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CR 2013-011 Resolution Approving the 2013 Goals and Strategic PlanFebruary 5, 2013 Council Report 2013-011 Resolution Approving the 2013 Goals and Strategic Plan Proposed Action Staff recommends adoption of the following motion: Move to adopt Resolution 2013-004, Affirming the Cil, of Hopkins Mission Statement and Adopting the 2013 Goals and Stratep Plan for the City of Hopkins. Adoption of this motion will publicly state the goals and strategic plan for the years 2013. Overview On a regular basis, it is critical to create and assess the goals and the objectives of the community. The goals and the strategic plan contained herein, publicly state those items that the Council wishes to accomplish above and beyond the normal operations and everyday services that are provided by the City of Hopkins. The City Council held a meeting to revise the 2012/2013 goals and create these new goals and strategic plan. Staff recommends approval of Resolution 2013-004, which adopts the goals and strategic plan for 2013. Primary Issues to Consider • How were the 2013Goals and Acton Plan arrived at? The City Council, and City staff, discussed various issues affecting the City of Hopkins. They held an all -day goal setting meeting on January 18, 2013 at the Fire Station. Supportinu Information • Resolution 2013-004 • One Page Summary of Goals • Book on Goals • PowerPoint 06, Michael J. Morrison City Manager City of Hopkins Hennepin County, Minnesota RESOLUTION NO. 2013-004 A Resolution Affirming the City of Hopkins Mission Statement and Adopting the 2013 Goals and Strategic Plan for the City of Hopkins WHEREAS, the Hopkins City Council believes it necessary for an effective local government to clearly establish it's overall mission and to prescribe the goals and objectives necessary to accomplish that mission; and WHEREAS, the Hopkins City Council has reaffirming the following Mission Statement Partnering with the Community to enhance the quality of life ■ Inspire ■ Educate ■ Involve ■ Communicate WHEREAS, the Hopkins City Council reaffirms the vision for the City of Hopkins. Creating a Spirit of Community Where. • People are treated with respect • People participate in building culture, character and common bonds • Business growth throughout the City is supported while a vibrant City center is maintained • People feel safe, support outstanding schools and celebrate cultural heritages • People enjoy quality sustainable public services, parks and housing WHEREAS, the Hopkins City Council adopts the following goals: 1. Preserve the Small Town Feel of Hopkins 2. Urban Design — Do It Right 3. Take it to Them WHEREAS, the Hopkins City Council has identified certain goals, strategies and action steps for the years 2013 NOW THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins re- affirm the preciously adopted mission statement and formally adopt the listed goals, and that the City Council, City Manager and staff are hereby committed to the accomplishment of this strategic plan. Adopted by the City Council of the City of Hopkins this day of 20 By ATTEST: Kristine A. Luedke, City Clerk Gene Maxwell, Mayor City of Hopkins imumneW Partnering with the community to enhance the quality of life. Inspire s Educate v Involve w Communicate The City Council pledges to continually enhance partnerships with the staff, lead in the creation of a community wide vision, and set policy. City staff pledges to continually enhance partnerships with the city council, develop and implement long term plans, and provide quality customer service that is responsive to the needs of the community, innovative, and accessible. All of City government pledges to continually enhance partnerships with citizens, inspire citizen leadership, educate and involve citizens, communicate openly and effectively, be responsive, and be fiscally responsible. Creating a spirit of community where... People are treated People participate Business growth People feel safe, People enjoy quality with respect. in building culture, throughout the City support outstanding sustainable public character and is supported while a schools and celebrate services, parks and common bonds. vibrant City center is cultural heritages. housing. maintained. Preserve the Small Town Feel of Hopkins Create a More Vibrant Business Community Promote and Enhance City Events Provide Accessible and Friendly City Services Continue to Work on all our Partnerships Ll�� Urban Design: Take It Do It Right To Them STRATEGIES Walking and Biking Infrastructure in the City Build and Cultivate Environmental Responsibility Healthy City Initiatives LRT Planning and Transit -Oriented Development Involve Minority Populations/Diversity Engage the Rental Community of Hopkins Citizen Engagement Initiatives Involve Youth in City Activities Preserve the Small Town Feel of Hopkins Promote that we are one of the 13 Friendliest Towns in America Strengthen image of arts community Promote shopping local Continue Open To Business Install directional signage at entry to Hopkins Work with the marketing committee and "Think Hopkins" on business recruitment efforts Promote city events large and small (Raspberry Festival, Mainstreet Days, Music in the Park, etc.) and have a city booth at events when possible Participate in Clock Tower Plaza tree lighting and tree planting Explore improved service delivery through e-commerce Measure community satisfaction with City services through a city-wide survey Develop interactive park, trails, and facilities directory on website Explore methods to encourage volunteers and expand volunteer opportunities Joint recreation with Minnetonka Hennepin County School District/Develop pre-school recreation curriculum Watershed organizations Met Council Surrounding Cities Urban Design: Do It Right Create a new sidewalk and trail -oriented master plan to connect each residential area to a regional trail, Mainstreet, and/or an LRT station Partner with other agencies and groups to improve and update paths, trails, and crossings in the community Explore instituting a local shuttle service Support "Complete Streets" initiatives Explore pedestrian/bike overlay Plan, promote, and conduct annual events in Hopkins that support a sustainable city mission Pursue Bike Friendly City Designation Explore Nice Ride bike share station Continue to promote wellness activities among City employees and continue to participate in and support the county -wide Step -to -It Challenge Support the initiatives of the Hennepin County Active Living program Develop a schedule for rezoning properties to the mixed-use zoning classification and begin implementation Partner with Hennepin County and SWLRT cities to maximize benefit and reduce conflict of SWLRT line Work with Minnetonka and Hennepin County to develop a vision and implementation strategies for the Shady Oak LRT Station and Shady Oak road project Continue to work with stakeholders to implement and build off the recommendations of the Blake Road Small Area plan Take It To Them Promote cultural celebrations Conduct Young American and New American Academies Create a plan to retain the immigrant outreach position and JCPP program Continue to engage the rental community through partnerships such as Engaging Raspberry Renters and the Hopkins Apartment Manager's Association Promote and increase diversity on boards and commissions Continue to look for opportunities for residents and conduct some meetings offsite Conduct presentations with different groups throughout the community on City goals and initiatives as well as SWLRT Engage the community in the area of emergency preparedness Host neighborhood "Town Hall" meetings Pursue "Yellow Ribbon" designation Continue to work with Depot Youth Board Continue to recognize youth at council meetings Police and Fire engage youth with safety camps and operation recess Empower and engage youth whenever possible in formal and informal civic opportunities :p OPP- -qq% 10�1 2013 Goals & Strategic Plan City of Hopkins 1010 First Street South Hopkins, Minnesota Partnering with the to enhance the quality of life Front Row. Dale Specken, Cheryl Youakim, Christine Harkess, Kristi Halverson, Mike Reynolds Back Row. Mike Mornson, Eugene Maxwell, Jason Gadd, Dave Johnson, Molly Cummings, Jim Genellie, Kersten Elverum and Steve Stadler City of Hopkins 2013 Goals and Strategic Plan SUMMARY Goal I - Preserve on the Small Town Feel of Hopkins Background: A small-town feel is a major part of the identity of Hopkins. Surveys have demonstrated that it is also one of the primary reasons people like living in Hopkins. Efforts in the future need to capitalize on and enhance this important city asset. Strategy 1- Create a More Vibrant Business Community 1. Whenever possible promote the City of Hopkins as one of the 13 friendliest towns in America 2. Strengthen image of arts community 3. Promote shopping local 4. Continue Open to Business 5. Directional signage at entry to Hopkins 6. Work with the marketing committee and "Think Hopkins" on business recruitment efforts. Strategy 2- Promote and Enhance City Events 1. Promote city events large and small such as Raspberry Festival, Mainstreet Days, and Music in the Park etc.... Have a City booth at events when possible. 2. Clock Tower Plaza a. Tree lighting b. Tree Plantings Strategy 3- Provide Accessible and Friendly City Services 1. Explore improved service delivery through e-commerce. 2. Measure community satisfaction with city services through a city-wide survey. 3. Develop interactive park, trails, and facilities directory on website. 4. Explore methods to encourage volunteers and expand volunteer opportunities. Strategy 4- Continue to Work on all of our Partnerships 1. Joint recreation with Minnetonka 2. Hennepin County 3. School District and develop pre-school recreation curriculum. 4. Watershed organization 5. Met Council 6. Surrounding cities. Goal II - URBAN DESIGN - DO IT RIGHT Background: Hopkins has been recognized as a city that encourages smart urban design. This includes the ability to walk to stores and other amenities. Advancing these goals also improves the small town feel. Strategy 1- Walking and Biking Infrastructure in the City 1. Create a new sidewalk and trail -oriented master plan to connect each residential area to a regional trail, Mainstreet, and/or LRT station. 2. Partner with other agencies and groups (e.g., Rotary Oasis) to improve and update paths, trails, and crossings in the community. 3. Explore instituting a local shuttle service. 4. Support the "Complete Street" initiatives that have developed at the state and county levels. 5. Explore pedestrian/bike overlay. Strategy 2- Build and Cultivate Environmental Responsibility 1. Plan, promote, and conduct annual events in Hopkins that support a sustainable city mission. 2. Pursue Bike Friendly City Designation. 3. Explore Nice Ride/Bike Ride station. Strategy 3 — Healthy City Initiatives 1. Continue to promote wellness activities among City employees and continue to participate in and support the county -wide Step -to -It Challenge. 2. Support the initiatives of the Hennepin County Active Living program. Strategy 4 — LRT Planning and Transit -Oriented Development 1. Develop a schedule for rezoning properties to the mixed-use zoning classification as guided in the Comprehensive Plan and begin implementation. 2. Partner with Hennepin County and SWLRT cities through the Community Works project, to maximize the benefit and reduce the conflicts of the SWLRT line. 3. Work with the City of Minnetonka and Hennepin County to develop a shared vision and implementation strategies for the Shady Oak LRT Station and the Shady Oak road project. 4. Continue to work with the Minnehaha Watershed District, Hennepin County, and interested stakeholders to implement and build off the recommendations of the Blade Road Small Area plan; including improving pedestrian and bicycle amenities, greening of the corridor and exposure of Minnehaha Creek, expansion of Cottageville Park and the redevelopment of the Cold Storage site. Goal III - Take It to Them Background: Hopkins has a reputation for strong citizen involvement and engagement. The City needs to build upon that strength by reaching out to deliver our messages and hear from our stakeholders. Strategy 1- Involve Minority Populations/Diversity 1. Promote, cultural celebrations 2. Conduct Young American and New American Academies 3. Create a plan to retain the immigrant outreach position and JCPP program in place. Strategy 2- Enqaqe the Rental Community of Hopkins 1. Continue to engage the rental community through partnerships such as Engaging Raspberry Renters and the Hopkins Apartment Manager's Association (HAMA) 2. Promote and increase diversity on boards and commissions. Strategy 3- Citizen Engagement Initiatives 1. Continue to look for opportunities to engage residents and conduct meetings off-site. 2. Expand the use of social media to engage and communicate with residents and businesses. 3. Conduct presentations with different groups throughout the community on city goals and initiatives with emphasis on the upcoming SWLRT. 4. Engage the community in the area of emergency preparedness. a. Residential home inspections. b. Promote the use of Global Connect. 5. Neighborhood Town Hall Meetings. 6. Pursue "Yellow Ribbon" Designation. Strategy 4- Involve Youth in City Activities 1. Continue to work with Depot youth board 2. Continue to recognize youth at council meetings. 3. Police and Fire engage youth with safety camps and Operation Recess. 4. Empower and engage youth whenever possible in formal and informal civic opportunities 71 `='` r i `'4" � a ► int 1+�,�. - t k^ ?VIM FT ra 10, " ' is: City of Hopkins City of Hopkins 2013 Mission and Goals Front Row: Dale Specken, Cheryl Youakim, Christine Harkess, Kristi Halverson, Mike Reynolds Back Row: Mike Mornson, Eugene Maxwell, Jason Gadd, Dave Johnson, Molly Cummings, Jim Genellie, Kersten Elverum and Steve Stadler City of IIopkins Mission Statement Partnering with the community to enhance the quality of life by,.. • Inspiring • Educating • Involving • Communicating 14a clLv of- IIopkins Vision Creating a Spirit of Community Where,,. • People are treated with respect • People participate in building culture, character and common bonds • Business growth throughout the City is supported while a vibrant City center is maintained • People feel safe, support outstanding schools and celebrate cultural heritages • People enjoy sustainable quality public services, parks and housing City of [Iopkins 2013- GOALS Goal I: Preserve The Small Town Feel of Hopkins Background: A small-town feel is a major part of the identity of Hopkins. Surveys have demonstrated that it is also one of the primary reasons people like living in Hopkins. Efforts in the future need to capitalize on and enhance this important city asset. Goal II: Urban Design — Do It Right Background: Hopkins has been recognized as a city that encourages smart urban design. This includes the ability to walk to stores and other amenities. Advancing these goals also improves the small town feel. Goal III: Take It To Them Background: Hopkins has a reputation for strong citizen involvement and engagement. The city needs to build upon that strength by reaching out to deliver our messages and hear from our stakeholders. The city will also strive to better educate the community on a variety of city issues, policies and programs. Cite vllIopkins Goal I: Preserve The Small Town Feel of Hopkins Fo u r Stra te_g r es Strategy 1: Create a More Vibrant Business Community Strategy 2: Promote and Enhance City Events Strategy 3: Provide Accessible and Friendly City Services Strategy: Continue to work on all of our partnerships -4a Cite of Hopkins Goal II: Urban Design - Do It Right Fo u r Stra Leg i es: Strategy : Walking and Biking Infrastructure in the City Strategy 2: Build and Cultivate Environmental Responsibility Strategy: Healthy City Initiatives Strategy 4: LRT Planning and Transit -Oriented Development City of' IIopkins Goal III: Take It To Them Four Strategies: Strategy 1: Involve Minority Populations/ Diversity Strategy: Engage in Rental Community of Hopkins Strategy 3: Citizen Engagement Initiatives Strategy 4: Involve Youth in City Activities -4ca City oC IIopkins 2012 Accomplishments 1 . Partnering with other agencies 2. Nine Mile creek renovations 3. Street and Utility improvements program 4. Grants received and applied for 5. New dispatch 6. Funding for Depot and Three Rivers Funding Participation 7. Gallery Flats approval and sale of land 8. Webcasting 9. Buddy program for special needs kids 10. Personnel Recognition 11. Business forum 12. Public outreach with Cottageville 13. Image improvement 14. Mayon project 15. BP station 16. Approval of Cottageville Park master plan 17. Operation Recess Citi, of IIopkins 2012 Accomplishments (continued) 18. IACP Finalist Award for community policing 19. 2012 Bond Sale 20. Open to Business program 21. Partnering with other agencies 22. Operating profit Shady Oak Beach 23. Maetzold Field redevelopment 24. Develop new revenue formula for Recreation Department 25. Activity Center HVAC project 26. Four new Artstreet installations 27. Restructuring of Fire Department vehicles 28. New Police Records management system 29. Fire Safety camp 30. Very productive partnership between PW and PED 31. Water Meter replacement 32. Community involvement with ARTery project 33. Beyond the Yellow Ribbon Project 34. Trail Improvements 35. Reaching out to faith, service and business community City vl' IIopkins New Accomplishments (continued) 36. Redevelopment of Park Nicollet 37. Marketplace and Main 38. Environmental improvements at Landfill 39. Depot Coffee showing net profit 40. Valley Park improvements 41. Engaging Raspberry Renters at Creekwood Estates 42. Completion of inspection of all rental properties in Hopkins 43. Recreation fees funded Depot $15,000 44. Sell outs at HCA 45. Expanded Jr. Leader program 46. Increased resident user percentage 47. Think Hopkins successful year 48. Bike and pedestrian plan funding 49. Dow towers elevator grant 50. Stayed on Top of Hopkins SWLRT project 51. Moved Shady Oak Road to design 52. Lift Station site City of IIopkins 2012 Accomplishments (continued) 53. Increased developer attention in Hopkins 54. Another effective year with apartment manager association 55. Created and expanded ordinances for Replica firearms and massage 56. Department wide proactive planning 57. Sanitary sewer lining project and grant funding 58. FOG ordinance adoption (Fats/Oil/Grease) 59. Coordinating multiple development projects 60. Continued strengthening of multi -city multi -agency projects 61. Young American Academy 62. Boryspil Students 63. 2013 Street project accelerated schedule City of IIopkins Strengths 1. Community outreach and involvement with community 2. Committed to prudent infrastructure management 3. New luxury apartments with more amenities for younger renters 4. A lot of drive and ambition by staff and council 5. Financial stability 6. Incredible trail system 7. Diverse population 8. Location and access 9. Mobility 10. Open minded/think outside the box 11. Willing to partner 12. "Hopkinsizing" 13. Relationship with school district 14. Customer service oriented employees 15. Council and staff mutual support and respect 16. Transparency 17. Engaged residents 18. Historic authentic downtown In Strengths (continued) 19. Multiple housing options 20. Park system 21. Community events 22. Progressive 23. Viewed as friendly 24. Grant capability 25. Proactive development 26. Supportive and engaged citizenry 27. Many development opportunities 28. Developer friendly city 29. Low utility rates 30. Street grid that make us walkable 31. Art Center 32. History and valued past 33. Business community involvement 34. Communications 35. Quality city facilities 36. Strong service to community City of IIopkins Strengths (continued) 37. Variety of city facilities & opportunities for all peoples 38. Employment base 39. Good transit 40. Ability to age in place 41. Joint recreation 42. Strong sense of community ln� CRAY o(' IIOPbIIs Opportunities 1. SWLRT 2. School district partnership and collaborations 3. Cottageville Park 4. New immigrants 5. All key components in place 6. Cold Storage facility 7. Walkable 8. Developer interest 9. Positioning for aging population and new generations 10. Reach out to businesses and others to move in 11. Nine Mile Creek regional trail 12. Capitalize on greater exposure to draw people to come into city 13. Build out social media 14. Vacant property 15. Publicize/Promote the City of Hopkins as one of the 13th friendliest Cities 16. New downtown population 17. Access to grant funding 18. Expansion of employment base City ofT Hopkins Opportunities (Continued) 19. Good city services 20. Expand public engagement 21. Enthusiastic staff 22 Stn Avenue 23. Blake Road corridor 24. ARTery 25. Brand improvement 26. Opportunities to partner with Blake School 27. Cargill 28. St. Joe's Church and parking lot 29. 61h and Main 30. 17th and Main 31. Residents as messengers 32. Young families 33. Engaged Business community 34. East end 35. Landfill property 36. Ability to capitalize on biking community Cite OF Hopkins Opportunities (Continued) 37. Good candidates to Reinvesting in aging housing stock 38. SuperValu property 39. Ebco property 40. Long range financial plan City o[ Hopkins In order to maximize Light Rail that will go through our City, we need to do what? 1 . Prioritize and target resources 2. Plan for improvements beyond the station areas 3. Market Hopkins as destination 4. More people downtown 5. More attractive places to live/maximize 6. Strong Voice 7. Don't settle on development or vision 8. Erase negative perception of line 9. 8th Ave Redevelopment 10. Keep Blake and 8th Ave Station 11. Parking ramp on north side of Mainstreet 12. Get people off the train to Hopkins as a destination 13. Establish positive relationship with metro transit police 14. Attract maximum federal funding for our city 15. Maximize pedestrian/bike connectivity -.4Q* Z - Cite of' IIopkilis What is on the Radar for 2013 • Market Place and Main -Phase II (Retail and Townhouses) • Klodt Development: 8t" and 9th Avenue • Presidential Streets: Improvement project • New Retail Buildings (completed at 17th Ave and Highway 7) • New Retail Building (completed at 7t" and Blake) • Continue design work for Shady Oak Road • More Planning for SWLRT • 6th and Mainstreet (Promoting and Marketing) • Cold Storage (Promoting for redevelopment and Marketing) City of' II0PUIS ,: I �I I,..+"'' Cottageville Park F Ciiy of Hopkins Knollwood Crossings Cite o(' IlopkinS ir-,, - lit , "rte �� tg lire iretrC-r.1� '"'t; , I •! �' (I1������� �� �� I��.� ' �1i�+ �,. ` 111111 1411 0 4 •f ! t ,• �3 i ti. 4 t 1 7 fir*".•_, ,� �!iAf+. ' i ,�,�r _ 11 y e 1 _ w y ii I� 7 .t,V^„h.40% v `..."' i 0 ,ql -40CE Mission Statement Partnering with the community to enhance the quality of life by,.. • Inspiring • Educating • Involving • Communicating -4f6a Cit; 01 Hopkins