Goals & objectives 1985 budget
--
.
-e
~
, ,
,
GOALS AND OBJECTIVES
1985 BUDGET
GOAL 1. Improve and expand the Malnstreet organization.
OBJECTI VES:
a. Establish organization rules (size of committees, method of
selection of members, terms of service, role of 'chair, agendas.
for meetings, etc.).
b. Complete organization of standing committees and define role
of each.
c. Seek additional participation in the program from businesses
and organizations in Hopkins.
d. Upgrade and expand the mailing I ist to Include al I retailors,
businesses, downtown property owners, and others involved in
the Mainstreet/CCDC organization.
e. Undertake fund raising campaign.
f. Define development project review procedures and process.
Performance Measures:
a. Meeting attendance
b. Completion of rules and by-laws.
c. Establishment of reporting method and project review process.
d. Increase in membership.
e. Funds ra i sed.
f. Written committee descriptions and chair training.
GOAL
2: Increase the oublicity and advertising of downtown and Hopkins to
increase general public, developer/investor, and business awareness.
OBJECTIVES:
a. Regularly prepare newsreleases about downtown activities and distribute
to local media.
b. Prepare a coordinated marketing and advertising campaign aimed at
businesses, developers, and investors within and outside of Hopkins.
c. Place ads in major Minnesota business publications.
d. Create image and joint local business advertising campaign.
- 2 -
e. Create and distribute Image materials
f. Sponsor events downtown to attract the general public.
Performance Measures
a. Number of business Inquiries
b. Pedestrian counts on Excelsior Avenue.
c. Parking counts.
d. Scope of advertisements placed.
e. Amount of coverage in media.
f. Keep record or "scrapbook" of activities, actions, and media coverage.
GOAL
3. Expand on the qual ity and number of promotional activities and events.
OBJECTIVES.
a. Sponsor an event each Season of the year.
b. Increase the publicity and advertising for events.
c. Tie downtown events in effectively with other community events.
d. Work with and involve other community organizations in events and program.
Performance Measures:
a. Number of events.
b. Attendance at events.
c. Amount of advertising and publicity received.
d. Acknowledgements received from other community organizations.
GOAL 4. Increase our efforts to attract new investment, development and businesses
into the community, and assist existing businesses to thrive and expand.
Work especially with the major development projects already identified.
OBJECTIVES:
a. Prepare and distribute brochures on Hopkins in general. the loan program,
design assistance.
b. Prepare materials describing downtown Hopkins development potential.
c. Obtain market analysis and surveys as needed.
- 3 -
d Work with City Staff to prepare specific plans for Implementing the
major development projects currently identified downtown Assist In the
preparation of requests for proposals (RFP's) and act as contact for RFP
respondents.
e. Execute a businesses reccrultment program.
f. Serve as contact group for developers and development interests.
Performance Measures.
a. Number of materials prepared and distributed.
b. Number of business and developer contacts.
GOAL 5. Continue to provide design assistance to Loan Program Applicants to upgrade
the quality and Image of Downtown.
OBJECTIVES:
a. Prepare and distribute materials on design assistance and Mainstreet
design guidelines.
b. Sponsor design workshop.
c. Bring attention to design issues and continue to review development proposals
from a design perspective.
d. Sponsor and prepare designs for improvements to downtown public spaces.
Performance Measures:
a. Number of facade designs prepared and constructed.
b. Total number of improved signs, window displays, front and rear building
facades changed.
GOAL 6: Generally work to improve downtown Hopkins.
OBJECTIVES:
a. Work closely with City Inspectors and Fire Marshall.
b. Keep informed about traffic and parking matters with the City Police and
Engineering departments.
c. Work with the the City Zoning and Planning Commission and keep them informed
of activities downtown.
d. Keep informed about Met Council. Hennepin County and adjoining cities
regarding items effecting Hopkins.
GOAL 7: Use the National Mainstreet Resource Team Report as the guide for Mainstreet/
CCDC actions.