CR 2013-011 Resolution Approving the 2013 Goals and Strategic PlanFebruary 5, 2013 Council Report 2013-011
Resolution Approving the 2013 Goals and Strategic Plan
Proposed Action
Staff recommends adoption of the following motion: Move to adopt Resolution 2013-004,
Affirming the Cil, of Hopkins Mission Statement and Adopting the 2013 Goals and Stratep
Plan for the City of Hopkins.
Adoption of this motion will publicly state the goals and strategic plan for the years 2013.
Overview
On a regular basis, it is critical to create and assess the goals and the objectives of the
community. The goals and the strategic plan contained herein, publicly state those items that the
Council wishes to accomplish above and beyond the normal operations and everyday services
that are provided by the City of Hopkins.
The City Council held a meeting to revise the 2012/2013 goals and create these new goals and
strategic plan.
Staff recommends approval of Resolution 2013-004, which adopts the goals and strategic plan
for 2013.
Primary Issues to Consider
• How were the 2013Goals and Acton Plan arrived at?
The City Council, and City staff, discussed various issues affecting the City of Hopkins.
They held an all -day goal setting meeting on January 18, 2013 at the Fire Station.
Supportinu Information
• Resolution 2013-004
• One Page Summary of Goals
• Book on Goals
• PowerPoint
06,
Michael J. Morrison
City Manager
City of Hopkins
Hennepin County, Minnesota
RESOLUTION NO. 2013-004
A Resolution Affirming the City of Hopkins Mission Statement and Adopting the 2013
Goals and Strategic Plan for the City of Hopkins
WHEREAS, the Hopkins City Council believes it necessary for an effective local government
to clearly establish it's overall mission and to prescribe the goals and objectives necessary to
accomplish that mission; and
WHEREAS, the Hopkins City Council has reaffirming the following Mission Statement
Partnering with the Community to enhance the quality of life
■ Inspire
■ Educate
■ Involve
■ Communicate
WHEREAS, the Hopkins City Council reaffirms the vision for the City of Hopkins.
Creating a Spirit of Community Where.
• People are treated with respect
• People participate in building culture, character and common bonds
• Business growth throughout the City is supported while a vibrant City center
is maintained
• People feel safe, support outstanding schools and celebrate cultural heritages
• People enjoy quality sustainable public services, parks and housing
WHEREAS, the Hopkins City Council adopts the following goals:
1. Preserve the Small Town Feel of Hopkins
2. Urban Design — Do It Right
3. Take it to Them
WHEREAS, the Hopkins City Council has identified certain goals, strategies and action steps
for the years 2013
NOW THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins re-
affirm the preciously adopted mission statement and formally adopt the listed goals, and that the
City Council, City Manager and staff are hereby committed to the accomplishment of this
strategic plan.
Adopted by the City Council of the City of Hopkins this day of 20
By
ATTEST:
Kristine A. Luedke, City Clerk
Gene Maxwell, Mayor
City of Hopkins
imumneW
Partnering with the community to enhance the quality of life.
Inspire s Educate v Involve w Communicate
The City Council pledges to
continually enhance partnerships
with the staff, lead in the creation of
a community wide vision, and set
policy.
City staff pledges to continually
enhance partnerships with the city
council, develop and implement
long term plans, and provide quality
customer service that is responsive
to the needs of the community,
innovative, and accessible.
All of City government pledges to
continually enhance partnerships
with citizens, inspire citizen
leadership, educate and involve
citizens, communicate openly and
effectively, be responsive, and be
fiscally responsible.
Creating a spirit of community where...
People are treated People participate Business growth People feel safe, People enjoy quality
with respect. in building culture, throughout the City support outstanding sustainable public
character and is supported while a schools and celebrate services, parks and
common bonds. vibrant City center is cultural heritages. housing.
maintained.
Preserve the Small Town
Feel of Hopkins
Create a More Vibrant
Business Community
Promote and Enhance
City Events
Provide Accessible and
Friendly City Services
Continue to Work on all our
Partnerships
Ll��
Urban Design: Take It
Do It Right To Them
STRATEGIES
Walking and Biking
Infrastructure in the City
Build and Cultivate Environmental
Responsibility
Healthy City Initiatives
LRT Planning and
Transit -Oriented Development
Involve Minority
Populations/Diversity
Engage the Rental
Community of Hopkins
Citizen Engagement
Initiatives
Involve Youth in City Activities
Preserve the Small Town
Feel of Hopkins
Promote that we are one of the 13
Friendliest Towns in America
Strengthen image of arts community
Promote shopping local
Continue Open To Business
Install directional signage
at entry to Hopkins
Work with the marketing committee
and "Think Hopkins" on business
recruitment efforts
Promote city events large and small
(Raspberry Festival, Mainstreet Days,
Music in the Park, etc.) and have a
city booth at events when possible
Participate in Clock Tower Plaza tree
lighting and tree planting
Explore improved service delivery
through e-commerce
Measure community satisfaction with
City services through a city-wide
survey
Develop interactive park, trails, and
facilities directory on website
Explore methods to encourage
volunteers and expand volunteer
opportunities
Joint recreation with Minnetonka
Hennepin County
School District/Develop pre-school
recreation curriculum
Watershed organizations
Met Council
Surrounding Cities
Urban Design:
Do It Right
Create a new sidewalk and trail -oriented master plan
to connect each residential area to a regional trail,
Mainstreet, and/or an LRT station
Partner with other agencies and groups
to improve and update paths, trails, and crossings
in the community
Explore instituting a local shuttle service
Support "Complete Streets" initiatives
Explore pedestrian/bike overlay
Plan, promote, and conduct annual events in
Hopkins that support a sustainable city mission
Pursue Bike Friendly City Designation
Explore Nice Ride bike share station
Continue to promote wellness activities
among City employees and continue to
participate in and support
the county -wide Step -to -It Challenge
Support the initiatives of the
Hennepin County Active Living program
Develop a schedule for rezoning properties to
the mixed-use zoning classification and begin
implementation
Partner with Hennepin County and SWLRT cities to
maximize benefit and reduce conflict of SWLRT line
Work with Minnetonka and Hennepin County to
develop a vision and implementation strategies for the
Shady Oak LRT Station and Shady Oak road project
Continue to work with stakeholders to implement
and build off the recommendations of the
Blake Road Small Area plan
Take It To Them
Promote cultural celebrations
Conduct Young American and New
American Academies
Create a plan to retain the
immigrant outreach position and
JCPP program
Continue to engage the rental
community through partnerships
such as Engaging Raspberry Renters
and the Hopkins Apartment
Manager's Association
Promote and increase diversity on
boards and commissions
Continue to look for opportunities
for residents and conduct some
meetings offsite
Conduct presentations with different
groups throughout the community
on City goals and initiatives as well
as SWLRT
Engage the community in the area of
emergency preparedness
Host neighborhood "Town Hall"
meetings
Pursue "Yellow Ribbon" designation
Continue to work with Depot Youth
Board
Continue to recognize youth at
council meetings
Police and Fire engage youth with
safety camps and operation recess
Empower and engage youth
whenever possible in formal and
informal civic opportunities
:p OPP- -qq%
10�1
2013 Goals & Strategic Plan
City of Hopkins
1010 First Street South
Hopkins, Minnesota
Partnering with the to enhance the quality of life
Front Row. Dale Specken, Cheryl Youakim, Christine Harkess, Kristi Halverson, Mike Reynolds
Back Row. Mike Mornson, Eugene Maxwell, Jason Gadd, Dave Johnson, Molly Cummings, Jim Genellie, Kersten Elverum and Steve Stadler
City of Hopkins
2013
Goals and
Strategic Plan
SUMMARY
Goal I - Preserve on the Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the future
need to capitalize on and enhance this important city asset.
Strategy 1- Create a More Vibrant Business Community
1. Whenever possible promote the City of Hopkins as one of
the 13 friendliest towns in America
2. Strengthen image of arts community
3. Promote shopping local
4. Continue Open to Business
5. Directional signage at entry to Hopkins
6. Work with the marketing committee and "Think Hopkins" on
business recruitment efforts.
Strategy 2- Promote and Enhance City Events
1. Promote city events large and small such as Raspberry
Festival, Mainstreet Days, and Music in the Park etc.... Have
a City booth at events when possible.
2. Clock Tower Plaza
a. Tree lighting
b. Tree Plantings
Strategy 3- Provide Accessible and Friendly City Services
1. Explore improved service delivery through e-commerce.
2. Measure community satisfaction with city services through a
city-wide survey.
3. Develop interactive park, trails, and facilities directory on
website.
4. Explore methods to encourage volunteers and expand
volunteer opportunities.
Strategy 4- Continue to Work on all of our Partnerships
1. Joint recreation with Minnetonka
2. Hennepin County
3. School District and develop pre-school recreation curriculum.
4. Watershed organization
5. Met Council
6. Surrounding cities.
Goal II - URBAN DESIGN - DO IT RIGHT
Background: Hopkins has been recognized as a city that
encourages smart urban design. This includes the ability to walk
to stores and other amenities. Advancing these goals also
improves the small town feel.
Strategy 1- Walking and Biking Infrastructure in the City
1. Create a new sidewalk and trail -oriented master plan to
connect each residential area to a regional trail, Mainstreet,
and/or LRT station.
2. Partner with other agencies and groups (e.g., Rotary Oasis)
to improve and update paths, trails, and crossings in the
community.
3. Explore instituting a local shuttle service.
4. Support the "Complete Street" initiatives that have
developed at the state and county levels.
5. Explore pedestrian/bike overlay.
Strategy 2- Build and Cultivate Environmental Responsibility
1. Plan, promote, and conduct annual events in Hopkins that
support a sustainable city mission.
2. Pursue Bike Friendly City Designation.
3. Explore Nice Ride/Bike Ride station.
Strategy 3 — Healthy City Initiatives
1. Continue to promote wellness activities among City
employees and continue to participate in and support the
county -wide Step -to -It Challenge.
2. Support the initiatives of the Hennepin County Active Living
program.
Strategy 4 — LRT Planning and Transit -Oriented Development
1. Develop a schedule for rezoning properties to the mixed-use
zoning classification as guided in the Comprehensive Plan
and begin implementation.
2. Partner with Hennepin County and SWLRT cities through the
Community Works project, to maximize the benefit and
reduce the conflicts of the SWLRT line.
3. Work with the City of Minnetonka and Hennepin County to
develop a shared vision and implementation strategies for
the Shady Oak LRT Station and the Shady Oak road project.
4. Continue to work with the Minnehaha Watershed District,
Hennepin County, and interested stakeholders to implement
and build off the recommendations of the Blade Road Small
Area plan; including improving pedestrian and bicycle
amenities, greening of the corridor and exposure of
Minnehaha Creek, expansion of Cottageville Park and the
redevelopment of the Cold Storage site.
Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen
involvement and engagement. The City needs to build upon that
strength by reaching out to deliver our messages and hear from
our stakeholders.
Strategy 1- Involve Minority Populations/Diversity
1. Promote, cultural celebrations
2. Conduct Young American and New American Academies
3. Create a plan to retain the immigrant outreach position and
JCPP program in place.
Strategy 2- Enqaqe the Rental Community of Hopkins
1. Continue to engage the rental community through
partnerships such as Engaging Raspberry Renters and the
Hopkins Apartment Manager's Association (HAMA)
2. Promote and increase diversity on boards and commissions.
Strategy 3- Citizen Engagement Initiatives
1. Continue to look for opportunities to engage residents and
conduct meetings off-site.
2. Expand the use of social media to engage and communicate
with residents and businesses.
3. Conduct presentations with different groups throughout the
community on city goals and initiatives with emphasis on the
upcoming SWLRT.
4. Engage the community in the area of emergency
preparedness.
a. Residential home inspections.
b. Promote the use of Global Connect.
5. Neighborhood Town Hall Meetings.
6. Pursue "Yellow Ribbon" Designation.
Strategy 4- Involve Youth in City Activities
1. Continue to work with Depot youth board
2. Continue to recognize youth at council meetings.
3. Police and Fire engage youth with safety camps and
Operation Recess.
4. Empower and engage youth whenever possible in formal
and informal civic opportunities
71
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City of Hopkins
City of Hopkins
2013 Mission and Goals
Front Row: Dale Specken, Cheryl Youakim, Christine Harkess, Kristi Halverson, Mike Reynolds Back
Row: Mike Mornson, Eugene Maxwell, Jason Gadd, Dave Johnson, Molly Cummings, Jim Genellie,
Kersten Elverum and Steve Stadler
City of IIopkins
Mission Statement
Partnering with the community to
enhance the quality of life by,..
• Inspiring
• Educating
• Involving
• Communicating
14a
clLv of- IIopkins
Vision
Creating a Spirit of Community Where,,.
• People are treated with respect
• People participate in building culture, character
and common bonds
• Business growth throughout the City is supported
while a vibrant City center is maintained
• People feel safe, support outstanding schools and
celebrate cultural heritages
• People enjoy sustainable quality public services,
parks and housing
City of [Iopkins
2013- GOALS
Goal I: Preserve The Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of Hopkins. Surveys have
demonstrated that it is also one of the primary reasons people like living in Hopkins. Efforts in the
future need to capitalize on and enhance this important city asset.
Goal II: Urban Design — Do It Right
Background: Hopkins has been recognized as a city that encourages smart urban design. This
includes the ability to walk to stores and other amenities. Advancing these goals also improves the
small town feel.
Goal III: Take It To Them
Background: Hopkins has a reputation for strong citizen involvement and engagement. The city
needs to build upon that strength by reaching out to deliver our messages and hear from our
stakeholders. The city will also strive to better educate the community on a variety of city issues,
policies and programs.
Cite vllIopkins
Goal I: Preserve The Small Town Feel of Hopkins
Fo u r Stra te_g r es
Strategy 1: Create a More Vibrant Business Community
Strategy 2: Promote and Enhance City Events
Strategy 3: Provide Accessible and Friendly City Services
Strategy: Continue to work on all of our partnerships
-4a
Cite of Hopkins
Goal II: Urban Design - Do It Right
Fo u r Stra Leg i es:
Strategy : Walking and Biking Infrastructure in the City
Strategy 2: Build and Cultivate Environmental Responsibility
Strategy: Healthy City Initiatives
Strategy 4: LRT Planning and Transit -Oriented Development
City of' IIopkins
Goal III: Take It To Them
Four Strategies:
Strategy 1: Involve Minority Populations/ Diversity
Strategy: Engage in Rental Community of Hopkins
Strategy 3: Citizen Engagement Initiatives
Strategy 4: Involve Youth in City Activities
-4ca
City oC IIopkins
2012 Accomplishments
1 . Partnering with other agencies
2. Nine Mile creek renovations
3. Street and Utility improvements program
4. Grants received and applied for
5. New dispatch
6. Funding for Depot and Three Rivers Funding Participation
7. Gallery Flats approval and sale of land
8. Webcasting
9. Buddy program for special needs kids
10. Personnel Recognition
11. Business forum
12. Public outreach with Cottageville
13. Image improvement
14. Mayon project
15. BP station
16. Approval of Cottageville Park master plan
17. Operation Recess
Citi, of IIopkins
2012 Accomplishments (continued)
18. IACP Finalist Award for community policing
19. 2012 Bond Sale
20. Open to Business program
21. Partnering with other agencies
22. Operating profit Shady Oak Beach
23. Maetzold Field redevelopment
24. Develop new revenue formula for Recreation Department
25. Activity Center HVAC project
26. Four new Artstreet installations
27. Restructuring of Fire Department vehicles
28. New Police Records management system
29. Fire Safety camp
30. Very productive partnership between PW and PED
31. Water Meter replacement
32. Community involvement with ARTery project
33. Beyond the Yellow Ribbon Project
34. Trail Improvements
35. Reaching out to faith, service and business community
City vl' IIopkins
New Accomplishments (continued)
36. Redevelopment of Park Nicollet
37. Marketplace and Main
38. Environmental improvements at Landfill
39. Depot Coffee showing net profit
40. Valley Park improvements
41. Engaging Raspberry Renters at Creekwood Estates
42. Completion of inspection of all rental properties in Hopkins
43. Recreation fees funded Depot $15,000
44. Sell outs at HCA
45. Expanded Jr. Leader program
46. Increased resident user percentage
47. Think Hopkins successful year
48. Bike and pedestrian plan funding
49. Dow towers elevator grant
50. Stayed on Top of Hopkins SWLRT project
51. Moved Shady Oak Road to design
52. Lift Station site
City of IIopkins
2012 Accomplishments (continued)
53. Increased developer attention in Hopkins
54. Another effective year with apartment manager association
55. Created and expanded ordinances for Replica firearms and massage
56. Department wide proactive planning
57. Sanitary sewer lining project and grant funding
58. FOG ordinance adoption (Fats/Oil/Grease)
59. Coordinating multiple development projects
60. Continued strengthening of multi -city multi -agency projects
61. Young American Academy
62. Boryspil Students
63. 2013 Street project accelerated schedule
City of IIopkins
Strengths
1. Community outreach and involvement with community
2. Committed to prudent infrastructure management
3. New luxury apartments with more amenities for younger renters
4. A lot of drive and ambition by staff and council
5. Financial stability
6. Incredible trail system
7. Diverse population
8. Location and access
9. Mobility
10. Open minded/think outside the box
11. Willing to partner
12. "Hopkinsizing"
13. Relationship with school district
14. Customer service oriented employees
15. Council and staff mutual support and respect
16. Transparency
17. Engaged residents
18. Historic authentic downtown
In
Strengths (continued)
19. Multiple housing options
20. Park system
21. Community events
22. Progressive
23. Viewed as friendly
24. Grant capability
25. Proactive development
26. Supportive and engaged citizenry
27. Many development opportunities
28. Developer friendly city
29. Low utility rates
30. Street grid that make us walkable
31. Art Center
32. History and valued past
33. Business community involvement
34. Communications
35. Quality city facilities
36. Strong service to community
City of IIopkins
Strengths (continued)
37. Variety of city facilities & opportunities for all peoples
38. Employment base
39. Good transit
40. Ability to age in place
41. Joint recreation
42. Strong sense of community
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CRAY o(' IIOPbIIs
Opportunities
1. SWLRT
2. School district partnership and collaborations
3. Cottageville Park
4. New immigrants
5. All key components in place
6. Cold Storage facility
7. Walkable
8. Developer interest
9. Positioning for aging population and new generations
10. Reach out to businesses and others to move in
11. Nine Mile Creek regional trail
12. Capitalize on greater exposure to draw people to come into city
13. Build out social media
14. Vacant property
15. Publicize/Promote the City of Hopkins as one of the 13th friendliest Cities
16. New downtown population
17. Access to grant funding
18. Expansion of employment base
City ofT Hopkins
Opportunities (Continued)
19. Good city services
20. Expand public engagement
21. Enthusiastic staff
22 Stn Avenue
23. Blake Road corridor
24. ARTery
25. Brand improvement
26. Opportunities to partner with Blake School
27. Cargill
28. St. Joe's Church and parking lot
29. 61h and Main
30. 17th and Main
31. Residents as messengers
32. Young families
33. Engaged Business community
34. East end
35. Landfill property
36. Ability to capitalize on biking community
Cite OF Hopkins
Opportunities (Continued)
37. Good candidates to Reinvesting in aging housing stock
38. SuperValu property
39. Ebco property
40. Long range financial plan
City o[ Hopkins
In order to maximize Light Rail that will go through
our City, we need to do what?
1 . Prioritize and target resources
2. Plan for improvements beyond the station areas
3. Market Hopkins as destination
4. More people downtown
5. More attractive places to live/maximize
6. Strong Voice
7. Don't settle on development or vision
8. Erase negative perception of line
9. 8th Ave Redevelopment
10. Keep Blake and 8th Ave Station
11. Parking ramp on north side of Mainstreet
12. Get people off the train to Hopkins as a destination
13. Establish positive relationship with metro transit police
14. Attract maximum federal funding for our city
15. Maximize pedestrian/bike connectivity
-.4Q* Z -
Cite of' IIopkilis
What is on the Radar for 2013
• Market Place and Main -Phase II (Retail and Townhouses)
• Klodt Development: 8t" and 9th Avenue
• Presidential Streets: Improvement project
• New Retail Buildings (completed at 17th Ave and Highway 7)
• New Retail Building (completed at 7t" and Blake)
• Continue design work for Shady Oak Road
• More Planning for SWLRT
• 6th and Mainstreet (Promoting and Marketing)
• Cold Storage (Promoting for redevelopment and Marketing)
City of' II0PUIS
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Mission Statement
Partnering with the community to
enhance the quality of life by,..
• Inspiring
• Educating
• Involving
• Communicating
-4f6a
Cit; 01 Hopkins