd. and 8th Ave
* Adequate Financial
Resources
• Maintaining Housing Stock
• Smart Redevelopment
that Face Financial Realities of
Today 4n
City of Hopkins
Question #4
The one strength of our city that I never want
to lose during my tenure as a city leader is?
• Commitment to our Citizens
• Communications
• Quality of Life
• Focus
• Define Downtown
• Positive, Well -Functioning
City Council
• Small Town Atmosphere
• High Ethical Standards
• Culture of Collaboration
and Respect
• Clear Vision that Stay True
to your values
• Ability of Council and Staff
to Work Together
• Citizen Involvement
Citi of flopkim
Question # 5
If I could change one aspect of our city to
make immediate improvements it would be?
• Unite Business Community
• More Land for Growth and
Development
• Promote More Creative
Thought
• Find More Money
• Local Bike/Trail Sidewalk
• Citizen Engagement Among
All Citizens
• Businesses & Residents
Knowing Each Other
• Redevelop Block 64
• More Citizen Engagement
• Promoting Neighborhood
Network Associations & Citizen
• No Downtown Vacancies
Engagement In
City offlopkiss
What is Your Vision of Hopkins
in the Year 2025?
Hop on the LRT
• Retain & Preserve all the things that make us great,
improve what needs to be improved.
• Retain deep -water dock at Shady Oak Lake
• Best Branded City - People Want to Work in Hopkins
• Downtown no vacancies
• Business fabric still in existence and vibrant, fully
engage diverse community
• Highly Sought After Place to Work, T -Shaped Central
Business District & Destination
City of Hopkins
What is Your Vision of Hopkins
in the Year 2025? (continued)
• Downtown Shopping District
• Maintain all Walks of Life Housing Stock, More Owner
Occupied, Adding Jobs, Each LRT Stations Built up and Tied
into Downtown, Place to Work, Live, Enjoy and- Stay the Night
• Vibrant Small Town with Progressive Opportunities, Most
Accessible City
• Safe Community with Good Infrastructure, High Quality of Life
• LRT, Continuing Collaborations yet Keep Small Town Feel
Where People Want to Live and Work
• EBCO Site and East End Redevelopment
lx�
City of Hopkin
Goals
1. Build on the Small Town Feel of
2. Urban Design - Do It Right
3. Take it to Them
-4m CANOMM-141pp, J�,
ity of Hopkins
V) w
W
p
A�A
cry►
.
eo
0
a
Strategy 5:
Promote sustainable, quality, compact redevelopment that
creates jobs and meets the needs of the community.
Continue to look for new redevelopment opportunities that support the City's vision,
while focusing on specific projects including:
- Hopkins Cold Storage
- East End Study Properties
- Closed BP Gas Station Site
- Mayon Plastics Site
- Block 64
- Park Nicollet Clinic Site
- Shady Oak Road - Properties on West
- Parking Ramp to Serve East End of CBD
- EBCO Site (Owned by Luther Companies
Goal /!/: Take It To Them
Strategies:
• Involve Minority Populations/Diversity
• Engage the Rental Community of Hopkins
• Citizen Engagement Initiatives
G#.Y of Hopkin€
Mission Statement
Partnering with the community to
enhance the quality of life by...
• Inspiring
* Educating
• Involving
• Communicating
-44n
City of flopking