CR2014-011 Approve Resolution 2014-002, Affirming the Mission Statement ad Adopting the 2014 Goals and Strategic Plan for the City of Hopkins" P_ -q
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February 3, 2014
Council Report 2014-011
Approve Resolution 2014-002, Affirming the Mission Statement and Adopting
the 2014 Goals and Strategic Plan for the City of Hopkins
Proposed Action
Staff recommends adoption of the following motion: Move to adopt Resolution 2014-002,
Affirmingthe City of Hopkins Mission Statement and Adopting the 2014 Goals and Strategic
Plan for the City of Hopkins.
Adoption of this motion will publicly state the goals and strategic plan for the years 2014.
Overview
On a regular basis, it is critical to create and assess the goals and the objectives of the
community. The goals and the strategic plan contained herein, publicly state those items that the
Council wishes to accomplish above and beyond the normal operations and everyday services
that are provided by the City of Hopkins.
The City Council held a meeting on January 17, 2014 to revise the 2014 goals and create these
new goals and strategic plan.
Staff recommends approval of Resolution 2014-002, which adopts the goals and strategic plan
for 2014.
Primary Issues to Consider
• How were the 2014 Goals and Acton Plan arrived at?
The City Council, and City staff, discussed various issues affecting the City of Hopkins.
They held an all -day goal setting meeting on January 17, 2014 at the Oakridge Country
Club
Supporting Information
• Resolution 2014-002
• MissionNision/Goals 2014
• 2014 Goals & Strategic Plan
• 2014 Mission and Goals PowerPoint
OichIJA.Mornson
City Manager
City of Hopkins
Hennepin County, Minnesota
RESOLUTION NO. 2014-02
A Resolution Affirming the City of Hopkins Mission Statement and Adopting
the 2014 Goals and Strategic Plan for the City of Hopkins
WHEREAS, the hopkins City Council believes it necessary for an effective local
government to clearly establish its overall mission and to prescribe the
goals and objectives necessary to accomplish that mission; and
WHEREAS, the Hopkins City Council has previously adopted the following mission
statement;
Partnering with the Community to enhance the quality of life
• Inspire
• Educate
• Involve
• Communicate
Together, all of city government pledges to:
Enhance partnerships with citizens.
Inspire citizen leadership.
Educate and involve citizens.
Communicate openly and effectively.
Be responsive.
Be fiscally responsible.
As a city council, we pledge to:
Enhance partnerships with the staff.
Lead in the creation of a community wide vision.
Set policy.
As a city staff, we pledge to:
Enhance partnerships with the city council.
Develop and implement long term plans.
Provide quality customer service that is:
Responsive to the needs of the community.
- Innovative.
Accessible.
WHEREAS, the Hopkins City Council has previously adopted the following Goals;
• Goal I: Preserve the Small Town Feel of Hopkins
• Goal II: Urban Design — Do it Right
• Goal III: Take it to Them
WHEREAS, the Hopkins City Council has identified certain goals, objectives and action
steps for the year 2014
NOW THEREFORE BE IT RESOLVED, that the City Council of the City of Hopkins
hereby re -affirm the previously adopted mission statement and formally
adopt the listed goals, and that the City Council, City Manager and staff
are hereby committed to the accomplishment of these goals and its action
plan:
Adopted by the City Council of the City of Hopkins this day of 20.
is
ATTEST:
Kristine Luedke, City Clerk
Gene Maxwell, Mayor
r]
City of 11opkim
Partnering with the community to enhance the quality of life.
Inspire m Educate -% Involve 1i Communicate
The City Council pledges to
enhance partnerships with the
staff, lead in the creation of a
community wide vision, and
set policy.
City staff pledges to enhance
partnerships with the city
council, develop and implement
long term plans, and provide
quality customer service that is
responsive to the needs of the
community, innovative, and
accessible.
All of City government pledges
to enhance partnerships with
citizens, inspire citizen leadership,
educate and involve citizens,
communicate openly and
effectively, be responsive, and be
fiscally responsible.
Creating a spirit of community where...
People are treated Participate in Business growth
People feel safe,
People enjoy quality
with respect. building culture. throughout the City
support outstanding
sustainable public
is supported while a
schools and celebrate
services, parks and
vibrant City center is
cultural heritages.
housing.
maintained.
Preserve the Small Town
Feel of Hopkins
Create a More Vibrant
Business Community
Promote and Enhance
City Events
Provide Accessible and
Friendly City Services
Embrace and Strengthen
Partnerships
Urban Design:
Do It Right
STRATEGIES
Walking and Biking
Infrastructure in the City
Build and Cultivate Environmental
Responsibility
Healthy City Initiatives
LRT Planning and
Transit -Oriented Development
Take It
To Them
Involve Minority
Populations/Diversity
Engage the Rental
Community of Hopkins
Inspire Citizen Engagement
Involve Youth in City Activities
1__AC-TION STEPS
Urban Design:
Preserve the Small Town
Feel of Hopkins
Do It Right
Take It To Them
Promote that we are one of the 13
Implement the sidewalk and trail master plan and
Promote Cultural Celebrations
Friendliest Towns in America
partner with other agencies to improve and update
paths, trails and crossings in the community
Conduct Young American and New
Strengthen Image of arts community
American Academies
Explore local transportation opportunities
Promote shopping local
Maintain JCCP Program
Support "Complete Streets" initiatives
Continue to promote the Open to
Explore partnerships with the rental
Business program
Explore pedestrian/bike overlay, pursue bike
community
friendly city designation and explore bike share
Install directional signage at entry to
opportunities
Promote and increase diversity on
Hopkins
boards and commissions
Promote annual events and activities that support
Work with "Think Hopkins" on
wellness in our City
Cultivate volunteerism
business recruitment efforts
Promote wellness activities among City employees
Engage residents by conducting
Promote city events large and small
community meetings at alternative
(Raspberry Festival, Mainstreet Days,
Develop a schedule for rezoning properties to
locations
Tree Lighting, Music in the Park, etc.)
the mixed-use zoning classification and begin
and have a city booth at events when
implementation
Conduct presentations with different
possible
groups throughout the community
Partner with Hennepin County and SWLRT cities
on City goals and initiatives as well
Explore improved service delivery
to maximize benefit and reduce conflict of SWLRT
as SWLRT
through e-commerce
line
Educate the community in the area
Promote interactive park, trails, and
Work with Minnetonka and Hennepin County to
of emergency preparedness
facilities directory on website
develop a vision and implementation strategies for
the Shady Oak LRT Station
Host neighborhood "Town Hall"
Encourage volunteers and expand
meetings
volunteer opportunities
Work with all stakeholders to implement and build
on recommendations of the Blake Road Area Plan
Expand Yellow Ribbon
Continue to grow partnerships with:
Opportunities
Continue to explore and promote sustainability
• Joint recreation with Minnetonka
programs and initiatives in our community
Continue to recognize youth at
Council meetings
• Hennepin County
Involve the community and business partners to
develop and enhance the Mainstreet
Police and Fire engage youth with
• Hopkins School District
safety camps, Operation Recess and
Explore joint development with the Blake Station
youth empowerment programs
• Watershed Districts
Identify two new opportunities to
• Met Council
empower and engage youth
• Three Rivers Park District
• Surrounding Cities
2014 Goals & Strategic Plan
•Vv.�VLAI ,
City of Hopkins
1010 First Street South
Hopkins, Minnesota
�Vs z ^ ter-- - ',a ---
Partnering with the to enhance the quality of life
Inspire — Educate — Involve - Communicate
Front Row: Dale Specken, Cheryl Youakim, Christine Harkess, Kristi Halverson, Mike Reynolds
Back Row: Mike Mornson, Eugene Maxwell, Jason Gadd, Dave Johnson, Molly Cummings, Jim Genellie, Kersten Elverum and Steve Stadler
City of Hopkins
2014
Goals and
Strategic Plan
SUMMARY
Goal I - Preserve on the Small Town Feel of Hopkins
Background: A small-town feel is a major part of the identity of Hopkins.
Surveys have demonstrated that it is also one of the primary reasons
people like living in Hopkins. Efforts in the future need to capitalize on and
enhance this important city asset.
Strategy:
• Create a More Vibrant Business Community
1. Promote that we are one of the 13 Friendliest Towns in America
2. Strengthen Image of arts community
3. Promote shopping Local
4. Continue to promote the "Open to Business" program
5. Install directional signage at entry to Hopkins
6. Work with "Think Hopkins" on business recruitment efforts
• Promote and Enhance City Events
1. Promote city events large and small like:
a. Raspberry Festival
b. Mainstreet Days
c. Tree Lighting
d. Music in the Park etc.
e. And have a city booth at events when possible
• Provide Accessible and Friendly City Services
1. Explore improved service delivery through e-commerce
2. Promote interactive park, trails, and facilities directory on website
3. Encourage Volunteers and expand volunteer opportunities
• Embrace and Strengthen Partnerships
1. Continue to grow partnerships with:
a. Joint recreation with Minnetonka
b. Hennepin County
c. Hopkins School District
d. Met Council
e. Three Rivers Park Watershed District
f. Surrounding Cities
Goal II - URBAN DESIGN - DO IT RIGHT
Background: Hopkins has been recognized as a city that encourages
smart urban design. This includes the ability to walk to stores and other
amenities. Advancing these goals also improves the small town feel.
Strategy:
• Walking and Biking Infrastructure in the city
1. Implement the sidewalk and trail master plan and partner with
other agencies to improve and update paths, trails and crossings
in the community
2. Explore local transportation opportunities
3. Explore pedestrian/bike overlay, pursue bike friendly city
designation and explore bike share opportunities
Strategy:
• Build and Cultivate Environmental Responsibility
1. Support "Complete Streets" initiatives
2. Continue to explore and promote sustainability programs and
initiatives in our community
Strategy:
• Healthy City Initiatives
1. Promote wellness activities among city employees
2. Promote annual events and activities that support wellness in
our City
Strategy:
• LRT Planning and Transit -Oriented Development
1. Develop a schedule for rezoning properties to the mixed-use
zoning classification and begin implementation
2. Partner with Hennepin County and SWLRT cities to maximize
benefit and reduce conflict of SWLRT line
3. Work with Minnetonka and Hennepin County to develop a
vision and implementation strategies for the Shady Oak LRT
station
4. Work with all stakeholders to implement and build on
recommendations of the Blake Road Area Plan
5. Involve the community and business partners to develop and
enhance the Mainstreet
6. Explore joint development with the Blake Station
Goal III - Take It to Them
Background: Hopkins has a reputation for strong citizen involvement and
engagement. The City needs to build upon that strength by reaching out to
deliver our messages and hear from our stakeholders.
Strateav:
• Involve Minority Populations/Diversity
1. Promote Cultural Celebrations
2. Conduct Young American and New American Academies
3. Maintain JCCP program
4. Promote and increase diversity on boards and commissions
Strateg3L.
• Engage the Rental Community of Hopkins
1. Explore partnerships with the rental community'
Strateav:
• Inspire Citizen Engagement
1. Cultivate volunteerism
2. Engage residents by conduction community meetings at
alternative locations
3. Conduct presentation with different groups throughout the
community on city goals and initiatives as well as SWLRT
4. Educate the community in the area of emergency preparedness
5. Host neighborhood town hall meetings
6. Expand Yellow Ribbon opportunities
Strategy
• Involve Youth in City Activities
1. Continue to recognize youth at council meetings
2. Police and Fire engage youth with safety camps, Operation
Recess and youth empowerment programs
3. Identify two new opportunities to empower and engage youth
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